cover-more insurance services

What cover-more insurance services does

Cover-More Insurance Services is a UK and Ireland-based consumer insurance distribution platform that operates a portfolio of multiple direct-to-consumer insurance brands across several niche verticals, including travel insurance, car hire excess, pet insurance, wedding insurance, and gadget insurance. The platform protects approximately 17 million people annually and operates across more than 15 countries spanning 5 continents, indicating a globally distributed assistance and claims infrastructure — most prominently leveraged through the travel insurance line. The company has accumulated more than 20 years of operating history in the UK and Irish consumer insurance market.

Following its 2017 acquisition by Zurich Insurance Group, Cover-More Insurance Services operates with the balance-sheet backing and regulatory infrastructure of a major global insurer. The business is dually regulated by the UK Financial Conduct Authority and the Central Bank of Ireland, which enables cross-jurisdiction product distribution. Its go-to-market model is direct-to-consumer via dedicated brand websites (e.g., MultiTrip, Blue Insurance) targeting mass-market retail customers purchasing individual policies rather than enterprise or group contracts. Revenue mechanics are driven by premium underwriting, commission, and ancillary fees across the multi-vertical product set, with each brand functioning as a distinct customer acquisition channel and positioning vehicle.

The platform's core commercial proposition is segment-specific product positioning within fragmented consumer insurance niches where incumbents have limited focus, allowing it to build brand recognition and customer acquisition efficiency in categories (e.g., car hire excess, wedding, gadget) that are too small for major insurers to prioritise individually. The Zurich parent provides reinsurance capacity, capital, and integration into a broader international insurance group, while the multi-brand wrapper structure preserves the targeted, niche positioning that has been built over two decades.

Name

cover-more insurance services

Legal name

Cover-More Insurance Services Ltd

Website

https://covermore.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cover-More Insurance Services is a UK and Ireland-based, multi-brand direct-to-consumer insurance platform offering travel, car hire excess, pet, wedding, and gadget insurance under brands such as MultiTrip and Blue Insurance, operating as a subsidiary of Zurich Insurance Group since 2017.

Ownership category

akta.pro rank

Product category

Specialty Consumer Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers and Related Activities (524), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Pet Insurance (FSAJAKAG)

Keywords

• Travel insurance
• Car hire insurance
• Pet insurance
• Specialty insurance
• Insurance assistance

Headquarters

HQ city

Uxbridge

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Travel Insurance: Cover-More Europe generates revenue primarily through insurance premiums collected from travel insurance policies sold to individual consumers across their brand portfolio (MultiTrip, Blue Insurance, annualtravelinsurance.com, greatcover.com). Policies provide coverage for trip cancellations, medical emergencies, and travel disruptions with 24/7 worldwide assistance support.
2. Car Hire Excess Insurance: Revenue from car hire excess insurance products sold through brands including carhireexcess.com and icarhireinsurance.com. These policies cover the excess amount travelers are liable for when renting vehicles.
3. Pet Insurance: Pet insurance products offered through petinsurance.ie and Insureyourpaws.co.uk, generating premiums from pet owners seeking veterinary coverage and related protections.
4. Specialty Insurance Products: Revenue from niche insurance products including wedding insurance (covermywedding.co.uk), gadget insurance (gadgetinsurance.com), and other specialty coverage categories targeting specific consumer needs.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels3 records

Core offering

Cover-More Insurance Services sells specialty consumer insurance products — principally travel insurance, car hire excess insurance, and pet insurance — alongside adjacent niche lines such as wedding and gadget insurance, each marketed under its own consumer brand. The company also provides 24/7 worldwide assistance services to support policyholders with claims and emergencies while traveling. Coverage is sold directly to individuals, primarily across the UK and Ireland, and the business is regulated by the Financial Conduct Authority and the Central Bank of Ireland.

