d1 sports franchise

Name

d1 sports franchise

Legal name

D1 Sports Franchise LLC

Website

https://d1franchise.com

Company type

Private

Founded year

2001

Operating status

Operating

Ownership category

akta.pro rank

Product category

Athletic Training Franchise

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)

Keywords

• Athletic training franchise
• Performance fitness training
• Youth sports training
• Fitness franchise opportunities
• Coach-led fitness programs

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Franchise Fees: Initial franchise fee of $62,500 for single units, with discounted rates for multi-unit owners: $43,000 for second location, $38,000 for third, and $33,000 for fourth. Revenue from opening new franchise locations.
2. Royalty Fees: 7% royalty fee on gross revenue collected from franchisees. This ongoing revenue stream provides recurring income based on franchise location performance.
3. Membership Revenue: Members pay premium membership fees for coach-led training sessions. Average membership pricing starts at approximately $130 per month, significantly higher than traditional gym memberships ($40-50/month). Members include youth athletes, families, collegiate athletes, and adults seeking athletic performance training.
4. Sports Medicine and Physical Therapy: Optional on-site sports medicine and physical therapy services offered at many franchise locations, providing additional revenue streams and attracting new members who may transition to training memberships after therapy.
5. Personal Training: One-on-one training sessions with world-class coaches offered outside of group workouts, providing premium-priced individual training services.

Pricing tiers

Distribution channels2 records

Marketing channels9 records

Core offering

D1 Sports Franchise operates the D1 Training brand as a performance-based athletic training franchise, licensing its proprietary five-tenet training methodology to independent franchisees who operate individual D1 Training facilities across the United States. The corporate entity generates revenue through initial franchise fees, ongoing royalty fees, and brand support services, while franchisees deliver coach-led training programs to youth athletes, adults, and professional competitors. The franchise targets the $50-55B youth sports market with documented outcomes including 100+ NFL Draft picks trained and 2M+ total clients served since founding in 2001.

Product overview

D1 Training is a performance-based fitness franchise offering a unified training platform centered on coach-led athletic development. The core offering consists of age-based Scholastic Training Programs (Rookie ages 7-11, Developmental ages 12-14, Prep ages 15-18, and Overtime), Adult Training including Boot Camp and Strength Training, and Pro/NFL Combine Programs. All programs are built on five athletic-based tenets: dynamic warm-up, performance, strength program, core and conditioning, and cool down. Optional add-on services include Personal Training (D1 on 1), Team Training, Small Group Training, and Sports Medicine/Physical Therapy. Supplementary offerings include the D1toU remote coaching program and The Turf podcast. The franchise differentiates through smaller membership rosters with higher-touch coaching, combining elite athletic training with optional sports medicine services typically only found at Division I schools and professional sports facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Scholastic Training Programs Age-based athletic training programs for youth and scholastic athletes including Rookie (ages 7-11), Developmental (ages 12-14), Prep (ages 15-18), and Overtime programs. Each division is built on the proprietary five-tenet methodology (dynamic warm-up, performance, strength, core and conditioning, cool down) and is the primary revenue driver, generating over 61% of system revenue.
• Adult Training Programs Training programs for adults including Boot Camp for getting into shape quickly and Strength Training programs. Provides Division I-style athletic training for adults committed to fitness goals and former competitive athletes looking to restore athleticism.
• Pro / NFL Combine Programs Professional-level training programs including NFL Combine preparation for athletes seeking to play professionally. Locations such as D1 Tampa have trained over 100 professional football and 25 professional baseball athletes, and D1 has trained 100+ NFL Draft picks overall.
• Sports Medicine and Physical Therapy Optional on-site sports medicine and physical therapy services available at many franchise locations, providing injury recovery guidance, orthopedic surgery, MRI, PRP, stem cell, nutrition and supplementation services. Many athletes come to D1 injured, heal through these services, and remain as training members afterward.
• D1toU Remote Coaching A 1-on-1 coaching and accountability program launched during the pandemic that delivers expert coaching and 5-Star Training remotely via Zoom calls and the TrainHeroic app, with text-message check-ins, nutrition guidance, and goal setting. Offered to all D1 members to extend training access beyond the physical facility.

Quantifiable outcome

• 170+ elite facilities currently operating; 250+ units in development
• +8 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor, core and flagship.

