fragstore
- Company typePrivate
- Founded-
- HeadquartersLimassol, Cyprus
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
fragstore firmographics
Firmographics- Name
- fragstore
- Legal name
- Fragstore
- Website
- https://fragstore.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
fragstore industry classification
Industry- Product category
- Gaming and Pop Culture Merchandise Retail
- NAICS
- Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Gaming Collectibles, Merchandise & Toys Retail (CRACAFAI)
- akta.pro secondary industries
- Board Game & Puzzle Specialty Retailers (CRALALAA), Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)
Keywords
Where fragstore is headquartered
LocationHeadquarters
- HQ city
- Limassol
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
fragstore business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: One-time product sales of gaming gear, collectibles, fashion items, home & office merchandise, board games, and pop culture products through e-commerce and retail channels.
- Gift Certificates: Digital gift certificates sold in denominations of €10, €20, €50, €100, and €200, delivered via email or physical format.
- Pre-orders: Pre-order system for upcoming releases including Warhammer miniatures, anime figures, and limited edition collectibles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gaming gear and accessories |
| Unit Pricing | Pay-as-you-go | Collectibles and figures |
| Unit Pricing | Pay-as-you-go | Fashion and apparel |
| Unit Pricing | Pay-as-you-go | Gift certificates |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
fragstore product offering
Product offeringCore offering
Fragstore operates a direct-to-consumer e-commerce store selling gaming peripherals (keyboards, mice, headsets, microphones, gaming chairs and tables), premium licensed collectibles (statues, action figures, Warhammer miniatures, anime figures), esports team apparel and jerseys, fashion apparel, board games, plush toys, home and office merchandise, and refurbished devices. The retailer also sells digital gift certificates in fixed denominations and offers pre-orders for upcoming releases such as Warhammer kits and limited-edition collectibles, supported by a multi-language, multi-currency storefront and a physical retail store in Limassol, Cyprus.
Product overview
Fragstore is an e-commerce gaming and pop-culture merchandise store offering a diverse portfolio of products across multiple categories. The core offering includes gaming peripherals (keyboards, mice, headsets, microphones, webcams) from brands like Dark Project, Logitech, and FIFINE; collectibles (statues, figures, action figures, miniature kits) from manufacturers such as McFarlane Toys, Iron Studios, Weta Workshop, and Bandai; plush toys and characters; fashion and apparel featuring esports team merchandise; gaming furniture (chairs and tables); board games and puzzles; and home/office merchandise. The store operates across multiple language and currency options, shipping globally with delivery partners including DHL, UPS, DPD, FedEx, and Packeta. The platform also offers gift certificates and pre-order capabilities for upcoming releases.
Differentiator
Problem solved
Functional benefit
Brands
- FragON: Own gaming peripherals brand including gaming chairs, arm sleeves, and accessories
Products and services
- Gaming Keyboards Mechanical and wireless gaming keyboards, including wired and wireless options, keycaps, and keyboard accessories from brands such as Dark Project, Logitech, and MCHOSE, sold to gamers for personal setup use.
- Gaming Mice High-performance gaming mice available in wired and wireless variants with accessories, featuring brands such as Dark Project and Nubi, sold to gamers for personal setup use.
- Gaming Headsets Wired and wireless gaming headsets with accessories, including products from Dark Project and other gaming audio brands, sold to gamers for personal use.
- Microphones Dynamic and condenser microphones, microphone stands, and stream controllers from brands such as FIFINE and MCHOSE, sold to gamers and streamers for content creation use.
- Gaming Chairs Ergonomic gaming chairs including the FragON Gaming Chair 3X Series Rev. 2.0, with replacement components available, sold to gamers for long-session seating.
- Gaming Tables Gaming desks and tables including electro tables for enhanced gaming setups, sold to gamers building complete gaming environments.
- Mousepads Official branded mousepads for gamers, geeks, otaku, and esports fans featuring various video game and pop culture themes, sold to personal-use customers.
- Collectible Statues Premium collectible statues featuring Marvel, Lord of the Rings, Star Wars, World of Warcraft, and other franchises from manufacturers such as Iron Studios, Weta Workshop, and Dark Horse, sold to collectors.
- Collectible Figures Collectible figures including Disney, Dragon Ball, Harry Potter, Naruto, and other anime and pop culture themes from Bandai Banpresto and other manufacturers, sold to collectors.
- Action Figures Seven-inch action figures from McFarlane Toys featuring DC Comics, Mortal Kombat, Fallout, and TMNT franchises, sold to collectors and fans.
- Miniature Kits (Warhammer) Warhammer 40,000 and Age of Sigmar miniature kits with painting tools for hobbyists, sold to tabletop gaming hobbyists.
- Plushies and Plush Toys Plush animals and characters from games, TV series, and anime, including World of Tanks, Rick and Morty, and Virtus.pro branded plush items, sold to fans and gift buyers.
- Esports Jerseys and Apparel Official esports team jerseys from Virtus.pro, SK Gaming, Team Nigma, and Fnatic, plus hoodies, t-shirts, and other apparel featuring gaming and esports branding, sold to fans.
