go ballistic
Go Ballistic is a UK-based booking agency operated by Geronigo that aggregates paintball and adventure activities (karting, quad biking, rally driving, etc.) across 50+ UK venues and nearly 2,000 Geronigo network locations, serving stag parties, corporate groups, birthday parties, and general consumers since 1998.
- Company typePrivate
- Founded1998
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What go ballistic does
Go Ballistic is a UK-based booking intermediary that aggregates paintball and adventure activities for consumers and groups across the United Kingdom and Ireland. Founded in 1998 and operated as a trading brand by parent company Geronigo (headquartered in Harrogate, North Yorkshire), Go Ballistic connects customers to a network of 50+ paintball venues — and through the Geronigo platform to nearly 2,000 adventure locations offering karting, quad biking, clay pigeon shooting, laser combat, archery, rally driving, zorbing, 4x4 off-roading, and driving experiences. The business is positioned as the UK's largest paintball provider with over one million satisfied customers cited since inception.
The core technology is an online booking platform with secure payment processing, live availability checking, and 24/7 self-service booking, complemented by an inside-sales telephone team (0800 078 9500) for group bookings. Go Ballistic earns revenue primarily through transaction fees on bookings, plus sale of gift vouchers (£25/£50/£100 denominations, recommended £60, valid 12–24 months) redeemable across the network. Paintball consumables (~£6–£8 per hundred) generate an additional on-site revenue stream at venues. Deposits are required to secure bookings, with balances due 31 days prior to event date.
Customer segments span stag parties, corporate team-building, junior/birthday parties, hen parties, and general consumer/family outings. Distribution is direct-to-consumer via the goballistic.co.uk website and telephone sales, with marketing driven by location-based SEO across 50+ UK city pages. Go Ballistic operates multiple sub-brands (Rally Driving, 4x4 Off Road Driving, Zorbing) and is governed by the laws of England, Scotland and Wales. No revenue, headcount, or funding data is publicly disclosed.
go ballistic firmographics
Firmographics- Name
- go ballistic
- Legal name
- Geronigo
- Website
- https://goballistic.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Short description
- Go Ballistic is a UK-based booking agency operated by Geronigo that aggregates paintball and adventure activities (karting, quad biking, rally driving, etc.) across 50+ UK venues and nearly 2,000 Geronigo network locations, serving stag parties, corporate groups, birthday parties, and general consumers since 1998.
- Ownership category
- akta.pro rank
go ballistic industry classification
Industry- Product category
- Paintball and Adventure Activity Booking Services
- NAICS
- Amusement Parks and Arcades (7131), Amusement, Gambling, and Recreation Industries (713), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)
Keywords
go ballistic business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Activity Booking Services: The company acts as a booking agency for paintball and adventure activity venues. Revenue is generated through booking fees, deposits, and full payments for paintball sessions, driving experiences, and other adventure activities at partnered venues across the UK and Ireland.
- Gift Vouchers: Sale of gift vouchers (Activity Passports, Experiences, and Standard Vouchers) with face value redeemable against activities. Vouchers are valid for 12-24 months and can be used at any of the network's venues.
- Paintball Consumables: Additional revenue from paintball sales (paintballs) at venues. Paintballs are sold per hundred at approximately £6-8 on site.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gift Vouchers in £25, £50, £100 denominations |
| Unit Pricing | Pay-as-you-go | Paintball paintballs |
| Transaction based/ take rate | Monthly | Booking deposits and balance payments |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
go ballistic product offering
Product offeringCore offering
Go Ballistic operates a UK-wide booking agency for paintball and other adventure activities, connecting individual consumers, families, and corporate groups with over 50 venue locations across the UK and Ireland. The company facilitates online and telephone bookings for paintball, low impact paintball, karting, quad biking, clay pigeon shooting, laser combat, archery, rally driving, zorbing, 4x4 off roading, and driving experiences, and sells monetary gift vouchers redeemable across the wider Geronigo network of nearly 2000 adventure locations.
Product overview
Go Ballistic operates as a booking agency and aggregator for paintball and adventure activities across the UK and Ireland, connecting customers with over 60 venue locations through its online platform. The core offering centers on Paintball and Low Impact Paintball experiences, supplemented by a diverse portfolio of adventure activities including Karting, Quad Biking, Clay Pigeon Shooting, Laser Combat, Archery, Rally Driving, Zorbing, 4x4 Off Roading, and Driving Experiences. The company sells gift vouchers redeemable across its own venues and the broader Geronigo adventure network. Event types supported include Birthday Parties, Stag Parties, Hen Parties, and Corporate Events. The business model positions Go Ballistic as an intermediary between customers and activity providers/venues rather than operating activities directly.
