go ballistic

What go ballistic does

Go Ballistic is a UK-based booking intermediary that aggregates paintball and adventure activities for consumers and groups across the United Kingdom and Ireland. Founded in 1998 and operated as a trading brand by parent company Geronigo (headquartered in Harrogate, North Yorkshire), Go Ballistic connects customers to a network of 50+ paintball venues — and through the Geronigo platform to nearly 2,000 adventure locations offering karting, quad biking, clay pigeon shooting, laser combat, archery, rally driving, zorbing, 4x4 off-roading, and driving experiences. The business is positioned as the UK's largest paintball provider with over one million satisfied customers cited since inception.

The core technology is an online booking platform with secure payment processing, live availability checking, and 24/7 self-service booking, complemented by an inside-sales telephone team (0800 078 9500) for group bookings. Go Ballistic earns revenue primarily through transaction fees on bookings, plus sale of gift vouchers (£25/£50/£100 denominations, recommended £60, valid 12–24 months) redeemable across the network. Paintball consumables (~£6–£8 per hundred) generate an additional on-site revenue stream at venues. Deposits are required to secure bookings, with balances due 31 days prior to event date.

Customer segments span stag parties, corporate team-building, junior/birthday parties, hen parties, and general consumer/family outings. Distribution is direct-to-consumer via the goballistic.co.uk website and telephone sales, with marketing driven by location-based SEO across 50+ UK city pages. Go Ballistic operates multiple sub-brands (Rally Driving, 4x4 Off Road Driving, Zorbing) and is governed by the laws of England, Scotland and Wales. No revenue, headcount, or funding data is publicly disclosed.

Name

go ballistic

Legal name

Geronigo

Website

https://goballistic.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Go Ballistic is a UK-based booking agency operated by Geronigo that aggregates paintball and adventure activities (karting, quad biking, rally driving, etc.) across 50+ UK venues and nearly 2,000 Geronigo network locations, serving stag parties, corporate groups, birthday parties, and general consumers since 1998.

Ownership category

akta.pro rank

Product category

Paintball and Adventure Activity Booking Services

NAICS

Amusement Parks and Arcades (7131), Amusement, Gambling, and Recreation Industries (713), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

Keywords

• Paintball booking
• Adventure activities
• Team building events
• Experience days
• Gift vouchers

GTM type

B2C

Offering type

Services

Revenue model

1. Activity Booking Services: The company acts as a booking agency for paintball and adventure activity venues. Revenue is generated through booking fees, deposits, and full payments for paintball sessions, driving experiences, and other adventure activities at partnered venues across the UK and Ireland.
2. Gift Vouchers: Sale of gift vouchers (Activity Passports, Experiences, and Standard Vouchers) with face value redeemable against activities. Vouchers are valid for 12-24 months and can be used at any of the network's venues.
3. Paintball Consumables: Additional revenue from paintball sales (paintballs) at venues. Paintballs are sold per hundred at approximately £6-8 on site.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Go Ballistic operates a UK-wide booking agency for paintball and other adventure activities, connecting individual consumers, families, and corporate groups with over 50 venue locations across the UK and Ireland. The company facilitates online and telephone bookings for paintball, low impact paintball, karting, quad biking, clay pigeon shooting, laser combat, archery, rally driving, zorbing, 4x4 off roading, and driving experiences, and sells monetary gift vouchers redeemable across the wider Geronigo network of nearly 2000 adventure locations.

Product overview

Go Ballistic operates as a booking agency and aggregator for paintball and adventure activities across the UK and Ireland, connecting customers with over 60 venue locations through its online platform. The core offering centers on Paintball and Low Impact Paintball experiences, supplemented by a diverse portfolio of adventure activities including Karting, Quad Biking, Clay Pigeon Shooting, Laser Combat, Archery, Rally Driving, Zorbing, 4x4 Off Roading, and Driving Experiences. The company sells gift vouchers redeemable across its own venues and the broader Geronigo adventure network. Event types supported include Birthday Parties, Stag Parties, Hen Parties, and Corporate Events. The business model positions Go Ballistic as an intermediary between customers and activity providers/venues rather than operating activities directly.

Differentiator

Problem solved

Functional benefit

Products and services

• Paintball

Quantifiable outcome

• Over 1,000,000 satisfied customers
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GeronigocoreChannel Partner/ Reseller/ DistributorGeronigo is the parent company and booking platform behind the Go Ballistic brand. Go Ballistic vouchers can be redeemed at nearly 2000 Geronigo adventure locations across the UK and Ireland. Geronigo handles the Activity Passport, Experiences, and Standard Voucher issuance and redemption. The company is based in Harrogate, North Yorkshire.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Not On The High Street: Not On The High Street is a UK online marketplace for gifts and experiences, including adventure days and activity vouchers. It is comparable as an emerging marketplace competing for the same giftable experience bookings, though it spans a wider gifting taxonomy.

Direct peers

• Buyagift: Buyagift is a UK experience gift voucher retailer with a broad catalogue of adventure, driving, dining and short-break experiences. It is directly comparable because it monetises the same gift-voucher-driven experience-day demand that Go Ballistic's voucher program targets.
• Activity Superstore: Activity Superstore is a UK experience-day retailer and aggregator offering vouchers and bookings across hundreds of activities including driving, flying, and adventure sports. It is directly comparable because it sells giftable experience vouchers via a similar online booking model targeting UK consumers.
• Delta Force Paintball: Delta Force Paintball is one of the UK's largest dedicated paintball venue operators with multiple flagship centres. It is directly comparable because it operates in the same UK paintball market, competing for the same stag, corporate and birthday bookings that Go Ballistic intermediates.
• Skirmish Paintball: Skirmish Paintball is a UK paintball venue operator offering paintball days at multiple sites. It is directly comparable because it competes for the same paintball booking demand and overlaps Go Ballistic's stag, hen and corporate segments with its own venue network.
• Red Letter Days: Red Letter Days is a long-established UK experience gift retailer offering vouchers for driving, adventure and leisure activities. It is directly comparable to Go Ballistic's gift voucher model and overlapping activity catalogue, particularly for stag and corporate gifting.
• Into The Blue: Into The Blue is a UK experience gift retailer specialising in flying, driving and adventure experiences redeemable at venues nationwide. It is directly comparable to Go Ballistic in its aggregation/booking model and gift-voucher-driven customer base.
• Geronigo: Geronigo is the parent platform behind Go Ballistic and operates as a UK-wide adventure activity booking marketplace with nearly 2,000 locations. It is directly comparable as it is the booking layer Go Ballistic runs on and offers the same activity categories across the same geographies.

Broad incumbents

• Virgin Experience Days: Virgin Experience Days is a major UK experience gift retailer operating across adventure, driving, flying and leisure categories. It is a broad incumbent comparable to Go Ballistic because it competes for the same giftable adventure bookings and benefits from a stronger consumer brand.

Regional players

• Day Out With The Kids: Day Out With The Kids is a UK family activity discovery and booking directory focused on children's days out and birthday parties. It is comparable because it overlaps Go Ballistic's junior/birthday party segment and routes similar UK family traffic to adventure venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/go-ballistic-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about go ballistic