austin sol
Austin Sol is a professional ultimate frisbee franchise competing in the UFA South Division, serving Austin, Texas fans through home game attendance, branded merchandise, and access to league-wide WatchUFA.tv streaming subscriptions.
- Company typePrivate
- Founded2016
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What austin sol does
Austin Sol is a professional ultimate frisbee franchise founded in 2016 and headquartered in Austin, Texas. The team competes in the South Division of the Ultimate Frisbee Association (UFA, formerly AUDL), facing regional rivals including the Carolina Flyers, Houston Havoc, Atlanta Hustle, and Dallas franchise. Austin Sol serves the Austin metro community through live game attendance, youth ultimate frisbee development, and family-friendly sports entertainment. The franchise is independently owned and operates as a member team of the UFA league structure, which was founded in 2012 and rebranded from AUDL to UFA in 2024.
The franchise's product surface spans three areas: (1) game tickets sold at the team's designated home stadium in Austin, (2) branded merchandise including dark and light replica jerseys, the Sun Hoodie, and the Austin Sol City Disc sold through atxsol.com, and (3) access to live and on-demand game content via the league-operated WatchUFA.tv streaming platform. Marketing and distribution run through a multi-channel digital footprint including YouTube (@watchUFAtv), Instagram, Twitter/X, Facebook, email newsletter, and the UFA mobile app. WatchUFA.tv is available globally via web, Roku, and Amazon Fire TV, and offers a monthly subscription at $11.99 and an annual subscription at $89.99.
The business model combines three revenue streams — ticket transactions, merchandise sales, and league-wide streaming subscriptions — alongside sponsorship and partnership income from brands such as Delta (beverage), VKTRY (gear), OneShot Energy, Engine.com, and several Austin-area local businesses. The franchise maintains a four-person coaching staff (Joe Iannacone, Kevin Hwang, Casey Hogg, Jason Holleran) and operates with a headcount of 1-10 employees. Revenue, ownership details, and financial performance are not publicly disclosed.
austin sol firmographics
Firmographics- Name
- austin sol
- Legal name
- AUDL
- Website
- https://austin-sol.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Austin Sol is a professional ultimate frisbee franchise competing in the UFA South Division, serving Austin, Texas fans through home game attendance, branded merchandise, and access to league-wide WatchUFA.tv streaming subscriptions.
- Ownership category
- akta.pro rank
austin sol industry classification
Industry- Product category
- Professional Sports Entertainment
- NAICS
- Spectator Sports (71121), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Professional Esports Leagues & Seasonal Competitions (MPAGANAC)
Keywords
austin sol business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Ticket Sales: Revenue generated from selling tickets to home games and promotional events at the team's home stadium.
- Merchandise Sales: Online shop selling replica jerseys, apparel, and team gear including the Sol Disc and other branded merchandise.
- Streaming Subscription: WatchUFA.tv streaming platform generates subscription revenue at $11.99/month or $89.99 annually, offering live and on-demand access to all UFA games including Austin Sol matches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | WatchUFA.tv Monthly Subscription |
| Subscription | Annual | WatchUFA.tv Annual Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
austin sol product offering
Product offeringCore offering
Austin Sol is a professional ultimate frisbee team competing in the UFA South Division. Its core offering is live professional ultimate frisbee games plus complementary products, including replica jerseys, branded apparel (e.g., Sun Hoodie), official discs (Sol Disc), and game tickets sold through the atxsol.com direct-to-consumer shop. Game content is also distributed via the WatchUFA.tv league streaming platform.
Product overview
Austin Sol is a professional ultimate frisbee team in the UFA South Division. The team offers game attendance experiences and merchandise products including replica jerseys (dark and light variants), branded apparel such as the Sun Hoodie, and official discs. The team does not offer a technology product or software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Game Tickets Tickets for Austin Sol professional ultimate frisbee home games at the team's stadium, sold to fans and sports entertainment consumers.
- Dark Replica Jersey Official Austin Sol branded dark-colored replica jersey available for purchase through the team's online shop.
- Light Replica Jersey Official Austin Sol branded light/white-colored replica jersey available for purchase through the team's online shop.
- Sun Hoodie Austin Sol branded hoodie apparel item available in the team's merchandise collection for fans.
- Sol Disc Austin Sol branded ultimate frisbee disc available for purchase through the team's shop.
- WatchUFA.tv Streaming Subscription Subscription-based streaming service providing live and on-demand access to all UFA games including Austin Sol matches, priced at $11.99/month or $89.99/year.
Companies that use austin sol
Customer profileSegments1 record
Ideal customer profiles1 record
austin sol technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
austin sol partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- Delta (Drink Delta)minorBeverage sponsor with logo placement on the team website header, appearing as a supporting partner for the Austin Sol organization.
- VKTRYminorGear sponsor specializing in ultimate frisbee equipment; featured in the gear/advertisement block on the team website with product promotion.
