What Geronigo does

Geronigo Ltd is a UK-based, privately held adventure experience marketplace headquartered in Harrogate, operating under the brand Geronigo® and its sub-brand Every Adventure®. The company runs a self-serve e-commerce platform (website and mobile apps) that aggregates over 2,000 partner venues and 4,000+ listed locations across the UK and Ireland, covering 75+ action and adventure activities spanning shooting and targets, motor sports, combat sports, water sports, altitude adventures, team experiences, and kids' activities. Core product surfaces are the Geronigo Gift Voucher shop (89 SKUs, including activity-specific vouchers, a universal 'Every Adventure' voucher, and customisable vouchers with buyer-set values and audio/video personalisation) and an online booking engine that lets consumers search by location, compare providers, and book directly at venues.

Monetisation rests on three streams: (1) commission and transaction fees on bookings routed through the platform to partner venues; (2) direct sale of gift vouchers valid for 24 months at any partner location; and (3) direct venue bookings made through the platform's booking widget, priced on a per-experience basis ranging from £7.50 (paintball) to £260+ (skydiving). Payment processing is handled via Stripe and PayPal, and the company is go-to-market product-led, relying on SEO-driven organic traffic, social channels (Facebook, Instagram, TikTok), and email, supplemented by phone-based inside sales for inbound enquiries. The company targets individual consumers and families as its primary segment, with secondary use cases across corporate events, hen and stag parties, birthday celebrations, and Christmas gifting.

Operationally, Geronigo runs with a 1–10 employee team, has no disclosed institutional or venture capital backing beyond a single ~$341k round in September 2018, and shows no M&A, leadership turnover, or recent product-launch activity in the available data. The business is founder/independently owned under Bernie Janes (CEO), and exhibits the characteristics of a niche, capital-light consumer marketplace that has compounded slowly over ~20 years rather than pursued venture-scale expansion.

Name

Geronigo

Legal name

Geronigo Ltd

Website

https://geronigo.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Geronigo Ltd is a UK-based adventure experience marketplace connecting consumers with 2,000+ partner venues offering 75+ action sports and activities across the UK and Ireland, monetising via gift voucher sales and booking commissions.

Ownership category

akta.pro rank

Product category

Adventure Experience Marketplace

NAICS

Amusement Parks and Arcades (7131)

akta.pro primary industry

Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)

akta.pro secondary industry

White-Label / Turnkey Online Casino Brands (MPAEABAH)

Keywords

• Adventure experience marketplace
• Activity booking platform
• Gift voucher experiences
• Action sports network
• Team building events

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure

Revenue model

1. Venue Booking Commission: Geronigo manages bookings, sales, marketing and customer service for partner venues. Revenue is generated through transaction fees and commission from bookings made through the platform at over 2000 partner venues.
2. Gift Voucher Sales: Sale of gift vouchers for adventure experiences. Vouchers can be redeemed at any Geronigo partner venue. Vouchers valid for 24 months from purchase date.
3. Direct Venue Bookings: Customers can book directly at venues without a voucher through the platform's booking widget.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Geronigo operates an online marketplace that connects customers with over 2,000 adventure experience venues across the UK and Ireland. The platform enables users to discover, compare, and book more than 75 adventure activities (including paintball, karting, clay pigeon shooting, skydiving, and archery) or purchase flexible gift vouchers redeemable at any partner venue. The company also manages bookings, sales, marketing, and customer service on behalf of its partner venue network.

Product overview

Geronigo is a UK and Ireland-based adventure experience marketplace operating as a single unified platform. The core offering consists of the Geronigo Gift Vouchers and Every Adventure Voucher products, which provide flexible redemption across a network of over 2000 partner venues offering 75+ adventure activities. The platform enables consumers to search for nearby activities, purchase gift vouchers, and book directly at partner venues. Activity categories include Shooting and Targets, Motor Sports, Combat Sports, Wilderness and Countryside, Water Sports, Altitude Adventures, Team Adventures, and Kids Adventures. The company also offers customisable vouchers for personalised gifting occasions.

