crazy bowls & wraps

What crazy bowls & wraps does

Crazy Bowls & Wraps (CBW) is a privately held fast-casual restaurant brand founded in 1994 in the St. Louis metro area, operating 15 company-owned brick-and-mortar locations across Missouri and Illinois plus one virtual kitchen in Jeffersontown, Kentucky, and employing more than 300 people. The core product is a build-your-own assembly system for bowls, wraps, and salads, where customers choose from four bases (jasmine rice, brown rice, cauliflower rice, organic quinoa), seven proteins, multiple vegetables, and house-made sauces; the menu also includes 15+ pre-configured signature bowls, a breakfast menu, a kids menu, starters, and a catering program. The brand differentiates on dietary transparency, with clear labeling for gluten-free, vegan, paleo, keto, and low-carb options, and on ingredient positioning (cage-free chicken, organic quinoa, kale on the menu since 1997). The operating technology layer is a standard third-party online ordering platform integrated with a simple points-based loyalty program (Crazy Points: 1 point per dollar, 200 points for a free meal) and gift cards; no proprietary AI/ML systems, patents, or developer-facing APIs are disclosed.

CBW makes money primarily through in-store and takeout sales at its company-owned restaurants, supplemented by online ordering for pickup and delivery (direct and via third-party apps), a catering line serving offices and events in defined St. Louis metro sub-markets, and gift card sales priced $5–$500. Average tickets sit in the $8–$10 range for bowls and wraps, $8–$14 for kids meals and box lunches, and $75–$140 for catering bars serving groups of 12+. In March 2024, the brand was acquired by Louisville-based Wild Eggs (itself acquired by a private equity fund in January 2023), and in July 2026 CBW announced a partnership with PG Growth for expansion. Customer segments are predominantly health-conscious and diet-specific individual consumers, with families, college students near SIUE and Lindenwood, Scott Air Force Base personnel in Shiloh, and a mid-market catering base as secondary cohorts.

Name

crazy bowls & wraps

Legal name

Crazy Bowls & Wraps

Website

https://crazybowlsandwraps.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Crazy Bowls & Wraps is a privately held fast-casual chain founded in 1994 in St. Louis, operating 15 company-owned restaurants plus a virtual kitchen, serving customizable bowls, wraps, and salads to health-conscious and diet-specific consumers. Now owned by Wild Eggs (PE-backed) and partnered with PG Growth for expansion.

Ownership category

akta.pro rank

Product category

Fast-Casual Restaurant

NAICS

Limited-Service Restaurants (722513), Caterers (722320)

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

akta.pro secondary industries

Sandwiches & Wraps Fast Casual (THAFABAG), Drop-Off Catering & Boxed Meals (HSACAGAB)

Keywords

• Fast casual dining
• Customizable bowls
• Build your own meals
• Healthy restaurant
• Catering services

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in and takeout sales: Revenue from 16 company-owned restaurant locations where customers order made-to-order bowls, wraps, salads, and sides for immediate consumption or takeout.
2. Online ordering and delivery: Revenue from direct online orders placed through crazybowlsandwraps.com and third-party delivery platforms for pickup and delivery orders.
3. Catering services: Catering bars, platters, box lunches, and breakfast trays for group orders at offices and events.
4. Loyalty program (Crazy Points): Points-based loyalty program where customers earn 1 point per dollar spent, redeemable for free meals at 200 points. Drives repeat customer visits.
5. Gift cards: Digital gift cards sold in denominations from $5 to $500, redeemable at any location or online.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Crazy Bowls & Wraps operates a fast-casual restaurant chain selling made-to-order customizable bowls, wraps, and salads. Customers select from four bases, seven proteins, vegetables, and house-made sauces, with signature bowls, breakfast items, a kids menu, and starters also offered. The chain also provides catering, a loyalty program (Crazy Points), and gift cards across 15+ locations.

Product overview

Crazy Bowls & Wraps operates a build-your-own fast-casual restaurant model centered around customizable bowls, wraps, and salads. The core product is a modular ordering system where customers select from four bases (jasmine rice, brown rice, cauliflower rice, or organic quinoa), seven protein options, vegetables, and sauces. The menu also includes 15+ signature pre-configured bowls (Buffalo, BBQ, Jerk, Teriyaki, Poke, Mediterranean, etc.), a full breakfast menu, a dedicated kids menu with meals including beverages and treats, starters and sides, and catering services for groups. The company also offers a Crazy Points loyalty program and gift cards. Founded in 1994, the brand operates 15+ locations across Illinois and Missouri.

