bend electric bikes

Name

bend electric bikes

Legal name

Bend Electric Bikes

Website

https://bendelectricbikes.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Electric Bike Retail

akta.pro primary industry

E-Bikes & Electric Bicycles (CRACASAA)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Electric bike retail
• E-bike service
• Cycling accessories
• Bike rentals
• Premium e-bikes

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. eBikes Sales: Retail sales of premium electric bikes across multiple categories including cargo, city/recreation, mountain, cruiser, and speed e-bikes. Carries 13+ premium brands including Specialized, Trek, Riese & Muller, Gazelle, Tern, and others.
2. Parts & Accessories Sales: Sales of bike parts (brakes, pedals, chains, tires), accessories (car racks, helmets, bells, gloves, clothing), and equipment.
3. Service & Repair: Professional eBike repair services at dedicated service center location.
4. eBike Rentals: Short-term rental of electric bikes for visitors and residents exploring Bend area trails and roads.
5. Financing Services: Partnership with Affirm to offer financing options, enabling customers to purchase higher-value e-bikes through installment payments.
6. Gift Cards: Store gift cards available in denominations from $10 to $1,000. Gift cards are for in-store redemption only.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bend Electric Bikes is a locally owned Bend, Oregon retailer that sells premium electric bikes across cargo, city/recreation, cruiser, mountain adventure, and speed categories from 13+ brands. The company complements bike sales with parts and cycling accessories, a dedicated e-bike service center for repair, and short-term e-bike rentals.

Product overview

Bend Electric Bikes is a locally-owned e-bike retail store and service center in Bend, Oregon (operating since 2008) offering a comprehensive selection of electric bikes and cycling equipment. The core product is electric bikes across multiple categories including Cargo, City & Recreation, Cruiser, Mountain Adventure, and Speed, featuring premium brands such as Specialized, Trek, Tern, Gazelle, Riese & Müller, AIMA, Bulls, BMC, Benno, Electra, Amflow, and X-LAB. Supporting the e-bike sales, the company provides complementary product categories including brakes/levers/pads, bells/noise makers, helmets, gloves, and clothing accessories, along with services such as professional bike repair and e-bike rentals. The store operates from a downtown Bend retail location at 869 NW Wall St and a separate service center at 123 NE Greenwood Ave.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Bikes Retail offering of premium electric bikes across Cargo, City & Recreation, Cruiser, Mountain Adventure, and Speed categories, sourced from 13+ brands including Specialized, Trek, Tern, Gazelle, Riese & Müller, AIMA, Bulls, BMC, Benno, Electra, Amflow, Urban Arrow, RadioFlyer, and X-LAB. Sold to individual consumers in Bend, OR.
• Brakes / Levers / Pads Standalone retail category of replacement and upgrade parts for hydraulic disc brake systems, including calipers, levers, rotors, and pads from Shimano, Magura, Tektro, SRAM, Avid, Galfer, Jagwire, Kool-Stop, Promax, and TRP.
• Helmets Standalone retail category of adult and children bicycle helmets from Specialized, ABUS, Bern, Thousand, and other brands, featuring MIPS technology, LED lights, and various safety certifications.
• Bells and Noise Makers Standalone retail category of handlebar-mounted bicycle bells and noise-making accessories from Spurcycle, Electra, Serfas, and Trek for pedestrian notification and rider safety.
• Cycling Gloves Standalone retail category of cycling gloves for men and women from Specialized, Fox Racing, Bellwether, GORE, and Bar Mitts, including trail, thermal, and touchscreen-compatible options.
• Gift Cards Store gift cards available in fixed denominations from $10 to $1,000 ($10, $15, $20, $25, $30, $40, $50, $75, $100, $150, $200, $250, $500, $1,000) for in-store redemption only.
• eBike Service Center (Repair & Maintenance) Professional bicycle repair and maintenance service operated from a dedicated service center at 123 NE Greenwood Ave, Bend, OR 97701, reachable at (541) 408-4868 / [email protected].
• eBike Rentals Short-term rental of electric bikes for visitors and residents to explore Bend, OR trails, scenic routes, and surrounding areas.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• AffirmminorGTM or Marketing PartnerFinancing partner providing installment payment options for customers purchasing e-bikes, enabling higher-priced sales through flexible payment plans.
• X-LABcoreChannel Partner/ Reseller/ DistributorX-LAB is a premium e-bike brand that Bend Electric Bikes is now an authorized dealer for. They are taking requests for non-eBikes from this brand.
• SpecializedcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Specialized e-bikes, including Turbo Vado, Levo R, and related models. One of their flagship brands.
• TrekcoreChannel Partner/ Reseller/ DistributorAuthorized Trek e-bike dealer offering Trek's electric mountain bikes and commuter bikes.
• Riese & MüllercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for premium German e-bike brand Riese & Müller, including Multicharger2, Nevo5, and cargo bikes.
• Gazelle BikescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Royal Dutch Gazelle e-bikes, including Ultimate, Medeo, Avignon, and Easyflow models.
• TerncoreChannel Partner/ Reseller/ DistributorAuthorized Tern dealer offering cargo e-bikes including HSD, Orox, and various passenger/cargo solutions.
• Urban ArrowminorChannel Partner/ Reseller/ DistributorDutch cargo e-bike brand positioned as a 'family car' alternative. Bend Electric Bikes is an authorized dealer.
• AmflowminorChannel Partner/ Reseller/ DistributorMountain adventure e-bike brand now available at Bend Electric Bikes.
• AIMAminorChannel Partner/ Reseller/ DistributorAIMA e-bikes including Big Sur Utility model available at Bend Electric Bikes.
• Commute OptionsminorStrategic or Co-development PartnerPartnership for eBike safety resources and education, linking to Commute Options' roll safety program.

