Be LOVE
- Company typePrivate
- Founded-
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Be LOVE firmographics
Firmographics- Name
- Be LOVE
- Legal name
- Good Be LOVE Love LLC
- Website
- https://drink.love
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Be LOVE industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
- akta.pro secondary industries
- Energy Drinks & Energy Shots (CRADAHAJ), Sports Drinks & Hydration Beverages (CRADAHAK), Functional Hydration & Electrolyte Water Production (AFAFAFAH)
Keywords
Where Be LOVE is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Be LOVE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others
Revenue model
- Direct E-commerce Sales: Revenue from direct-to-consumer sales through drink.love website with subscription (Subscribe & Save) and one-time purchase options. Subscription model offers 30% off first order and 10% ongoing discount with free shipping.
- Retail Distribution: Revenue from sales through physical retail partners including Target, H-E-B, and Life Time Fitness stores across the United States.
- Amazon Marketplace Sales: Revenue from third-party marketplace sales through Amazon for broader e-commerce reach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Energy Variety Pack - 12 can variety pack |
| Unit Pricing | Pay-as-you-go | Individual Energy Drinks - 12-pack |
| Subscription | Monthly | Clear Protein - 12-pack |
| Subscription | Monthly | Electrolytes - 12-pack |
| Unit Pricing | Pay-as-you-go | Rainbow Pack - 6 can variety |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Be LOVE product offering
Product offeringCore offering
Be LOVE manufactures and sells three ready-to-drink functional beverage lines: a sparkling nootropic Energy + Flow line (8 flavors at 150 mg caffeine), a crystal-clear Clear Protein line (6 flavors, 20 g protein), and a non-carbonated Electrolyte hydration line (4 flavors). All products are zero sugar, zero artificial ingredients, and offered in 12-packs (and 6-pack variety), sold direct-to-consumer via drink.love, through Amazon, and in retail at Target, H-E-B, and Life Time Fitness.
Product overview
Be LOVE is a functional beverage company offering three distinct product lines: Energy + Flow (sparkling nootropic energy drinks in 8 flavors featuring green coffee caffeine, L-theanine, Alpha-GPC, and CognatiQ), Clear Protein (crystal-clear ready-to-drink protein beverages in 6 flavors combining whey protein isolate and collagen peptides), and Electrolytes/Hydration (non-sparkling hydration drinks in 4 flavors with sodium, potassium, and magnesium). All products emphasize clean ingredients with zero sugar, no artificial additives, and a social mission where every can sold provides clean water to communities in need through the GivePower partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Energy + Flow (Sparkling Nootropic Energy Drinks) Sparkling ready-to-drink energy beverage line delivering 150 mg of natural caffeine per can sourced from PurCaf green coffee, balanced with the nootropics L-theanine, Alpha-GPC, and CognatiQ for sustained focus without a caffeine crash. Available in 8 flavors including Lemonade Lift, Grape Awakening, Green Apple Spark, Berry Melon Rush, Peach Power, Dr. LOVE, and Grapefruit Groove. Positioned for adult consumers seeking a clean-label alternative to mainstream energy drinks.
- Energy Variety Pack (12-pack) 12-can multi-flavor variety pack of the Energy + Flow sparkling nootropic energy line, allowing consumers to sample the brand's energy flavors in a single purchase.
- Clear Protein (Ready-to-Drink Clear Protein Beverages) Ready-to-drink clear protein beverage line delivering 20 g of protein per can from whey isolate and collagen peptides in a water-clear, easy-to-drink format. Available in 6 flavors including Orange Blossom, Orange Dream, Strawberry Swirl, Rocket Pop, Cherry Vanilla, and Citrus Zest. Formulated with 0 g sugar, 0 mg added caffeine, and 5 calories per can, aimed at fitness consumers and anyone wanting protein without the thickness of a traditional shake.
- Electrolyte Hydration Drinks Non-carbonated ready-to-drink electrolyte hydration line built on a balanced electrolyte formula using sea salt sodium, potassium citrate, and magnesium malate. Available in 4 flavors including Cool Lime Mint, Peach Mango, and Wild Cherry (Target exclusive), providing clean-label hydration for everyday and pre/post-workout use.
- Rainbow Pack (Electrolyte Variety 6-pack) 6-can multi-flavor variety pack of the Be LOVE electrolyte hydration line, allowing consumers to sample multiple electrolyte flavors in a single purchase.
