aevor

What aevor does

AEVOR is a private, operating brand that designs and sells functional bags and backpacks for active-lifestyle consumers, commuters, cyclists, and travelers. Its assortment includes Daypacks, Trip Packs, Travel Packs, Travel Trunk, hip, sling, crossbody, slouchy, and bar bags, plus bike bags, travel accessories, and discounted sets. The available company record associates the AEVOR name with fondof GmbH and does not disclose a public ownership structure, investor information, or funding rounds. Source:.\n\nAEVOR's storefront is built on Shopify and sells one-time products; individual items are priced approximately from €59.90 to €99.90, and a Travel Pack + Travel Trunk set is €159.90 versus €189.80 regular price. The store localizes language and currency across 25+ European countries and uses newsletters, organic search, and social media, with free shipping above €39 in Germany and Austria and a 30‑day return policy. Its product proposition includes Fair Wear labor standards, bluesign production controls, 50%-100% recycled PET fabrics, and an Accessibility Assistant with WCAG 2.1‑compliant keyboard navigation, text‑to‑speech, reading masks, contrast controls, and other interface accommodations.

Name

aevor

Legal name

fondof GmbH

Website

https://aevor.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

AEVOR sells functional backpacks, small bags, bike bags, and travel accessories for active-lifestyle consumers, commuters, cyclists, and travelers. Its direct-to-consumer Shopify storefront serves 25+ European countries and uses fixed prices, discounted sets, and sustainability credentials.

Ownership category

akta.pro rank

Product category

Functional Backpacks and Bags

NAICS

Luggage and Leather Goods Retailers (458320), Luggage and Leather Goods Retailers (45832), Jewelry, Luggage, and Leather Goods Retailers (4583), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

akta.pro secondary industries

Backpacks & Travel Bags (CRAAAJAB), Backpacks, Bags & Load-Carriage Retail (CRAMAMAI), Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Cargo & Utility Bike Retail (CRAMAHAF)

Keywords

• Functional backpacks
• Recycled pet bags
• Bicycle commuting bags
• Sustainable travel packs
• Direct to consumer

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: AEVOR generates revenue through direct-to-consumer sales of backpacks, small bags, bike bags, and travel accessories via their e-commerce storefront. Products are sold as one-time purchases with prices ranging from approximately €59.90 to €189.90 for sets. No subscription or recurring revenue model is evident.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AEVOR designs, manufactures and sells functional backpacks, small bags and bike bags through its own direct-to-consumer online shop. Products are built primarily from recycled PET (50–100% recycled content) under Fair Wear and bluesign certified supply chains, and are targeted at active, mobile consumers across 25+ European countries. The portfolio covers Daypacks, Trip Packs, Travel Packs, Travel Trunks, Hip Bags, Crossbody/Sling Bags, the Slouchy Bag, the Bar Bag, and curated Sets, with prices ranging from approximately €59.90 to €99.90 per item and bundled sets up to €159.90.