Scale indicators3 records

Recent moves6 records

Broad incumbents

• REI Co-op: National outdoor retailer carrying e-bikes, accessories, and offering service through many locations. Competes for the same premium consumer in the Bend/Oregon market via store and online channels.
• Rad Power Bikes: Largest direct-to-consumer e-bike brand in North America. Adjacent rather than direct, but competes for the same e-bike consumer demand and pressures authorized dealers' pricing.
• Trek Bicycle: Major bicycle manufacturer with proprietary retail stores and authorized dealer network. Comparable as both a brand partner (Bend is a Trek dealer) and a competitive omni-channel presence.
• Pedego Electric Bikes: Largest U.S. e-bike dealer network with franchise/independent stores nationwide. Comparable through authorized-dealer model, sales/service offerings, and premium consumer e-bike positioning.
• Specialized Bicycle Components: Premium bicycle and e-bike manufacturer with direct retail and dealer network. Comparable as a flagship brand Bend Electric Bikes carries and as a competitive omni-channel retailer.

Emerging players

• Aventon: Fast-growing DTC e-bike brand expanding into physical retail. Comparable as a competing channel for the same e-bike consumer, particularly in commuter and cruiser categories Bend carries.

Direct peers

• The New Wheel: Specialty electric bike shop with locations in California focused on premium commuter and cargo e-bikes plus service and rentals. Highly analogous as a premium-brand, service-oriented e-bike specialist.
• Electric Bike Company: U.S.-based e-bike retailer/manufacturer operating showroom and direct sales of premium electric bicycles. Comparable through premium e-bike retail and brand-authorized positioning.
• Propel Electric Bikes: Multi-location specialty e-bike retailer in the U.S. carrying premium European and American e-bike brands. Directly comparable to Bend Electric Bikes in product mix, premium positioning, and service-driven retail model.

Regional players

• Bike Attack: Los Angeles-based specialty bike and e-bike retailer with both storefront and e-commerce. Comparable premium multi-brand retail and service approach, though operating in a different metro market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/BendElectricBikes
• Instagraminstagram.com/bendelectricbikes
• LinkedInlinkedin.com/company/bend-electric-bikes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bend electric bikes