mb ag.
- Company typePrivate
- Founded1977
- HeadquartersElkhorn, Canada
- Headcount—
- GTM typeB2B
- OfferingServices
mb ag. firmographics
Firmographics- Name
- mb ag.
- Legal name
- Manitoba Ag Days Inc.
- Website
- https://agdays.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Ownership category
- akta.pro rank
mb ag. industry classification
Industry- Product category
- Agricultural Trade Show Services
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)
- akta.pro secondary industries
- Lifestyle, Home & Garden Shows (MPAGAFAB), Agricultural Production & Farm Operations (EDAOAOAA)
Keywords
Where mb ag. is headquartered
LocationHeadquarters
- HQ city
- Elkhorn
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
mb ag. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Revenue model
- Exhibitor Registration Fees: Revenue generated from exhibitors paying registration fees to participate in the annual show, with booth assignments and various sponsorship levels available.
- Sponsorship Revenue: Multiple sponsorship tiers including Platinum, Gold, Silver, Bronze levels, plus theatre naming rights (FCC Theatre, MNP Theatre) and daily partner sponsorships.
- 50/50 Draw Proceeds: The Ag Days Gives Back program is funded by 50/50 draw proceeds, with funds distributed to agricultural charities and community projects. The 2024 50/50 prize was $66,930.
- Ticket Sales: Admission tickets sold to attendees, with early bird pricing and multi-day passes available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Exhibitor Registration |
| Other | Annual | Sponsorship Packages |
| Unit Pricing | Pay-as-you-go | Visitor Admission |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
mb ag. product offering
Product offeringCore offering
Manitoba Ag Days Inc. operates Canada's largest indoor farm show, an annual three-day agricultural exposition held every January at the Keystone Centre in Brandon, Manitoba. The show brings together over 580 agricultural exhibitors and 40,000 visitors, featuring agricultural production expertise, equipment, technology, agronomy services, and an Innovation Showcase competition for new products. Complementary offerings include a complimentary speaker program with CEU credits, a Manitoba Young Speakers for Agriculture youth competition, the Ag Days Gives Back community giving program, and on-demand digital speaker series content.
Product overview
Manitoba Ag Days operates as Canada's largest indoor farm show, an annual agricultural exposition event. The organization offers a unified event platform consisting of the main three-day exhibition (January 19-21 annually at the Keystone Centre in Brandon, Manitoba), complemented by the Innovation Showcase competition for new agricultural products, a speaker program with CEU credits for CCAs, the Manitoba Young Speakers for Agriculture youth competition, the Ag Days Gives Back community giving program, and digital content through speaker series podcasts. The event attracts over 580 exhibitors and 40,000 visitors annually, serving as a platform to connect and educate producers, exhibitors and the public about agricultural production expertise, technology, and equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Manitoba Ag Days Annual Show Canada's largest indoor farm show, an annual three-day exposition of agricultural production expertise, technology, and equipment held every January at the Keystone Centre in Brandon, Manitoba, attracting over 580 exhibitors and 40,000 visitors from Canada and the United States.
- Innovation Showcase Annual competition featuring 28-34 new agricultural products or services across seven categories, recognizing innovation in agronomics, livestock, equipment, agribusiness services, ag tech, farm safety, and farm-built solutions. Prizes include advertising gift certificates from Glacier FarmMedia publications.
- Speaker Program Complimentary speaker program with over 60 speakers covering topics in agronomy, weather, markets, livestock, and agricultural business, offering 33.5+ CEU credits for Certified Crop Advisors, held in the FCC Theatre and MNP Theatre at the show.
- Manitoba Young Speakers for Agriculture (MYSA) Competition for youth to develop public speaking skills while learning about agriculture, with junior and senior categories, co-hosted with Manitoba Agriculture.
- Ag Days Gives Back Program Community giving program funded by 50/50 draw proceeds that donates $26,000-$44,000 annually to ag-related charities, rural community projects, and agriculture education, with 100% of 50/50 draw proceeds going back to rural communities. The 2024 50/50 prize was $66,930.
- Speaker Series (Podcasts/Videos) Recorded presentations from show speakers made available on YouTube and the website for on-demand viewing, extending the educational content of the show beyond the three-day physical event.
- Bull Congress Live bull exhibition showcasing cattle genetics during the annual show, featured in Barn 11 at the Keystone Centre venue.
Quantifiable outcome
- 40,000 annual visitors from Canada and USA
- +3 more outcomes
Companies that use mb ag.
