What conservation collective does

Conservation Collective is a UK-registered charitable incorporated organisation (CIO, charity number 1185925) founded in 2020 by Jade Brudenell with Chairman/Founder Ben Goldsmith, operating as the central hub for a global network of 22 locally-rooted environmental Foundations spanning the UK, the Mediterranean, the Caribbean, Sri Lanka, Kenya, and Indonesia. The model combines international fundraising—through enterprise partnerships, individual donations, institutional grants, and crowdfunding—with on-the-ground grant-giving by local Foundations, having mobilized £22-23M+ cumulatively to support nearly 800 land, freshwater, and marine conservation projects since inception. The organization packages its offering as Thematic Portfolios (Seagrass & Seaweed, Regenerative Farming, Native Species Recovery, Tackling Plastic Pollution) and Bespoke Portfolios tailored to corporate partners across travel, luxury goods, music, finance, and consumer sectors.

The underlying technology stack is modest: a central CRM database and grant management platform maintained by a dedicated Systems Administrator, supplemented by third-party infrastructure for donations (Donorbox), crowdfunding (Crowdfunder, BigGive), tax-efficient giving (CAF, international funding intermediaries), and membership (1% for the Planet). The core UK team of approximately 10-13 staff provides financial, operational, strategic, impact-monitoring, and communications support to the network, while revenue is generated entirely through donations structured as annual fixed contributions, per-transaction giving, percentage-of-sales models, checkout donations, or in-kind support. No commercial pricing exists; partnership terms are negotiated based on donor capacity and thematic or geographic preferences, with impact reporting and storytelling materials provided in exchange.

The enterprise go-to-motion is relationship-based and bespoke, targeting mission-driven corporates (notably easyJet holidays, Depeche Mode/Hublot, Edmiston, Scott Dunn, The Thinking Traveller, British Airways, Brora) and high-net-worth individuals or family offices, layered on top of anchor institutional funding from large philanthropic foundations such as Oak Foundation and the Children's Investment Fund Foundation. Distribution relies on direct engagement by the core team, social and content marketing (LinkedIn, Instagram, newsletter, the Rewilding The World podcast, an annual Global Gathering), and platform partnerships rather than paid acquisition channels.

Name

conservation collective

Legal name

Conservation Collective

Website

https://conservation-collective.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Conservation Collective is a UK-registered charity operating a global network of 22 locally-rooted environmental Foundations, raising donations from corporates, HNW individuals, and institutional funders to channel funds into nearly 800 grassroots land, freshwater, and marine conservation projects worldwide.

Ownership category

akta.pro rank

Product category

Environmental Conservation Philanthropy

NAICS

Environment, Conservation and Wildlife Organizations (813312), Grantmaking Foundations (813211), Grantmaking and Giving Services (8132)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Environmental & Climate Grantmaking Foundations (BPAGAKAM)

akta.pro secondary industries

Biodiversity & Habitat Conservation (BPAGAGAA), Wildlife Conservation & Species Protection (BPAGAGAB)

Keywords

• Grassroots environmental funding
• Conservation philanthropy network
• Corporate sustainability partnerships
• Place-based conservation grants
• Charitable network foundations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Partnerships and Sponsorships: Mission-driven businesses contribute through various models: £/€/$ per transaction, percentage of sales, checkout donations, annual fixed donations, or in-kind/pro bono support such as venues or event sponsorship. Partners receive impact reporting, storytelling materials, and event invitations.
2. Individual Donations and Philanthropy: Direct donations from individuals supporting either the Conservation Collective movement as a whole or directed to specific local Foundations. Tax-efficient giving options available through international funding intermediaries for US, UK, and EU donors.
3. Institutional Grants: Funding from foundations and institutional donors including Oak Foundation, Children's Investment Fund Foundation (CIFF), and family trusts. Grants support specific conservation portfolios or general operational capacity.
4. Crowdfunding and Platform Donations: Online fundraising through platforms like Crowdfunder, enabling sporting and creative campaigns, prize draws, and project match funding accessible to supporters worldwide.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Conservation Collective is a UK-registered charity that raises funds internationally and channels them to a global network of 22 locally-rooted environmental Foundations, which in turn award grants to grassroots projects restoring ecosystems, protecting native species, reducing pollution, and building climate resilience. It sells partnership and giving structures (Thematic and Bespoke Portfolios, corporate sponsorships, donations, crowdfunding) to mission-driven businesses, high-net-worth individuals, family offices, and institutional grant-makers, providing end-to-end donor management, impact reporting, and network coordination.

