afore
Afore Insurance Services is a privately-held, national independent insurance brokerage that aggregates independent agencies and places personal, commercial, and specialty insurance through licensed advisors, serving 40,000+ families and 10,000+ businesses across all 50 states.
- Company typePrivate
- Founded1972
- HeadquartersAlpharetta, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What afore does
Afore Insurance Services is a privately-held, national independent insurance brokerage headquartered at 3480 Preston Ridge Road, Suite 500, Alpharetta, Georgia. The company is built through the aggregation of independent insurance agencies and earns carrier commissions for placing personal, commercial, and specialty insurance business across all 50 states. Stated scale includes 160 employees, a 50-state footprint, more than 40,000 families served, more than 10,000 commercial clients, and 3,834 households in its private client segment. The company's stated mission is to become a top-50 privately-held national independent insurance brokerage.
The product portfolio is organized in three layers: core personal lines (homeowners, auto, umbrella, flood) and commercial lines (commercial package, workers compensation, commercial auto, professional liability); a Private Client division serving high-net-worth households with luxury homes, classic cars, yachts, and umbrella coverage; and a set of specialty verticals including child care facilities, commercial trucking, martial arts facilities, moving and storage facilities, multi-family property, coastal property, and life insurance. Distribution runs through two parallel channels: direct sales via licensed Afore insurance advisors and a partner-agency channel in which Afore acquires independent agencies (more than 50 completed since 2010) and supplies market access, a technology stack, and back-office support while partner agencies retain equity and local identity.
The underlying technology is described as an insurance brokerage platform rather than a proprietary insurance product; no AI/ML capabilities, APIs, or SDKs are disclosed. The business is commission-based, with Afore acting as intermediary between clients and multiple top-tier carriers. Capital structure includes a 2019 strategic investment from Colbeck Capital Management, a 2024 debt facility from Crestline Investors, and a 2024 stake from Culpeper Insurance Partners, which also contributed its acquisitions-in-process. The company was founded in 1972, rebranded as Afore Insurance Services in 2022, and is led by CEO John Neace, President and COO Joe Guercio, CFO Eric Korpalski, EVP of Strategy and Partnerships Andrew Muller, EVP of Personal Lines John Paolini, and Chairman David King.
afore firmographics
Firmographics- Name
- afore
- Legal name
- Afore Insurance Services
- Website
- https://afore.insure
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Afore Insurance Services is a privately-held, national independent insurance brokerage that aggregates independent agencies and places personal, commercial, and specialty insurance through licensed advisors, serving 40,000+ families and 10,000+ businesses across all 50 states.
- Ownership category
- akta.pro rank
Where afore is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
afore business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Brokerage Commissions: As an independent insurance brokerage, Afore earns commissions from insurance carriers for placing business. The company accesses multiple insurance markets and carriers to find appropriate coverage for clients, earning commissions from these carrier relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Homeowners insurance varies by property value and coastal exposure |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
afore product offering
Product offeringCore offering
Afore Insurance Services operates as a national independent insurance brokerage that places personal, commercial, and specialty insurance coverage with multiple carriers on behalf of individuals, families, and businesses. The company distributes coverage through a growing network of acquired and partner agencies plus licensed insurance advisors, and also offers an Agency Partnership Program providing independent agencies with market access, technology, back-office support, and capital. Revenue is generated primarily through carrier commissions on placed business.
Product overview
Afore Insurance Services operates as an independent insurance brokerage offering a comprehensive portfolio of insurance products and services through a network of agency partners. The core offerings include Personal Insurance (homeowners, auto, umbrella, flood) and Commercial Insurance (business packages, workers compensation, commercial auto, professional liability). Specialty products target specific industries including child care facilities, commercial trucking, martial arts facilities, moving and storage facilities, and multi-family properties. The company serves high-net-worth clients through its Private Client division and provides flood insurance through both NFIP and private carriers. The business model combines national scale through its growing agency network with local expertise, while also offering an Agency Partnership Program for independent agencies seeking growth support, market access, and technology resources. The company has expanded through acquisitions, rebranding from Mappus Insurance to Afore Insurance in 2021.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Trusted by 40,000+ families and 10,000+ businesses across the U.S.
