herbadiet
Herbadiet is an India-based, direct-to-consumer online retailer of herbal dietary supplements — capsules, powders, and essential oils — sold globally through a single Shopify storefront and organized across 13 health-condition verticals, operating under parent Arkure Health Care.
- Company typePrivate
- Founded2016
- HeadquartersRohtak, India
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What herbadiet does
Herbadiet is an India-based, direct-to-consumer online retailer of herbal dietary supplements, owned by Arkure Health Care and headquartered in Rohtak. The company sells a broad portfolio of capsules, powders, and essential oils built around standardized herbal extracts, organic herb powders, vegetarian formulations, and proprietary multi-herb blends. Catalog is organized across 13 health-condition verticals — including brain and memory, bone and joint, cardiovascular, diabetic support, detoxification, digestive health, energy, immune, men's and women's health, skin/hair/nails, and weight management — covering hundreds of individually listed SKUs priced from roughly $4.99 to $51.99.
The operating model is a single Shopify storefront at herbadiet.in. Orders are processed in USD with multi-currency display across 50+ currencies, and the company ships globally with named reach into the USA and UK alongside its India base. Distribution is exclusively DTC; there is no subscription, no marketplace, and no disclosed wholesale channel. Product emphasis is on non-GMO, vegetarian/vegan, and (for select SKUs) USDA organic positioning.
Customer acquisition is content- and SEO-led: the storefront is structured around health-condition URLs, with content marketing via blog posts, organic social on Facebook/Twitter/Pinterest, and newsletter capture (10% first-purchase incentive, 15% off orders over $200). No public funding rounds, headcount figures, or revenue disclosures were identified. No AI/ML capabilities, patents, awards, regulatory actions, or partnerships beyond the Arkure Health Care parent relationship were disclosed.
herbadiet firmographics
Firmographics- Name
- herbadiet
- Legal name
- Herbadiet
- Website
- https://herbadiet.in
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Herbadiet is an India-based, direct-to-consumer online retailer of herbal dietary supplements — capsules, powders, and essential oils — sold globally through a single Shopify storefront and organized across 13 health-condition verticals, operating under parent Arkure Health Care.
- Ownership category
- akta.pro rank
herbadiet industry classification
Industry- Product category
- Herbal Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industries
- Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Natural Extracts & Essential Oils (Botanical/Citrus/Herb/Spice Extracts) (AFAJADAB), Dried Herbs & Herb Blends (AFAJANAC)
Keywords
Where herbadiet is headquartered
LocationHeadquarters
- HQ city
- Rohtak
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
herbadiet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Product Sales: Herbadiet generates revenue through direct-to-consumer sales of herbal supplements via their Shopify e-commerce platform (herbadiet.in). Customers purchase individual products at one-time prices ranging from approximately $4.99 to $50+. Orders are processed in USD with global shipping. No subscription or recurring revenue model is visible.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing ranging from budget to premium tiers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
herbadiet product offering
Product offeringCore offering
Herbadiet sells herbal dietary supplements under three primary product lines: Herbal Powders (single-herb and multi-herb blends), Herbal Capsules (single-herb and multi-herb blends), and Essential Oils (single oils and blended formulations). The company operates its own DTC e-commerce store and ships internationally to customers in India, the USA, and the UK.
Product overview
Herbadiet is an online herbal supplement retailer operated by Arkure Health Care, offering a diverse portfolio of natural health products. The core offering consists of three main product categories: Herbal Powders (including Organic Herb Powders, Standardized Extracts, and Proprietary Blend Extract Powders), Herbal Capsules (Organic Single Herb Capsules and Single Herb Extract Capsules), and Essential Oils (Singles and Blends). These are organized across 13 health condition categories covering Brain & Memory, Bone & Joint, Cardiovascular, Diabetes, Detoxifier, Digestive Support, Energy & Metabolism, Free Radical Scavenger, Immune System, Men's Health, Skin/Hair/Nails, Weight Management, and Women's Health. Products include branded extracts like Acai Berry, Andrographis Paniculata, Ashwagandha, Bacopa Monnieri, Turmeric, Moringa, Milk Thistle, and many others, available in both powder and capsule forms with vegetarian formulations. The company has been empowering people to lead healthier lives for more than 10 years, shipping to India, USA, UK and worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Herbal Powders
- Herbal Capsules
- Essential Oils
Quantifiable outcome
- Over 10 years of market presence
- +1 more outcomes
Companies that use herbadiet
Customer profileSegments13 records
Ideal customer profiles1 record
herbadiet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
herbadiet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Arkure Health CarecoreArkure Health Care is the parent company that owns Herbadiet. It is described as a natural supplement company committed to helping people live longer, healthier lives. In addition to creating natural supplements, Arkure Health Care has established a world-class customer service team that provides personal, one-to-one support to customers.