Differentiator
Problem solved
Functional benefit
Products and services
- Paintball
Quantifiable outcome
- Over 1,000,000 satisfied customers
- +2 more outcomes
Companies that use go ballistic
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
go ballistic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
go ballistic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GeronigocoreGeronigo is the parent company and booking platform behind the Go Ballistic brand. Go Ballistic vouchers can be redeemed at nearly 2000 Geronigo adventure locations across the UK and Ireland. Geronigo handles the Activity Passport, Experiences, and Standard Voucher issuance and redemption. The company is based in Harrogate, North Yorkshire.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
go ballistic competitors and assessment
Company assessmentEmerging players
- Not On The High Street: Not On The High Street is a UK online marketplace for gifts and experiences, including adventure days and activity vouchers. It is comparable as an emerging marketplace competing for the same giftable experience bookings, though it spans a wider gifting taxonomy.
Direct peers
- Buyagift: Buyagift is a UK experience gift voucher retailer with a broad catalogue of adventure, driving, dining and short-break experiences. It is directly comparable because it monetises the same gift-voucher-driven experience-day demand that Go Ballistic's voucher program targets.
- Activity Superstore: Activity Superstore is a UK experience-day retailer and aggregator offering vouchers and bookings across hundreds of activities including driving, flying, and adventure sports. It is directly comparable because it sells giftable experience vouchers via a similar online booking model targeting UK consumers.
- Delta Force Paintball: Delta Force Paintball is one of the UK's largest dedicated paintball venue operators with multiple flagship centres. It is directly comparable because it operates in the same UK paintball market, competing for the same stag, corporate and birthday bookings that Go Ballistic intermediates.
- Skirmish Paintball: Skirmish Paintball is a UK paintball venue operator offering paintball days at multiple sites. It is directly comparable because it competes for the same paintball booking demand and overlaps Go Ballistic's stag, hen and corporate segments with its own venue network.
- Red Letter Days: Red Letter Days is a long-established UK experience gift retailer offering vouchers for driving, adventure and leisure activities. It is directly comparable to Go Ballistic's gift voucher model and overlapping activity catalogue, particularly for stag and corporate gifting.
- Into The Blue: Into The Blue is a UK experience gift retailer specialising in flying, driving and adventure experiences redeemable at venues nationwide. It is directly comparable to Go Ballistic in its aggregation/booking model and gift-voucher-driven customer base.
- Geronigo: Geronigo is the parent platform behind Go Ballistic and operates as a UK-wide adventure activity booking marketplace with nearly 2,000 locations. It is directly comparable as it is the booking layer Go Ballistic runs on and offers the same activity categories across the same geographies.
Broad incumbents
- Virgin Experience Days: Virgin Experience Days is a major UK experience gift retailer operating across adventure, driving, flying and leisure categories. It is a broad incumbent comparable to Go Ballistic because it competes for the same giftable adventure bookings and benefits from a stronger consumer brand.
Regional players
- Day Out With The Kids: Day Out With The Kids is a UK family activity discovery and booking directory focused on children's days out and birthday parties. It is comparable because it overlaps Go Ballistic's junior/birthday party segment and routes similar UK family traffic to adventure venues.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
go ballistic social profiles
Digital presencego ballistic financial estimates
Financial estimateRevenue estimate
Valuation estimate
go ballistic leadership team
Management profileNumber of profiles
go ballistic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
go ballistic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about go ballistic
What does go ballistic do?
Go Ballistic operates a UK-wide booking agency for paintball and other adventure activities, connecting individual consumers, families, and corporate groups with over 50 venue locations across the UK and Ireland. The company facilitates online and telephone bookings for paintball, low impact paintball, karting, quad biking, clay pigeon shooting, laser combat, archery, rally driving, zorbing, 4x4 off roading, and driving experiences, and sells monetary gift vouchers redeemable across the wider Geronigo network of nearly 2000 adventure locations.
Is go ballistic a public or private company?
go ballistic is a private company. It is classified as corporate owned and is currently operating.
When was go ballistic founded?
go ballistic was founded in 1998.
How does go ballistic make money?
Three revenue lines are on record. Activity Booking Services are the primary driver. The others are gift Vouchers and paintball Consumables.
Who are go ballistic's main competitors?
Not On The High Street is listed as an emerging player. Direct peers are Buyagift, Activity Superstore, Delta Force Paintball, Skirmish Paintball, Red Letter Days, Into The Blue and Geronigo. Virgin Experience Days is listed as a broad incumbent. Day Out With The Kids is listed as a regional player.
Does go ballistic have an API?
No public API is recorded for go ballistic.
What industry is go ballistic in?
go ballistic's product category is Paintball and Adventure Activity Booking Services. Its primary akta.pro industry code is THAJAEAK, Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes). Its NAICS code is 7131 and its SIC code is 7900.