amazonfresh

Online Grocery Retailamazon.com

Amazon Fresh is Amazon.com, Inc.'s online grocery delivery sub-brand, offering fresh produce, dairy, baked goods, frozen food, and everyday essentials via same-day and 30-minute delivery to consumer households and business customers across multiple countries.

Company typePublic
Founded1994
Headquarters—
Headcount—
GTM typeB2B and B2C
OfferingServices

What amazonfresh does

Amazon Fresh is an online grocery delivery service operated as a wholly-owned sub-brand of Amazon.com, Inc. (NASDAQ: AMZN), a Delaware-incorporated public company headquartered in the United States. The service delivers fresh produce, dairy, baked goods, frozen food, and everyday essentials to consumer and business customers, with consumer orders placed through the Amazon.com platform and Amazon Fresh storefront and business orders fulfilled via Amazon Business. Amazon Fresh was initially launched in Seattle in 2014 and expanded nationally across the United States in 2020, and is now part of a grocery portfolio that includes Whole Foods Market, which Amazon acquired in 2017 for $13.7 billion.

The product surface has been extended beyond standard scheduled grocery delivery to include Amazon Now, a 30-minute grocery and essentials delivery service currently available to "millions of customers" with a stated goal of reaching "tens of millions globally," and Amazon Business Fresh Grocery, which delivers fresh produce, dairy, baked goods, and frozen food alongside everyday essentials with Same-Day Delivery to businesses in more than 2,300 cities. Distribution runs entirely through Amazon's owned channels: the Amazon.com platform, the Amazon Fresh storefront, and the Amazon Business marketplace — leveraging Amazon Prime integration, Amazon Pay, and Amazon's last-mile logistics rather than third-party retail channels.

The business model is a vertically integrated e-commerce grocery operation funded by Amazon.com, Inc., with revenue mechanics that include per-order grocery delivery, Prime membership retention, and basket expansion into everyday essentials; Amazon does not separately disclose Amazon Fresh revenue. Geographic reach spans the United States, Canada, the United Kingdom, Germany, France, Japan, Australia, India, Brazil, Italy, Spain, and the Netherlands, with restrictions in Cuba, Iran, North Korea, Syria, Crimea, and Russia. Amazon Fresh competes in online grocery alongside the owned Whole Foods banner and against national and regional grocery delivery operators, with its strategic positioning anchored to speed (30-minute and same-day), assortment breadth, and integration with the broader Amazon ecosystem.

amazonfresh firmographics

Firmographics

Name: amazonfresh
Legal name: Amazon.com, Inc.
Website: https://amazon.com
Company type: Public
Founded year: 1994
Operating status: Operating
Short description: Amazon Fresh is Amazon.com, Inc.'s online grocery delivery sub-brand, offering fresh produce, dairy, baked goods, frozen food, and everyday essentials via same-day and 30-minute delivery to consumer households and business customers across multiple countries.
Ownership category
akta.pro rank

amazonfresh industry classification

Industry

Product category: Online Grocery Retail
NAICS: Food and Beverage Retailers (445)
SIC: Retail-Food Stores (5400)
akta.pro primary industry: Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)
akta.pro secondary industry: Fresh-Format Supermarkets (High-Fresh Mix) (CRAHAAAD)

Keywords

Online grocery delivery
Fresh produce delivery
Same-day grocery
Household essentials delivery
Grocery pickup service

amazonfresh business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Operations, Supply Chain, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Distribution channels2 records

amazonfresh product offering

Product offering

Core offering

Amazon Fresh is an online and in-store grocery service offering fresh produce, dairy, baked goods, frozen food, and everyday essentials with same-day delivery, 30-minute delivery (via Amazon Now), and in-store pickup options. The service operates through Amazon.com for consumers and Amazon Business for enterprises, integrating with Amazon's broader e-commerce and logistics ecosystem.

Product overview

Amazon Fresh is an online grocery delivery service operated by Amazon.com. The service offers fresh produce, dairy, baked goods, frozen foods, and everyday essentials with same-day and 30-minute delivery options. Amazon Fresh is part of Amazon's broader retail ecosystem, alongside other services like Amazon Now (30-minute delivery), Amazon Business Fresh (for business customers), Amazon Pharmacy, Amazon Renewed (refurbished products), and Prime membership. The service integrates with Amazon's logistics and fulfillment infrastructure to provide grocery delivery to consumers.

Differentiator

Problem solved

Functional benefit

Brands

Amazon Fresh: Grocery delivery service offering fresh groceries, produce, dairy, and everyday essentials delivered to customers' homes.