Scale indicators1 record
Recent moves2 records
Expansion highlights4 records
herbadiet competitors and assessment
Company assessmentBroad incumbents
- Life Extension: Life Extension is a US-based broad-line supplement brand selling standardized herbal extracts, capsules, and condition-targeted formulations. It overlaps Herbadiet's premium extract positioning but operates at much larger scale with a wider portfolio.
- Dabur India: Dabur is a large Indian FMCG company with a deep Ayurvedic and herbal supplement portfolio across capsules, juices, and powders. It is a broad incumbent competitor to Herbadiet in the Indian herbal category with far greater distribution scale.
- NOW Foods: NOW Foods is a large US supplements manufacturer offering herbal capsules, powders, and essential oils across many conditions. It is a broader incumbent whose range and pricing overlap Herbadiet's catalog, competing for the same global D2C supplement buyer.
Direct peers
- Gaia Herbs: Gaia Herbs is a US-based herbal supplement brand selling single-herb extracts, blends, and essential oils with strong traceability and standardization claims. It is comparable to Herbadiet's premium extract positioning for Western D2C consumers.
- Mountain Rose Herbs: Mountain Rose Herbs sells organic bulk herbs, powders, and essential oils with strong certifications. Comparable to Herbadiet's organic/standardized powders and essential oils range, particularly in the bulk and ingredient-grade positioning.
- Banyan Botanicals: Banyan Botanicals is a US Ayurvedic herbs company selling organic powders, tablets, and standardized extracts targeted at condition-specific wellness. It directly overlaps Herbadiet's standardized extract and condition-organized catalog strategy.
- Kama Ayurveda: Kama Ayurveda is a premium Indian Ayurvedic brand selling herbal oils, capsules, and wellness formulations. Comparable to Herbadiet on Ayurvedic positioning, essential oils, and direct-to-consumer distribution in India and abroad.
- Organic India: Organic India sells USDA-organic herbal capsules, powders, and tulsi-based wellness supplements globally. It mirrors Herbadiet's positioning on organic, non-GMO, and standardized Ayurvedic botanicals across similar condition-based product lines.
- Himalaya Wellness: Himalaya Wellness is one of India's largest herbal/Ayurvedic supplement and personal care brands. It is directly comparable to Herbadiet because both sell standardized herbal capsules, powders, and condition-positioned wellness products to Indian and global consumers via similar channels.
- Patanjali Ayurved: Patanjali Ayurved is a major Indian Ayurvedic FMCG company offering herbal powders, capsules, and essential oils for similar health conditions. It competes with Herbadiet for the same price-sensitive, Ayurveda-oriented Indian consumer across overlapping SKU categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
herbadiet social profiles
Digital presenceherbadiet financial estimates
Financial estimateRevenue estimate
Valuation estimate
herbadiet leadership team
Management profileNumber of profiles
herbadiet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
herbadiet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about herbadiet
What does herbadiet do?
Herbadiet sells herbal dietary supplements under three primary product lines: Herbal Powders (single-herb and multi-herb blends), Herbal Capsules (single-herb and multi-herb blends), and Essential Oils (single oils and blended formulations). The company operates its own DTC e-commerce store and ships internationally to customers in India, the USA, and the UK.
Is herbadiet a public or private company?
herbadiet is a private company. It is classified as corporate owned and is currently operating.
When was herbadiet founded?
herbadiet was founded in 2016.
Where is herbadiet based?
herbadiet is headquartered in Rohtak, India, in the Asia region.
How does herbadiet make money?
One revenue line is on record: direct E-commerce Product Sales.
Who are herbadiet's main competitors?
Broad incumbents on record are Life Extension, Dabur India and NOW Foods. Direct peers are Gaia Herbs, Mountain Rose Herbs, Banyan Botanicals, Kama Ayurveda, Organic India, Himalaya Wellness and Patanjali Ayurved.
Does herbadiet have an API?
No public API is recorded for herbadiet.
What industry is herbadiet in?
herbadiet's product category is Herbal Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of AFAJAKAD, Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts). Its NAICS code is 456191 and its SIC code is 2833.