selita srl

What selita srl does

Selita Srl is an Italian private limited company (SRL) headquartered in Ranica, Bergamo, that develops, manufactures, and distributes professional eyelash and eyebrow treatment products under its lashINbrow.com e-commerce brand. Its portfolio combines proprietary branded lines (notably the InLei® family including Lash Filler 25.9, Lash Filler, Brow Bomber, and professional tints, developed in collaboration with Italian cosmetic chemists) with curated third-party professional brands (Light Lashes® eyelash extensions, So Henna® brow henna, Glamcor® LED lighting equipment). The company also operates a Professional Training Academy (corsiextensionciglia.com) that trains lash and brow technicians on its specific product protocols.

The business runs on a Shopify-based e-commerce platform (lashinbrow.com) supporting multi-language (Italian, English, Russian) and multi-currency international DTC sales, complemented by a physical showroom at the Ranica headquarters, an international distributor network, and a B2B salon resale program (Rivendita in Salone) for professional buyers. Product pricing ranges from approximately €2 (lip masks, aftercare) to €192 (professional kits), with free shipping on orders above €129.97 and quantity discounts available.

Selita makes money through three primary streams: one-time e-commerce product sales to both professionals and individual consumers, B2B wholesale distribution to beauty salons, and professional training services through its Academy. Payment processing is integrated across major card networks, PayPal, Apple Pay, Google Pay, Shop Pay, Scalapay (BNPL), bank transfer, and cash on delivery, with DHL and TNT handling domestic and international shipping. The customer base is structurally fragmented across long-tail beauty professionals and individual consumers, with no disclosed enterprise anchor accounts or institutional funding.

Name

selita srl

Legal name

Selita srl

Website

https://lightlashes.it

Company type

Private

Operating status

Operating

Short description

Selita Srl is an Italian professional beauty products company operating the lashINbrow.com e-commerce platform, manufacturing and distributing branded eyelash and eyebrow treatment products (InLei, Light Lashes, So Henna, Glamcor) to beauty salons, lash/brow professionals, and individual consumers, supported by a training Academy.

Ownership category

akta.pro rank

Product category

Professional Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Toilet Preparation Manufacturing (32562)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Eyelash Tools (Curlers, Applicators) & False Lashes (CRABAKAC)

akta.pro secondary industries

Brow & Lash Growth Treatments / Conditioning (Serums/In-Salon) (HSALAIAK), Eyebrow & Eyelash Training (Brow Design/Lash Extensions/Lifts) (HSALANAG)

Keywords

• Professional eyelash extensions
• Brow lamination treatments
• Lash lamination kits
• Beauty salon supplies
• Professional beauty products

Headquarters

HQ city

Ranica

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer and B2B sales of professional beauty products (eyelash extensions, lamination products, brow treatments, accessories) through the lashINbrow.com Shopify e-commerce platform. Transaction-based purchases with prices ranging from €2 to €191 per product.
2. Salon Wholesale Distribution: B2B sales to beauty salons through 'Rivendita in Salone' program. Salons purchase professional products in bulk for use with their clients.
3. Professional Training Academy: Training courses for beauty professionals through corsiextensionciglia.com Academy, providing professional education on eyelash extension techniques and related treatments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Selita Srl develops, manufactures (via collaboration with Italian cosmetic chemists) and distributes professional eyelash and eyebrow treatment products through its lashINbrow.com e-commerce platform, the InLei proprietary brand (Lash Filler 25.9, Lash Filler, Brow Bomber, Tints), and curated third-party professional brands (Light Lashes, So Henna, Glamcor). It supplements product sales with a salon wholesale/resale program (Rivendita in Salone), a physical showroom, and a professional training Academy at corsiextensionciglia.com.

