app annie - hong kong
App Annie (now data.ai) provides mobile app market data and analytics for app publishers, marketers, and investors. Since March 2024, it operates as a subsidiary of Sensor Tower following acquisition.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2B
- OfferingSoftware
What app annie - hong kong does
App Annie (now operating as data.ai) is a mobile app market data and analytics company serving app publishers, marketers, and investors. The company's functional offering centers on mobile app intelligence — covering app store performance metrics such as downloads, usage, and revenue — delivered as market data and analytics to professional buyers across the app ecosystem.
In March 2024, data.ai was acquired by Sensor Tower, a competitor in the mobile app intelligence space, and now operates as a Sensor Tower subsidiary. The corporate website at data.ai confirms ongoing operations under new ownership, with the entity branding itself as "data.ai, a Sensor Tower company." Prior to the acquisition, the company was known as App Annie, indicating a recent rebrand aligned with the change in ownership and the integration of its mobile analytics platform with Sensor Tower's broader market intelligence offering.
The source material does not detail specific product modules, underlying technology architecture, pricing models, or revenue mechanics. No information is available on headcount, office locations beyond the Hong Kong designation, customer counts, or named customer logos. As a result, the company's go-to-market motion, revenue model, and technical stack cannot be characterized from the available evidence; only its positioning as a mobile app intelligence platform serving publishers, marketers, and investors — and its current status as a Sensor Tower subsidiary — are grounded.
app annie - hong kong firmographics
Firmographics- Name
- app annie - hong kong
- Legal name
- data.ai
- Website
- https://appannie.com
- Company type
- Private
- Operating status
- Acquired
- Short description
- App Annie (now data.ai) provides mobile app market data and analytics for app publishers, marketers, and investors. Since March 2024, it operates as a subsidiary of Sensor Tower following acquisition.
- Ownership category
- akta.pro rank
app annie - hong kong industry classification
Industry- Product category
- Mobile App Analytics
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
- akta.pro secondary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
Keywords
app annie - hong kong business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
app annie - hong kong product offering
Product offeringCore offering
App Annie (now operating as data.ai) provides mobile app market data and analytics for app publishers, marketers, and investors. Following the March 2024 acquisition by Sensor Tower, the company continues to deliver its mobile app analytics and market intelligence platform as a Sensor Tower company.
Differentiator
Problem solved
Functional benefit
Products and services
- data.ai Mobile App Analytics Platform Mobile app market data and analytics platform providing market intelligence to app publishers, marketers, and investors. The platform is now operated as a Sensor Tower company following the March 2024 acquisition.
Companies that use app annie - hong kong
Customer profileIdeal customer profiles3 records
app annie - hong kong technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
app annie - hong kong partnerships and signals
Strategic signalExpansion highlights2 records
app annie - hong kong competitors and assessment
Company assessmentBroad incumbents
- Adobe Analytics: Enterprise analytics platform from Adobe providing mobile and digital analytics as part of Adobe Experience Cloud. Comparable as a broad incumbent offering overlapping mobile app analytics capabilities for enterprise customers at larger scale.
- Sensor Tower: Mobile app intelligence platform and parent company of data.ai. Sensor Tower provides mobile app market data, advertising intelligence, and audience insights, making it directly comparable as both the acquirer and a peer operating in the same mobile analytics market space.
Direct peers
- SimilarWeb: Digital intelligence platform providing website and mobile app analytics, market research, and competitive intelligence. Directly competes with App Annie/data.ai in mobile app market intelligence with overlapping capabilities serving marketers, publishers, and investors.
- Apptopia: Mobile app intelligence and analytics platform providing downloads, revenue estimates, and usage data. Closely comparable to App Annie/data.ai in mobile market data and competitive intelligence for app publishers and investors.
- Branch Metrics: Mobile measurement and linking platform providing attribution, deep linking, and analytics for mobile apps. Comparable in mobile app analytics and measurement, serving app marketers and developers with overlapping use cases.
- Adjust: Mobile measurement and analytics platform providing attribution, fraud prevention, and marketing analytics. Comparable in mobile app analytics serving app marketers and publishers with overlapping customer segments.
- AppsFlyer: Mobile attribution and marketing analytics platform serving app advertisers and publishers globally. Comparable in mobile app analytics with focus on attribution, marketing measurement, and audience engagement — overlapping core capabilities with data.ai.
Emerging players
- Amplitude: Product intelligence and analytics platform providing mobile app user behavior analytics. Comparable in mobile app analytics with focus on product analytics, partially overlapping with data.ai's analytics capabilities for app developers.
- Priori Data: Mobile app market intelligence platform focused on app store data, downloads, and revenue estimates. Comparable to App Annie/data.ai with similar target customers including investors and app publishers, though smaller in scale.
- Mixpanel: Product analytics platform with mobile app event tracking and user behavior analysis. Comparable in mobile app analytics with focus on product teams and developers, partially overlapping with data.ai's analytics for app publishers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
app annie - hong kong financial estimates
Financial estimateRevenue estimate
Valuation estimate
app annie - hong kong leadership team
Management profileNumber of profiles
app annie - hong kong funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
app annie - hong kong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about app annie - hong kong
What does app annie - hong kong do?
App Annie (now operating as data.ai) provides mobile app market data and analytics for app publishers, marketers, and investors. Following the March 2024 acquisition by Sensor Tower, the company continues to deliver its mobile app analytics and market intelligence platform as a Sensor Tower company.
When was app annie - hong kong founded?
app annie - hong kong was founded in -1.
Who are app annie - hong kong's main competitors?
Broad incumbents on record are Adobe Analytics and Sensor Tower. Direct peers are SimilarWeb, Apptopia, Branch Metrics, Adjust and AppsFlyer. Emerging players are Amplitude, Priori Data and Mixpanel.
Does app annie - hong kong have an API?
No public API is recorded for app annie - hong kong.
What industry is app annie - hong kong in?
app annie - hong kong's product category is Mobile App Analytics. Its primary akta.pro industry code is HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs), with a secondary code of BPAEAHAF, AI/ML Engineering & Model Development Services. Its NAICS code is 513210 and its SIC code is 7370.