bartv sports

What bartv sports does

BarTV Sports, operated by PT Entertainment Pty Ltd, is a Newcastle, Australia-based streaming platform and production company that live-streams and provides on-demand coverage of grassroots and mid-tier sporting competitions across Australia. Founded in 2020 during COVID-19 lockdowns, the company was created to deliver a new revenue stream to local sporting bodies by broadcasting their matches to supporters and sharing subscription profits back to those competitions. As of 2024 the platform covers 20+ competitions across rugby league, rugby union, AFL, netball, football, cricket, touch football, hockey, gridiron, oztag, futsal, surfing, and volleyball, producing more than 8,000 matches annually.

The core product is a cloud-based video production and streaming platform that allows live event production from grassroots venues without expensive on-site infrastructure, with content delivered via web, native iOS/Android apps, and Google TV/Apple TV applications. Proprietary features include real-time graphics overlays, instant match highlight generation, and live player-of-the-match voting. An add-on Coach Portal (grover.online) provides performance analysis tools to partner clubs, and a NSWRL TV sub-brand offers dedicated coverage of NSW Rugby League major competitions.

The business model combines direct-to-consumer subscription revenue (3-day pass at A$8.95, monthly at A$19.95, annual at A$125, with A$19.95 per-game download purchases) with a revenue-sharing arrangement that returns a portion of subscription fees to the user's selected competition or club — over A$1M has been returned to grassroots sporting bodies since inception. The company also partners with enterprise-tier organisations such as Cricket Australia, Football Federation Australia, SANFL, NSW Waratahs, ACT Brumbies, Fox Sports, and Kayo to deliver professional streaming products, and in 2025 secured a flagship partnership with NSWRL to stream all matches across NSWRL major competitions.

Name

bartv sports

Legal name

PT Entertainment Pty Ltd

Website

https://bartvsports.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

BarTV Sports operates a cloud-based live-streaming platform that broadcasts grassroots and mid-tier Australian sporting competitions to subscribers across web, mobile, and TV apps, sharing subscription revenue back to partner clubs and leagues.

Ownership category

akta.pro rank

Product category

Sports Streaming Platform

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE)

akta.pro secondary industry

Sports Live Streaming Platforms (MPACACAF)

Keywords

• Live sports streaming
• Grassroots sports coverage
• Sports media production
• Subscription video platform
• Sport broadcast services

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans: Monthly, annual, and 3-day pass subscription plans giving access to all competitions live and on-demand. Monthly ($19.95) and annual ($125) auto-renew. One-time 3-day pass ($8.95) for weekend viewing.
2. Game Downloads: Purchase of individual archived match recordings for permanent download, typically $19.95 per game
3. Revenue Sharing with Competitions: Subscription revenue is split with competitions and clubs based on subscriber selections. Has returned over $1M to grassroots sporting bodies through this model since 2020.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

BarTV Sports operates a cloud-based live streaming platform and production service that broadcasts grassroots and mid-tier Australian sporting competitions across web, mobile, and smart TV apps. The company partners with more than 20 sporting leagues and clubs to produce live coverage of over 8,000 matches annually, then monetizes access via consumer subscriptions while sharing a portion of subscription revenue back to the partner competitions.

Product overview

BarTV Sports is a unified live streaming platform and production company specializing in grassroots sport coverage across Australia. The core product is the BarTV Sports Live Streaming Platform, accessible via web browser, native Mobile Apps (iOS/Android), and TV Apps (Google TV/Apple TV). The platform streams live matches and on-demand replays across multiple sports including Rugby League (with NSWRL TV as a prominent sub-brand), Rugby Union, Netball, AFL, Football, Touch Football, Hockey, Cricket, Gridiron, Oztag, Futsal, Surfing, and Volleyball. Key features include Mini-Game Highlights for instant clip packages, Match Centre for interactive stats and scoring, Live Player of the Match Voting, and Radio/Audio Call streaming. The Coach Portal provides performance analysis tools for partner clubs. Content access is gated behind subscription tiers: 3-Day Pass ($8.95), Monthly Subscription ($19.95 auto-renewing), and Annual Subscription ($125). A Match Download Purchase option allows permanent offline storage at $19.95. The platform also operates a unique Grassroots Revenue Return Program, allocating a percentage of subscription revenue back to competitions and clubs. Founded in Newcastle, the company has grown to cover over 20 competitions and produced more than 8,000 matches in 2024.

Differentiator

Problem solved

Functional benefit

Brands

• NSWRL TV: A dedicated channel on BarTV Sports for NSW Rugby League content, featuring matches from all NSWRL major competitions following a 2025 partnership.

Products and services

• BarTV Sports Live Streaming Platform Cloud-based live streaming platform delivering live and on-demand coverage of grassroots and mid-tier sporting competitions across Australia, accessible via web browser, iOS/Android mobile apps, and Google TV/Apple TV apps.
• NSWRL TV Dedicated channel within BarTV Sports covering NSW Rugby League major competitions, including the Knock-On Effect NSW Cup, NSW Women's Premiership, Jersey Flegg Cup, SG Ball Cup, Harold Matthews Cup, Tarsha Gale Cup, Lisa Fiaola Cup, and Laurie Daley Cup.
• Coach Portal

Quantifiable outcome

• Over $1M returned to grassroots sporting bodies since 2020
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

15 partnerships are on record, tiered flagship and core.

