duplicator
- Company typePrivate
- Founded-
- HeadquartersWest Palm Beach, United States
- Headcount—
- GTM typeB2C
- OfferingSoftware
duplicator firmographics
Firmographics- Name
- duplicator
- Legal name
- Snap Creek LLC
- Website
- https://duplicator.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
duplicator industry classification
Industry- Product category
- WordPress Backup and Migration Software
- NAICS
- Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Backup & DR Software Implementation & Managed Platforms (BPAEALAI)
- akta.pro secondary industries
- Backup & Recovery Software (HDABAEAD), Cloud DR, Backup & Business Continuity (BPAEACAJ)
Keywords
Where duplicator is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
duplicator business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Premium Plugin Subscriptions: Annual subscription model with tiered pricing based on number of sites and feature access. Includes Basic ($79/yr, 2 sites), Plus ($199/yr, 5 sites), Pro ($399/yr, 20 sites with Media Cleanup and DB Optimizer), and Elite Bundle ($599/yr, 100 sites with Activity Log). All tiers include first-year discount of 50-60% off. Renewals at full price.
- Duplicator Cloud Storage: Add-on cloud storage service for offsite backup storage following 3-2-1 backup rule. Plans range from Starter 2GB ($29/yr) to Scale 150GB ($199/yr). Includes automatic backup syncing and bank-level encryption.
- Freemium Lite Version: Free Duplicator Lite version available on WordPress.org with basic backup and migration features. Serves as acquisition funnel for upgrading to paid Pro subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic - Essential tools for 2 sites |
| Subscription | Annual | Plus - Great for businesses with 5 sites |
| Subscription | Annual | Pro - Backup & migrate like a Pro for 20 sites |
| Subscription | Annual | Elite Bundle - Complete solution for 100 sites |
| Subscription | Annual | Duplicator Cloud Storage - Scale Plan |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
duplicator product offering
Product offeringCore offering
Duplicator develops and sells WordPress plugins for backup, migration, cloning, and disaster recovery of WordPress websites. The core product, Duplicator Pro, is an annual subscription plugin that creates encrypted site backups, schedules automatic backups, performs one-click restores, and migrates or clones sites via drag-and-drop or server-to-server transfers. Adjacent products include Duplicator Cloud for offsite backup storage, plus add-on modules (WP Media Cleanup, DB Optimizer, Activity Log) bundled into higher tiers.
Product overview
Duplicator offers a suite of WordPress backup and migration products centered around Duplicator Pro as the core offering. The product portfolio includes Duplicator Cloud for proprietary cloud storage, plus three add-on modules: WP Media Cleanup for media optimization, DB Optimizer for database maintenance, and Activity Log for change tracking. Duplicator Pro handles the primary functions of complete site backup, migration, cloning, and disaster recovery, while the complementary products extend functionality for WordPress site management and optimization.
Differentiator
Problem solved
Functional benefit
Brands
- Duplicator Pro: Premium WordPress backup and migration plugin with advanced features including cloud storage, one-click restore, staging sites, and multisite support
- Duplicator Cloud
- WP Media Cleanup
- DB Optimizer
- Activity Log
Products and services
- Duplicator Pro WordPress plugin that backs up, migrates, clones, and restores websites. Enables scheduled backups, one-click recovery points, drag-and-drop migration, server-to-server transfer, multisite network backup, and AES-256 encrypted archives. Sold as annual subscription licenses from Basic ($79) to Elite ($599), targeting site owners, developers, and agencies managing up to 100 sites.
- Duplicator Cloud Offsite cloud storage add-on service for WordPress backups with automatic syncing, AES-grade encryption, 99.9% uptime SLA, and tiered annual plans ranging from Starter 2GB ($29/yr) to Scale 150GB ($199/yr). Sold separately from Duplicator Pro licenses.
- WP Media Cleanup WordPress optimization tool that identifies and removes unused media files and orphaned image sizes, freeing disk space and reducing storage costs. Bundled at no additional cost into Pro+ and Elite Duplicator licenses and is targeted at WordPress site owners managing storage-hungry media libraries.
- DB Optimizer WordPress database maintenance tool that cleans post revisions, drafts, and expired transients, optimizes database tables, and surfaces a health score dashboard. Bundled into Pro+ and Elite Duplicator subscriptions for administrators seeking improved site performance.
- Activity Log WordPress activity tracking plugin that records logins, user role changes, and theme/plugin modifications, with email alerts, search filters, log retention, export functionality, and an API for custom events. Bundled into the Elite Duplicator subscription and aimed at site administrators needing audit trails and security monitoring.
