What ecom ethos does

Ecom Ethos is a private, India-based professional services firm that designs, builds, migrates, and optimizes Shopify ecommerce stores for direct-to-consumer brands. Founded by Jinesh Dedhia in 2017 after the founder's earlier experience as a Shopify merchant since 2016, the company operates as one of the earlier Shopify Expert and Partner agencies, with Shopify itself referring clients directly to the team for complex challenges. Its core offerings are organized into three service lines—Shopify Store Build (new store setup), Shopify Store Migration (predominantly Magento-to-Shopify transitions with SEO preservation), and Shopify Store Growth & Optimization—supported by custom add-on modules including subscription and bundle builders, delivery scheduling systems, multi-language storefronts (notably Arabic), last-mile delivery automation, and analytics/A/B testing setup.

The technology stack is built on the Shopify platform with custom Liquid theme development, third-party app integrations (Facebook, Google), and bespoke checkout and merchandising features tailored per client. The firm's headcount is small (seven named professionals covering project management, development, and growth consulting), and pricing is quote-based, with express expedited setup offered for time-sensitive launches and standard project timelines of 1–2 months. The company is self-funded, founder-owned, and bootstrapped with no disclosed external capital.

Revenue mechanics are entirely project-based professional services, distributed through direct consultative sales, the firm's website, case studies, and Shopify Partner referrals. The customer base spans enterprise and mid-market DTC brands—most prominently Indian consumer brands across beauty (Faces Canada, 82°E, Mamaearth, Clinikally), food and beverage (Bombay Sweet Shop, Go Desi, The Magic Sauce, Genie), fashion (No Nasties, Beco, Urban Jungle, Label Life, Inde Wild), and select international engagements such as UNS Farms (UAE/Middle East). The company markets itself as serving brands processing 100+ orders per day, with prior work on Shopify Plus enterprise deployments and notable case-study outcomes including a 387% conversion-rate lift for Faces Canada and 100,000+ launch-day sessions for 82°E.

Name

ecom ethos

Legal name

Ecom Ethos

Website

https://ecomethos.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Ecom Ethos is a founder-led, India-based Shopify agency that designs, migrates, and optimizes custom Shopify and Shopify Plus stores for established direct-to-consumer brands across India and the Middle East.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Shopify Store Development: Building new Shopify stores for ecommerce businesses, including setup, design, and launch
2. Platform Migration Services: Migrating existing ecommerce stores from other platforms (Magento, etc.) to Shopify
3. Store Optimization and Growth Services: Auditing existing Shopify stores and optimizing for growth, including performance improvements and conversion optimization
4. Express Setup Services: Premium expedited Shopify store setup services for time-sensitive launches

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ecom Ethos designs and launches custom Shopify ecommerce websites for consumer brands. It migrates stores from platforms such as Magento, optimizes existing Shopify stores for conversion, performance, average order value, and revenue growth, and offers expedited setup. Its work also includes custom ecommerce functionality, analytics and marketing integrations, and stakeholder training.

Product overview

Ecom Ethos offers a unified Shopify-focused ecommerce development service with three core offerings: Shopify Store Build (new store setup), Shopify Store Migration (platform transitions from Magento and others), and Shopify Store Growth & Optimization (conversion and revenue enhancement). The core offerings are supported by add-on modules including custom features like Delivery Scheduling, Subscription & Bundle Builder, Multi-Language Storefront support, Express Setup, Stakeholder Training, and Marketing Automation & Analytics Setup. The company follows an 8-step process methodology (Analyze, Understand, Design, Migrate, Track, Automate, Systemize, Train) and primarily serves direct-to-consumer brands and Shopify/Shopify Plus merchants in India and globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Store Build A new-store service for ecommerce businesses that covers theme selection, page-layout design, backend setup, functional and UI testing, and launch support.
• Shopify Store Migration A migration service that moves existing ecommerce stores from platforms such as Magento to Shopify, transfers products, collections, blogs, and pages, applies 301 redirects to preserve SEO, and minimizes operational disruption.
• Shopify Store Growth & Optimization An audit and optimization service for existing Shopify stores that seeks to improve conversion rates, average order value, user experience, performance, and revenue through data-driven strategies.
• Express Setup A premium expedited Shopify store setup service for businesses that need deployment completed faster than the standard one-to-two-month project timeline.

Quantifiable outcome

• 82°E achieved 100,000+ sessions within 24 hours of launch
• +7 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreStrategic or Co-development PartnerOfficial Shopify Expert and Partner. Company was invited to join as an official Shopify Expert and Partner. Shopify refers clients directly to them to solve complex challenges within their ecosystem. They have direct lines to folks at Shopify and bring over nine years of hands-on experience with the platform.
• Shopify PluscoreStrategic or Co-development PartnerCertified Shopify Plus implementation partner with experience building enterprise-level stores on Shopify Plus platform.
• PurplleminorChannel Partner/ Reseller/ DistributorClient relationship through acquisition of Faces Canada by Purplle. Ecom Ethos built and continues to maintain Faces Canada's Shopify store post-acquisition.

Scale indicators3 records

Direct peers

• Vervaunt: UK-based Shopify Plus partner focused exclusively on Shopify platform builds, migrations, and CRO for consumer brands. Comparable to Ecom Ethos in Shopify-only specialization, enterprise brand focus, and emphasis on conversion-rate optimization as a core deliverable.
• OuterBox: US-based e-commerce design and development agency with deep Shopify Plus expertise, offering design, development, and SEO services to consumer brands. Comparable to Ecom Ethos in end-to-end store build/optimize offering and D2C brand target market.
• Eastside Co: UK-based Shopify Plus agency offering store builds, migrations, and ongoing growth services to consumer brands. Comparable to Ecom Ethos in Shopify-exclusive positioning, project-based service offerings, and concentration on D2C merchants scaling online revenue.
• BlueSwitch: US-based Shopify Plus agency serving enterprise and high-growth consumer brands with store builds, replatforming, and optimization. Comparable to Ecom Ethos in Shopify Plus certification, migration expertise (including Magento-to-Shopify), and enterprise client roster.
• The Stable: Australian Shopify Plus agency that builds, migrates, and optimizes commerce experiences for enterprise consumer brands. Directly comparable to Ecom Ethos in Shopify-exclusive focus, enterprise D2C target segment, and full-lifecycle build/migrate/grow service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ecom-ethos

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ecom ethos