thompson agency

What thompson agency does

Thompson Durkee Insurance Agency, operating as Thompson Insurance Agency, is an independent insurance agency founded in 2001 by Chad Thompson and headquartered at 1013 N 3rd Ave, Wausau, Wisconsin. The firm sells personal, commercial, farm, and specialty insurance products on behalf of more than 35 A+ rated carriers — including Acuity, Progressive, Auto Owners Insurance, Badger Mutual, Secura, and Wisconsin Mutual — acting as a licensed intermediary rather than a risk-bearing insurer. Its product catalog spans auto, home, life, business, workers compensation, BOP, farm, ATV, motorcycle, RV, boat, classic car, landlords, renters, umbrella, long-term care, annuities, and event insurance, plus specialty lines such as crop, dental, health, vision, Medicare supplements, travel, roadside, bonds, critical illness, earthquake, and final expense coverage.

Name

thompson agency

Legal name

Thompson Durkee Insurance Agency

Website

https://durkeeins.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Independent insurance agency in Wausau, WI selling personal, commercial, farm, and specialty insurance through 35+ A+ rated carriers to individuals, families, small businesses, and farm owners across Central Wisconsin.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial General Liability (CGL) (FSAJADAA)

akta.pro secondary industries

Standalone Umbrella Liability (FSAJANAE), Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD), Small Group Health Insurance (2–50/100) (FSAIAFAD)

Keywords

• Personal insurance products
• Commercial insurance coverage
• Independent insurance agency
• Farm insurance policies
• Specialty insurance coverage

Headquarters

HQ city

Wausau

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commissions: As an independent insurance agency, Thompson Durkee Insurance Agency earns commissions from multiple insurance carriers (Acuity, Progressive, Auto Owners Insurance, Badger Mutual, Secura, Wisconsin Mutual, and over 35 A+ rated companies) for policies sold to customers. The agency does not charge fees to customers for their service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Thompson Insurance Agency is an independent agency that sells personal, commercial, farm, life, health, and specialty insurance products through more than 35 A+ rated carriers. It provides free quotes and consultations and supports customers with online policy management, payments, claims filing, and document access.

Product overview

Thompson Durkee Insurance Agency is an independent insurance agency that provides a comprehensive portfolio of insurance products through access to over 35 A+ rated insurance carriers. The agency's core offerings consist of personal insurance lines (auto, home, life) and commercial insurance (business, farm), supplemented by specialty and add-on products including motorcycle, ATV, RV, boat, umbrella, renters, landlords, event, workers compensation, long-term care, annuities, and Business Owners Package (BOP) insurance. The agency also offers additional coverage options such as crop insurance, dental, health, vision, Medicare supplements, travel insurance, roadside assistance, insurance bonds, critical illness, earthquake, and final expense insurance. Online service tools enable clients to request quotes, manage policies, file claims, and access documents.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Auto insurance for cars and daily-use vehicles, covering liability, collision, comprehensive damage, and uninsured-driver protection.
• Home Insurance Homeowners insurance covering the dwelling, personal belongings, liability, and additional living expenses when a covered loss makes the home uninhabitable.
• Life Insurance Term and permanent life insurance that provides beneficiaries with tax-free lump-sum payments for expenses and family financial protection.
• Business Insurance Commercial insurance for business property, general and professional liability, business interruption, commercial autos, workers compensation, and cyber liability.
• ATV Insurance ATV insurance for all-terrain vehicles, with physical-damage and bodily-injury protection and related coverage for snowmobiles, golf carts, and Segways.
• Classic Car Insurance Specialized insurance for antique, classic, and collector vehicles that are not used for everyday driving, often at lower rates than standard auto insurance.
• Motorcycle Insurance Motorcycle insurance covering liability, collision, comprehensive damage, medical payments, personal injury protection, uninsured motorists, and roadside assistance.
• RV Insurance RV insurance for motor homes, fifth-wheel trailers, travel trailers, and truck campers, including specialized contents coverage.
• Boat Insurance Boat and watercraft insurance for boats, yachts, pontoon boats, fishing boats, and jet skis, including liability, collision, comprehensive, medical, and towing coverage.
• Farm Insurance Farm insurance protecting agricultural operations against property damage, liability, and other farm risks.
• Business Owners Package (BOP) Insurance A bundled business policy combining property, business interruption, and liability protection at a discounted rate.
• Workers Compensation Workers compensation insurance providing wage-replacement and medical benefits for employees injured in the course of employment.
• Long Term Care Insurance Long-term care insurance covering home care, assisted living, and nursing-home expenses not covered by health insurance, Medicare, or Medicaid.
• Annuities Immediate or deferred annuity products providing predictable, tax-advantaged retirement income streams.
• Landlords Insurance Landlord insurance for rental properties covering the building, contents, liability, and optional rent-guarantee protection.
• Renters Insurance Renters insurance protecting personal property against fire, theft, and vandalism and providing liability coverage.
• Event Insurance Event insurance protecting hosts against legal liability for facility damage, bodily injury, and alcohol-related incidents at events.
• Umbrella Insurance Umbrella insurance providing excess liability beyond auto, home, or other policy limits for accidents, slip-and-fall incidents, and defamation lawsuits.
• Crop Insurance Crop insurance protecting agricultural crops against loss from weather, disease, or other covered events.
• Dental Insurance Dental coverage options for individuals and families.
• Health Insurance Health coverage options for individuals and families.
• Vision Insurance Vision coverage options for eye care and eyewear.
• Medicare Supplements Supplemental insurance coverage for Medicare beneficiaries.
• Travel Insurance Travel insurance covering trip cancellation, medical emergencies, and lost baggage.
• Roadside Assistance Emergency roadside coverage for vehicle breakdowns, towing, and on-the-go assistance.
• Insurance Bonds Surety and fidelity bonds for business and legal requirements.
• Critical Illness Insurance Critical illness insurance providing lump-sum payments upon diagnosis of specified illnesses.
• Earthquake Insurance Earthquake insurance covering earthquake damage not included in standard home insurance policies.
• Final Expense Insurance Final expense life insurance designed to cover funeral costs and other end-of-life expenses.