Product overview

AEVOR is a German bag and backpack manufacturer offering a unified portfolio of functional lifestyle products. The core offerings span two main categories: Backpacks (including Daypacks, Trip Packs, and Travel Packs for varying capacity needs) and Small Bags (including Hip Bags and Crossbody/Sling Bags for compact carrying). The product line extends to specialized Bike Bags for cycling commuters, as well as travel accessories like Wash Packs. AEVOR also sells curated Sets that bundle complementary products together at discounted prices, such as Travel Pack + Travel Trunk combinations. The company emphasizes sustainable manufacturing with recycled PET materials, Fair Wear labor standards, and bluesign-certified production processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Backpacks Core product line of functional backpacks designed for active lifestyles, available in graduated sizes including Daypacks, Trip Packs, and Travel Packs for varying capacity needs. Made from recycled PET fabrics under Fair Wear and bluesign certified supply chains, sold direct-to-consumer across Europe.
• Daypacks Compact everyday backpacks in the Backpacks collection, designed for daily use and short trips, built from recycled PET materials and sold via the aevor.com online shop.
• Trip Packs Mid-size backpacks in the Backpacks collection, designed for longer trips and travel adventures, built from recycled PET fabrics and sold direct-to-consumer in Europe (example price €99.90).
• Travel Packs Large-capacity backpacks in the Backpacks collection, designed for extended travel and luggage needs, built from recycled PET fabrics and sold via aevor.com across Europe.
• Travel Trunk Large rectangular luggage piece sold within the Travel Packs collection, designed for organized travel storage and built from recycled PET fabrics.
• Small Bags Core product line of compact bags including Hip Bags and Crossbody Bags for carrying essentials, made from recycled PET fabrics and sold direct-to-consumer across Europe.
• Hip Bags Small waist- or hip-worn bags for carrying minimal essentials during activities, built from recycled PET materials and sold via the aevor.com storefront.
• Crossbody Bags Shoulder bags worn across the body, designed for casual everyday use, made from recycled PET fabrics and sold via aevor.com across Europe.
• Sling Bags Single-strap bags worn over one shoulder for easy access to essentials, part of the Small Bags collection and made from recycled PET materials.
• Slouchy Bag Soft, casual tote-style bag with a relaxed silhouette, made from recycled PET fabrics and sold direct-to-consumer at approximately €89.90.
• Bike Bags Bags specifically designed for bicycle commuting and cycling activities, including bar-mounted options like the Bar Bag, built from recycled PET materials.
• Bar Bag Compact bar-mounted bag designed for bicycle handlebars, sold at approximately €59.90 and made from recycled PET fabrics under Fair Wear and bluesign certified supply chains.
• Bag Accessories Additional accessories for AEVOR bags, including replacement parts and add-on components, sold via the aevor.com storefront.
• Reisezubehör (Travel Accessories) Travel accessories including wash packs and other travel organization items, sold via aevor.com across Europe.
• Wash Pack Waterproof toiletry bag for travel and outdoor activities, part of the Reisezubehör collection on aevor.com.
• Sets Curated bundles combining complementary AEVOR bags at discounted prices, such as the Travel Pack + Travel Trunk Set at €159.90 versus €189.80 regular price.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights6 records

Direct peers

• Bellroy: DTC-first slim carry-goods brand covering backpacks, sling/crossbody bags, and travel accessories. Comparable on DTC-led GTM, design-led positioning, and cross-sell between backpacks and small bags.
• Herschel Supply Co. Design-led backpack and travel-bag brand sold through DTC and wholesale globally. Comparable on lifestyle/commuter positioning, bundle/SKU breadth, and mid-premium price points.
• Cotopaxi: B Corp-certified DTC outdoor bag brand using recycled materials and fair-labor supply chains. Closely comparable on sustainability-first positioning, recycled materials, and DTC-led GTM in the same price band.
• Sandqvist: Swedish backpack and bag brand with sustainability focus, recycled materials, and a DTC + select-retail distribution model across Europe. Directly comparable on urban/commuter positioning and price band.
• Ortlieb: German specialist in waterproof bike-commuter and outdoor bags (handlebar, trunk, backpack). Closely comparable on the bike-bag vertical AEVOR targets with its Bar Bag and bike-pack line.
• Vaude: German manufacturer of sustainable outdoor backpacks, bike bags, and travel bags with bluesign and Fair Wear credentials. Most direct comparable on sustainability positioning, product mix (bike/travel/commuter), and DACH market origin.
• Deuter: German heritage backpack brand offering daypacks, travel packs, and bike-commuter packs. Closely comparable on product categories (commuter, bike, travel) and German/DACH GTM, though a much larger incumbent.

Broad incumbents

• Eastpak: Mass-market backpack and travel-bag brand with broad retail distribution across Europe. Comparable on daypack/travel-pack categories; competes in the lower-mid price tier AEVOR occupies.
• Fjällräven: Swedish heritage outdoor brand with strong Kånken daypack and travel-bag franchises. Competes with AEVOR in daypacks, travel packs, and the sustainable-outdoor narrative, but at meaningfully larger scale and broader category reach.

Emerging players

• Chrome Industries: Bike-commuter and urban-messenger bag brand with recycled-material lines and DTC presence. Comparable on the bike-bag and active-lifestyle positioning, particularly for cycling commuters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aevor

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aevor