- Skout AustinminorAustin-based local business partner featured in the Partners section of the Austin Sol website.
- Engine.comminorUFA league partner with logo displayed on the team partners page, providing platform/technology support for the organization.
- OneShot EnergyminorEnergy drink sponsor featured in the partners section with logo display on the team website.
- Grassless Chaps Lawn CareminorLocal Austin lawn care service partner with logo featured in the partners section of the Austin Sol website.
- Another Round Austin Disc GolfminorLocal disc golf business partner with logo displayed on the team partners page, reflecting shared interest in disc sports.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
austin sol competitors and assessment
Company assessmentDirect peers
- San Diego Growlers: The San Diego Growlers are a UFA West Division franchise competing in the same league as Austin Sol (and were featured in a 2025 playoff matchup against Austin Sol per WatchUFA.com coverage). They share the identical franchise operating model, merchandise ecosystem, and WatchUFA.tv streaming distribution.
- Carolina Flyers: The Carolina Flyers are a professional ultimate frisbee team in the UFA South Division, the same division as Austin Sol. They compete head-to-head in the regular season and operate the same franchise model — ticket sales, merchandise, and access to WatchUFA.tv — making them the closest direct peer.
- Los Angeles Aviators: The Los Angeles Aviators are a UFA West Division franchise operating under the same league structure as Austin Sol. They share centralized streaming distribution (WatchUFA.tv), league-wide sponsorship programs, and the same ticketing/merchandise business model, making them a directly comparable franchise unit.
- Atlanta Hustle: The Atlanta Hustle are a UFA South Division rival of Austin Sol. They share the same league, season structure, franchise economics, and revenue model (ticketing, merchandise, WatchUFA.tv streaming), and directly compete with Austin Sol for divisional standings and regional fan engagement.
- Colorado Summit: Colorado Summit is a UFA West Division franchise operating the same professional ultimate frisbee franchise model as Austin Sol. They share centralized league content, streaming distribution, and merchandise infrastructure, providing another directly comparable franchise unit in a different regional market.
- New York Empire: New York Empire is one of the more established UFA franchises competing in the East Division. Like Austin Sol, it operates a fixed-market professional ultimate franchise with ticketing, merchandise, and streaming revenue, but in a larger metro — providing a useful upper-bound benchmark on franchise economics.
- DC Breeze: DC Breeze is a UFA East Division franchise that, like Austin Sol, operates as a community-anchored professional ultimate team under the UFA league structure. They share the same ticketing, merchandise, and WatchUFA.tv streaming revenue architecture.
- Boston Glory: Boston Glory is a UFA East Division franchise operating the same professional ultimate frisbee franchise model as Austin Sol. They share centralized content, streaming, and merchandise distribution through the UFA ecosystem, providing a benchmark for franchise performance in a different regional market.
- Houston Havoc: The Houston Havoc are another UFA South Division franchise competing directly with Austin Sol. They operate the same franchise business model within the same league governance and media distribution framework, making their unit economics, scale, and fan monetization directly comparable.
Broad incumbents
- Premier Lacrosse League: The Premier Lacrosse League (PLL) is a comparable professional niche-sports league targeting a similar demographic of sports enthusiasts seeking non-mainstream professional competition. While structurally a touring model rather than fixed-market franchises, PLL demonstrates the audience, media-rights, and sponsorship economics relevant to professional niche-sport franchises like Austin Sol.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
austin sol social profiles
Digital presenceaustin sol financial estimates
Financial estimateRevenue estimate
Valuation estimate
austin sol leadership team
Management profileNumber of profiles
Profiles4 records
austin sol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
austin sol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about austin sol
What does austin sol do?
Austin Sol is a professional ultimate frisbee team competing in the UFA South Division. Its core offering is live professional ultimate frisbee games plus complementary products, including replica jerseys, branded apparel (e.g., Sun Hoodie), official discs (Sol Disc), and game tickets sold through the atxsol.com direct-to-consumer shop. Game content is also distributed via the WatchUFA.tv league streaming platform.
Is austin sol a public or private company?
austin sol is a private company. It is classified as unknown and is currently operating.
When was austin sol founded?
austin sol was founded in 2016. It employs 1 to 10 people.
How does austin sol make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales and streaming Subscription.
Who are austin sol's main competitors?
Direct peers on record are San Diego Growlers, Carolina Flyers, Los Angeles Aviators, Atlanta Hustle, Colorado Summit, New York Empire, DC Breeze, Boston Glory and Houston Havoc. Premier Lacrosse League is listed as a broad incumbent.
Does austin sol have an API?
No public API is recorded for austin sol.
What industry is austin sol in?
austin sol's product category is Professional Sports Entertainment. Its primary akta.pro industry code is MPAGANAC, Professional Esports Leagues & Seasonal Competitions. Its NAICS code is 71121 and its SIC code is 7997.