evolution wellness solutions

What evolution wellness solutions does

Evolution Wellness Holdings Pte. Ltd. is a Singapore-headquartered, private-equity-backed operator of a diversified portfolio of fitness and wellness brands across Asia, formed in February 2017 through the merger of Celebrity Fitness and Fitness First Asia under equal ownership of Navis Capital Partners and Oaktree Capital Management. The group operates more than 120 wholly-owned properties across five Asian markets (Indonesia, Malaysia, Thailand, Singapore, and the Philippines) through five fitness brands positioned at distinct price points: Fitness First (premium), Celebrity Fitness (mid-premium), CHi Fitness (accessible Malaysia-focused), FIRE Fit (premium boutique), and GoFit (high-value low-price). The group also owns Fivelements, an eco-wellness brand spanning retreats, urban wellness destinations, and plant-based cuisine, extending the portfolio beyond fitness into holistic wellness.

Revenue is generated primarily through recurring membership subscriptions across owned clubs, supplemented by global brand licensing for GoFit and FIRE Fitness (targeting 1,000 licensed clubs and asset-light boutique studio concepts respectively), the Circuit cloud-based membership management system sold to third-party gym operators, and digital fitness offerings (Virtual Studio and Virtual PT) delivered in partnership with Les Mills Asia Pacific. Ancillary revenue comes from add-on services such as HydroMassage and FitQuest assessments. The technology stack centres on Circuit (formerly MembersFirst), which processes close to 1.5 billion member transactions annually, and a mobile app layer providing gamification, app-based club access, and self-service membership management.

The company's go-to-market combines direct ownership and operation of physical clubs across Asia with a layered licensing model for global brand expansion. Customers span multiple consumer segments (premium fitness, lifestyle fitness, budget-conscious, boutique, and holistic wellness) plus a B2B channel of master licensees and third-party gym operators using Circuit. The Hong Kong operations (Fitness First) ceased in March 2022 and entered creditors' voluntary liquidation, while the broader group has continued to expand through new product launches (GoFit, FIRE Fit, Virtual Studio), licensing programmes, and targeted acquisitions (CHi Fitness in 2018, Fivelements in 2018, FIRE Fitness in 2019).

Name

evolution wellness solutions

Legal name

Evolution Wellness Holdings Pte. Ltd.

Website

https://evolutionwellnesssolutions.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Evolution Wellness is a Singapore-based, PE-backed operator of five fitness brands and one eco-wellness brand across Asia, running 120+ wholly-owned clubs in five markets and generating revenue primarily through recurring memberships, supplemented by brand licensing and the Circuit SaaS platform.

Ownership category

akta.pro rank

Product category

Health Club & Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industries

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Fitness club memberships
• Boutique fitness studios
• Gym management software
• Brand licensing programs
• Digital fitness content

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Fitness Club Memberships: Recurring membership fees from owned and operated fitness clubs across Asia under Celebrity Fitness, CHi Fitness, Fitness First, and GoFit brands. Membership tiers and access vary by brand positioning from premium (Fitness First) to mid-premium (Celebrity Fitness) to high-value low-price (GoFit).
2. Brand Licensing: Licensing fees from GoFit and FIRE Fitness global licensing programs. Targets master licensee level partnerships and individual franchisees. Licensees receive brand usage, marketing materials, workout content, and ongoing support.
3. Software as a Service (Circuit): Cloud-based membership management system sold to third-party gym operators globally. Modular and customizable solution supporting multi-brand, multi-site operations with integrated mobile app.
4. Virtual/Digital Fitness Content: Digital fitness offerings including Virtual Studio, Virtual PT (1-on-1 customized online training), live classes, and on-demand workouts. Revenue from digital engagement and content partnerships.
5. Add-on Services: Additional revenue from HydroMassage sessions, FitQuest fitness assessments, and other ancillary services purchased through self-managed membership system.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Evolution Wellness operates and develops a diversified portfolio of fitness and wellness brands across Asia, including Celebrity Fitness, CHi Fitness, Fitness First, FIRE Fit, and GoFit gym chains, alongside the Fivelements eco-wellness brand. The company delivers membership-based fitness services through 120+ owned properties across five Asian markets, complemented by the Circuit™ cloud-based membership management system sold to third-party gym operators and a digital fitness platform (Virtual Studio).

