What BlueSwitch does

BlueSwitch is a privately held, founder-owned eCommerce agency headquartered in New York City and operating as a Shopify Platinum Partner (the highest tier of Shopify partnership). Founded in 2000 by CEO Richard Chalmé, CTO Alex Paskie, and CIO Isaac Levy, the company has spent 22+ years building and managing 600+ Shopify storefronts that have collectively generated over $1 billion in client sales. Its core customer base is enterprise B2B and D2C brands — including L'Oréal, Panasonic, Lord & Taylor, Ted Baker, Perry Ellis, TYR, European Wax Center, Tata Harper, and Rapiscan Systems — seeking migration from legacy platforms (Magento, Salesforce Commerce, Adobe Commerce) to Shopify Plus or specialized Shopify B2B commerce implementations.

The company's technology stack is anchored on the Shopify Plus platform, extended through a broad ecosystem of 40+ certified third-party integrations spanning ERP (NetSuite/Oracle), payments (PayPal, Zip, ReCharge, Smartrr), marketing automation (Klaviyo, Attentive, Ometria, Nosto), search and discovery (Algolia, Searchspring), customer support (Gorgias, Zendesk), shipping and fulfillment (Easyship, ShipStation), and product information (Salsify, Rebuy). In April 2026, BlueSwitch productized its accumulated implementation expertise by launching the Unified Commerce Suite — a collection of 27 production-ready Shopify modules addressing B2B complexity across pricing, ordering, onboarding, fulfillment, shipping, and account workflows. Rapid replatforming capability (Magento-to-Shopify migrations executed in as fast as 3 weeks, per the Flower Beauty case) and custom B2B wholesale pricing systems are notable proprietary technical differentiators.

BlueSwitch generates revenue through professional services (web design, web development, marketing, IT and tech support, SEO, and enterprise Shopify Plus implementation) delivered by a 100% in-house team of 11-50 employees via project-based and multi-year retainer contracts. The go-to-market is consultative, enterprise field sales targeting brands seeking platform migrations and B2B commerce capabilities, supported by a content-first inbound strategy ('The Switch' blog, SEO, case studies, free Shopify SEO Handbook course). A wholly-owned subsidiary, BlueSwitch MSP, extends managed services revenue. Pricing is custom and not publicly disclosed. The company has no disclosed venture capital or private equity investment and remains self-funded through operations.

Name

BlueSwitch

Legal name

BlueSwitch, LLC

Website

https://blueswitch.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

BlueSwitch is a founder-owned Shopify Platinum Partner agency specializing in large-scale B2B and D2C commerce transformations on Shopify Plus for enterprise brands, offering professional services and a proprietary Unified Commerce Suite of 27 B2B modules.

Ownership category

akta.pro rank

Product category

eCommerce Implementation Services

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industry

Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

Keywords

• Shopify Plus implementation
• B2B eCommerce development
• ECommerce replatforming services
• Shopify development agency
• D2C commerce solutions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services: BlueSwitch generates revenue through professional services including web design, web development, marketing services, and IT support. Services are delivered by a 100% in-house team of designers, developers, marketers, and IT specialists. The company operates on a project-based and retainer model for ongoing client relationships.
2. Unified Commerce Suite Modules: Pre-built Shopify modules for B2B commerce functionality including pricing, ordering, fulfillment, shipping, and account workflows. Modules offer smoother implementation, shorter launch timelines, and cost savings compared to one-off customizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BlueSwitch is a Shopify Platinum Partner eCommerce agency that designs, develops, and supports Shopify Plus storefronts for enterprise B2B and D2C brands. Its flagship product, the Unified Commerce Suite, is a set of 27 production-ready Shopify modules purpose-built for B2B pricing, ordering, onboarding, fulfillment, shipping, and account workflows. The agency wraps this technology in professional services including web design, web development, marketing, SEO, IT support, and platform migration.

Product overview

BlueSwitch is a Shopify Platinum Partner offering a comprehensive suite of eCommerce services and solutions built specifically for large-scale B2B and D2C transformations on Shopify Plus. Their core product is the Unified Commerce Suite, a collection of 27 production-ready Shopify modules designed to address operational challenges for B2B merchants at scale across pricing, ordering, onboarding, fulfillment, shipping, and account workflows. Complementing the Unified Commerce Suite are professional services including Web Design, Web Development, Marketing Services, IT & Tech Support, SEO Services, Shopify Plus Implementation, and specialized B2B Commerce Solutions. The portfolio is unified around the Shopify platform, with all solutions designed to extend and enhance Shopify's native capabilities for enterprise and B2B use cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Unified Commerce Suite A collection of 27 production-ready Shopify modules designed for B2B merchants at scale, addressing operational challenges across pricing, ordering, onboarding, fulfillment, shipping, and account workflows. Built from real-world implementations to help teams move faster than one-off custom builds.
• Web Design Services Professional web design services for Shopify storefronts, creating visually appealing and conversion-optimized eCommerce websites for enterprise brands.
• Web Development Services Custom web development services for Shopify Plus implementations, including customizations, theme development, and technical integrations for enterprise clients.
• Marketing Services Comprehensive marketing services including SEO, email marketing, SMS marketing, and digital advertising to drive traffic and conversions for Shopify stores.
• IT and Tech Support Technical support and IT services for Shopify Plus platforms, ensuring system stability, security, and optimal performance for client storefronts.
• SEO Services High-performance SEO services for Shopify storefronts including on-page SEO, content optimizations, SEO strategy and coaching, technical SEO, and off-page SEO/backlinks.
• Shopify Plus Implementation Enterprise Shopify Plus implementation services including platform migration from legacy systems (Magento, custom platforms), architecture design, custom development, and ongoing support.
• B2B Commerce Solutions Specialized B2B commerce implementations on Shopify, addressing complex requirements such as wholesale pricing tiers, custom ordering workflows, account management, and EDI integration for large-scale B2B operations.