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
mb ag. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
mb ag. partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and minor.
- Farm Credit Canada (FCC)flagshipFCC is the presenting sponsor of Manitoba Ag Days and the FCC Theatre. FCC provides support for the speaker program, Kick Off Breakfast, and various show activities. They contribute to the Ag Days Gives Back community program.
- MNPflagshipMNP is a major sponsor with naming rights to the MNP Theatre. They provide farm management consulting expertise and support the speaker program with content contributors.
- Manitoba AgriculturecoreManitoba Agriculture partners on the speaker program, providing extension specialists and government representatives as presenters. They co-host the Manitoba Young Speakers for Agriculture competition.
- Manitoba Canola Growers AssociationcorePartners on the speaker program, contributing agronomic expertise and research updates for canola producers.
- Manitoba Crop AlliancecorePartners on the speaker program, contributing content on wheat, barley, and other crop topics.
- Manitoba Pulse and Soybean GrowerscorePartners on the speaker program, contributing agronomic expertise for pulse and soybean producers.
- Glacier FarmMediacoreSponsor of the Innovation Showcase across seven publications (Grainews, Western Producer, Manitoba Co-operator, etc.). Provides advertising gift certificates as prizes for Innovation Showcase winners.
- Keystone CentrecoreVenue partner for the annual Manitoba Ag Days show. Provides the exhibition space at the Brandon facility.
- Agriculture in the Classroom - ManitobaminorBeneficiary of Ag Days Gives Back program funding. Recipient of funds raised through 50/50 draws and kickoff breakfast donations.
- Canadian Agricultural Safety Association (CASA)minorPartner for farm safety initiatives. Manitoba Ag Days supports the BeGrainSafe mobile training unit and Farm Safety Foundation programs.
Scale indicators6 records
mb ag. competitors and assessment
Company assessmentRegional players
- Agritechnica:
- SIMA (Salon International du Machinisme Agricole):
- Canadian Western Agribition: Regina, Saskatchewan-based annual livestock and agricultural exhibition drawing producers from across the Prairies. Comparable to Manitoba Ag Days as a flagship Western Canadian indoor agricultural exposition with livestock, equipment, and trade show elements.
Broad incumbents
- World Dairy Expo:
- Farm Progress Show:
- National Farm Machinery Show:
- Husker Harvest Days:
Emerging players
- Indo Livestock Expo & Forum:
Direct peers
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
mb ag. social profiles
Digital presencemb ag. financial estimates
Financial estimateRevenue estimate
Valuation estimate
mb ag. leadership team
Management profileNumber of profiles
Profiles2 records
mb ag. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mb ag. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mb ag.
What does mb ag. do?
Manitoba Ag Days Inc. operates Canada's largest indoor farm show, an annual three-day agricultural exposition held every January at the Keystone Centre in Brandon, Manitoba. The show brings together over 580 agricultural exhibitors and 40,000 visitors, featuring agricultural production expertise, equipment, technology, agronomy services, and an Innovation Showcase competition for new products. Complementary offerings include a complimentary speaker program with CEU credits, a Manitoba Young Speakers for Agriculture youth competition, the Ag Days Gives Back community giving program, and on-demand digital speaker series content.
Is mb ag. a public or private company?
mb ag. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was mb ag. founded?
mb ag. was founded in 1977.
Where is mb ag. based?
mb ag. is headquartered in Elkhorn, Canada, in the North America region.
How does mb ag. make money?
Four revenue lines are on record. Exhibitor Registration Fees are the primary driver. The others are sponsorship Revenue, 50/50 Draw Proceeds and ticket Sales.
Who are mb ag.'s main competitors?
Regional players on record are Agritechnica, SIMA (Salon International du Machinisme Agricole) and Canadian Western Agribition. Broad incumbents are World Dairy Expo, Farm Progress Show, National Farm Machinery Show and Husker Harvest Days. Indo Livestock Expo & Forum is listed as an emerging player. Direct peers are Canada's Outdoor Farm Show and Agri-Trade Equipment Expo.
Does mb ag. have an API?
No public API is recorded for mb ag..
What industry is mb ag. in?
mb ag.'s product category is Agricultural Trade Show Services. Its primary akta.pro industry code is THAHABAM, Agriculture, Farming & AgriTech Shows Organizers, with a secondary code of MPAGAFAB, Lifestyle, Home & Garden Shows. Its SIC code is 700.