Quantifiable outcome
- CognatiQ coffee fruit extract shown to raise plasma BDNF by 143% in about two hours in placebo-controlled trial
- +3 more outcomes
Companies that use Be LOVE
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Be LOVE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Be LOVE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GivePowercoreBe LOVE has partnered with GivePower, a nonprofit organization that builds Solar Water Farms to convert saltwater into clean drinking water. Every can of Be LOVE sold helps provide ten people in need with access to safe drinking water. Be LOVE's stated goal is to help save 2 billion lives through this partnership. GivePower currently provides over 1.2 million people daily access to clean water through 16 Solar Water Farms in Kenya, Haiti, and Tanzania, having distributed over 440 million liters of safe drinking water.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Be LOVE competitors and assessment
Company assessmentDirect peers
- Alani Nu: Alani Nu offers low-calorie functional energy drinks and wellness products targeting women and fitness consumers. Be LOVE's clean-ingredient, nootropic positioning targets an overlapping demographic with comparable flavor-forward, sparkling formats.
- Bloom Nutrition: Bloom Nutrition sells functional beverages (greens, energy, hydration) targeted at health-conscious women via D2C and retail. Be LOVE's clean-label, wellness-positioned portfolio targets a closely overlapping consumer and channel mix.
- Zevia: Zevia is a zero-sugar, zero-calorie beverage brand across sodas, energy, and hydration. Be LOVE competes in similar zero-sugar, clean-label energy and hydration categories at comparable price points in natural and mainstream retail.
- Celsius Holdings: Celsius sells sparkling functional energy drinks with natural caffeine and metabolic claims across mass and fitness channels. Be LOVE competes head-to-head for the same health-conscious, fitness-oriented energy drink shopper, differentiated by nootropics and lower caffeine.
- Hydrant: Hydrant offers electrolyte drink mixes and ready-to-drink hydration products with a D2C subscription model. Be LOVE's electrolyte line competes in the same daily-hydration, subscription-friendly occasion.
- LMNT: LMNT is a direct competitor in the clean electrolyte hydration category with unflavored and flavored stick packs and ready-to-drink formats. Be LOVE's Electrolytes line (500mg electrolytes, zero sugar, stevia-sweetened) competes for the same daily-hydration occasion.
- Liquid Death: Liquid Death markets sparkling water and energy drinks with bold branding across national retail. Both brands occupy the clean-ingredient, lifestyle-led functional beverage shelf, often adjacent in Target and other mass accounts.
Emerging players
- AG1 (Athletic Greens): AG1 is a daily functional nutrition brand sold primarily via D2C subscription. While a different format, AG1 targets the same health-optimized, supplement-minded consumer and competes for functional beverage occasions.
Broad incumbents
- Gatorade / PepsiCo: Gatorade is the dominant sports hydration brand with massive distribution and marketing. Be LOVE's electrolytes and clear protein lines compete for the fitness and active-lifestyle hydration occasion, though at a premium, clean-label tier.
- Monster Beverage: Monster is a mass-market energy drink incumbent with broad retail distribution. As Be LOVE expands into Target and other chains, it increasingly competes for the same shelf space and impulse energy-drink occasion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Be LOVE social profiles
Digital presenceBe LOVE financial estimates
Financial estimateRevenue estimate
Valuation estimate
Be LOVE leadership team
Management profileNumber of profiles
Be LOVE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Be LOVE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Be LOVE
What does Be LOVE do?
Be LOVE manufactures and sells three ready-to-drink functional beverage lines: a sparkling nootropic Energy + Flow line (8 flavors at 150 mg caffeine), a crystal-clear Clear Protein line (6 flavors, 20 g protein), and a non-carbonated Electrolyte hydration line (4 flavors). All products are zero sugar, zero artificial ingredients, and offered in 12-packs (and 6-pack variety), sold direct-to-consumer via drink.love, through Amazon, and in retail at Target, H-E-B, and Life Time Fitness.
Is Be LOVE a public or private company?
Be LOVE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Be LOVE founded?
Be LOVE was founded in -1. It employs 1 to 10 people.
Where is Be LOVE based?
Be LOVE is headquartered in Austin, United States, in the North America region.
How does Be LOVE make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution and amazon Marketplace Sales.
Who are Be LOVE's main competitors?
Direct peers on record are Alani Nu, Bloom Nutrition, Zevia, Celsius Holdings, Hydrant, LMNT and Liquid Death. AG1 (Athletic Greens) is listed as an emerging player. Broad incumbents are Gatorade / PepsiCo and Monster Beverage.
Does Be LOVE have an API?
No public API is recorded for Be LOVE.
What industry is Be LOVE in?
Be LOVE's product category is Functional Beverages. Its primary akta.pro industry code is CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.), with a secondary code of CRADAHAJ, Energy Drinks & Energy Shots. Its NAICS code is 312111 and its SIC code is 2086.