Quantifiable outcome

• 67% revenue increase for Flower Beauty after Shopify Plus replatforming
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration42 records

Feature3 records

Partnerships

43 partnerships are on record, tiered core and supporting.

• ShopifycoreTechnology or IntegrationBlueSwitch is a Shopify Platinum Partner, the highest tier of partnership status. Specializing in Shopify Plus implementations for enterprise-scale B2B and D2C transformations since 2014. The partnership provides access to Shopify's platform capabilities, development resources, and co-marketing opportunities.
• GooglesupportingTechnology or IntegrationGoogle Partner status enabling integration with Google Ads, Google Analytics, Google Merchant Center, and other Google services for client implementations.
• KlaviyosupportingTechnology or IntegrationEmail and SMS marketing platform integration for Shopify merchants, providing customer communication and segmentation capabilities.
• ReChargesupportingTechnology or IntegrationShopify Plus-approved subscription and recurring billing platform integration, enabling subscription commerce functionality for client stores.
• NetSuite/OraclesupportingTechnology or IntegrationERP integration partnership for syncing orders, inventory, customers, pricing, and financial data between Shopify and NetSuite for complex commerce environments.
• AlgoliasupportingTechnology or IntegrationSearch and discovery platform integration providing advanced on-site search, filtering, and personalization for B2B and large-catalog commerce environments.
• AvalarasupportingTechnology or IntegrationCloud-based sales tax automation software integration for compliance management across Shopify stores.
• YotposupportingTechnology or IntegrationUser-generated content platform integration for reviews, photos, videos, and customer engagement on eCommerce sites.
• CeligosupportingTechnology or IntegrationIntegration platform (iPaaS) connecting Shopify with ERP systems like NetSuite, CRMs, and 3PLs for automated data flow.
• GorgiassupportingTechnology or IntegrationCustomer support platform integration consolidating email, chat, and phone conversations into a unified dashboard for Shopify merchants.
• ZendesksupportingTechnology or IntegrationCustomer service and engagement platform integration for scalable support operations across industries.
• TapcartsupportingTechnology or IntegrationMobile app development platform for building native iOS and Android shopping apps from Shopify stores, targeting higher conversion and LTV from mobile customers.
• AccessibesupportingTechnology or IntegrationWeb accessibility solutions for WCAG and ADA compliance, helping ensure client websites are accessible to all users.
• AttentivesupportingTechnology or IntegrationPersonalized mobile messaging platform for SMS marketing, using real-time behavioral data to engage customers throughout the lifecycle.
• OkendosupportingTechnology or IntegrationReviews and social proof platform with referrals, surveys, quizzes, and loyalty programs for customer engagement.
• NostosupportingTechnology or IntegrationAI-powered personalization platform for personalized shopping experiences across customer touchpoints.
• OmetriasupportingTechnology or IntegrationCustomer data and marketing platform focused on increasing CRM revenue through personalized marketing messages.
• ShogunsupportingTechnology or IntegrationDrag-and-drop page builder for conversion rate optimization, enabling marketing teams to build and optimize content without development resources.
• SalsifysupportingTechnology or IntegrationProduct Experience Management (PXM) platform for managing, updating, and activating product content across sales channels.
• SignifydsupportingTechnology or IntegrationCommerce protection platform leveraging the Commerce Network to maximize conversion, automate customer experience, and eliminate fraud.
• RebuysupportingTechnology or IntegrationPersonalization platform for optimizing and customizing every step of the customer journey with data-powered shopping experiences.
• EasyshipsupportingTechnology or IntegrationGlobal shipping platform connecting merchants to customers worldwide with discounted courier rates and upfront tax/duty calculations.
• ShipStationsupportingTechnology or IntegrationWeb-based shipping software for streamlining order fulfillment with integrations to 150+ selling channels and 30+ carriers.
• LoopsupportingTechnology or IntegrationReturns management platform transforming returns into exchanges with branded portals, automated policies, and loyalty-building features.
• Smile.iosupportingTechnology or IntegrationLoyalty and rewards program platform enabling brands to create reward programs that drive repeat purchases.
• StampedsupportingTechnology or IntegrationReviews and loyalty platform for eCommerce helping establish brand credibility through customer reviews and engagement.
• SwellsupportingTechnology or IntegrationIncentive marketing platform with customizable rewards, referral, and influencer technologies for driving repeat purchases.