• NSWRL (NSW Rugby League)flagshipStrategic or Co-development Partner · 1 January 2025In 2025, NSWRL partnered with BarTV Sports to give subscribers the opportunity to watch ALL matches in NSWRL major competitions. Provides extensive high-quality affordable option with ability to watch matches from all major competitions from every corner of the state. Significant uplift from first year of NSWRLTV.
• Fox SportscoreStrategic or Co-development PartnerPartnered with Fox Sports to deliver professional streaming product whilst minimising production costs. BarTV Sports assists Fox Sports in grassroots content production.
• KayocoreStrategic or Co-development PartnerPartnership with Kayo Sports to deliver professional streaming product whilst minimising production costs for grassroots content.
• Cricket AustraliacoreStrategic or Co-development PartnerAssisted Cricket Australia in delivering professional streaming product whilst minimising production costs for grassroots cricket coverage.
• Football Federation Australia (Football Australia)coreStrategic or Co-development PartnerPartnership with Football Federation Australia to deliver professional streaming product whilst minimising production costs for football content.
• SANFL (South Australian National Football League)coreStrategic or Co-development PartnerPartnership with SANFL to deliver professional streaming product whilst minimising production costs for South Australian football coverage.
• NEAFL (North East Australian Football League)coreStrategic or Co-development PartnerPartnership with NEAFL to deliver professional streaming product whilst minimising production costs for North East Australian football coverage.
• NSW NetballcoreStrategic or Co-development PartnerPartnership with NSW Netball to deliver professional streaming product whilst minimising production costs for netball content.
• NSW WaratahscoreStrategic or Co-development PartnerPartnership with NSW Waratahs Rugby to deliver professional streaming product whilst minimising production costs.
• ACT BrumbiescoreStrategic or Co-development PartnerPartnership with ACT Brumbies Rugby to deliver professional streaming product whilst minimising production costs.
• Queensland Touch FootballcoreStrategic or Co-development PartnerPartnership with Queensland Touch Football to deliver professional streaming product whilst minimising production costs.
• AFL EuropecoreStrategic or Co-development PartnerPartnership with AFL Europe to deliver professional streaming product whilst minimising production costs for international Australian Rules football.
• Newcastle Rugby LeaguecoreStrategic or Co-development PartnerNewcastle Rugby League has partnered with BarTV Sports and received significant funds from their partnership through the revenue sharing model. As a popular competition, it exemplifies the company's grassroots support approach.
• Group 7 South Coast Rugby LeaguecoreStrategic or Co-development PartnerGroup 7 South Coast Rugby League has received significant funds from their partnership with BarTV Sports, benefiting from the revenue sharing model.
• Penrith & District Junior Rugby LeaguecoreStrategic or Co-development PartnerPenrith & District Junior Rugby League has received significant funds through their partnership with BarTV Sports, with emphasis on promoting juniors.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Others

• Stack Sports: Stack Sports provides technology and management platforms for amateur sports organisations, including registration, websites, and streaming tools. Comparable as an enabling technology provider in the grassroots sports ecosystem where BarTV Sports operates, though focused on league operations rather than streaming content.

Broad incumbents

• Foxtel / Fox Sports Australia: Fox Sports Australia is a major sports broadcaster covering professional leagues, and is an existing BarTV Sports production partner. Comparable as a sports content producer/distributor in Australia, though focused on elite competitions and operating at much greater scale.
• Sportradar: Sportradar is a global sports data and media rights company that provides data, content, and streaming services to leagues and broadcasters. Comparable to BarTV Sports' B2B production and rights intermediation for sports organisations, though at significantly larger scale and breadth.
• DAZN: DAZN is a global sports subscription streaming service covering boxing, football, and other sports. Comparable to BarTV Sports as a direct-to-consumer sports streaming subscription business, but operates at premium/elite sports tiers globally rather than grassroots.
• Kayo Sports: Kayo is a major Australian sports streaming service operated by Foxtel covering professional and elite sports. Comparable as a sports streaming platform in Australia and an existing BarTV Sports partner, but operates at the elite tier rather than grassroots focus.

Direct peers

• Hudl: Hudl provides video capture, streaming, and performance analysis tools targeted at amateur and scholastic sports teams and competitions. Comparable to BarTV Sports through overlapping grassroots sports video, coaching analytics, and highlight distribution functionality.
• Veo Technologies: Veo Technologies provides AI-powered cameras and a cloud platform for automatically capturing and streaming amateur and grassroots sports. Directly comparable to BarTV Sports as both serve lower-tier sports organisations seeking affordable, automated broadcast-quality video production and distribution.
• Pixellot: Pixellot offers AI-automated sports production and streaming solutions primarily for amateur, scholastic, and lower-tier professional sports. Closely comparable to BarTV Sports in enabling cloud-based capture, streaming, and highlight generation for grassroots competitions without expensive on-site crews.
• PlaySight: PlaySight delivers AI-driven sports video and analytics platforms for amateur, scholastic, and semi-professional teams. Comparable to BarTV Sports' Coach Portal and instant highlight capabilities, with overlap in serving the lower-tier sports production market.

Emerging players

• Streamable: Streamable is a consumer live streaming and short-form video platform. Partially comparable to BarTV Sports' video distribution layer, but lacks sports-specific production tooling and competition rights focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bartv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bartv sports