& WE THRIVE LIMITED

What & WE THRIVE LIMITED does

& WE THRIVE LIMITED is a UK private limited company (Companies House registration number 16337755) operating under the trading name Thrive from a head office at Barnsgrove, Greywell, Hampshire. It is a strategy and design consultancy that delivers five connected service lines — Brand Consultancy and Strategy, Experience Design, Service Design, Innovation and Technology, and Marketing and Media — applied across four named sector offerings: Charity and Non-Profit, Fitness and Wellness, Health and Social Care, and Sustainability. Engagements are bespoke, project-based, and technology-agnostic, with custom teams assembled per engagement and pricing determined per scope rather than via published rate cards.

The underlying stack is deliberately vendor-neutral: Thrive works across a wide range of CMS, ecommerce, automation and design platforms (Webflow, WordPress, Shopify, Drupal, Craft CMS, Umbraco, Framer, Laravel, Node.js, React, Canva, ActiveCampaign, Loops, Fundraise-Up, NationBuilder, Microsoft, Meta, Google, Miro, Zapier, 20i). It has codified proprietary methodologies, most notably the 3-Lens Service Reality Check (Diary, Reflection, Experience lenses) for service design and the "Mirror Effect" diagnostic, and supports them with thought-leadership content (Substack, blog, eBook, events) that doubles as a charity-sector demand generation channel.

AI is positioned as an internal accelerator rather than a packaged product. The Privacy Notice formally discloses "AI Products" delivered via named third-party providers (Anthropic/Claude, OpenAI, Google Gemini, Relume, Replit, Perplexity), used across text, code, image and multimodal workflows. Commercial mechanics are professional-services based: bespoke project fees, multi-year engagements, lead capture via website and gated eBooks ("So you want to make your charity work better?"), and thought-leadership-driven inbound. The firm is founder-led with a small disclosed senior team (Oliver as Managing Director, Alice as Business Analyst, Katy as Strategy Consultant), no disclosed external funding, no parent company, no acquisitions, and no public revenue figures.

Name

& WE THRIVE LIMITED

Legal name

& We Thrive Limited

Website

https://andwethrive.co.uk

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

& WE THRIVE LIMITED (Thrive) is a UK boutique consultancy delivering brand strategy, experience design, service design, innovation/technology and marketing services to purpose-led organisations in the charity, fitness/wellness, health/social care and sustainability sectors via bespoke, multi-year engagements.

Ownership category

akta.pro rank

Product category

Brand and Service Design Consulting

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810), Media Representatives (541840)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industry

Event Strategy & Experience Design (BPAFAGAA)

Keywords

• Brand strategy consulting
• Service design consultancy
• Experience design services
• Marketing strategy consulting
• Innovation consulting

Headquarters

HQ city

Greywell

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting & Project Engagements: Bespoke, project-based engagements combining brand strategy, experience design, service design, innovation and marketing. Custom teams formed per project; engagements often extend over time into ongoing partnerships.
2. Premium Content & eBooks: Lead-magnet assets such as eBooks (e.g., 'So you want to make your charity work better?') used to support demand generation in the charity sector.

Pricing tiers

Go-to-market motion3 records

Core offering

& We Thrive Limited (trading as Thrive) is a UK strategy and design consultancy that delivers bespoke, project-based engagements combining five integrated service lines: Brand Consultancy and Strategy, Experience Design, Service Design, Innovation and Technology, and Marketing and Media. Engagements are tailored per client, with custom teams formed per project across purpose-led sectors including charities, fitness and wellness, health and social care, and sustainability, and are delivered via a technology-agnostic methodology supported by proprietary frameworks such as the 3-Lens Service Reality Check.

