Mayah's Legacy

What Mayah's Legacy does

Mayah's Legacy is a UK-registered charity (Charity No. 1188980) operating from England with 1-10 employees, founded by Keji Moses after her own experiences of feeling unheard in healthcare settings. The organization is dedicated to women's health self-advocacy, with a stated focus on pregnancy care, perinatal wellbeing, and helping women and families speak up in clinical appointments. It positions itself around health equity, reducing disparities in care, and policy influence at local and national levels.

The core offering is a portfolio of free downloadable resources — including the Self-Advocacy Toolkit, Kindness Code Workbook, Self-Discovery Workbook, Health and Wellness Passport, Informed Consent Toolkit, EQ Guide, and printable affirmation and self-advocacy card sets — distributed through a Wix-hosted website and amplified via YouTube, LinkedIn, Facebook, Instagram, and X. The SisterZ Advocate Training Program is a CPD-accredited offering extending into practitioner workforce training. Underlying technology is straightforward: web-hosted PDFs, embedded video, and webinar infrastructure with no proprietary platform, app, API, or disclosed AI components.

The business model is donation-funded, with optional contributions at £50, £100, £200, and £1,000 tiers (one-time, monthly, or yearly). All resources are provided free to individuals. Revenue is not publicly disclosed. Two distribution lanes operate in parallel: a self-serve consumer digital channel targeting individual women and families, and a direct enterprise channel targeting NHS trusts, maternity/postnatal teams, and academic institutions for integration into clinical and educational settings.

Name

Mayah's Legacy

Legal name

Mayah's Legacy Charity

Website

https://mayahslegacy.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mayah's Legacy is a UK-registered charity providing free downloadable self-advocacy resources, CPD-accredited peer advocacy training, and webinars to help women and families — as well as NHS and healthcare practitioners — navigate women's health, pregnancy care, and perinatal wellbeing.

Ownership category

akta.pro rank

Product category

Charitable Health Advocacy Services

NAICS

Human Rights Organizations (813311)

akta.pro primary industry

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG)

akta.pro secondary industry

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

Keywords

• Women's health advocacy
• Self-advocacy training
• Health equity resources
• Perinatal wellbeing support
• Patient advocacy charity

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Funding: Mayah's Legacy is a registered charity (Charity No. 1188980) that operates primarily through donations. The website accepts one-time, monthly, and yearly donations at various amounts (£50, £100, £200, £1,000). Resources are offered free to individuals with optional donation appreciation. NHS organisations and funders can partner to support the mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Mayah's Legacy is a UK registered charity (Charity No. 1188980) that provides free downloadable advocacy resources, workbooks, and themed guides to help women build confidence to speak up about their health needs. The organisation also delivers the CPD-accredited SisterZ Advocates Training Program for women and healthcare practitioners, plus a webinar series featuring expert contributors on self-advocacy topics.

Product overview

Mayah's Legacy offers a portfolio of downloadable resource toolkits and educational programs focused on women's health self-advocacy. The core offering includes the Self-Advocacy Toolkit, various workbooks (Kindness Code, Self-Discovery, Mapping Your Mind & Heart), printable card sets (Self-Advocacy 101, Kindness Code Self-Compassion), and themed guides (Tapping Into Your Intuition, Health and Wellness Passport, Affirmations, EQ Guide, Informed Consent Toolkit, Be Confident At Health Appointments). These resources are complemented by the SisterZ Advocates Training Program (CPD accredited) and a Webinar Series featuring expert contributors. The portfolio is designed to help women build confidence, knowledge, and assertiveness for healthcare self-advocacy, particularly in women's health, pregnancy care, and perinatal wellbeing.

Differentiator

Problem solved

Functional benefit

Brands

• SisterZ Advocates Training: CPD accredited training program that teaches women how to support each other during medical appointments and trains health and social care practitioners and organizations.

Products and services

• Self-Advocacy Toolkit A downloadable toolkit providing practical strategies, tools, and confidence-building exercises to help women advocate for themselves in healthcare settings, covering knowledge, assertiveness, and self-awareness foundations.
• Kindness Code Workbook
• Self-Discovery Workbook
• Mapping Your Mind & Heart
• Tapping Into Your Intuition
• Health and Wellness Passport
• Affirmations
• Self-Advocacy 101 Cards
• Kindness Code Self-Compassion Cards
• What Are My Options? (Informed Consent Toolkit)
• EQ Guide (From Voiceless to Vocal)
• Be Confident At Health Appointments
• SisterZ Advocates Training Program CPD accredited training program that teaches women how to support each other during medical appointments, building confidence, self-advocacy skills, and the ability to create safe spaces for open health discussions. Delivered to women, health and social care practitioners, organisations, and frontline staff.
• Webinar Series Self Advocacy and Self Awareness webinar series featuring expert contributors including healing practitioners, mental health professionals, life coaches and writers who explore why it is important for voices to be heard and honored.