Product overview

Selita Srl operates lashINbrow.com as a professional beauty products e-commerce platform and direct manufacturer, specializing in eyelash and eyebrow treatments for beauty professionals. The offering is a multi-brand portfolio combining proprietary manufactured products (InLei® brand including Lash Filler 25.9, Lash Filler, Brow Bomber, and tints) with curated third-party professional beauty brands (Light Lashes®, So Henna®, Glamcor®). The core product lines include: eyelash lamination systems (Lash Filler 25.9 and standard Lash Filler), eyebrow lamination and henna treatments (Brow Bomber and So Henna®), eyelash extensions across multiple quality tiers (Black Collection with various volumes and curls, Color Explosion colored lashes, Premium Mink, Ready Fans), professional LED lighting equipment (Glamcor®), and supporting accessories (adhesives, tools, brushes). The company also provides professional training services through its Academy (corsiextensionciglia.com).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• +25% thickening certified for Lash Filler 25.9

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

Four partnerships are on record, tiered core and minor.

• InLei®coreChannel Partner/ Reseller/ DistributorExclusive distribution partnership for InLei brand products including Lash Filler 25.9, Brow Bomber, lash and brow tints, and professional treatment kits. Products developed with InLei's proprietary formulations for the professional beauty market.
• Light Lashes®coreChannel Partner/ Reseller/ DistributorDistribution partner for Light Lashes brand eyelash extensions including Black Collection, Color Explosion, Premium Mink, and Ready Fans product lines. Professional-grade synthetic and mink lashes.
• So Henna®coreChannel Partner/ Reseller/ DistributorDistribution partner for So Henna brand eyebrow henna products and accessories for professional brow treatments.
• Glamcor®minorChannel Partner/ Reseller/ DistributorDistribution partner for Glamcor professional LED lighting equipment used in beauty salons and by beauty professionals.

Recent moves1 record

Expansion highlights5 records

Direct peers

• Mia Secret: US-based beauty supply distributor selling eyelash extensions, adhesives, and brow products to professionals. Comparable on multi-category professional beauty distribution and online B2B/B2C motion.
• LashBase: UK-based e-commerce retailer and distributor of professional eyelash extensions, adhesives, and lamination products. Comparable as a multi-brand professional lash/brow e-commerce operator serving salons and technicians.
• Yumi Lashes: Lash lift and brow lamination specialist brand with both consumer-facing salon distribution and professional product line. Overlaps with Selita on the Brow Bomber/lash lift category and the salon resale channel.
• London Lash: UK-based professional eyelash extension products and training company. Directly comparable: sells professional lash extensions, lamination, and brow products to lash/brow technicians through e-commerce, and operates an in-house training academy.
• sugarlash PRO: North American professional lash extension brand with e-commerce distribution and a training/education program. Comparable on product range (extensions, adhesives, lamination) and B2B-to-salon go-to-market motion.
• Nouveau Lashes: UK-based professional lash brand offering lash extensions, lamination treatments, and accredited training courses. Closely comparable to Selita on product mix (extensions + lamination) and the combined product-plus-academy model.
• Borboleta Beauty: US-based professional lash brand selling extensions, lamination, and brow products to licensed artists with a strong education/training layer. Similar B2B-plus-DTC and academy-driven approach targeting lash professionals.
• RefectoCil: Austrian heritage brand specializing in professional eyelash and eyebrow tinting and care products. Comparable to Selita on the brow/lash tinting and treatment category and on serving salons and brow specialists.

Broad incumbents

• L'Oréal: Global beauty conglomerate with professional (L'Oréal Professionnel) and consumer lash/brow lines. A broader incumbent that competes indirectly through scale, marketing spend, and salon distribution reach.
• The Estée Lauder Companies: Global prestige beauty group with cosmetics and brow/eye franchises. Acts as an incumbent that could move further into professional lash/brow lamination through brand extensions or M&A.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@lashinbrow
• Facebookfacebook.com/lashinbrow
• Instagraminstagram.com/lashinbrow
• LinkedInlinkedin.com/company/light-lashes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about selita srl