- +1 more outcomes
Companies that use afore
Customer profileNamed customers2 records
Segments9 records
Ideal customer profiles4 records
afore technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
afore partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Culpeper Insurance PartnerscoreCulpeper Insurance Partners contributed its acquisitions-in-process to Afore in 2022 as part of a strategic stake and contribution arrangement, expanding Afore's pipeline of agency partnerships and market presence.
- Mappus InsurancecoreMappus Insurance, operating since 1960, was acquired by Afore in 2021. The agency serves the Charleston, SC area including Mount Pleasant, Isle of Palms, and surrounding communities. Now operating as Afore Insurance (formerly Mappus Insurance).
- BCA InsuranceminorCharleston-area insurance agency partner that is part of the Afore network, providing personal and commercial insurance services in the Lowcountry region.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
afore competitors and assessment
Company assessmentBroad incumbents
- Marsh McLennan: Global insurance brokerage and risk advisory giant. Provides a benchmark for the upper-end scale and product breadth Afore targets in its top-50 ambition.
- Truist Insurance Holdings: Large US insurance brokerage platform spun out of Truist, with broad personal, commercial, and specialty capabilities. Comparable product mix and national reach via agency network.
- Lockton Companies: Largest privately held insurance brokerage in the US, serving commercial and personal clients nationally and globally. Comparable private-ownership status and broad personal/commercial book, though significantly larger and more specialized.
- Arthur J. Gallagher & Co. Public global insurance brokerage and risk management firm with significant US retail brokerage operations. Comparable product breadth and acquisition-driven growth, though at vastly larger scale.
Direct peers
- Hub International: Privately held insurance brokerage that has grown through hundreds of agency acquisitions across the US and Canada. Directly comparable in distribution model, agency-partner approach, and broad personal/commercial/specialty mix.
- Brown & Riding Insurance Services: Specialty insurance brokerage built on acquisition and producer-led model, with strong emphasis on niche and excess & surplus lines. Comparable specialty-focus approach to Afore's niche verticals.
- USI Insurance Services: Large national insurance brokerage serving mid-market commercial and personal lines clients with a partnership-driven acquisition model. Comparable scale, customer segments, and emphasis on specialty advisory.
- Acrisure: PE-backed national insurance brokerage built via aggressive serial acquisition of independent agencies. Closest strategic analogue to Afore — same roll-up playbook, same focus on partner-agency retention, but at materially larger scale.
- Hilb Group: Middle-market insurance brokerage that has scaled through regional agency acquisitions across the Eastern US. Closely comparable in size, acquisition pace, and partner-agency model.
Others
- Assurex Global: Partnership network of independent insurance brokerages that pool resources for carrier access and specialty expertise. Comparable independent-agency orientation and peer-referral network effects, though structured as a network rather than an owner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
afore social profiles
Digital presenceafore financial estimates
Financial estimateRevenue estimate
Valuation estimate
afore leadership team
Management profileNumber of profiles
afore subsidiaries and ownership
Company hierarchySubsidiaries3 records
afore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
afore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about afore
What does afore do?
Afore Insurance Services operates as a national independent insurance brokerage that places personal, commercial, and specialty insurance coverage with multiple carriers on behalf of individuals, families, and businesses. The company distributes coverage through a growing network of acquired and partner agencies plus licensed insurance advisors, and also offers an Agency Partnership Program providing independent agencies with market access, technology, back-office support, and capital. Revenue is generated primarily through carrier commissions on placed business.
Is afore a public or private company?
afore is a private company. It is classified as venture growth investor backed and is currently operating.
When was afore founded?
afore was founded in 1972. It employs 1 to 10 people.
Where is afore based?
afore is headquartered in Alpharetta, United States, in the North America region.
How does afore make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are afore's main competitors?
Broad incumbents on record are Marsh McLennan, Truist Insurance Holdings, Lockton Companies and Arthur J. Gallagher & Co.. Direct peers are Hub International, Brown & Riding Insurance Services, USI Insurance Services, Acrisure and Hilb Group. Assurex Global is listed as an others.
Does afore have an API?
No public API is recorded for afore.