- Board Games and Card Games Classic board games including Monopoly, Cluedo, Guess Who?, Top Trumps, Risk, and card games like Pokemon TCG, sold to families and hobbyists.
- Home and Office Merchandise Kitchenware (mugs, thermoses, glasses), decor (posters, money banks, magnets), pillows, and stationery featuring gaming and pop culture themes, sold to fans for personal use or gifting.
- Gaming Arm Sleeves Seamless gaming arm sleeves featuring Diablo, World of Tanks, Overwatch, and other gaming themes, sold to gamers for personal use.
- Refurbished Devices Refurbished gaming devices and peripherals available at discounted prices, sold to budget-conscious gamers.
- Gift Certificates Digital gift certificates available in denominations of EUR 10, EUR 20, EUR 50, EUR 100, and EUR 200 that can be delivered via email or physical format, sold to gift buyers.
- Pre-order Program Pre-order system for upcoming releases including Warhammer miniatures, anime figures, and limited edition collectibles, allowing customers to reserve items before they are stocked.
Companies that use fragstore
Customer profileSegments4 records
Ideal customer profiles3 records
fragstore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
fragstore partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
fragstore competitors and assessment
Company assessmentBroad incumbents
- Coolblue: Large Benelux-headquartered electronics and gaming gear retailer. Comparable on the gaming peripherals, headsets, keyboards, and chairs categories in European e-commerce.
- Forbidden Planet: UK specialty retailer of pop-culture merchandise, comics, and collectibles. Comparable on franchise collectibles (Marvel, DC, anime, Star Wars) and physical-store-led retail model.
- Amazon: Global e-commerce incumbent selling gaming peripherals, collectibles, board games, and licensed merchandise across all the franchises Fragstore carries. Represents the dominant competitive ceiling Fragstore competes against.
- GameStop: Global omnichannel gaming retailer offering hardware, peripherals, collectibles, and pre-orders. Comparable on product mix (gaming gear + collectibles + pre-orders) but vastly larger; serves as an industry benchmark.
Direct peers
- Caseking: Large German specialist retailer of gaming hardware, peripherals, and enthusiast PC components. Directly comparable to Fragstore on gaming keyboards, mice, headsets, chairs, and DIY culture, with a much larger catalog and footprint.
- Zavvi: UK-based pop-culture retailer offering collectibles, apparel, and homeware tied to film, TV, gaming, and anime franchises. Comparable as a franchise-centric collectibles/merch specialist.
- MMOGA: European online shop focused on video games, in-game services, and gaming merchandise. Comparable in serving a European, multi-language gaming audience with licensed and unofficial gaming products.
- EMP – The Band Merch Store: European specialist in band, movie, TV, anime, and pop-culture apparel/merch (mail-order catalog + e-commerce). Directly comparable on licensed pop-culture merchandise across franchises and Europe-wide multi-currency reach.
- Mindfactory: Germany's largest enthusiast gaming and hardware e-tailer. Closely comparable as a multi-category gaming peripherals and components retailer shipping across Europe.
Regional players
- Elgiganten: Nordic electronics and gaming peripherals retailer with strong Nordic footprint. Comparable on gaming gear SKUs but with a regional physical-store advantage in Scandinavia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
fragstore social profiles
Digital presencefragstore financial estimates
Financial estimateRevenue estimate
Valuation estimate
fragstore leadership team
Management profileNumber of profiles
fragstore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
fragstore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about fragstore
What does fragstore do?
Fragstore operates a direct-to-consumer e-commerce store selling gaming peripherals (keyboards, mice, headsets, microphones, gaming chairs and tables), premium licensed collectibles (statues, action figures, Warhammer miniatures, anime figures), esports team apparel and jerseys, fashion apparel, board games, plush toys, home and office merchandise, and refurbished devices. The retailer also sells digital gift certificates in fixed denominations and offers pre-orders for upcoming releases such as Warhammer kits and limited-edition collectibles, supported by a multi-language, multi-currency storefront and a physical retail store in Limassol, Cyprus.
Is fragstore a public or private company?
fragstore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was fragstore founded?
fragstore was founded in -1.
Where is fragstore based?
fragstore is headquartered in Limassol, Cyprus, in the Europe region.
How does fragstore make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are gift Certificates and pre-orders.
Who are fragstore's main competitors?
Broad incumbents on record are Coolblue, Forbidden Planet, Amazon and GameStop. Direct peers are Caseking, Zavvi, MMOGA, EMP – The Band Merch Store and Mindfactory. Elgiganten is listed as a regional player.
Does fragstore have an API?
No public API is recorded for fragstore.
What industry is fragstore in?
fragstore's product category is Gaming and Pop Culture Merchandise Retail. Its primary akta.pro industry code is CRACAFAI, Gaming Collectibles, Merchandise & Toys Retail, with a secondary code of CRALALAA, Board Game & Puzzle Specialty Retailers. Its NAICS code is 459120 and its SIC code is 5945.