ivi (movies, music and entertainment)

What ivi (movies, music and entertainment) does

ivi is a Russian online cinema (онлайн-кинотеатр) streaming service operated by ООО «Иви.ру», a Russian limited liability company. It offers on-demand access to a library of more than 30,000 films, series, cartoons, and music videos through a freemium model combining an ad-supported free tier, a paid subscription (ivi Подписка) for ad-free HD access, and individual title rental or purchase. The platform is positioned as the first video streaming service in Russia and serves Russian-speaking consumers across Russia, Kazakhstan, Uzbekistan, and Kyrgyzstan, with localized language support in Russian, Uzbek, Kazakh, and Kyrgyz.

The platform is built on adaptive bitrate streaming technology supporting SD, HD, Full HD, 4K, and HDR video with 5.1 surround sound on TV-class surfaces. Native applications exist across Smart TVs (LG, Samsung, Sony, Haier, Philips, Toshiba, Xiaomi), mobile (iOS, Android, Huawei AppGallery, RuStore), set-top boxes (Apple TV, Android TV, Icon bit), gaming consoles (Xbox, PlayStation), and Windows 10 desktop. A recommendation engine processes viewing history and behavioral signals to generate personalized collections; cross-device resume, personal watchlists, offline mobile downloads, a proprietary viewer rating system (ivi.Рейтинг), curated thematic collections, and a beta testing program (Программа бета-тестирования) round out the product surface. ivi also produces original content branded as 'сериал Иви' alongside licensed third-party titles.

Go-to-market is self-serve and product-led: consumers sign up directly through the platform, with no disclosed enterprise sales motion or B2B channel. Distribution is achieved through broad device ecosystem integration, a corporate site at corp.ivi.ru, and social presence on VK, Telegram, OK, Twitter, and LinkedIn. Customer support operates 24/7 via live chat, email ([email protected]), and a public Q&A knowledge base (ask.ivi.ru). The company is privately held with no parent company, institutional investors, or funding rounds disclosed in the source data.

Name

ivi (movies, music and entertainment)

Legal name

ООО «Иви.ру»

Website

https://ivi.ru

Company type

Private

Operating status

Operating

Short description

ivi is a Russian online cinema streaming service offering on-demand access to 30,000+ films, series, and cartoons via subscription, ads, and rental, distributed across Smart TVs, mobile, gaming consoles, and desktop to Russian-speaking consumers in Russia and CIS countries.

Ownership category

akta.pro rank

Product category

Video Streaming Service

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (51212), Motion Picture and Video Distribution (512120)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Home Entertainment Distribution (Digital: TVOD/EST) (MPADAJAE)

akta.pro secondary industries

Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO), Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB)

Keywords

• Video streaming service
• Online cinema platform
• Subscription video on demand
• Digital film distribution
• Streaming entertainment media

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Subscription (ivi subscription): Monthly or annual subscription providing access to the entire catalog without ads and in high quality
2. Individual Content Purchase: Users can purchase or rent individual films and series
3. Advertising: Free tier with advertisements shown during content

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Core offering

ivi operates an online cinema streaming service delivering licensed films, series, cartoons, anime, and music videos on-demand across a multi-device ecosystem including Smart TVs, mobile apps, set-top boxes, gaming consoles, and desktop. The platform monetizes through a freemium model combining ad-supported free viewing, monthly/annual subscriptions for ad-free HD/4K access, and individual title rental/purchase transactions.

Product overview

ivi (Иви) is a Russian online cinema streaming platform offering access to a library of over 30,000 licensed films, series, and cartoons via both a subscription model (ivi Подписка) and individual title rental/purchase. The platform is accessible across a multi-device ecosystem including Smart TVs (LG, Samsung, Sony, Haier, Philips, Toshiba, Xiaomi), mobile apps (iOS, Android, Huawei), TV set-top boxes (Apple TV, Android TV, Icon bit), gaming consoles (Xbox, PlayStation), and Windows 10 desktop applications. Key product differentiators include HD/4K HDR video quality, 5.1 surround sound, offline mobile downloads, a proprietary rating system (ivi.Рейтинг), recommendation technologies, and a beta testing program. The platform organizes content into curated thematic collections (e.g., by genre, audience, mood) and provides 24/7 customer support. The company also offers individual title purchase/rental as an alternative to subscription, and a public Q&A knowledge base.

Differentiator

Problem solved

Functional benefit

Products and services

• ivi Streaming Platform (ivi.tv) Online cinema streaming platform offering access to a library of over 30,000 licensed films, series, cartoons, anime, and music videos with adaptive bitrate streaming supporting SD, HD, and Ultra HD quality. Accessible via subscription, individual title rental/purchase, or free ad-supported viewing for individual consumers.

Quantifiable outcome

• 30,000+ films and video clips available
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability2 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KION: MTS-operated streaming service bundling video content with the telco's mobile and home internet subscribers in Russia. Comparable to ivi as a multi-platform SVOD/TVOD offering with deep distribution through its telecom parent.
• Okko: Russian online cinema operated by Rambler&Co with a SVOD + TVOD model and broad Smart TV, mobile, and set-top box distribution. Competes head-to-head with ivi for the same Russian consumer streaming spend.
• Premier: Gazprom-Media's streaming platform for series, films, and TV channel content distributed across Russia. Directly comparable to ivi in subscription-based video-on-demand and original Russian content production.
• Kinopoisk (Yandex): Yandex-owned Russian streaming service offering licensed films, series, and original Kinopoisk Productions content to Russian-speaking audiences. Directly competes with ivi on subscription, content library, and Smart TV/mobile distribution across Russia and CIS.
• more.tv: Russian online cinema offering licensed series, films, and originals via subscription to Russian-speaking viewers. Directly comparable to ivi in target audience, content mix, and platform breadth.

Broad incumbents

• Netflix: Global SVOD leader with a broad catalog of originals and licensed content. While currently constrained in Russia, it represents the same product category (subscription on-demand video) and historically competed with ivi for premium Russian-speaking subscribers.
• YouTube: Global AVOD platform and the dominant free ad-supported video service in Russia. Competes with ivi's ad-supported tier for Russian viewer attention and ad budgets, though operating in a different model (UGC + creator content vs. licensed catalog).
• Apple TV+: Global SVOD service operated by Apple, distributed through its device ecosystem (iOS, Apple TV, smart TVs). Comparable as a subscription streaming service with multi-device reach, though with a originals-only content strategy versus ivi's licensed-catalog approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ivi_ru
• Facebookok.ru/ivi.ru
• LinkedInlinkedin.com/company/2543415

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ivi (movies, music and entertainment)