barlow's foods
Barlow's Foods is a Black woman-owned specialty food producer in Georgia that sells a 3-in-1 pancake, biscuit and waffle mix plus flavored breakfast syrups directly to consumers via Shopify and to retailers through Faire and Mable.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What barlow's foods does
Barlow's Foods is a privately held, Black woman-owned specialty food producer that manufactures pancake, biscuit, and waffle baking mixes and flavored breakfast syrups in small batches at a production facility in Georgia, USA. The company was founded by Tiffani Neal and named in honor of Arthur "Barlow" Harris, a U.S. Army Veteran and farmer; its mission includes donating 2% of every online purchase toward closing the hunger gap faced by U.S. Veterans, with the company reporting more than 35,000 meals donated to date. The core product is a versatile 3-in-1 Original Pancake, Biscuit and Waffle Mix offered in 16 oz ($10.00) and 32 oz twin-pack ($18.99) formats, complemented by a Whole Wheat variant and a rotating lineup of flavored syrups (Peach Cobbler, Blueberry Lemon, and limited-edition Strawberry Bourbon at $8.99 each). The company bundles mix and syrup together at $17.99 and also sells branded merchandise and digital gift cards.
The business operates a direct-to-consumer go-to-market built on a Shopify storefront at barlowsfoods.com, with $5 flat-rate shipping on orders of $18 or more, and supplements this with wholesale distribution through the Faire and Mable marketplaces targeting independent retailers, gift shops, and specialty food stores. A store locator on the website surfaces physical retail carry, indicating multi-channel reach across the U.S. Marketing is primarily organic: a recipe blog, an email newsletter, and Facebook/Instagram presence, augmented by earned media including a Garden & Gun "Made In The South" award.
The underlying technology stack is intentionally lean — Shopify for e-commerce, checkout, inventory, and order management, plus a Track123 integration for post-purchase shipment tracking — with no disclosed mobile app, public API, or proprietary AI/data assets. Pricing is uniformly unit-based with no subscription tier, and there are no disclosed revenue, headcount, funding rounds, or institutional investors, consistent with an independently operated, founder-led small CPG business at an early stage of commercialization.
barlow's foods firmographics
Firmographics- Name
- barlow's foods
- Legal name
- Barlow's Foods
- Website
- https://barlowsfoods.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Barlow's Foods is a Black woman-owned specialty food producer in Georgia that sells a 3-in-1 pancake, biscuit and waffle mix plus flavored breakfast syrups directly to consumers via Shopify and to retailers through Faire and Mable.
- Ownership category
- akta.pro rank
barlow's foods industry classification
Industry- Product category
- Specialty Breakfast Foods
- NAICS
- Bakeries and Tortilla Manufacturing (3118), Flavoring Syrup and Concentrate Manufacturing (311930)
- SIC
- Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)
Keywords
barlow's foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Product Sales (DTC E-commerce): The company generates revenue through direct-to-consumer sales via its Shopify e-commerce platform, selling pancake/waffle/biscuit mixes and syrups to individual consumers who order online with shipping.
- Wholesale Distribution: Barlow's Foods sells to wholesale buyers including retailers and specialty food stores through Faire and Mable platforms, generating revenue through bulk product orders at wholesale pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 3 in 1 Original Pancake, Biscuit and Waffle Mix - 16 oz |
| Unit Pricing | Pay-as-you-go | 3 in 1 Original Pancake, Biscuit and Waffle Mix 32 oz - 2 Packs |
| Unit Pricing | Pay-as-you-go | Syrups (Blueberry Lemon, Strawberry Bourbon, Peach Cobbler) |
| Unit Pricing | Pay-as-you-go | Mix + Syrup Bundle |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
barlow's foods product offering
Product offeringCore offering
Barlow's Foods produces and sells a signature 3-in-1 Original Pancake, Biscuit and Waffle Mix (16 oz, 32 oz twin packs, and a whole wheat variant) alongside flavored breakfast syrups (Peach Cobbler, Blueberry Lemon, Strawberry Bourbon), Mix + Syrup bundles, digital gift cards, and branded merchandise. Products are hand-crafted in small batches in Georgia, USA, using real ingredients sourced locally when possible, and are sold primarily direct-to-consumer online via Shopify with additional wholesale distribution through Faire and Mable and at physical retail locations.
Product overview
Barlow's Foods is a Black woman-owned food company producing pancake and breakfast products. The product portfolio centers on a signature 3 in 1 Original Pancake, Biscuit and Waffle Mix available in 16 oz single and 32 oz twin-pack sizes, alongside a Whole Wheat variant. Complementing the dry mix are seasonal flavored syrups including award-winning Peach Cobbler, Blueberry Lemon, and limited-edition Strawberry Bourbon, sold individually or bundled with the mix as the Mix + Syrup Bundle. Additional offerings include value bundles, branded merchandise, and digital gift cards. All products are produced in small batches and hand-crafted in Georgia, USA, using real ingredients sourced locally when possible.
Differentiator
Problem solved
Functional benefit
Products and services
- 3 in 1 Original Pancake, Biscuit and Waffle Mix - 16 oz Versatile dry baking mix that produces pancakes, biscuits, and waffles with a from-scratch taste using simple, real ingredients; aimed at home cooks and families seeking convenient, quality breakfast staples. Priced at $10.00 per 16 oz bag.
- 3 in 1 Original Pancake, Biscuit and Waffle Mix 32 oz - 2 Packs Twin-pack of the 3-in-1 mix providing 32 oz total for larger households or frequent home breakfast preparation. Priced at $18.99 for the 2-pack.