Product overview

Evolution Wellness operates as a diversified fitness and wellness platform comprising multiple complementary brands spanning different market segments. The portfolio includes five fitness brands (Celebrity Fitness, CHi Fitness, Fitness First, FIRE Fit, GoFit) and one eco-wellness brand (Fivelements), ranging from premium boutique fitness to high-value low-price gym concepts. Additionally, the company offers technology products including Circuit™ (cloud-based membership management system) and Virtual Studio (digital fitness platform). The brands collectively form Asia's largest wholly-owned fitness club network with over 120 properties across 5 Asian markets, serving members through both physical club locations and hybrid digital offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Celebrity Fitness: Mid-premium fitness operator #1 in Indonesia and Malaysia; established 2004 in Jakarta
• Fitness First
• CHi Fitness
• FIRE Fit
• GoFit
• Fivelements
• CIRCUIT

Products and services

• Celebrity Fitness Mid-premium lifestyle fitness club membership brand established in Jakarta in 2004, #1 operator in Indonesia and Malaysia by number of clubs. Offers unique and fun fitness experience rooted in philosophy that fitness should be fun.
• Fitness First Premium full-service fitness brand and largest in Southeast Asia. Offers technical and scientific approach to fitness with focus on personal training by certified coaches and proprietary group fitness classes including HIIT and boxing.
• CHi Fitness Malaysia-focused fitness brand offering personal training, group training, and high-quality fitness facilities at accessible pricing. First club opened in Malaysia in 2008.
• FIRE Fit Premium boutique fitness brand offering signature classes including BARRE, RIDE, STRIKE, STRIDE, FORCE, and REVOLUTION in intimate boutique studio environments. Operates four Firestations in Malaysia.
• GoFit High value, low price (HVLP) gym brand offering no-frills, fuss-free gym experience using technology as enabler. Memberships from approximately USD20/month with app-based access facilitating 24/7 operations.
• Fivelements Eco-wellness brand featuring integrated wellness lifestyle concepts including award-winning Bali retreat, urban Fivelements Habitats, and Yoga & Sacred Arts city destinations. Offers plant-based cuisine, holistic wellness programs, and transformative experiences.
• Circuit™ Membership Management System Cloud-based membership management system sold as SaaS to third-party gym operators globally. Supports membership administration, POS, flexible billing cycles, reporting and analytics, corporate account management, and integrated mobile app with gamification and social features. Formerly known as MembersFirst.
• Virtual Studio Digital fitness platform offering hybrid workout experiences. Integrates live classes, on-demand workouts, and LES MILLS Content with 100+ Les Mills workouts accessible via websites and mobile apps.
• Virtual PT Virtual Personal Training programme offering 1-on-1 customized online training sessions catered to individual needs, personal goals, and learning styles.
• GoFit Global Licensing Program Global licensing program for the GoFit HVLP gym brand offering master licensee and individual operator opportunities. Targets 1,000 licensed clubs globally and includes a ladies-only gym-within-a-gym concept.
• FIRE Fitness Global Licensing Program Global licensing program for the FIRE Fitness premium boutique gym brand. Offers entry-level FIRE Revolution HIIT studio (capex-light) through to premium multi-studio concepts. Includes online offerings attracting global audience.