Quantifiable outcome
- Migrate sites up to 400GB without PHP timeout issues
- +2 more outcomes
Companies that use duplicator
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
duplicator technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature11 records
duplicator partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Amazon S3coreNative integration with Amazon S3 cloud storage for backup storage. Users can configure automatic backups to Amazon S3 and other S3-compatible services including Wasabi, DigitalOcean Spaces, and Backblaze B2.
- Google DrivecoreNative integration with Google Drive cloud storage for backup storage. Part of cloud storage destinations available across all paid license tiers.
- DropboxcoreNative integration with Dropbox cloud storage for backup storage. Available as one of the cloud storage destination options.
- Microsoft OneDrivecoreNative integration with Microsoft OneDrive cloud storage for backup storage. Included in Plus and higher tiers with unlimited destinations.
- FTP/SFTPcoreTraditional FTP and SFTP protocol support for backup storage and server-to-server transfers. Available across all paid tiers.
- Snap Creek LLCcoreParent company of Duplicator brand. Operates duplicator.com website and develops the Duplicator plugin ecosystem.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
duplicator competitors and assessment
Company assessmentDirect peers
- UpdraftPlus: One of the most widely used WordPress backup plugins, offering scheduled backups, cloud storage destinations, and migration features. Duplicator competes head-to-head with UpdraftPlus in the SMB and agency segments.
- ManageWP: WordPress site management platform from GoDaddy that handles backups, migrations, and updates across multiple sites. Targets the same agencies and freelancers segment as Duplicator's higher tiers.
- BlogVault: Cloud-based WordPress backup service with incremental backups and one-click restores. Targets the same site-owner and agency use cases as Duplicator, including large-site migrations and staging workflows.
- All-in-One WP Migration: WordPress migration plugin from ServMask with drag-and-drop import and broad hosting compatibility. Competes directly with Duplicator's migration wizard and 2-step import workflow.
- BackupBuddy: iThemes' premium WordPress backup, restore, and migration plugin. Direct alternative to Duplicator Pro, particularly for site owners who want bundled iThemes security/suite offerings.
- Solid Backups (formerly Backup by BlogVault): Rebranded BlogVault backup plugin offering incremental, real-time backups with cloud storage. Direct competitor in the WordPress backup space targeting site owners and agencies.
- WP Migrate (Delicious Brains): Premium WordPress database and media migration plugin popular with developers and agencies. Competes with Duplicator for developer-led migration and staging workflows.
Broad incumbents
- Jetpack: Automattic's flagship WordPress plugin suite offering security, performance, and (via VaultPress Backup) automated backups. Overlaps with Duplicator as a bundled incumbent with strong distribution through WordPress.com.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
duplicator financial estimates
Financial estimateRevenue estimate
Valuation estimate
duplicator leadership team
Management profileNumber of profiles
Profiles1 record
duplicator funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
duplicator M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about duplicator
What does duplicator do?
Duplicator develops and sells WordPress plugins for backup, migration, cloning, and disaster recovery of WordPress websites. The core product, Duplicator Pro, is an annual subscription plugin that creates encrypted site backups, schedules automatic backups, performs one-click restores, and migrates or clones sites via drag-and-drop or server-to-server transfers. Adjacent products include Duplicator Cloud for offsite backup storage, plus add-on modules (WP Media Cleanup, DB Optimizer, Activity Log) bundled into higher tiers.
Is duplicator a public or private company?
duplicator is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was duplicator founded?
duplicator was founded in -1.
Where is duplicator based?
duplicator is headquartered in West Palm Beach, United States, in the North America region.
How does duplicator make money?
Three revenue lines are on record. Premium Plugin Subscriptions are the primary driver. The others are duplicator Cloud Storage and freemium Lite Version.
Who are duplicator's main competitors?
Direct peers on record are UpdraftPlus, ManageWP, BlogVault, All-in-One WP Migration, BackupBuddy, Solid Backups (formerly Backup by BlogVault) and WP Migrate (Delicious Brains). Jetpack is listed as a broad incumbent.
Does duplicator have an API?
No public API is recorded for duplicator.
What industry is duplicator in?
duplicator's product category is WordPress Backup and Migration Software. Its primary akta.pro industry code is BPAEALAI, Backup & DR Software Implementation & Managed Platforms, with a secondary code of HDABAEAD, Backup & Recovery Software. Its NAICS code is 5415 and its SIC code is 7372.