Product overview

& WE THRIVE LIMITED (doing business as Thrive) is a strategy and design consultancy — not a packaged software product — offering a single unified service portfolio that combines five core service lines: Brand Consultancy and Strategy, Experience Design, Service Design, Innovation and Technology, and Marketing and Media. These five service lines are delivered as a connected set of capabilities (rather than separate products), supported by a thought-leadership framework ("The Forces That Move Life Forward") and proprietary methodologies such as the 3-Lens Service Reality Check and the charity-focused eBook "So you want to make your charity work better?". The portfolio is applied across four sector offerings: Charity and Non-Profit, Fitness and Wellness, Health and Social Care, and Sustainability, and is augmented by AI-enabled ways of working ("AI Products") delivered through named third-party providers including Anthropic (Claude), OpenAI, Google Gemini, Relume, Replit and Perplexity.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Consultancy and Strategy A six-stage brand strategy engagement (Explore, Diagnose, Shape, System, Validate, Activate) that defines brand purpose, positioning, proposition, narrative, tone of voice, brand architecture and messaging frameworks so the brand works across leadership, teams, services and communications. Intended for organisations that need to clarify or rebuild their brand strategy.
• Experience Design Shapes and enhances how people engage with an organisation across all touchpoints, including brand, digital and physical experiences, by mapping lived realities, emotional landscapes and moments where trust is strong or fragile. Targets organisations seeking to improve end-to-end customer, member or service-user experience.
• Service Design Redesigns existing services so they work better for staff and service users by aligning and optimising people, processes, technology and data; includes the 3-Lens Service Reality Check framework (Diary Lens, Reflection Lens, Experience Lens). Targeted at charities, public-facing service organisations and purpose-led businesses.
• Innovation and Technology Explores opportunities, tests ideas, and finds new ways to embed technologies that improve how clients operate, market and measure; delivered technology-agnostically so recommendations fit organisational maturity, capability, budget and risk rather than a preferred stack. Targeted at organisations evaluating or adopting new technology (including AI) within their operations.
• Marketing and Media

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability10 records

Feature4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Livework: Pioneering service design consultancy operating across the UK and Europe. Directly comparable to Thrive's Service Design practice, including the use of journey mapping and ethnographic research to redesign public and third-sector services.
• Ustwo: Digital product studio combining strategy, design and engineering to build digital products and services. Comparable to Thrive on experience design, innovation/technology and the integration of AI into client experiences.
• Snook: Service design agency focused on public and third-sector challenges (government, charities, health). Highly comparable to Thrive's charity and health/social-care sector offering, including human-centred research and service redesign.
• ?What If!: Innovation consultancy combining strategy, creativity and applied innovation for established organisations. Overlaps with Thrive on innovation, service design and brand strategy work, particularly in health, financial services and consumer-facing sectors.
• Brandpie: London-based brand and purpose consultancy focused on brand strategy, positioning and culture for purpose-driven organisations. Highly comparable to Thrive on mission-led brand and strategy engagements for charities, social enterprises and healthcare clients.
• Engine Service Design: Service design arm of the Engine Group, delivering end-to-end service and experience design for major brands and public-sector clients. Overlaps with Thrive on multi-disciplinary experience, service design and innovation engagements.
• Great State: UK digital experience agency working across brand, service design and marketing for purpose-driven and commercial clients. Closely comparable to Thrive on integrated digital experience and marketing/media offerings.
• The Clearing: UK brand and change consultancy that helps purpose-led organisations clarify strategy and deliver transformation. Comparable to Thrive in its blend of brand strategy, service design and organisational change for charities and the public sector.

Broad incumbents

• Pentagram: Largest independent design consultancy, covering brand identity, experience design and digital. Overlaps with Thrive on experience and brand work, but operates at significantly larger scale and with much broader sector reach.
• Wolff Olins: Global brand consultancy with a strong purpose and brand-strategy practice serving large charities, healthcare and consumer brands. A broader incumbent that overlaps with Thrive on brand strategy and experience design at the larger end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/andwethrive
• Instagraminstagram.com/andwe.thrive

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about & WE THRIVE LIMITED