day to day enterprises

What day to day enterprises does

Day to Day Enterprises is an independent publishing house founded in February 1997 by MyLinda Butterworth and headquartered in Oviedo, Florida. Operating under the tagline 'Write it • Tell it • Share it,' the company produces 2-4 books annually across five core categories: children's books (including award-winning titles like Nathan Meets His Monsters, The Monster Run, Bowlegs' Bounty, and Frogazoom), craft/how-to books centered on the Magic Scissors paper-cutting series, holiday books (Crazy About Christmas, Countdown to Christmas), history books (March of the Mormon Battalion, Enoch Train Pioneers), and cookbooks/self-help titles (For Health's Sake, Hope for the Wounded Heart). The company operates three branded sub-units: Magic Scissors Series (paper craft IP), StoryMasters (a touring storytelling performance team led by Linda S. Day and MyLinda Butterworth that reaches 60,000+ children annually), and Eco Fiction Books (children's environmental fiction division).

The company's core technology is traditional publishing and book production services, including cover design (starting at $300), interior book design, illustrations, and book coaching—offered both to authors seeking publishing assistance and applied internally to its own catalog. Distribution leverages multiple channels: direct sales through the company website (daytodayenterprises.com), Amazon marketplace, and wholesale through Baker & Taylor and Ingram for bookstore placement. Secondary merchandise is sold through CafePress. The technology stack is firmly conventional creative services with no AI/ML integration disclosed.

The business model operates across four revenue streams: (1) one-time book sales through direct and wholesale channels at unit prices ranging from $9.95 to $29.95, (2) professional book creation services for aspiring authors priced individually (cover design from $300), (3) professional storytelling performances at $350 for the first hour and $250 per additional performance, with travel fees beyond 50 miles from Oviedo, and (4) gift merchandise through CafePress. The company maintains a horizontal segmentation approach targeting families with children (primary), aspiring authors, schools/libraries, and crafters/educators. Marketing relies on content-driven organic channels—website, email newsletter via MailerLite, social media (Facebook, Twitter, Pinterest, LinkedIn), YouTube (Totally Stories), and earned media through book reviews. The company is privately held with no institutional investment, no parent company, and no disclosed subsidiaries beyond the Eco Fiction Books division, with ownership and operational control concentrated in founder MyLinda Butterworth.

Name

day to day enterprises

Legal name

Day to Day Enterprises

Website

https://daytodayenterprises.com

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Day to Day Enterprises is an independent, founder-owned Florida publishing house producing 2-4 books annually across children's, craft, holiday, history, and cookbook categories, while offering book creation services, live storytelling performances through its StoryMasters team, and merchandise via wholesale and direct channels.

Ownership category

akta.pro rank

Product category

Independent Book Publishing

NAICS

Independent Artists, Writers, and Performers (711510)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Picture Book Publishing (MPAJAFAA)

akta.pro secondary industries

Children’s Activity & Workbook Publishing (MPAJAFAG), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)

Keywords

• Independent book publishing
• Children's book publishing
• Book cover design
• Storytelling performances
• Paper craft books

Headquarters

HQ city

Oviedo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Book Sales: Direct sales of published books including children's books, cookbooks, craft books, holiday books, and history books through company website and major retailers like Amazon and bookstores.
2. Book Creation Services: Cover design starting at $300, interior book design, illustrations, and book coaching services for aspiring authors.
3. Storytelling Performances: Storytelling performances for schools and events, priced at $350 for first performance up to one hour, $250 for each additional performance.
4. Gift Shoppe: Merchandise including artwork, notecards, mousepads, and t-shirts related to books sold through CafePress.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Day to Day Enterprises is an independent publishing house that produces 2-4 books per year across children's, holiday, history, cookbook, craft/how-to, and inspirational/self-help categories. The company also provides professional book creation services (cover design, interior design, illustrations, book coaching) for aspiring authors, and operates the StoryMasters team offering live storytelling performances at schools and events.

Product overview

Day to Day Enterprises is an independent publishing house founded in 1997 that produces 2-4 books per year. Their portfolio includes children's books (featuring award-winning titles like Nathan Meets His Monsters, The Monster Run, Frogazoom, Bowlegs' Bounty, Hickok's Gold), history books (March of the Mormon Battalion, Enoch Train Pioneers, Under Wraps WWII diary), cookbooks (For Health's Sake cancer survivor cookbook), craft/how-to books (Magic Scissors paper cutting series), and holiday books (Crazy About Christmas, Just 24 Days Till Christmas, Countdown to Christmas). The company also offers book creation services including cover design, interior design, illustration, and book coaching. Their StoryMasters team provides professional storytelling performances, and they operate the Totally Stories YouTube channel. The company motto is 'Creating good for today and tomorrow.'

Differentiator

Problem solved

Functional benefit

Brands

• StoryMasters: Professional storytelling team featuring Linda S. Day (Grandma) and MyLinda Butterworth that tours schools and stages across the country.
• Eco Fiction Books
• Magic Scissors Series

Quantifiable outcome

• Winner of President's Book Award 2007
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Barefoot Books: Independent children's book publisher that combines picture books with a global storytelling performance team and school/community programs. Business model, target audience (families and schools), and integrated publishing-plus-storytelling approach closely mirror Day to Day Enterprises.
• Dawn Publications: Independent children's book publisher specializing in nature and eco-fiction picture books. Directly comparable to Day to Day's Eco Fiction Books division, which publishes eco-fiction children's titles set in real-world environments.
• Albert Whitman & Company: Long-standing independent children's book publisher producing award-winning picture and middle-grade titles. Similar scale and independent-publisher positioning to Day to Day Enterprises, serving families, schools, and libraries.
• Charlesbridge: Independent children's book publisher with an educational focus, producing picture books and activity titles for the school and library market. Comparable in target customer (schools and families), independent structure, and educational bent.
• Sleeping Bear Press: Independent children's book publisher with strong regional/state history titles and picture books. Overlaps directly with Day to Day's history book line (e.g., Mormon Battalion, Florida-themed children's titles) and family audience.

Emerging players

• Quirk Books: Independent trade publisher with a quirky, niche-driven catalog. Comparable as a small/independent publisher building a distinctive brand voice, though Quirk skews adult fiction whereas Day to Day focuses on children and family titles.

Broad incumbents

• Highlights for Children: Long-running children's content brand producing books, magazines, and educational activity products for families. Overlaps with Day to Day's children's activity/holiday book offerings and family audience, though it operates as a much larger established brand.
• Storey Publishing: Independent publisher focused on craft, how-to, and lifestyle titles including paper crafts and hands-on activities. Comparable craft-category positioning to the Magic Scissors series and broader activity-book offering.
• Workman Publishing: Established independent publisher with a broad catalog spanning cookbooks, craft/how-to, and children's titles. Comparable to Day to Day's craft (Magic Scissors) and cookbook (For Health's Sake) lines, though Workman operates at significantly larger scale.
• Scholastic: Largest children's book publisher with deep school-channel distribution (book fairs, book clubs) and educational programming. Comparable in serving schools and families with children's content and literacy-focused live programming, though at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/MyLindaButterworthTotallyStories/featured
• Facebookfacebook.com/sharer/sharer.php?u=https://www.daytodayenterprises.com
• Pinterestpinterest.com/pin/create/button/?url=https://www.daytodayenterprises.com
• LinkedInlinkedin.com/company/day-to-day-enterprises

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about day to day enterprises