Product overview

Conservation Collective operates as a central charity supporting a global network of locally-rooted environmental foundations. The organization provides financial, operational, and strategic support through its core network of 22+ foundations spanning from Devon to Sri Lanka and across the Mediterranean to the Caribbean. The network is structured around Thematic Portfolios (Seagrass & Seaweed, Species Recovery, Regenerative Farming, and Tackling Plastic Pollution) and Bespoke Portfolios tailored for corporate partners. Foundations raise money locally and award grants to community-led initiatives for ecosystem restoration, species protection, pollution reduction, and climate resilience. The organization also offers a crowdfunding platform for direct project support.

Differentiator

Problem solved

Functional benefit

Brands

• Thematic Portfolios: Ready-made collections of key projects prioritising critical ecosystems and conservation priorities from across the foundations, including Seagrass & Seaweed, Regenerative Farming, Native Species Recovery, and Tackling Plastic Pollution.
• Bespoke Portfolios

Products and services

• Conservation Collective Network
• Thematic Portfolios
• Bespoke Portfolios
• Local Foundation Network
• Grant-Giving Services
• Crowdfunding Platform

Quantifiable outcome

• £22 million raised and 700+ projects funded across 22 global Foundations
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• Depeche ModecoreGTM or Marketing Partner · 1 June 2023Music band partnership on Memento Mori tour tackling plastic pollution. Since June 2023, the partnership has supported 23 projects across 13 countries via CC Foundations through plastic-free initiatives, local waste management, and community clean-ups. Depeche Mode provides brand reach and engagement while CC manages portfolio distribution to vetted local groups.
• HublotcoreGTM or Marketing Partner · 1 June 2023Luxury watch brand partnering with Depeche Mode and Conservation Collective on the Memento Mori tour plastic pollution initiative. Joint partnership providing funding and brand visibility for grassroots plastic pollution projects globally.
• EdmistoncoreGTM or Marketing Partner · 1 January 2022Yacht brokerage company's foundation funding marine conservation initiatives across the Balearics, Greece and Caribbean. Since 2022, supported sea turtle monitoring, sustainable fisheries, posidonia seagrass protection, ghost net removal, and marine protected area monitoring through CC's local Foundations.
• easyJet holidayscoreGTM or Marketing PartnerPackage holiday provider partnership reducing tourism's environmental impact across Mediterranean destinations. Second-year partnership supporting projects with Cyclades Preservation Fund, Turquoise Coast Environment Fund, and Cyprus Environment Foundation covering Posidonia seagrass protection, native wildflower conservation, and invasive fish species initiatives.
• Scott DunncoreGTM or Marketing PartnerLuxury travel operator partnership raising funds for Lanka Environment Fund's work on invasive water hyacinth solutions in Sri Lanka. Guests can donate for every private trip booked, supporting circular economy approaches to aquatic invasive species management.
• The Thinking TravellercoreGTM or Marketing PartnerLuxury villa rental company donating a portion of each booking to Conservation Collective. Supports Sicily Environment Fund, Ionian Environment Foundation, Tuscany Environment Foundation, Argosaronic Environment Foundation, and Cyclades Preservation Fund for Mediterranean conservation.
• British Airways Better World Community FundcoreGTM or Marketing PartnerAviation company's community fund supporting UK nature recovery projects through Conservation Collective and Crowdfunder partnership. Funded projects include Orkney skate monitoring, peatland restoration, saltmarsh protection, and pesticide-free initiatives.
• 1% for the PlanetminorGTM or Marketing PartnerGlobal organisation connecting consumers and businesses with high-impact environmental nonprofits. Conservation Collective member as part of the network's fundraising infrastructure.
• CrowdfundercoreChannel Partner/ Reseller/ DistributorUK-based crowdfunding platform enabling sporting and creative fundraising campaigns, prize draws, and project match funding. Partnership allows Conservation Collective to reach individual supporters with easy giving options.
• BigGiveminorChannel Partner/ Reseller/ DistributorCharitable giving platform enabling match-funded campaigns. Part of Conservation Collective's international fundraising channel infrastructure.
• The Earthshot PrizeminorGTM or Marketing PartnerEnvironmental prize founded by Prince William. Conservation Collective listed as fundraising partner supporting environmental causes globally.
• BroracoreGTM or Marketing PartnerLuxury knitwear brand sponsoring the Collectives Awards 2026 at the Global Gathering in Scotland. Scarf collaboration with Highlands & Islands Environment Foundation supporting Scottish conservation.
• CAF (Charities Aid Foundation)minorChannel Partner/ Reseller/ DistributorInternational charity services organisation providing infrastructure for tax-efficient giving and charitable donations globally.
• DECIEMminorGTM or Marketing PartnerBeauty and skincare company supporting Conservation Collective through environmental partnership initiatives.
• InntravelminorGTM or Marketing PartnerActive travel company supporting Conservation Collective through environmental giving partnerships.
• Love BrandminorGTM or Marketing PartnerLuxury travel company supporting Conservation Collective's environmental initiatives.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• World Wildlife Fund (WWF): Global incumbent in environmental conservation with corporate partnerships and large-scale fundraising infrastructure. Overlaps with Conservation Collective on corporate ESG engagement and biodiversity project funding, but operates at vastly larger scale with centralized programmatic delivery.
• Fauna & Flora International: Established UK-headquartered conservation NGO operating globally with a species and habitat focus. Comparable as a long-running conservation grantmaker with international footprint, but much larger, older, and with directly employed project staff rather than a federated local-Foundation model.
• The Nature Conservancy: One of the world's largest environmental nonprofits, focused on land and water conservation globally. Comparable on mission and corporate partnership approach but with directly executed programs rather than a place-based Foundation network, and at much greater scale.

