2d debus & diebold messsysteme

Name

2d debus & diebold messsysteme

Legal name

2D Datarecording GmbH

Website

https://2d-datarecording.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorsport Data Acquisition Systems

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)

akta.pro primary industry

Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)

akta.pro secondary industry

Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)

Keywords

• Motorcycle racing data acquisition
• Motorsport telemetry hardware
• Data logger systems
• Vehicle performance analysis software
• GPS GNSS motorsport sensors

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Sale of data loggers, sensors, display units, GPS/GNSS modules, Wi-Fi modules, hubs, and associated components. Products designed for motorsport environment with prices EXW plus statutory sales tax and shipment costs.
2. Software Licenses: Tiered software licensing model (KIT, KIT-Moto, Full, R&D, NET, Team) with license key management. Software license renewals billed upon order. Team licenses as annual service packages.
3. Professional Services: Consulting, development, and training services billed upon completion. Training services require full payment 14 days prior to service provision.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

2D Debus & Diebold Messsysteme develops and sells precision data acquisition hardware (CAN-based data loggers, GPS/GNSS modules, display units, and racing sensors) and integrated analysis software (Analyzer, WinARace, WinIt, CalcTool) for motorsport teams, automotive OEMs, and industrial measurement applications. The company's full ecosystem captures, transmits, and analyzes real-time vehicle telemetry and post-race data for racing teams competing in MotoGP, Moto2, Moto3, endurance racing, Formula Student, and broader performance engineering use cases.

Product overview

2D Datarecording delivers a comprehensive data acquisition and analysis ecosystem for motorsport and performance engineering. The core software platform consists of WinARace (main configuration and data management), Analyzer (post-processing and analysis), WinIt (module configuration), and CalcTool (custom calculations). Hardware portfolio includes data loggers (Sticklogger, CANStick), display units (ColorDash 3.5"), GPS/GNSS modules, sensor interfaces (suspension, brake pressure, oil pressure/temperature, tyre pressure), and connectivity modules (Wi-Fi, Hubs). The company provides specialized software for racing series including Moto2, Moto3, Formula Student, and OEM-specific applications for BMW HP4 Race and Ducati Panigale V4. Target markets span MotoGP, Formula Student, endurance racing, automotive testing, and sports/athletics performance analysis.

Differentiator

Problem solved

Functional benefit

Brands

• KIT: Entry-level software for trackday and hobby use with predefined templates
• KIT-Moto
• Full
• R&D
• NET
• Team

Products and services

• WinARace Main software platform for device configuration, settings management, and data download for 2D hardware systems and measurement data workflows. Used by motorsport teams and engineers to manage telemetry pipelines.
• Analyzer Post-processing data analysis software for loading telemetry, comparing laps, analyzing braking points, throttle traces, and vehicle dynamics. Includes video synchronization, FFT, histogram, track mode, and professional reporting features.
• ColorDash 3.5" 3.5-inch color display with 1000 nits brightness, 17 programmable RGB LEDs, three CAN lines with CAN-FD support up to 5 Mbit/s, optional USB logging and Wi-Fi. Used in professional motorsport including MotoGP for real-time data visualization.
• Sticklogger (LG CANSTICKV2) Compact CAN bus data logger for motorsport applications with optional IP-protected DTM connectors for harsh racing conditions. Features USB stick storage for data retrieval. Used in endurance racing environments.
• CANStick 3C V5W Data logging device with integrated live telemetry capability, enabling real-time data transmission directly at the track. Used in Formula Student and other racing applications.
• Dynamic GPS2CAN Module High-precision GPS/GNSS module providing position data for vehicle state estimation and control models. Available in 12.5 Hz variants, integrated via CAN bus for seamless data acquisition.
• TPMS (BC TMS) Tyre Pressure Monitoring System Tyre Pressure Monitoring System for real-time tire pressure monitoring during racing, including TPMS Paddock Survey System for pit box tire pressure monitoring.
• DDL (Ducati Datalogger Software) Comprehensive analysis and configuration software for 2D systems, specifically engineered for Ducati Panigale V4/V4S riders (Model Year 2025) with top-tier performance analytics.
• Moto2 Software 2026 Specialized software tailored for the Moto2 series with Triumph Engine, providing dedicated analysis tools for this racing category.
• Moto3 Software 2026 Customized software designed for the Moto3 racing series, offering specific functionalities to meet the demands of this class.
• Formula Student Software 2025 Comprehensive software package for Formula Student teams, enabling detailed data analysis and module configuration for competitive engineering projects.
• WinIt Module configuration software for setting 2D modules and devices, allowing users to configure parameters and CAN bus baud rate settings for data acquisition hardware.
• Wi-Fi Modules Wireless communication modules for data transfer and remote access to 2D data acquisition systems.