• Jon GrudenminorStrategic or Co-development Partner · 1 January 2024Former NFL coach who repped D1 Training hat throughout his time at the Manning Passing Academy, showing brand support.
• Kirk HerbstreitcoreStrategic or Co-development Partner · 1 January 2024ESPN college football analyst and prominent sports personality who featured D1 Training in promotional video 'This is D1 by Kirk Herbstreit'. High-profile media supporter of the brand.
• Jonn Schumacher and Shayne Moberg (Elysium Sports and Training LLC)flagshipChannel Partner/ Reseller/ Distributor · 1 March 2023Signed largest deal in brand history - 12-unit agreement across multiple states including Minneapolis, Tampa, Dallas-Fort Worth, Long Island. Business partners with backgrounds in finance, accounting, corporate management, and consulting. Operate under Elysium Sports and Training LLC.
• DashrcoreTechnology or Integration · 1 April 2022Partnership with Dashr, the industry's fastest growing designer and supplier of combine testing equipment. D1 is rolling out Dashr's wireless motion performance technology (EPIC Index scoring system) to measure athletic performance with results that are simple to integrate, accurately measured, and consistent throughout the system. Currently beta testing in Franklin, TN and seven additional markets with system-wide rollout planned.
• Darin MorsecoreChannel Partner/ Reseller/ Distributor · 1 February 2022Multi-unit franchisee who signed a three-unit agreement for Southlake TX, Little Elm TX, and Overland Park KS. Former college athlete and professional in marketing and culinary industries seeking to give back to community.
• Aqib TalibcoreStrategic or Co-development Partner · 1 January 2018Former NFL cornerback and D1 franchise owner. Owns D1 Training Carrollton location. Attracted other franchisees like Darin Morse to the brand.
• Tim TebowcoreStrategic or Co-development Partner · 1 January 2016D1 Celebrity Owner and franchisee. Former NFL quarterback, Heisman Trophy winner, and MLB player. Serves as keynote speaker at D1 Franchise Summit and actively promotes the brand. Featured in promotional videos explaining What is D1 Training.
• Chris PaulcoreStrategic or Co-development Partner · 1 January 2016D1 Celebrity Owner and NBA player. Featured in promotional videos discussing D1 Community and coaching philosophy. Helps explain the benefits of D1 Training for all athletes.
• Jeff GreencoreStrategic or Co-development Partner · 1 January 2016D1 Celebrity Owner and NBA player. Won NBA Championship with Denver Nuggets in 2023. Has played for 11 NBA teams in 15 seasons, selected 5th overall in 2007 NBA Draft out of Georgetown.
• Von MillercoreStrategic or Co-development Partner · 1 January 2016D1 Celebrity Owner and NFL Super Bowl champion. Joined as franchise owner with professional athlete ownership model.
• Randall CobbcoreStrategic or Co-development Partner · 1 January 2016NFL player and D1 Celebrity Owner. Part of professional athlete franchise ownership program.
• Peyton ManningflagshipStrategic or Co-development Partner · 1 January 2005Co-founder and Celebrity Owner. Partnered with Will Bartholomew in 2005 to purchase an eight-acre tract and officially launch D1 Training. Hosts D1 staff at his Manning Passing Academy for Coach Summit events. As one of the most recognizable figures in sports, Manning's involvement has been instrumental in brand credibility and growth.

Scale indicators17 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• 9Round Fitness: Specialty kickboxing fitness franchise with 30-minute circuit workouts. Comparable to D1 in franchise model, structured coach-led programming, and premium per-visit pricing, though more narrowly focused on kickboxing rather than multi-sport athletic development.
• F45 Training: Premium functional training fitness franchise operating globally with group workout format and standardized programming. Comparable to D1 in franchise-driven growth, premium membership pricing, and coach-led training positioning targeting performance-oriented consumers.
• UFC Gym: Combat sports and fitness franchise leveraging UFC brand with mixed martial arts training programs. Comparable to D1 in franchise model, athletic performance positioning, and celebrity/athlete brand association driving customer acquisition and franchise sales.
• Title Boxing Club: Boxing-inspired fitness franchise offering group and personal training. Comparable to D1 in franchise-driven expansion, premium group fitness positioning, and structured coach-led workout format, with similar target demographics of fitness-oriented adults and athletes.
• Orangetheory Fitness: Heart-rate-based interval training fitness franchise with premium membership pricing and structured coach-led workouts. Closely comparable to D1 in franchise business model, premium positioning, technology-enabled performance tracking, and target demographic of fitness-focused adults.
• Burn Boot Camp: Group fitness franchise focused on strength and conditioning training with similar premium positioning and community-driven membership model. Comparable to D1 in target customer (fitness-focused adults and families), franchise-based growth strategy, and emphasis on coach-led group workouts.

Broad incumbents

• Anytime Fitness: Largest 24-hour fitness franchise globally with thousands of locations. Comparable to D1 in franchise-driven growth model and standardized brand experience, though Anytime Fitness operates at much larger scale with value-priced 24/7 access positioning rather than premium athletic training.
• Gold's Gym: Established global gym brand with franchise and corporate locations offering strength training and group fitness. Comparable to D1 as a broader incumbent in the athletic training space with overlapping strength and conditioning offerings, though Gold's operates at significantly larger scale with traditional gym positioning.

Emerging players

• iLoveKickboxing: Kickboxing fitness franchise with group class format and similar pricing model. Comparable to D1 in franchise-driven growth, premium group fitness positioning, and structured coach-led workouts, with overlapping target demographic of fitness-oriented adults.
• The Camp Transformation Center: Fitness franchise specializing in weight loss and body transformation programs with coach-led group training. Comparable to D1 in franchise business model, structured coach-led programming, and community-based membership approach, though more focused on transformation outcomes than athletic performance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/D1Sports
• YouTubeyoutube.com/@d1training
• Facebookfacebook.com/D1Sports
• LinkedInlinkedin.com/company/d1training
• Instagraminstagram.com/d1training_official
• TikToktiktok.com/@d1training

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about d1 sports franchise