What bayern-genetik does

Bayern-Genetik GmbH is a Bavarian agricultural genetics and breeding-services company specializing in cattle (with a recognized leading position in Fleckvieh) and pig production. Founded in 2010 and headquartered in Kumhausen with a major operational site at Poing/Grub near Munich, the company provides bovine and porcine semen, embryos, artificial insemination, embryo transfer, and mating/fertility advisory services to livestock farmers. Core technical assets include an in-house genetics laboratory, a centralized semen storage centre, a bull quarantine facility at the Kumhausen site, and a dedicated pig production facility (Eberstall) at Kammerlehen. The company employs approximately 160 people across four operational locations.

The business operates a direct field-sales go-to-market model: regional customer advisors (Kundenberater) cover specific German districts (Landkreise) and field technicians (Besamungstechniker) deliver on-farm insemination services. Revenue is generated through B2B quotation-based sales of semen and embryos, professional insemination and embryo-transfer services performed by veterinarians, an online shop for agricultural products (Germany-only delivery), and subscription-like membership administration for two affiliated breeding cooperatives (Prüf- und Besamungsstation München-Grub e.V. for cattle and Schweineprüf- und Besamungsstation Oberbayern-Schwaben e.V. for pigs). The company exports cattle genetics internationally via a dedicated team including a China-based Chief Representative, while its domestic e-commerce channel explicitly refuses cross-border orders.

Bayern-Genetik is a privately held GmbH (registered in Munich, HRB 276326) led by CEO Martin Zirnbauer-Heymann and Chairman Sebastian Mühlbauer. In March 2025, on the occasion of its 15th anniversary, the company restructured into three divisions—Production, Sales, and Administration—each headed by a Ressortleiter (Elisabeth Fischer, Peter Baumgärtel, Georg Müller). No external investors, funding rounds, or M&A activity are disclosed; ownership appears to rest with management and cooperative member farmers. Marketing channels include the company website, Facebook, Instagram, the annual Bullenparade event, and the regional field-sales force.

Name

bayern-genetik

Legal name

Bayern-Genetik GmbH

Website

https://bayern-genetik.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Bayern-Genetik GmbH provides cattle (Fleckvieh specialty) and pig breeding genetics, including semen production, embryos, artificial insemination, embryo transfer, and fertility advisory services. Founded in 2010 and headquartered in Bavaria, Germany, the 160-employee company serves farmers across Germany and exports to China.

Ownership category

akta.pro rank

Product category

Livestock Genetics and Breeding Services

NAICS

Hog and Pig Farming (112210)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Artificial Insemination (AI) & Semen Collection/Distribution Services (AFAEAJAA)

akta.pro secondary industries

Boar Studs & Semen Production (AFAEAEAF), Embryo Transfer (ET) & IVF Services (Superovulation, Flushing, Implantation) (AFACAEAB), Nucleus Herd/Flock Breeding & Multiplier Stock Supply (AFAEAJAF)

Keywords

• Artificial insemination services
• Cattle genetics
• Pig breeding
• Embryo transfer
• Livestock reproduction

Headquarters

HQ city

Kumhausen

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Semen Sales (Cattle & Pigs): Sale of semen for artificial insemination in cattle and pig breeding operations
2. Insemination Services: Field technicians provide on-farm insemination services directly to farmers, visiting farms in assigned territories
3. Embryo Transfer Services: Veterinary services for embryo transfer including flushing, transfer and laboratory work for cattle
4. Agricultural Products: Sale of agricultural products through dedicated shop channel
5. Membership Administration: Services related to member management for breeding stations (Prüf- und Besamungsstation München-Grub e.V. and Schweineprüf- und Besamungsstation Oberbayern-Schwaben e.V.)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bayern-Genetik supplies semen, embryos, and artificial insemination services for the cattle sector (focused on Fleckvieh and dairy genetics) and semen plus insemination services for the pig sector. The company runs a genetics laboratory, a semen storage centre, and an embryo transfer programme performed by qualified veterinarians, with field technicians delivering on-farm insemination and regional customer advisors providing breeding and fertility consultation across Germany.

Product overview

Bayern-Genetik GmbH is an agricultural genetics and breeding services company operating two main divisions: Cattle and Pigs. The Cattle division offers genetics (semen and embryos), insemination services, and mating/fertility advice. The Pig division focuses on semen production and insemination services. The company also provides member administration services through various forms (SEPA mandates, membership applications). Services are delivered through field technicians, customer advisors organized by region, and veterinary specialists. The company operates from two main locations (Altenbach/Landshut and Grub near Munich) and employs approximately 160 people.