Quantifiable outcome

• 90% of survey respondents continued fitness routine during COVID-19 lockdowns
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Next Round Investments Pty LtdcoreChannel Partner/ Reseller/ Distributor · 1 August 2022FIRE Fit Australia licensee operating FIRE Fit Kawana location in Queensland. COO Sean Maher leads expansion with 20+ years experience in fitness industry including independent gyms, fitness equipment, and education. Second FIRE Fit location opens in Sunnybank.
• FitBiz Pte LtdcoreChannel Partner/ Reseller/ Distributor · 1 June 2022GoFit Geylang licensee and operator in Singapore. Multi-million dollar investment in state-of-the-art, six-story GoFit facility in Geylang. CEO Marc Lorenzi leads Singapore pioneer GoFit gym operation.
• Fitness Capital Pte LtdcoreChannel Partner/ Reseller/ Distributor · 1 June 2022GoFit Changi licensee and operator in Singapore. Director & Head of Operations Siti Nurin leads second GoFit location in Singapore.
• Impact WrapcoreTechnology or Integration · 17 May 2022Partnership to integrate Impact Wrap connected heavy bag fitness technology into FIRE Fit STRIKE classes. Members can quantify workouts by tracking metrics like force and number of strikes, progressing up leaderboards. Evolution Wellness becomes first Asia-based fitness group to partner with Impact Wrap. Partnership covers STRIKE program at FIRE Fit studios in Malaysia, Australia, and UAE, with plans to expand to 20 studios by end of 2022.
• Les Mills Asia PacificcoreTechnology or Integration · 1 February 2022Partnership to add LES MILLS Content to Evolution Wellness Virtual Studio platform. Members access 100+ Les Mills workouts on Celebrity Fitness and Fitness First websites and mobile apps. Partnership builds on 20+ year relationship with Les Mills Asia Pacific. Recorded Live-Stream option provides video library of favorite instructors.
• Fivelements Advisory BoardminorStrategic or Co-development Partner · 1 June 2021Advisory board comprising four industry experts: Samantha Dunn (Wellness Brands Co.), Jalil Mekouar (InHovate), Piet van Zyl (Positive Impact Forever), and Tobias Mattstedt (Beyond Hospitality). Experts provide guidance on wellness innovation, sustainability, asset management, data intelligence, commercial planning, and hospitality operations for Fivelements global expansion.
• Star Media GroupminorGTM or Marketing Partner · 7 May 2020Partnership to offer StarFit virtual wellness classes through Star Media Group platforms. Live workout watch parties simulcast on SMG Facebook pages including The Star Online, dimsum entertainment, 988, StarProperty, Kuali, and Perfect Livin. Content from Celebrity Fitness, CHi Fitness, FIRE Fitness, and Fitness First brands.

Scale indicators13 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• PureGym: Large privately-held low-cost fitness chain operating across the UK and Europe; directly comparable to Evolution Wellness's HVLP GoFit brand and multi-country owned-club footprint.
• Barry's: Global premium boutique fitness brand offering signature class formats (RIDE, STRIKE-style boxing, HIIT) - closely comparable to Evolution Wellness's FIRE Fit boutique brand and its signature proprietary formats.
• The Gym Group: UK-listed low-cost gym operator with multi-site owned clubs and digital/app-based access - a direct European analog to GoFit and Fitness First's value-tier strategy.
• Life Time Group Holdings: Premium multi-segment fitness operator with owned clubs, personal training, group classes, digital content and a wide pricing spectrum - comparable in scale, multi-brand structure and member experience to Evolution Wellness's owned-club portfolio.
• Equinox Holdings: Premium fitness club operator (Equinox, SoulCycle, Blink) comparable to Fitness First's premium positioning. Both run owned, design-forward clubs targeting affluent urban consumers with proprietary group programming.
• Anytime Fitness: Global franchise fitness model with 24/7 access - directly comparable to Evolution Wellness's licensing programmes for GoFit and FIRE Fit, and its24/7 app-based club access.
• Planet Fitness: Public low-cost gym operator with the HVLP (high-value, low-price) positioning that directly mirrors Evolution Wellness's GoFit brand. Both target price-sensitive consumers with a tech-enabled, no-frills model and franchise/licensing expansion.
• Basic-Fit: Europe's largest low-cost fitness club operator; directly comparable to Evolution Wellness's HVLP/value positioning and multi-country club-network strategy.

Emerging players

• ClassPass: Subscription app aggregating fitness and wellness classes across studios globally - comparable to Evolution Wellness's Virtual Studio platform and digital/hybrid monetization strategy.

Broad incumbents

• Mindbody: Broad incumbent SaaS provider of membership, scheduling, and payment software for fitness and wellness businesses - directly comparable to Evolution Wellness's Circuit platform and the same enterprise buyer (multi-site gym operators).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about evolution wellness solutions