Products and services

Amazon Fresh Online grocery delivery and pickup service offering fresh produce, dairy, baked goods, frozen food, and everyday essentials delivered to consumers' doors or available for in-store pickup.
Amazon Now 30-minute grocery and essentials delivery service providing ultrafast delivery of groceries and everyday items to consumer customers.
Amazon Business Fresh Grocery Fresh grocery and everyday essentials delivery service for business customers, delivering fresh produce, dairy, baked goods, and frozen food alongside office and workplace essentials in a single cart with Same-Day Delivery.

Companies that use amazonfresh

Customer profile

Ideal customer profiles2 records

amazonfresh technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

amazonfresh partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

amazonfresh competitors and assessment

Company assessment

Emerging players

Uber Eats: Uber Eats is a global on-demand delivery platform with growing grocery, convenience, and alcohol verticals in partnership with retailers. It competes with Amazon Fresh for rapid-delivery share and is increasingly a substitute for Amazon Now.
Whole Foods Market: Whole Foods Market is an Amazon-owned premium natural and organic grocery banner with hundreds of physical stores and its own online grocery platform. It is comparable because it is part of Amazon's grocery stack alongside Amazon Fresh and shares customers, logistics, and Prime benefits.
DoorDash: DoorDash is a leading on-demand delivery platform in the U.S. that has aggressively expanded into grocery and convenience via partnerships with Walmart, Albertsons, and many others. It is comparable as a rapid grocery-delivery competitor and partner network.

Direct peers

Albertsons Companies: Albertsons operates banners like Safeway, Vons, and Jewel-Osco with in-store, pickup, and delivery grocery, and has invested in proprietary rapid delivery and a partnership with DoorDash. It competes directly with Amazon Fresh in-store and online.
Kroger: Kroger is the largest pure-play U.S. supermarket operator, offering in-store, curbside pickup, and home delivery via Boost membership and partnerships with Instacart. Its omnichannel grocery model directly overlaps with Amazon Fresh's delivery and pickup offering.
Instacart (Maplebear Inc.): Instacart is a leading online grocery delivery platform in the U.S. and Canada that connects shoppers to hundreds of grocery retailers including Costco, Kroger, and Aldi. It is the most direct U.S. competitor to Amazon Fresh in online grocery delivery.
Target: Target operates a nationwide general-merchandise and grocery business with same-day delivery via Target Circle 360 and Shipt. Its grocery assortment, drive-up pickup, and same-day delivery make it a direct comparable to Amazon Fresh for household shoppers.
Walmart: Walmart is the world's largest brick-and-mortar grocer and operates Walmart+, a membership program integrating online grocery delivery and pickup with same-day and rapid delivery via its store network. It competes head-to-head with Amazon Fresh on price, assortment, and delivery speed.

Regional players

FreshDirect: FreshDirect is an online fresh-food grocery retailer focused on the U.S. Northeast, specializing in fresh produce, meats, and prepared meals with scheduled delivery. It is a regional direct competitor to Amazon Fresh in select metros.

Broad incumbents

Costco: Costco is a global warehouse club retailer with a substantial grocery business and growing e-commerce offering, including grocery delivery through Instacart. It is comparable as a large-scale grocery retailer competing for household grocery spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

amazonfresh financial estimates

Financial estimate

Revenue estimate

Valuation estimate

amazonfresh leadership team

Management profile

Number of profiles

Profiles2 records

amazonfresh subsidiaries and ownership

Company hierarchy

Subsidiaries15 records

amazonfresh funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

amazonfresh M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about amazonfresh

What does amazonfresh do?

Is amazonfresh a public or private company?

amazonfresh is a public company. It is classified as public and is currently operating.

When was amazonfresh founded?

amazonfresh was founded in 1994.

Who are amazonfresh's main competitors?

Emerging players on record are Uber Eats, Whole Foods Market and DoorDash. Direct peers are Albertsons Companies, Kroger, Instacart (Maplebear Inc.), Target and Walmart. FreshDirect is listed as a regional player. Costco is listed as a broad incumbent.

Does amazonfresh have an API?

No public API is recorded for amazonfresh.

What industry is amazonfresh in?

amazonfresh's product category is Online Grocery Retail. Its primary akta.pro industry code is CRAHAIAE, Online Specialty Grocery (Organic/Health/Ethnic/Gourmet), with a secondary code of CRAHAAAD, Fresh-Format Supermarkets (High-Fresh Mix). Its NAICS code is 445 and its SIC code is 5400.