atlanta hustle marketing
Atlanta Hustle is a professional ultimate frisbee franchise in the UFA South Division, founded in 2015 and based in Atlanta, selling game tickets, official merchandise, and youth development camps to local fans and families.
- Company typePrivate
- Founded2015
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What atlanta hustle marketing does
Atlanta Hustle is a privately held professional ultimate frisbee franchise and founding member of the UFA (Ultimate Frisbee Association, formerly AUDL) South Division, founded in 2015 and headquartered in Atlanta, Georgia. The franchise operates as a live sports entertainment business: it fields a competitive team in the UFA South Division, sells game tickets for home games and playoff events, distributes official merchandise (jerseys, apparel, discs, accessories) through its e-commerce storefront at shop.atlantahustle.com, and runs the Hustle Futures youth camp program for player development. Distribution combines direct-to-consumer ticketing, owned e-commerce, league-controlled streaming on WatchUFA.tv (priced at $11.99/month or $89.99/year and available on Roku and Amazon Fire TV), and a roster of local and regional sponsors including Shiplify, Mason Mill Chiropractic, DeKalb County (Discover DeKalb), Punch House, ZenBusiness, and Delta.
The franchise has no proprietary technology platform of its own; its commercial infrastructure is a Shopify-style e-commerce shop, social media channels (Instagram, Twitter/X, Facebook, YouTube), email marketing, and community events. Revenue is generated through three primary streams — ticket sales, merchandise sales, and youth camp fees — supplemented by sponsorship and league-level media monetization. Customer segments are individual fans (ultimate frisbee enthusiasts, families, youth athletes) and a handful of local/regional business sponsors; there are no disclosed enterprise customers or B2B contracts. In 2025 the team hosted the South Division Championship and advanced to the UFA Semifinals, marking its most successful competitive season to date, though the organization remains a sub-scale professional sports franchise with 11-50 employees and no publicly disclosed financials, ownership, or funding.
atlanta hustle marketing firmographics
Firmographics- Name
- atlanta hustle marketing
- Legal name
- Atlanta Hustle
- Website
- https://atlantahustle.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atlanta Hustle is a professional ultimate frisbee franchise in the UFA South Division, founded in 2015 and based in Atlanta, selling game tickets, official merchandise, and youth development camps to local fans and families.
- Ownership category
- akta.pro rank
atlanta hustle marketing industry classification
Industry- Product category
- Professional Sports
- NAICS
- Spectator Sports (71121), Other Spectator Sports (711219)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Combine, Tryout & Showcase Programs (MPAKAJAM)
Keywords
Where atlanta hustle marketing is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
atlanta hustle marketing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Ticket Sales: Revenue generated from selling tickets to home games, playoff games, and special event experiences at the stadium.
- Merchandise Sales: E-commerce sales of team merchandise including jerseys, apparel, hats, and frisbee discs through the online shop.
- Youth Camps and Programs: Revenue from youth ultimate frisbee camps and training programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual game tickets available for purchase |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
atlanta hustle marketing product offering
Product offeringCore offering
The Atlanta Hustle is a professional ultimate frisbee franchise that competes in the Ultimate Frisbee Association (UFA), playing home games at Fifth Third Bank Stadium on the campus of Kennesaw State University. The franchise generates revenue through ticket sales to live games, branded merchandise sales via an online store, and youth development programs including summer camps operated under the Hustle Futures brand.
Product overview
Atlanta Hustle is a professional ultimate frisbee team in the UFA South Division, founded in 2015. The organization operates as a sports entertainment company offering game tickets and live experiences, official merchandise through its online store (including discs, jerseys, and apparel), and youth development programs through Hustle Futures camps. The products and services are centered around the team's competitive ultimate frisbee matches and community engagement activities.
Differentiator
Problem solved
Functional benefit
Products and services
- Atlanta Hustle Game Tickets and Live Match Experiences Live attendance tickets for the Atlanta Hustle's home games in the Ultimate Frisbee Association, sold to fans and families attending matches at Fifth Third Bank Stadium in Kennesaw, Georgia.
- Atlanta Hustle Online Merchandise Store Direct-to-consumer online retail of branded Atlanta Hustle apparel and accessories (jerseys, hats, and other team merchandise) sold to fans and ultimate frisbee enthusiasts.
- Hustle Futures Youth Camps and Development Programs Summer camps and instructional programs for youth athletes focusing on ultimate frisbee skills and development, operated under the Hustle Futures brand and targeted at young players and their families.
