Don't Movie

What Don't Movie does

Don't Movie s.r.l. is a Milan-based video production agency founded in 2018 that designs, produces, and post-produces audiovisual content for brands and advertising agencies. The company operates an 18-category service catalog covering the full production pipeline: branded content, TV commercials, corporate video, documentaries, VFX, motion graphics, motion design, short films, format creation, video storytelling, video tutorials, copywriting, original soundtrack composition, sound design, stop motion animation, event photography, live streaming, and aerial drone filming. Delivery is anchored by an in-house team of ~13 staff led by four co-founders — Luca Cetro (Head of Production & Music Composer), Matteo Fossati (Sales Manager & VFX Supervisor), Fabio Garofalo (Director & Head of Post-production), and Jacopo Santambrogio (Director & D.o.P.) — whose integrated creative and technical coverage is positioned as the company's core differentiator.

The agency's go-to-market is sales-led B2B, combining direct outreach to brands (large enterprise accounts seeking creative partners) with project briefs channeled through strategic agency partnerships (This is Hello, Publicis Sapient, Hearts & Science, EY & M&C Saatchi, Zelo). Pricing is quote-based and not publicly disclosed; multi-year contract billing is referenced. Named enterprise clients span automotive (Pirelli, Jeep, Bosch, Amplifon), technology (Google), streaming entertainment (Prime Video), fashion (Fila), cruise (Costa Crociere), energy (Eni Plenitude), QSR (McDonald's), financial services (Invesco), cosmetics (Yves Rocher), and education (Università Bocconi). Operational capacity is extended via partnerships with Beyond Jupiter (virtual production studio) and Cross Studio (Milan film space).

Revenue is project-based professional services income; figures are not publicly disclosed. The legal entity is an Italian società a responsabilità limitata (s.r.l.) privately held by the founding team, with no external investment, parent company, or subsidiaries indicated. Marketing relies on a portfolio website with a 'Frame\Work' blog and social channels (Instagram, LinkedIn, Vimeo, Facebook); industry recognition includes five 2024 awards at the Festival Internazionale della Cinematografia Sociale Tulipani di Seta Nera for the Invesco branded series 'Cartoline dal Futuro'. The company is headquartered at Via Bonaventura Zumbini 6, Milan, and operates within the European (primarily Italian) market.

Name

Don't Movie

Legal name

Don't Movie s.r.l.

Website

https://dontmovie.it

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Don't Movie is a Milan-based video production agency, founded in 2018, that designs, shoots, and post-produces audiovisual content for enterprise brands and advertising agencies across an 18-category service catalog including branded content, TV spots, VFX, and original soundtracks.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Commercial Production Companies (Live-Action) (MPAAAMAA)

akta.pro secondary industries

Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF), Scripted TV Series Production (Live-Action) (MPADABAB), Unscripted/Reality TV Production (Live-Action) (MPADABAC), Scripted Feature Film Production (Live-Action) (MPADABAA)

Keywords

• Video production services
• Branded content creation
• Post-production services
• Corporate video production
• TV commercial production

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video production services: Project-based video production services including branded content, TV spots, corporate videos, documentaries, VFX, tutorials, motion graphics, short films, format creation, copywriting, original soundtrack, sound design, stop motion, event photography, streaming, drone filming, video storytelling, and logo animation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Don't Movie is a video agency that designs, produces, and post-produces audiovisual content for brands and agencies. Its core offering spans the full production pipeline from creative concept development and copywriting through filming (including drone aerial cinematography and stop motion) to post-production services covering VFX, motion graphics, color grading, sound design, and original soundtrack composition. Deliverables include branded content, TV commercials, corporate videos, documentaries, short films, format creation, tutorials, event photography, and live streaming.

Product overview

Don't Movie is a video production agency (video agency) offering a comprehensive suite of audiovisual production services. The core offering consists of 18 distinct service categories spanning the full production pipeline: from creative concept development and format creation through filming (including drone aerial footage and stop motion) to post-production (VFX, motion graphics, editing, color grading, sound design, and original soundtrack composition). Services include branded content, TV commercials, corporate videos, documentaries, short films, video tutorials, copywriting, event photography, and streaming. The agency serves major Italian and international brands including Google, Pirelli, Prime Video, Eni, Fila, Bosch, Costa Crociere, McDonald's, and Università Bocconi, working with agencies such as Publicis Sapient and This is Hello.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Autocrew brand volumes returned to pre-pandemic levels following campaign
• +2 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Deep MarketingminorOthersWebsite development partner responsible for the company's web presence and digital infrastructure.
• OBEminorOthersListed as a partner on the company website with a displayed logo.
• This is HellocoreStrategic or Co-development PartnerPrimary creative agency partner that commissions video production projects. Long-term collaboration on multiple campaigns including Costa Crociere Sanremo, Fila 50th anniversary, Prime Video Generazione LOL, and Jeep Ducking Project.
• Publicis SapientcoreStrategic or Co-development PartnerStrategic agency partner for digital and communication projects including Jeep Ducking Project, Bocconi sustainability campaigns.
• Hearts & SciencecoreStrategic or Co-development PartnerMedia and communications agency partner for projects including Yves Rocher ACTalks.
• EY & M&C SaatchicoreStrategic or Co-development PartnerAgency partner for Eni Plenitude House reality show project.
• ZelocoreStrategic or Co-development PartnerStrategic partner for Plenitude House concept and subject development.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• FILMMASTER Group: Italian production group historically known for commercials and events. Overlaps directly with Don't Movie's commercial production and branded content work but operates at significantly larger scale.
• Hogarth Worldwide: Global production arm of WPP, providing end-to-end production services to brands and agencies. Represents the holding-company incumbent that competes for the same global brand production budgets as Don't Movie.
• Publicis Productions: Production entity within the Publicis network — relevant because Publicis Sapient is one of Don't Movie's core agency partners. Captures the in-housing pressure on independent Italian production shops.
• Cattleya: Established Italian film and TV production company with broader scripted and unscripted output. Comparable for its Italian production DNA and major-brand engagement, though larger and more film/TV-led than Don't Movie.

Direct peers

• Bedeschi Film: Italian boutique film and commercial production house. Comparable on full-service production for advertising clients in the Italian market at a similar boutique scale.
• Tool: US-based boutique commercial production and post-production company serving global brands. Comparable on full-service commercial production craft and award-driven positioning, though US-anchored.
• BRW Filmland: Milan-based independent production company producing commercials, branded content, and music videos for major brands. Closely comparable boutique Italian peer in services and target client profile.
• Movie Magic International: Italian production services company delivering commercials, branded content, and post-production. Closely comparable boutique production peer in the Italian market.
• Indiana Production Company: Milan-based boutique production house offering branded content, commercials, and post-production for Italian and international brands. Most direct Italian comparable given shared geography, boutique scale, and full-service model.

Emerging players

• The Family: Italian/European creative production collective working across branded content and digital series. Comparable for format creation, social-first video, and European brand clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Don't Movie