Quantifiable outcome

• CPD accreditation for SisterZ Advocate Training Program

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• East Kent Hospital University NHS Foundation TrustcoreStrategic or Co-development PartnerEast Kent Hospitals University NHS Foundation Trust is listed as a partner organisation. The partnership supports Mayah's Legacy mission to improve maternity care by integrating advocacy resources into NHS hospital settings and services.
• University of ManchestercoreStrategic or Co-development PartnerUniversity of Manchester is listed as a partner, indicating collaboration in research, education, or policy work related to women's health and advocacy.
• University of KentcoreStrategic or Co-development PartnerUniversity of Kent is listed as a partner, indicating academic collaboration in women's health advocacy and related research or educational initiatives.
• MyBirthminorStrategic or Co-development PartnerMyBirth (mybirth.org.uk) is listed as a partner organisation, indicating collaboration in birth-related advocacy and support services.
• WFC Hub (Women, Families and Child)minorStrategic or Co-development PartnerWFC Hub is listed as a partner, indicating collaboration on women, families and child-related advocacy initiatives.
• Milk Bank at ChesterminorStrategic or Co-development PartnerMilk Bank at Chester (milkbankatchester.org.uk) is listed as a partner, indicating collaboration on maternal and infant health support services.
• SEK Group (Social Enterprise Kent)minorStrategic or Co-development PartnerSocial Enterprise Kent (sekgroup.org.uk) is listed as a partner, indicating support for the charitable mission and social enterprise activities.
• Canterbury Umbrella CentreminorStrategic or Co-development PartnerCanterbury Umbrella Centre is listed as a partner, indicating collaboration with community support organisations in the Canterbury area.
• We Thrive TogetherminorStrategic or Co-development PartnerWe Thrive Together is listed as a partner, indicating collaboration on maternal and family health initiatives.
• Always A MumminorStrategic or Co-development PartnerAlways A Mum is listed as a partner, indicating collaboration on maternal health advocacy and support.
• FertilityminorStrategic or Co-development PartnerFertility support organisation is listed as a partner, indicating collaboration on fertility-related health advocacy.
• Portrait TheatreminorStrategic or Co-development PartnerPortrait Theatre is listed as a partner, indicating collaboration using arts-based approaches to health advocacy.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Five X More: UK campaign and advocacy organisation tackling Black maternal health disparities and amplifying Black women's voices in maternity care. Comparable grassroots advocacy model targeting NHS and policy change in women's health.
• AIMS (Association for Improvements in the Maternity Services): UK-based volunteer organisation campaigning for improvements to NHS maternity services and supporting women's choices in childbirth. Overlaps directly with Mayah's Legacy's focus on informed consent, self-advocacy, and respectful maternity care.
• Sands (Stillbirth and Neonatal Death Charity): UK charity supporting anyone affected by pregnancy loss and baby death, with NHS-facing bereavement training and resources. Comparable in providing free tools, training, and advocacy resources relevant to maternity and perinatal wellbeing.
• The Eve Appeal: UK charity focused on gynaecological cancers with awareness, training, and policy components. Comparable in NHS-facing resources and women's health self-advocacy content, particularly for gynaecological settings Mayah's Legacy also targets.
• Birthrights: UK charity championing human rights in pregnancy and maternity care. Closely aligned with Mayah's Legacy in mission: advocating for women's informed consent, respectful maternity care, and amplifying women's voices in NHS maternity services.

Broad incumbents

• NCT (National Childbirth Trust): UK charity supporting parents through pregnancy, birth, and early parenthood. Overlaps on antenatal education, perinatal wellbeing, and self-advocacy resources, but is much larger with established practitioner training and direct service delivery.
• Wellbeing of Women: UK charity funding research and advocacy across women's health (including gynaecology, pregnancy, and menopause). Comparable agenda to Mayah's Legacy but with a much broader remit, established research pipeline, and larger institutional footprint.
• Tommy's (Pregnancy & Baby Charity): Large UK charity funding research and providing pregnancy information. Operates broadly across maternal health and perinatal wellbeing but is significantly better resourced, occupying an incumbent position that includes direct NHS midwife partnerships.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mayahslegacy
• YouTubeyoutube.com/channel/UC34qYVvuo29_JChFnWrlllw
• Facebookfacebook.com/mayahslegacy
• LinkedInlinkedin.com/company/mayahs-legacy
• Instagraminstagram.com/mayahslegacy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayah's Legacy