eckes-granini france

What eckes-granini france does

Eckes-Granini France is the French operating subsidiary of the family-controlled Eckes-Granini Group, structured as two legal entities (Eckes-Granini France SNC and Pago France) and headquartered at 138 rue Lavoisier, Mâcon, France. The company specialises in the manufacture of ambient (shelf-stable) fruit juices and nectars under four brands — Joker (acquired 2002), Granini (acquired 1994), Pago (acquired 2012), and Réa — and operates with approximately 360 employees, concentrating 97% of French production at its single Mâcon manufacturing site. The technical foundation is conventional ambient-beverage processing anchored by pasteurisation heritage (dating to Henri Malvoisin's 1929 invention underlying the original Joker / GRAPP-CUR line) and is certified under IFS and Sure Global Fair food-safety standards.

The company sells through two principal distribution channels: mass-market retail (grandes surfaces) for at-home consumption and the HORECA / CHR (café-hôtel-restaurant) channel for out-of-home consumption. Granini has held the CHR market-leadership position in France continuously since 2015, supported by its iconic bubble-etched bottle format that functions as a brand-anchored pour cue in food-service venues. The product portfolio spans no-added-sugar, bio (organic), and reduced-sugar variants, with Pago offering more than 25 flavours. Distribution is single-country (France) within the broader European footprint of the parent group.

Revenue is generated through one-time product sales of branded beverages to retail and food-service buyers; pricing is determined through retail and food-service distribution agreements and is not publicly disclosed. The company is private, family-controlled (no external institutional investors or PE involvement is indicated), and pursues a structured RSE agenda with quantitative 2030 targets covering sustainable fruit sourcing (FSA SAI), SBTi-validated decarbonation, sugar reduction, and packaging innovation (r-PET, reduced weight, attached caps). The GTM motion is sales-led, with field-sales coverage of both consumer retail and HORECA professional accounts.

Name

eckes-granini france

Legal name

Eckes-Granini France SNC

Website

https://eckes-granini.fr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

251–500 employees

Short description

Eckes-Granini France is the French subsidiary of the Eckes-Granini Group, manufacturing ambient fruit juices and nectars under the Joker, Granini, Pago, and Réa brands, distributed to French consumers via mass retail and HORECA / CHR food-service channels from its Mâcon production site.

Ownership category

akta.pro rank

Headquarters

HQ city

Mâcon

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fruit Juice and Nectar Product Sales: Eckes-Granini France generates revenue through the manufacture and sale of ambient fruit juices and nectars under its portfolio of brands (Joker, Granini, Pago, Réa), distributed through retail and HORECA channels.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Eckes-Granini France produces and distributes ambient (shelf-stable) fruit juices and nectars in France under four core brands — Joker, Granini, Pago, and Réa. The French subsidiary of the Eckes-Granini Group operates two legal entities (Eckes-Granini France SNC and Pago France) and concentrates 97% of its French production at its Mâcon facility, supplying both retail mass-market channels and the HORECA (CHR) food service sector.

Product overview

Eckes-Granini France is a specialist in ambient fruit juices, operating as a subsidiary of Eckes-Granini Group that encompasses two legal entities: Eckes-Granini France and Pago France. The company produces fruit juices and nectars under four main brands: Joker (acquired 2002), granini (acquired 1994), Pago (acquired 2012), and Réa. The product portfolio includes juices without added sugars, organic options, and nectars with reduced sugar content. The company operates primarily from its Mâcon production site, where 97% of French production takes place, serving both domestic and out-of-home markets (restaurants, hotels, bakeries, and retail).

Differentiator

Problem solved

Functional benefit

Brands

• Joker: Brand specializing in fruit juices without added sugars, additives, or preservatives, focused on adapting diet to nutritional needs
• Granini
• Pago
• Réa

Products and services

• Joker French fruit juice brand created in 1936 by Henri Malvoisin, offering diversified product ranges adapted to specific nutritional needs. All Joker juices are made without added sugars, additives, or preservatives, targeting consumers seeking natural, additive-free fruit juice options for at-home consumption.
• Granini Premium European fruit juice brand recognized by its iconic bubble-etched bottle, using only the best fruits for distinctive taste. Has been the market leader in the French CHR (café-hôtel-restaurant) channel since 2015, serving both retail consumers and professional food service outlets.
• Pago Austrian-origin fruit juice brand recognizable by its distinctive green bottle, known for whole, intact-fruit flavors and offering more than 25 original varieties. Distributed in France under Pago France, the wholly owned subsidiary of Eckes-Granini France.
• Réa Fruit juice brand in the Eckes-Granini France portfolio, present in the daily life of French consumers alongside Joker, Granini, and Pago.

Quantifiable outcome

• Nearly 70% of fruits sourced from sustainable cultivation, with a goal of 100% by 2030
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tropicana (PepsiCo): PepsiCo's premium ambient fruit juice brand; competes head-to-head with Granini and Joker in French grocery and HORECA with a comparable branded SKU portfolio and multi-channel distribution.
• Innocent (The Coca-Cola Company): Coca-Cola-owned premium juice and smoothie brand; directly competes with Eckes-Granini France's premium positioning in retail and food-service channels in France.

Regional players

• Maison Pfaff: Alsace-based French fruit-juice and cider producer with strong regional retail penetration; comparable product format and HORECA presence but with a narrower geographic footprint than Eckes-Granini France.
• Britvic: UK-listed soft-drinks group with established juice and carbonate portfolios; comparable in product mix and channel model but operates primarily in the UK and Ireland rather than directly in France.
• Les Vergers de la Rougeraie: Family-run Normandy-based craft apple-juice producer; reflects the smaller regional craft-juice competition that has been gaining shelf space in French retail and specialty food service.

Broad incumbents

• Andros Group: Major French fruit-based foods group producing juices, compotes and fruit preparations across multiple categories; competes with Eckes-Granini France in ambient juice while also operating adjacent fruit categories.
• Refresco: Global independent beverage bottler producing private-label and branded juices; competes with Eckes-Granini France both as a contract manufacturer for retailers and as a supplier of branded juices across Europe.
• Welch's: US-based global fruit juice (notably grape) brand with European distribution; overlaps with Eckes-Granini France's ambient juice category from a broader global incumbent vantage point.
• Orangina Suntory France: Large French beverage affiliate of Suntory covering soft drinks, juices and flavoured waters; an incumbent competitor with overlapping HORECA and retail distribution.

Emerging players

• Alain Milliat: Premium French single-serve juice and nectar brand sold through HORECA, fine retail and select export channels; a niche/premium competitor with limited scale but partial overlap in the top-end HORECA segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eckes-granini-france

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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