- 3 in 1 Whole Wheat Pancake, Biscuit & Waffle Mix 32 oz - 2 Packs Whole wheat formulation of the signature 3-in-1 mix, offered in a 32 oz twin pack for health-conscious home cooks seeking a higher-fiber alternative to the original formula.
- Peach Cobbler Syrup Award-winning flavored syrup capturing the taste of peach cobbler, designed as a pancake and waffle topping. Priced at $8.99 per bottle.
- Blueberry Lemon Syrup Flavored syrup combining blueberry and lemon notes, designed as a pancake and waffle topping. Priced at $8.99 per bottle.
- Strawberry Bourbon Syrup Limited edition flavored syrup featuring strawberry with bourbon notes, sold as a seasonal offering for pancakes and breakfast items. Priced at $8.99 per bottle.
- Barlow's Mix + Syrup Bundle Value bundle combining the signature 3-in-1 pancake mix with a flavored syrup for a complete breakfast experience; positioned for gifting or bulk purchase. Priced at $17.99.
- Barlow's Foods Gift Card Digital gift card available in variable denominations for gifting Barlow's Foods products through the online storefront.
Quantifiable outcome
- Over 35,000 meals donated to U.S. Veterans
Companies that use barlow's foods
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
barlow's foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
barlow's foods partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- HodgePodgeminorHodgePodge is a retail store that carries Barlow's Foods products. A customer testimonial references purchasing the pancake mix from this retailer, indicating an ongoing product distribution relationship.
- Tech WisdominorTech Wisdo is credited as the website designer for barlowsfoods.com, providing digital design services for the company's e-commerce presence.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
barlow's foods competitors and assessment
Company assessmentBroad incumbents
- Pearl Milling Company: Mainstream pancake mix and syrup brand (formerly Aunt Jemima) owned by a major CPG. Comparable as the largest mass-market pancake-mix-and-syrup house that competes for the same breakfast occasion.
- King Arthur Baking: Premium baking flour and mix brand with strong DTC and grocery presence. Comparable to Barlow's as a credible premium baking-mix incumbent that defines quality expectations in the category.
- Bob's Red Mill: Heritage natural baking ingredients and mixes brand with broad distribution. Comparable as a natural/wholesome baking mix player competing for similar health-conscious home cooks.
- Krusteaz: Mass-market baking mix brand (pancakes, waffles, muffins, biscuits) widely distributed in US grocery. Comparable as the dominant shelf competitor in exactly the categories Barlow's plays in.
Direct peers
- Simple Mills: Premium baking mixes and crackers brand emphasizing real, recognizable ingredients and a wellness-forward story. Comparable to Barlow's as a smaller CPG breakout pursuing DTC plus mass retail expansion.
- Birch Benders: Natural and organic pancake and waffle mix brand sold through DTC and grocery. Closely overlaps with Barlow's positioning around 'from-scratch taste with simple ingredients' in the same product category.
- Pamela's Products: Specialty baking mixes brand (gluten-free pancakes, biscuits). Comparable to Barlow's as a smaller, premium-positioned specialty baking mix brand with similar DTC and specialty-retail distribution.
- Stonewall Kitchen: Specialty food brand spanning pancake/waffle mixes and award-winning flavored syrups. Closely comparable because it sells across both the same mix and flavored-syrup categories that Barlow's anchors.
- Kodiak Cakes: Better-for-you pancake, waffle, and baking mix brand built around whole grains and protein. Most directly comparable to Barlow's as a premium, differentiated pancake/biscuit/waffle mix sold through DTC and grocery.
Emerging players
- Torani: Flavored syrup and sauce brand best known for coffee/barista syrups but expanding into breakfast applications. Comparable to Barlow's syrup line in flavor-driven, premium flavored breakfast syrups.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
barlow's foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
barlow's foods leadership team
Management profileNumber of profiles
Profiles2 records
barlow's foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
barlow's foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about barlow's foods
What does barlow's foods do?
Barlow's Foods produces and sells a signature 3-in-1 Original Pancake, Biscuit and Waffle Mix (16 oz, 32 oz twin packs, and a whole wheat variant) alongside flavored breakfast syrups (Peach Cobbler, Blueberry Lemon, Strawberry Bourbon), Mix + Syrup bundles, digital gift cards, and branded merchandise. Products are hand-crafted in small batches in Georgia, USA, using real ingredients sourced locally when possible, and are sold primarily direct-to-consumer online via Shopify with additional wholesale distribution through Faire and Mable and at physical retail locations.
Is barlow's foods a public or private company?
barlow's foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was barlow's foods founded?
barlow's foods was founded in -1.
How does barlow's foods make money?
Two revenue lines are on record. Direct Product Sales (DTC E-commerce) is the primary driver. The others are wholesale Distribution.
Who are barlow's foods's main competitors?
Broad incumbents on record are Pearl Milling Company, King Arthur Baking, Bob's Red Mill and Krusteaz. Direct peers are Simple Mills, Birch Benders, Pamela's Products, Stonewall Kitchen and Kodiak Cakes. Torani is listed as an emerging player.
Does barlow's foods have an API?
No public API is recorded for barlow's foods.
What industry is barlow's foods in?
barlow's foods's product category is Specialty Breakfast Foods. Its primary akta.pro industry code is AFAKABAF, Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases). Its NAICS code is 3118 and its SIC code is 2050.