Quantifiable outcome

• Customers report saving over $1500 annually on home and auto insurance
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• AcuitycoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Thompson Durkee Insurance Agency. Acuity is shown as a partner carrier on the agency's website with a dedicated quote link.
• ProgressivecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier represented by the agency. Progressive is one of the carriers shown on the agency's carrier partnerships page.
• Auto Owners InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Thompson Durkee Insurance Agency. Auto Owners is featured on the agency's carrier partnerships section.
• Badger MutualcoreChannel Partner/ Reseller/ DistributorRegional insurance carrier mentioned in customer testimonials as a carrier customers have switched to through the agency.
• SecuracoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by the agency, mentioned on the About page alongside other major carriers.
• Wisconsin MutualcoreChannel Partner/ Reseller/ DistributorRegional insurance carrier represented by the agency, featured in the carrier partnerships section of the website.
• 35+ A+ Rated Insurance CompaniescoreChannel Partner/ Reseller/ DistributorThe agency has access to over 35 A+ rated insurance companies, providing customers with extensive options for coverage and competitive pricing.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Lemonade: Public insurtech company offering direct-to-consumer renters, homeowners, auto, and pet insurance through a mobile-first platform. Lemonade represents the digital-first channel competing for the same personal lines customers Thompson Durkee targets, particularly in auto, home, and renters where the agency lacks a differentiated technology experience.

Broad incumbents

• Progressive: Large national insurance carrier and a Thompson Durkee carrier partner. Progressive is also a direct-to-consumer competitor for the same auto and home customers, illustrating the dual agency/carrier dynamic that defines the independent agency model. Both serve personal lines customers with auto and home coverage.
• Brown & Brown Insurance: Large publicly-traded insurance brokerage and risk management firm that frequently acquires independent agencies and competes directly for small-to-mid-market commercial accounts. Brown & Brown targets the same commercial customers as Thompson Durkee with multi-line coverage placement, and historically represents a logical acquirer of local independent agencies like Thompson Durkee.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management services company with significant retail brokerage operations in the U.S. Gallagher competes with independent agencies for commercial insurance business and routinely acquires local agencies. Both serve small business and mid-market clients with multi-carrier placement.
• Auto-Owners Insurance: Regional mutual insurance carrier and one of Thompson Durkee's featured carrier partners. Auto-Owners competes for personal and small commercial customers across the Midwest, including Wisconsin. Both Auto-Owners and Thompson Durkee serve small business and individual customers in overlapping geographies.
• Secura Insurance: Wisconsin-based regional mutual insurance company and one of Thompson Durkee's core carrier partners. Secura writes personal and commercial business in the same Wisconsin market, representing both an upstream placement partner and a competitor for the same individuals and small businesses Thompson Durkee serves.
• Hub International: Large North American insurance brokerage with extensive retail operations and an active acquirer of independent agencies. Hub competes for personal and commercial lines customers and offers multi-carrier placement services to small businesses and individuals, the same customer base Thompson Durkee serves.
• Acuity Insurance: Wisconsin-based regional property and casualty insurer and one of Thompson Durkee's core carrier partners, featured on its carrier partnerships page. Acuity writes personal and commercial business in the same Wisconsin geography and overlaps with Thompson Durkee's target customer base, making it both a placement partner and a structural competitor in the local market.

Direct peers

• Goosehead Insurance: Publicly-traded independent insurance agency franchise operating hundreds of retail locations across the U.S. Both Goosehead and Thompson Durkee use the same multi-carrier independent agency model, placing customer coverage with multiple A-rated carriers rather than acting as a captive agent. Goosehead is the cleanest scaled analog of Thompson Durkee's core distribution approach.
• Brightway Insurance: Private independent insurance agency franchise with locations across multiple U.S. states. Brightway's franchisee model mirrors the independent agency placement approach Thompson Durkee uses, leveraging multi-carrier access to offer competitive personal and commercial coverage. The two are directly comparable in business model and customer value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about thompson agency