MBR-Group

What MBR-Group does

MBR-Group is a privately-held, founder-led coaching and consulting practice operated by Marilou Butcher Roth that serves leaders and leadership teams within U.S. real estate associations. The firm specializes in onboarding new volunteer leadership, supporting Association Executives, facilitating Leadership Academies, and developing association staff, with delivery spanning local, state, and national-level real estate associations such as Dayton REALTORS, Oklahoma Association of REALTORS, Ohio Realtors, Northwest Ohio REALTORS, and Akron Cleveland Association of REALTORS, plus adjacent real estate technology buyers such as SentriLock.

The service portfolio is built around individualized coaching and facilitation rather than a software platform. Core offerings include Association Executive Coaching, Leadership Team Coaching, Leadership Academies (anchored by the DiSC Work of Leaders Assessment and the Seven Practices of Everyday Leadership program module with follow-up Zoom calls), and Association Staff Development (anchored by the DiSC Workplace Assessment). The firm has no proprietary technology products, APIs, or AI capabilities; its differentiation rests on the founder's deep real estate industry tenure (licensed since 1986, brokerage owner 2002-2009, principal broker from 2009), formal coaching credentials from Coach University, Corporate Coach University, and The Hendricks Institute apprenticeship, and an explicitly individualized methodology that rejects standardized formats.

MBR-Group generates revenue through professional services fees for coaching engagements and Leadership Academy facilitation. Go-to-market is sales-led and event-driven, leveraging conference speaking at association events, direct outreach via the company website (callback request form), email, and phone, with referrals propagating through the real estate association ecosystem. The practice is bootstrapped and self-funded, with no external investment, no disclosed partnerships, and no public pricing; all services are delivered directly by the founder, which structurally caps the firm's scale absent a shift in delivery model.

Name

MBR-Group

Legal name

MBR-Group

Website

https://mbr-group.com

Company type

Private

Founded year

1986

Operating status

Operating

Short description

MBR-Group is a founder-led coaching and consulting practice that delivers individualized coaching, Leadership Academies, and staff development services to executives and leadership teams at U.S. real estate associations. The firm leverages DiSC assessments and the founder's decades of real estate industry experience.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Coaching and Consulting Services: Professional coaching and consulting services provided to association executives and leadership teams in real estate. Services include individual coaching, leadership development workshops, and facilitation of Leadership Academies.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MBR-Group is a coaching and consulting practice providing individualized services to real estate association executives, volunteer leadership teams, and association staff. Core offerings include executive coaching, leadership team coaching, full-day Leadership Academy facilitation, and staff development programs using DiSC assessments and follow-up Zoom sessions.

Product overview

MBR-Group is a coaching and consulting practice led by Marilou Butcher Roth, offering individualized services for leaders in the real estate association space. The core offerings include Association Executive Coaching, Leadership Team Coaching, Leadership Academies, and Association Staff Development. These services are facilitated using assessment tools such as the DiSC Work of Leaders Assessment and DiSC Workplace Assessment. The 'Seven Practices of Everyday Leadership' program module serves as a follow-up to the Leadership Academies. Rather than a unified software platform, MBR-Group delivers human-driven coaching and facilitation services tailored to each client's needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Association Executive Coaching
• Leadership Team Coaching
• Leadership Academies
• Association Staff Development

Quantifiable outcome

• Highest marks from class surveys at Leadership Academies
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm offering executive coaching, leadership development, and talent solutions. Comparable as a broad leadership and executive coaching provider with enterprise reach well beyond MBR-Group's boutique practice.
• Development Dimensions International (DDI): DDI is a global leadership development firm offering assessments, training, and coaching for leaders at all levels. Comparable as a leadership training and assessment provider serving enterprise clients, though with broader global reach than MBR-Group's association focus.
• BetterUp: BetterUp is a large digital coaching and leadership development platform serving enterprise customers across industries. Comparable as a leadership coaching provider but operates at much greater scale and through a tech-mediated model rather than founder-delivered services.
• Center for Creative Leadership: CCL is a research-driven leadership development provider offering coaching, workshops, and assessments globally. Comparable in leadership development methodology and assessment-based facilitation, though at significantly larger institutional scale than MBR-Group.

Direct peers

• The Ken Blanchard Companies: Blanchard delivers leadership development programs, workshops, and coaching using behavior-style assessments. Comparable to MBR-Group through shared use of leadership assessments and group facilitation formats targeting leaders and teams.
• Real Estate Coaching Institute: Real Estate Coaching Institute provides coaching, training, and accountability programs for real estate professionals. Comparable as a real estate coaching firm, though focused on individual agents and teams rather than association leadership.
• FranklinCovey: FranklinCovey is the owner of the DiSC assessment suite that MBR-Group deploys and sells leadership development programs, workshops, and coaching to enterprise and association clients. It is the most directly comparable peer given overlapping DiSC-led methodology and leadership training product structure.
• Tom Ferry - Ferry International: Tom Ferry is a leading real estate coaching and training firm serving real estate agents, teams, and brokerage leaders with coaching, events, and masterminds. Directly comparable as a real-estate-vertical coaching brand operating in the same end market as MBR-Group.
• Mike Ferry Organization: Mike Ferry Organization provides coaching, training, and mastermind programs for real estate agents and brokers. Directly comparable to MBR-Group as a real estate coaching firm, although Mike Ferry focuses on individual agents rather than association leadership.

Emerging players

• CoachHub: CoachHub is a digital coaching platform offering one-on-one coaching across leadership, performance, and development use cases globally. Comparable as a coaching provider but with a tech-enabled delivery model that contrasts with MBR-Group's founder-led human delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/CoachMarilou
• Facebookfacebook.com/MBRGroup
• LinkedInlinkedin.com/in/marilou-butcher-roth-807666b

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MBR-Group