Differentiator

Problem solved

Functional benefit

Brands

• Every Adventure®: A registered trademark brand tagline for Geronigo's adventure experience marketplace.

Products and services

• Geronigo Gift Vouchers Gift vouchers redeemable at over 2,000 adventure experience venues across the UK and Ireland. Valid for 24 months from purchase date, with free delivery nationwide. Targeted at consumers seeking gifting and personal adventure experiences.
• Every Adventure Voucher Flexible gift voucher redeemable for any activity at any of the 2,000+ partner venues, allowing recipients to choose their own adventure experience. Recommended value £60. For individual consumers seeking gifting flexibility.
• Activity-Specific Vouchers Pre-selected experience vouchers for specific activities such as Clay Pigeon Shooting, Quad Biking, Go Karting, Paintball, Archery, Axe Throwing, and 4x4 Off Road Driving. Targeted at consumers seeking a particular activity.
• Online Adventure Booking Platform Website and mobile app enabling users to search for activities by location, book venues directly, and manage bookings for 75+ adventure experiences at 2,000+ partner locations across the UK and Ireland. Targeted at individual consumers and groups seeking adventure activities.
• Custom Vouchers Personalised gift vouchers where buyers select activity type and set their own monetary value, with the option to add custom messages, audio recordings, or video for special occasions. Free delivery included. Targeted at consumers seeking personalised gifting.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and supporting.

• UK Adventure Experience ProviderscoreOthersGeronigo partners with thousands of adventure experience providers across the UK and Ireland. These partners offer activities including paintball, clay pigeon shooting, karting, skydiving, and more. Geronigo manages all bookings, sales, marketing and customer service for these partners, who number over 2000 venues nationwide.
• StripesupportingTechnology or IntegrationPayment processing partner. Secure payment processing via Stripe for all online transactions including bookings and voucher purchases.
• PayPalsupportingTechnology or IntegrationPayment option partner. Customers can pay securely using PayPal or credit card through the platform.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Experience Days: UK experience gift marketplace offering hundreds of activities with voucher and booking mechanics. Overlaps directly with Geronigo in category coverage and customer segments.
• Red Letter Days: One of the UK's leading experience gift and voucher brands offering thousands of activities including driving, flying, and adventure experiences. Direct competitor to Geronigo in the UK experience marketplace.
• BuyAGift: UK experience gift retailer with a large catalogue of activities and a universal gift voucher model. Closely comparable to Geronigo in product offering, voucher mechanics, and target market.
• Virgin Experience Days: Major UK experience gift marketplace backed by the Virgin brand, offering adventure, leisure, and short-break experiences via vouchers and bookings. Direct competitor across both B2C gift and venue booking.
• Activity Superstore: UK specialist in experience days and adventure activities, with a network of partner venues and gift voucher products. Highly comparable business model to Geronigo.
• WonderDays: UK-based experience day gift company with a wide range of adventure, driving, and leisure activities via voucher redemption. Similar scale, model, and target audience as Geronigo.

Broad incumbents

• Not On The High Street: UK curated gift marketplace with a strong experience and voucher sub-category. Broader gift retailer but overlaps with Geronigo on the gifting/occasion-based discovery journey.
• Groupon UK: Large deals and experiences marketplace with local adventure activities across the UK. Wider category scope but a comparable marketplace/discovery model for local experiences.

Regional players

• Cloud 9 Living: US-based experience gift marketplace with comparable voucher and booking mechanics. Similar model to Geronigo but operating in North America rather than competing directly in the UK.

Emerging players

• Klook: Asia-headquartered experiences and activities booking platform with global coverage including UK listings. Comparable in marketplace structure and activity booking, though with much broader geographic and category reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/go.geronigo
• Instagraminstagram.com/geronigo
• TikToktiktok.com/@geronigo
• Xx.com/geronigo
• LinkedInlinkedin.com/company/geronigo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geronigo