Differentiator

Problem solved

Functional benefit

Products and services

• Cattle Genetics (Semen) Semen from selected bulls for artificial insemination in cattle, including progeny-tested bulls and young genomic sires, supplied to cattle farmers and dairy producers.
• Cattle Embryos Embryos for cattle breeding programs, supported by specialised embryo transfer services delivered by qualified veterinarians.
• Pig Genetics (Semen) Semen production and supply for artificial insemination in pig breeding operations.
• Artificial Insemination Services On-farm professional insemination services delivered by trained technicians for both cattle and pig sectors, visiting farms in assigned territories.
• Embryo Transfer Services Specialised embryo transfer procedures for cattle, including flushing, transfer, and laboratory work performed by qualified veterinarians.
• Breeding and Fertility Consultation Advisory services covering mating advice, breeding program selection, fertility consultation, and customer service for cattle and pig farmers via regional customer advisors.
• Pig Production (Eberstall at Kammerlehen) Dedicated pig production facility used to produce porcine semen and support pig breeding operations as a production base for the pig division.

Quantifiable outcome

• Leading genetics provider for Fleckvieh cattle in Germany
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Prüf- und Besamungsstation München-Grub e.V.coreStrategic or Co-development PartnerAffiliated breeding station providing membership services and supporting Bayern-Genetik's cattle breeding operations in the Munich-Grub region. Farmers can become members through membership application process.
• Schweineprüf- und Besamungsstation Oberbayern-Schwaben e.V.coreStrategic or Co-development PartnerAffiliated pig testing and insemination station for the Oberbayern-Schwaben region. Membership available for pig breeders through the station.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Danbred: Danish pig genetics company with global distribution and strong focus on total feed efficiency and genomic selection. Competes with Bayern-Genetik's pig division for German and export pork producers seeking high-performance terminal sires.

Direct peers

• Masterrind: German cattle AI cooperative headquartered in Verden, providing Holstein and Red Holstein semen plus mating advisory. Closest German peer competing for the same dairy and dual-purpose farmer customers with an overlapping service model.
• RinderAllianz: German cattle breeding cooperative in northern/eastern Germany offering AI, semen production, and breeding advisory. Competes head-to-head for German dairy farmers and overlaps with Bayern-Genetik's regional advisor structure.
• BHZP (Bundes Hybrid Zucht Programm): German pig breeding organization producing Pietrain and Large White genetics with AI stations and breeding programs. Closest direct German peer in the pig genetics division with similar cooperative roots and domestic customer base.
• VikingGenetics: Nordic cooperative (Denmark, Sweden, Finland) providing cattle genetics, AI services, and dairy herd management. Comparable cooperative-owned genetics business with international distribution and genomic sire programmes.
• CRV: Dutch cooperative offering cattle AI, semen, and herd management services across Europe and globally. Directly comparable cooperative model, AI service footprint, and genetic catalogue breadth (Holstein and dual-purpose breeds).

Broad incumbents

• Genus plc (ABS Global / PIC): Global animal genetics leader operating ABS Global (cattle) and PIC (pigs). Competes in both of Bayern-Genetik's core segments at larger scale, with proprietary genomic technology and global IP that frames the competitive ceiling for mid-sized AI businesses.
• Topigs Norsvin: Global pig genetics company supplying breeding stock, AI doses, and technical services. Directly competes with Bayern-Genetik's pig division and sets the technology benchmark for boar studs and genomic selection in swine.
• Semex: Canadian cattle genetics cooperative with global AI and embryo transfer distribution. Comparable cattle AI cooperative model and product mix (semen, embryos, mating advice), serving as an international reference point for cooperative-owned AI businesses.

Others

• GD Animal Health (Royal GD): Dutch livestock health and breeding advisory organization providing veterinary support and data services to dairy and pig farmers. Comparable only as an ecosystem enabler—relevant because both organizations bundle health/genetics advisory for the same German and Benelux farm customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Bayern-Genetik-Deutschland/100071173660304
• Instagraminstagram.com/bayerngenetik
• LinkedInlinkedin.com/company/bayern-genetik-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bayern-genetik