Quantifiable outcome

• GPS alignment accuracy of far less than 1 second achievable with proper preparation
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• Dorna Moto4 (Moto4 Asia Cup & Moto4 Northern Cup)coreStrategic or Co-development Partner · 1 January 2026Launched Q1 2026 as part of Road to MotoGP programme. Partnership enables consistent performance analysis across all riders and teams using V2 data logger systems with tailored sensor setups, supporting next-generation racer development.
• Aspar-KSB Technical AcademycoreStrategic or Co-development Partner · 1 January 2025Training partnership providing 2D Analyser software and professional hardware for the Master programme in High-Performance Motorcycle Engineering. Students gain hands-on experience with the same tools used in Moto2 and Moto3 World Championships. Aspar Team brings 16 World Championship titles.
• High Speed Karlsruhe (HSK)minorStrategic or Co-development Partner · 1 January 2023Formula Student team at Karlsruhe University of Applied Sciences building race cars since 2006. 2D supports with CANStick 3C V5W, Current Amplifier Interface, GPS2CAN Module, and Software Package for three years.
• RAC41-Honda TeamcoreTechnology or Integration · 1 January 2021French endurance racing team using 2D hardware since 2021. RAC41 competes in motorcycle endurance racing with setup including Sticklogger LG CANSTICKV2, LSU Interface, GNSS, TPMS, and various sensors for comprehensive data acquisition.
• Yamaha RacingflagshipStrategic or Co-development Partner · 1 January 1993Long-term partnership since 1993 with Yamaha Racing for MotoGP and beyond. 2D serves as official supplier for R7 Cup and R3 bLU cRU European Cup, providing advanced data solutions for precision and performance optimization.
• SIGMALIS / Laurent LacroixcoreChannel Partner/ Reseller/ DistributorRegional distributor in France representing 2D products to racing teams including RAC41. Handles local sales, support, and relationship management for French motorsport market.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Oxford Technical Solutions (OxTS): UK specialist in high-precision GPS/INS (inertial navigation) systems used in motorsport testing, automotive ADAS development and robotics. Comparable to 2D's GPS/GNSS modules and broader vehicle-state estimation use cases.
• ACTIA Group: French automotive electronics group with motorsport and special-vehicle data acquisition offerings. Comparable to 2D in CAN-based sensors, loggers and analysis tooling, particularly for motorcycle and endurance racing customers in Europe.

Direct peers

• Cosworth: UK-based motorsport electronics provider offering data loggers, ECUs and telemetry systems for top-tier racing series. Overlaps directly with 2D in data acquisition hardware and analysis software for professional teams.
• Racelogic (VBOX Motorsport): UK specialist in high-precision GPS-based data logging, lap timing and video telemetry for car and motorcycle motorsport. Directly comparable to 2D in CAN/GPS-based acquisition hardware and analysis software.
• Race Technology: UK supplier of data loggers, GPS sensors and analysis software (e.g., PRO, DL1) for club and professional motorsport. Closely comparable niche competitor to 2D in motorcycle and car data acquisition.
• AIM Sports: Italian maker of data loggers, dash displays, GPS lap timers and analysis software (Race Studio) widely used in car and motorcycle racing. Competes head-to-head with 2D in CAN-based data acquisition and analysis tooling.
• MoTeC: Australia-based manufacturer of motorsport-specific data loggers, displays, sensors and analysis software (e.g., i2 Pro, ADL2, C125). Closest direct competitor to 2D across the same product categories and customer base in professional and club-level motorsport.

Broad incumbents

• McLaren Applied Technologies: Provides high-end motorsport electronics, telemetry and data analytics solutions used across F1, IndyCar and other series. Comparable in customer segment (premium racing teams) and product category, though broader than 2D's specialist offering.
• Marelli Motorsport: Major tier-1 supplier (formerly Magneti Marelli Motorsport) of ECUs, data acquisition systems and dashboards to racing series worldwide. Overlaps with 2D in onboard data recording and analysis for top-tier teams.
• Bosch Motorsport: Large German supplier of motorsport ECUs, sensors, displays and data loggers with deep penetration in series like F1, WEC and DTM. Overlaps with 2D's hardware portfolio but at significantly larger scale and with broader system scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@2ddatarecording
• Facebookfacebook.com/2D.Datarecording
• LinkedInlinkedin.com/company/2d-debus-&-diebold-me%C3%9Fsysteme-gmbh/posts/?feedView=all
• Instagraminstagram.com/2ddatarecording?igsh=MWoydGpyNWZxaTRhOQ==

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2d debus & diebold messsysteme