Product overview

Cover-More Europe operates as a multi-brand insurance platform offering insurance products across three core sectors: travel, car hire excess, and pet insurance. The portfolio consists of 10 distinct branded products organized by geographic market (Ireland and UK). The platform functions as a unified insurance provider under the Cover-More Group (part of Zurich Insurance Group since 2017), with each brand serving specific market segments and product categories. Brands include MultiTrip (travel), Blue Insurance (multi-product), Annual Travel Insurance, GreatCover, CarHireExcess.com (car hire), iCarHire Insurance (car hire), PetInsurance.ie (pets), InsureYourPaws (pets), GadgetInsurance.com (gadgets), and CoverMyWedding.co.uk (weddings). The organization provides 24/7 travel assistance and protection for 17 million people annually across 15+ countries on 5 continents.

Differentiator

Problem solved

Functional benefit

Brands

• MULTITRIP: Travel insurance brand serving customers in Ireland and UK
• Cover-More Blue Insurance

Products and services

• Travel insurance (MultiTrip / Annual Travel Insurance / greatcover.com) Single-trip and annual multi-trip travel insurance policies for individual consumers traveling from the UK/Ireland, sold via the MultiTrip, Annual Travel Insurance and greatcover.com brands.
• Car hire excess insurance (carhireexcess.com / iCarHireInsurance) Excess reimbursement and related coverage for individuals renting cars, marketed under the carhireexcess.com and iCarHireInsurance consumer brands.
• Pet insurance (petinsurance.ie / InsureYourPaws) Pet health insurance policies for individual pet owners, sold under the petinsurance.ie and InsureYourPaws brands covering the Ireland and UK markets.
• Wedding insurance (CoverMyWedding) Insurance coverage for individual couples to protect their wedding investment, sold under the CoverMyWedding consumer brand.
• Gadget insurance (GadgetInsurance.com) Insurance coverage for personal electronic devices such as phones, tablets and laptops, sold under the GadgetInsurance.com consumer brand.
• 24/7 worldwide assistance service Around-the-clock emergency assistance and claims support for policyholders traveling or living across more than 15 countries on five continents.
• Blue Insurance multi-product offering Multi-product specialty insurance offering for individual consumers, marketed under the Blue Insurance consumer brand.

Quantifiable outcome

• 17 million people protected every year
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• InsureandGo: UK-focused travel insurance provider offering single-trip, annual, and backpacker policies. Directly comparable in product category, geographic market, and direct-to-consumer distribution model.
• Staysure: UK travel insurance specialist focused on the over-50s segment. Comparable as a UK-domiciled, direct-to-consumer travel insurance brand with similar product structure and distribution approach.
• World Nomads: Specialist travel insurance provider for independent and adventure travelers; a direct peer in travel insurance, also part of the Zurich/Cover-More family following Zurich's acquisition of Cover-More, making it an internal sister brand and most direct comparable in product and customer profile.
• Petplan: Leading UK and Irish pet insurance provider offering veterinary coverage for cats and dogs. Directly comparable to Cover-More's petinsurance.ie and Insureyourpaws brands across product, market, and customer base.
• AllClear Travel Insurance: UK specialist travel insurance provider for customers with pre-existing medical conditions. Comparable as a niche UK travel insurance brand operating in the same regulatory and consumer market as Cover-More's travel brands.

Emerging players

• Many Pets (Bought By Many): Digital-first UK pet insurance insurtech offering subscription-based policies. Comparable as a UK pet insurance competitor using a different (tech-led) go-to-market model that may pressure Cover-More's pet brands over time.

Broad incumbents

• Direct Line Group: Major UK general insurance group (Direct Line, Churchill, Privilege) selling motor, home, and travel insurance direct to consumers. Comparable as a broad UK incumbent with direct-to-consumer reach and overlapping travel insurance offering.
• Aviva: Major UK general and life insurance group offering home, motor, travel, and pet coverage. Comparable as a broad incumbent with overlapping consumer insurance products and significant UK/Ireland distribution scale.
• Admiral Group: Leading UK personal lines insurer (Admiral, Diamond, Elephant) operating direct-to-consumer and price comparison channels. Comparable as a UK incumbent in consumer insurance with overlapping distribution strategy.
• Allianz Travel: Global insurer's travel insurance division offering travel, annual, and family policies in the UK. Comparable as a broad incumbent with overlapping travel insurance products and similar pan-European scale ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zurich-cover-more

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cover-more insurance services