Companies that use atlanta hustle marketing
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
atlanta hustle marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
atlanta hustle marketing partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- ShiplifyminorSponsor partner of the Atlanta Hustle as listed on the team's partner page. Nature of partnership not explicitly detailed in available source material.
- Mason Mill ChiropracticminorHealthcare partner providing sports-related services to the Atlanta Hustle as a community sponsor.
- DeKalb CountyminorLocal government partner supporting the Atlanta Hustle through the Discover DeKalb initiative.
- Punch HouseminorLocal business partner of the Atlanta Hustle as listed on the team partner page.
- ZenBusinessminorBusiness services partner listed on the Atlanta Hustle partner page, potentially providing entrepreneurship resources to the team.
- Delta (Drink Delta)minorBeverage sponsor visible on the Atlanta Hustle website as a partner supporting the team.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
atlanta hustle marketing competitors and assessment
Company assessmentDirect peers
- DC Breeze: UFA team running the same professional ultimate frisbee business — home games, DTC merchandise storefront, youth clinics, and league-broadcast content.
- Carolina Flyers: UFA South Division team that competes directly against Atlanta Hustle and shares the same league structure, revenue model (tickets, merch, camps), and broadcast platform (WatchUFA.tv).
- Boston Glory: UFA East Division professional ultimate franchise that mirrors the Atlanta Hustle's combination of gameday revenue, branded merchandise, and league-driven streaming distribution.
- Houston Havoc: UFA South Division peer team that mirrors Atlanta Hustle's operations — game tickets, online merchandise store, youth programming, and league sponsorship inventory within the same UFA governance.
- San Diego Growlers: UFA South Division team that played Atlanta Hustle in the 2025 South Division Championship; runs the same professional ultimate frisbee franchise model with comparable revenue streams.
- Indianapolis AlleyCats: UFA Central Division team operating the same professional ultimate frisbee franchise model — tickets, branded merchandise, sponsorships — and competing under identical league rules.
- New York Empire: UFA East Division franchise with the same operational model as Atlanta Hustle — ticket sales, online merchandise, youth programming — and access to the same WatchUFA.tv streaming audience.
- Austin Sol: UFA South Division rival of the Atlanta Hustle; operates the same professional ultimate frisbee business model of ticket sales, merchandise, and youth programming within the same divisional footprint.
- Pittsburgh Thunderbirds: UFA franchise operating the same professional ultimate frisbee model of ticket-driven home games, branded merchandise, youth/community programming, and league sponsorship sales.
- Minnesota Wind Chill: UFA opponent that defeated Atlanta Hustle in the 2025 Semifinals; analogous professional ultimate franchise with the same ticketing, merchandise, and youth camp revenue architecture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
atlanta hustle marketing social profiles
Digital presenceatlanta hustle marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
atlanta hustle marketing leadership team
Management profileNumber of profiles
atlanta hustle marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
atlanta hustle marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about atlanta hustle marketing
What does atlanta hustle marketing do?
The Atlanta Hustle is a professional ultimate frisbee franchise that competes in the Ultimate Frisbee Association (UFA), playing home games at Fifth Third Bank Stadium on the campus of Kennesaw State University. The franchise generates revenue through ticket sales to live games, branded merchandise sales via an online store, and youth development programs including summer camps operated under the Hustle Futures brand.
Is atlanta hustle marketing a public or private company?
atlanta hustle marketing is a private company. It is classified as unknown and is currently operating.
When was atlanta hustle marketing founded?
atlanta hustle marketing was founded in 2015. It employs 11 to 50 people.
Where is atlanta hustle marketing based?
atlanta hustle marketing is headquartered in Atlanta, United States, in the North America region.
How does atlanta hustle marketing make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales and youth Camps and Programs.
Who are atlanta hustle marketing's main competitors?
Direct peers on record are DC Breeze, Carolina Flyers, Boston Glory, Houston Havoc, San Diego Growlers, Indianapolis AlleyCats, New York Empire, Austin Sol, Pittsburgh Thunderbirds and Minnesota Wind Chill.
Does atlanta hustle marketing have an API?
No public API is recorded for atlanta hustle marketing.
What industry is atlanta hustle marketing in?
atlanta hustle marketing's product category is Professional Sports. Its primary akta.pro industry code is MPAKAJAM, Sports Combine, Tryout & Showcase Programs. Its NAICS code is 71121 and its SIC code is 7990.