dustin pest control

What dustin pest control does

Dustin Pest Control is a third-generation, family-owned residential pest management company headquartered in Fresno, California, operating continuously since 1973 under the Miller family. The company delivers pest, termite, rodent, lawn, and bird-control services to homeowners across 23 cities in California's Central Valley through five physical offices (Fresno x2, Clovis, Visalia, and Merced).

The underlying service operation is a traditional licensed pest-control practice rather than a technology platform: California Structural Pest Control Board-licensed technicians perform on-site inspections and treatments, with no disclosed software, automation, AI/ML systems, or proprietary IP. The company's publicly described technology footprint is limited to a website, SEO-driven acquisition, phone intake, and SMS for customer communication and marketing.

Commercially, Dustin Pest Control operates a hybrid revenue model. A tiered subscription program branded Pest Shield is offered at $40, $45, and $85 per month, alongside a quarterly exterior perimeter program, generating recurring contracted revenue. One-time and add-on services are priced in the $49–$250 range. Customer acquisition is local and digital: organic search, website forms, phone, and SMS. The company is BBB A+ accredited and carries five-star Google and Yelp ratings, signaling strong local brand equity that it has compounded over fifty years. There is no disclosed outside funding, M&A activity, or enterprise/commercial customer base; the business is entirely residential B2C.

Name

dustin pest control

Legal name

Dustin Pest Control

Website

https://dustinpestcontrol.com

Company type

Private

Founded year

1973

Operating status

Operating

Short description

Third-generation, family-owned residential pest control company founded in 1973 in Fresno, California, serving 23 Central Valley cities from five offices with subscription and one-time pest, termite, rodent, lawn, and bird control services for homeowners.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710), Landscaping Services (561730)

SIC

Agricultural Services (700)

akta.pro industry

PRIMARYHSAMAAAH

Sanitation, Monitoring & Trap/Station Programs (General)

Home & Personal Services/Pest Control & Extermination/General Pest Control (Recurring & One-Time)

SECONDARYHSAIANAF

Rodent Control (Outdoor Exclusion, Bait Stations)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Outdoor Pest & Mosquito Control

SECONDARYHSAIAGAE

Pest & Disease Control (Grubs/Insects/Fungus)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Fertilization, Weed Control & Lawn Treatments

SECONDARYHSAIANAC

Ant Control (Outdoor Perimeter & Mound Treatments)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Outdoor Pest & Mosquito Control

Keywords

• Pest control services
• Termite treatment
• Rodent control
• Lawn care services
• Bird control

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Subscription/Membership Plans: Recurring monthly subscription plans (Pest Shield Economy $40/mo, Pest Shield $45/mo, Pest Shield Premium $85/mo) providing regular scheduled treatments throughout the year with varying visit frequencies (quarterly, bi-monthly, monthly)
2. One-Time Pest Control Services: Standalone pest control services including initial treatment ($249 regular, $49 with membership signup), German roach treatment ($349 regular, $249 with special), and one-time service calls ($250)
3. Specialized Services: Additional services including termite treatment, rodent control and exclusion, lawn care, and bird control offered as add-on or standalone services

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Dustin Pest Control provides residential and commercial pest, termite, rodent, lawn and bird control services in California's Central Valley. Service delivery uses Low Impact Products and a structured 4-step service process, offered both as one-time treatments and through subscription-style Pest Shield membership plans. Free inspections are used as a customer acquisition entry point.

Product overview

Dustin Pest Control is a family-owned pest management company serving Central Valley, California since 1973. The company offers a comprehensive portfolio of pest control services organized into three main categories: core Pest Control services (ant control, cockroach extermination, spider removal, bed bug elimination, termite inspection/treatment, rodent control, flea treatment, mosquito control, and general pest inspection), Lawn Care services (fertilization, weed control, and disease treatment), and Bird Control services (netting installation, spike placement, pigeon control, deterrent systems, and building proofing). The core pest control offerings are complemented by a tiered subscription program called Pest Shield with three membership levels (Economy at $40/month, Standard at $45/month, and Premium at $85/month) that provide ongoing protection with varying service frequencies. The company uses Low Impact Products and emphasizes licensed technicians, same-day service availability, and a Happy Home Promise guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Pest Control General pest control treatment for households in the California Central Valley, targeting common household pests through an inspect-identify-treat-follow-up service process using Low Impact Products.
• Termite Control Inspection, treatment and prevention of termite infestations for residential and commercial properties, delivered using the company's structured service process.
• Rodent Control Removal, exclusion and prevention of rodent activity in homes and commercial buildings across the Central Valley.
• Lawn Care Outdoor lawn care and turf treatment services for residential and commercial customers in the Central Valley.
• Bird Control Deterrent, exclusion and removal services for nuisance bird populations affecting homes and commercial properties.
• Commercial Pest Control Pest, termite, rodent, lawn and bird control tailored to small and mid-sized commercial properties in the California Central Valley.
• Pest Shield Membership Plan Recurring pest protection membership offering scheduled treatments and ongoing prevention for residential customers under a subscription-style arrangement.
• Free Pest Inspection No-cost inspection service used to identify pest activity and recommend paid treatment or subscription plans.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cook's Pest Control: Family-owned regional pest control company operating across the Southeastern U.S. with subscription-based residential service plans. Closely comparable in business model (family-owned, recurring residential focus, multi-office regional footprint) and useful as a comparable for regional PE roll-up valuations.
• Lloyd Pest Control: Family-owned, multi-generation pest control operator serving Southern California with residential pest, termite, and rodent services. Closely comparable to Dustin as a multi-generation family-owned California pest control business with a recurring service model and similar customer base.
• Hawx Pest Control: Fast-growing subscription-based pest control operator offering recurring residential plans across multiple U.S. states. Closely comparable on subscription tiers, target customer (residential homeowners), and recurring service promise; represents the digitally-enabled model Dustin may need to emulate.
• Aptive Environmental: Subscription-driven residential pest control company with a similar tiered recurring-service model and digitally native marketing approach. Highly comparable on business model and customer targeting, though Aptive operates nationally and is significantly more digitized than Dustin.

Emerging players

• Mosquito Joe: National franchisor specializing in outdoor mosquito and pest control services with a recurring spray program model. Highly comparable on the outdoor pest / mosquito fogging component of Dustin's service mix and on the recurring subscription structure.

Broad incumbents

• Terminix: Major national pest control brand (now under Rentokil Terminix) offering pest, termite, rodent, and wildlife services with recurring plans. Directly comparable product set and subscription structure; relevant as a benchmark for pricing tiers and as a potential strategic acquirer of regional operators.
• Truly Nolen: Established national pest control brand with franchise model offering residential and commercial pest, termite, and rodent services. Comparable recurring service model and family-business heritage; relevant as both a competitive reference point and a potential regional partner/acquirer.
• Orkin: Largest pest control operator in North America (Rollins subsidiary) offering residential and commercial pest, termite, and rodent services nationwide. Directly comparable service menu and subscription model, but at vastly greater national scale; represents both a competitive threat and a potential acquirer of regional players like Dustin.
• Arrow Exterminators: Large regional pest control operator in the Southeast U.S. offering residential and commercial pest, termite, and wildlife services. Comparable as a family-influenced, multi-location regional platform with recurring service plans — a useful structural and operational benchmark.

Regional players

• Western Exterminator: Western U.S. pest control operator (Rentokil subsidiary) offering residential and commercial pest, termite, and rodent services across California-adjacent markets. Comparable service mix and California regional exposure; relevant as a regional competitor and as evidence of national consolidator interest in California pest operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dustin-pest-control-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dustin pest control