Emerging players

• 1% for the Planet: Global network connecting businesses with environmental nonprofits through pledge-based giving. Conservation Collective is a listed member; 1% for the Planet is a comparable network/intermediary model enabling corporate environmental giving to vetted NGOs.

Others

• Oak Foundation: Major philanthropic foundation supporting Conservation Collective with significant grant funding including Sri Lanka conservation corridors. Comparable as a large environmental grantmaker but operates as a funder rather than a network organizer, and serves as both a peer in the funding ecosystem and a partner.
• Ocean 14 Capital: Ocean-focused impact investment fund co-founded by trustee George Duffield. Comparable as a marine conservation-aligned capital vehicle and ecosystem participant in the same network, but operates as an investment vehicle rather than a charitable grantmaker.

Direct peers

• Blue Marine Foundation: Marine conservation NGO co-founded by Conservation Collective trustee George Duffield. Highly comparable as a UK-based grantmaking-focused conservation charity with ocean restoration focus, sharing personnel and overlapping marine project portfolio (e.g., Balearics, Greece, Caribbean).
• Synchronicity Earth: UK-based charity funding overlooked and underfunded conservation priorities globally through a grantmaking model with thematic focus areas. Comparable as a small-team, network-oriented conservation grantmaker using strategic partnerships and supporting locally-led conservation in biodiversity hotspots.
• The Mohamed Bin Zayed Species Conservation Fund: Major global species conservation grantmaking fund with trustee Mike Maunder on its board. Comparable as a conservation grantmaker funding species protection projects globally through small grants to local organizations, mirroring Conservation Collective's place-based delivery model.
• Re:wild: Global conservation organisation co-founded by Kris Tompkins and Leonardo DiCaprio focused on protecting and restoring biodiversity. Comparable as a relatively newer network-style conservation charity working through partnerships and place-based initiatives, though with a different geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/conservationcollectiveorg
• LinkedInlinkedin.com/company/conservationcollectiveorg
• Instagraminstagram.com/conservationcollectiveorg/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about conservation collective