Differentiator

Problem solved

Functional benefit

Products and services

• Build-Your-Own Bowls Customizable bowls where customers choose their base (jasmine rice, brown rice, cauliflower rice, or organic quinoa), protein, toppings, and sauce, served at all company locations.
• Build-Your-Own Wraps Customizable wraps served in whole wheat, tomato, or flour tortilla (grilled on request) with the same fillings as bowls.
• Salads Fresh salads including Santa Fe Salad, Multigrain Quinoa Salad, and Kale & Quinoa Salad, served with warm tortilla or tortilla chips.
• Signature Bowls Pre-configured bowl combinations including BBQ, Buffalo, Caesar, Jerk, Fajita, High-Protein, Pesto, Poke, Power, Stir Fry, Sweet & Sour, Teriyaki, Thai, and Mediterranean bowls.
• Breakfast Menu Morning offerings including Breakfast Bowl, Breakfast Crunch, Breakfast Tacos, Breakfast Wrap, Spinach Breakfast Bowl, and Huevos Rancheros.
• Kids Menu Age-appropriate meals for kids 12 and under including Kids Bowl, Kids Chicken Bowl, Kids Chicken Wrap, Kids Broccoli & Chicken Bowl, Crispy Chicken Bites, and Cheese Quesadilla; each meal comes with a beverage and Crazy Crispy Treat.
• Starters Appetizers including Chicken Tex Mex Egg Roll, Vegetable Wontons, Lobster Rangoon, Chips & Queso, Crispy Chicken Bites, Roasted Cauliflower, GF Quinoa Falafel, Garlic Ginger Edamame, Salt & Lime Edamame, Teriyaki Edamame, Spicy Edamame, BBQ Quesadilla, and Tostada Starter.
• Catering Services Catering offerings including Fajita Bar, Teriyaki Bar, Breakfast Bar, Wrap Platters, Salad Platters, Mini Taco Platters, Box Lunches, and various side and dessert platters for offices and events.
• Crazy Points Loyalty Program Rewards program where customers earn 1 point per dollar spent; 200 points equals a free meal. No tiers and no annual fees.
• Gift Cards Digital gift cards available in amounts from $5 to $500, delivered via email; never expire and redeemable at any CBW location or online.
• Smokey Mediterranean Sauce Tahini-based house-made sauce that is oil-, soy-, gluten-, and nut-free, developed with STL Veg Girl to support plant-based and allergen-sensitive menu orders.

Quantifiable outcome

• Satisfies diverse dietary needs in single order - accommodate gluten-free, vegan, paleo, and keto in one catering order

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Caryn Dugan (STL Veg Girl)coreStrategic or Co-development Partner · 13 May 2021Caryn Dugan, known as STL Veg Girl and founder of The Center for Plant-based Living in Kirkwood, collaborated with Crazy Bowls & Wraps to create the Smokey Mediterranean sauce - an oil-, soy-, gluten-, and nut-free tahini-based sauce. This partnership introduced a new plant-based sauce option to the menu alongside the chain's lifestyle bowls.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Moe's Southwest Grill: Fast-casual chain serving customizable bowls, burritos, wraps, and salads with a build-your-own assembly system. Comparable menu architecture, customization approach, and price band to CBW with strong franchised growth model.
• Qdoba Mexican Eats: Fast-casual Mexican chain offering customizable bowls, burritos, and salads with build-your-own proteins, toppings, and sauces. Closely comparable customization model and price point to CBW, with broader national distribution.
• Just Salad: Fast-casual chain focused on customizable salads and warm bowls with sustainability and health-forward positioning. Comparable build-your-own customization, dietary labeling, and direct-to-consumer ordering model to CBW, operating in urban markets.
• Tropical Smoothie Cafe: Fast-casual franchise chain focused on smoothies, wraps, sandwiches, and bowls with a health-forward positioning. Comparable target customer (health-conscious consumers) and franchise-driven expansion model relevant to CBW's planned growth path.
• Sweetgreen: Nation's leading healthy fast-casual chain specializing in customizable grain bowls, salads, and warm bowls with strong digital and loyalty infrastructure. Directly comparable to CBW in build-your-own customization model and health-conscious positioning, but at vastly greater scale and brand recognition.
• Boloco: Northeast-based fast-casual chain specializing in burritos, bowls, and wraps with a build-your-own model emphasizing fresh, wholesome ingredients. Closely comparable customization approach and ingredient-quality positioning to CBW, though operating in a different region.
• CAVA: Mediterranean-inspired fast-casual chain offering customizable bowls, wraps, and salads with a similar build-your-own assembly system. Directly comparable product architecture and dietary customization approach, though CAVA operates at national scale with a distinct Mediterranean flavor profile.

Emerging players

• Salad and Go: Drive-thru-focused salad and wrap chain with an aggressively low price point and rapid expansion model. Comparable core menu (salads, wraps) and health positioning to CBW, with a differentiated drive-thru-only delivery model.
• DIG: Fast-growing East Coast fast-casual chain serving build-your-own salads and bowls with strong digital and loyalty infrastructure. Comparable build-your-own format, dietary customization, and health positioning to CBW, with a more urban metro footprint.

Broad incumbents

• Chipotle Mexican Grill: Largest customizable bowls/wraps fast-casual chain in the U.S. with a similar assembly-line build-your-your model. Overlaps with CBW on bowls and wraps format but with broader menu, deeper marketing budget, and significantly larger footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CBW_Official
• Facebookfacebook.com/crazybowlsandwraps
• LinkedInlinkedin.com/company/crazy-bowls-and-wraps-stl
• Instagraminstagram.com/crazybowlsandwraps

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crazy bowls & wraps