• Annex CloudsupportingTechnology or IntegrationCustomer loyalty and engagement platform providing one-to-one marketing at scale for leading brands and retailers.
• RefersionsupportingTechnology or IntegrationAffiliate and influencer marketing platform for tracking promotions, campaigns, and growing online sales.
• DiscosupportingTechnology or IntegrationPost-purchase advertising network recommending products to high AOV and LTV shoppers after purchase completion.
• Retention.comsupportingTechnology or IntegrationLead generation platform using identity resolution to grow email lists and expand abandonment revenues for DTC brands.
• RewindsupportingTechnology or IntegrationAutomated backup solution for Shopify stores providing daily protection and disaster recovery capabilities.
• Rise.aisupportingTechnology or IntegrationAutomated gift card and store credit solution for re-engagement campaigns and loyalty program management.
• SearchspringsupportingTechnology or IntegrationSite search, merchandising, and personalization platform built exclusively for eCommerce with control over shopper experience.
• True FitsupportingTechnology or IntegrationAI-powered fit guidance platform helping shoppers find correct sizes, reducing returns and increasing conversion.
• TrustpilotsupportingTechnology or IntegrationReview platform providing authentic customer reviews for building purchase confidence and increasing conversions up to 23%.
• WunderkindsupportingTechnology or IntegrationDevice identity resolution and marketing technology solution for orchestrating real-time, multichannel marketing programs.
• SmartrrsupportingTechnology or IntegrationNext-generation subscription app for Shopify brands with flexible subscription models, branded experiences, and loyalty rewards.
• ZipsupportingTechnology or IntegrationBuy now, pay later platform integration enabling customers to split purchases into installments at millions of stores.
• PayPalsupportingTechnology or IntegrationPayment processing integration for secure checkout and payment acceptance on Shopify stores.
• AmazonsupportingTechnology or IntegrationAmazon integration partnership for connecting Shopify stores with Amazon's marketplace selling channel.
• MicrosoftsupportingTechnology or IntegrationMicrosoft ecosystem integration partnership covering Azure, Microsoft 365, and related enterprise tools.
• ApplesupportingTechnology or IntegrationApple integration partnership covering Apple Pay, iOS compatibility, and Apple business tools for Shopify implementations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OuterBox: OuterBox is a Shopify Plus agency offering design, development, and digital marketing for eCommerce brands. Directly comparable in service mix (Shopify Plus builds, SEO, design, dev) and target market (mid-market and enterprise Shopify merchants).
• The Stable: The Stable is a commerce agency focused on Shopify, BigCommerce, and other platform implementations for consumer brands. Comparable as a platform-specialist agency serving enterprise and mid-market brands with design, development, and digital marketing services.
• We Are Amnet: We Are Amnet is a Shopify Plus partner agency delivering eCommerce design, development, and managed services. Direct peer given similar Shopify Plus focus, agency model, and brand client base.
• Trellis: Trellis is an eCommerce development agency delivering Shopify, Magento, and BigCommerce implementations with custom development, integrations, and digital marketing. Comparable in its full-service agency model for enterprise commerce migrations.
• SwiftOtter: SwiftOtter is a Shopify Plus partner specializing in custom theme development, app integration, and complex replatforming projects. Comparable as a Shopify-specialist agency serving enterprise merchants with custom development depth.
• Fuel Made: Fuel Made is a Shopify Plus agency providing design, development, and CRO services for DTC brands. Comparable as a Shopify-focused agency with similar D2C enterprise client orientation.
• Lform: Lform is a Shopify Plus design and development agency serving B2B and B2C merchants with custom storefront builds. Comparable in agency model and Shopify Plus specialization.
• Customer Paradigm: Customer Paradigm is a Shopify Plus agency offering development, design, and digital marketing for enterprise merchants. Comparable as a long-tenured Shopify agency serving similar mid-market and enterprise clients.

Broad incumbents

• Globant: Globant is a global digital transformation consultancy with deep commerce practice covering Shopify, Adobe, and Salesforce. Broad incumbent competing for the same enterprise eCommerce transformation RFPs as BlueSwitch, but with much larger scale and broader platform coverage.
• Accenture Song: Accenture Song (formerly Accenture Interactive) is a global experience and commerce transformation practice serving Fortune 500 brands. Broad incumbent that competes with BlueSwitch on enterprise commerce engagements, though typically at much larger deal sizes and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/blueswitch
• Facebookfacebook.com/blueswitch
• LinkedInlinkedin.com/company/blueswitch

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlueSwitch