louvre concept

What louvre concept does

Louvre Concepts is a privately held New Zealand manufacturer and installer of custom automated outdoor louvre roof systems, headquartered in Christchurch with manufacturing in Canterbury. The company designs, fabricates, and installs four product categories — Louvre Roofs, Outdoor Blinds, Louvre Panels, and Outdoor Rooms — built around motorised horizontal aluminium blades that open and close via remote control, with integrated rain sensors and smart-home compatibility. All products are custom-made to order (no kitset option), powder-coated in the Dulux Duralloy range to European standards, and backed by a 10-year warranty.

The business operates a sales-led, direct-to-customer model with a free on-site measure-up and quote motion, supported by a showroom at the Home Ideas Centre in Christchurch and a Freephone contact line. Distribution is concentrated in New Zealand's South Island, from Nelson to Otago, and the customer base is predominantly residential homeowners seeking year-round outdoor living space, with a secondary stream of commercial and hospitality venues (e.g., Gantleys Cargo Bar, Queenstown).

The company is founder/owner-operated at small scale (1–10 employees), with no disclosed funding rounds, acquisitions, or external institutional backing. Revenue is generated through one-time custom installation sales with no subscription or recurring component, and pricing is not publicly disclosed. Growth signals are modest — primarily the addition of adjacent product lines and limited commercial segment penetration — while the absence of disclosed financial data makes revenue trajectory difficult to assess.

Name

louvre concept

Legal name

Louvre Concepts

Website

https://louvreconcepts.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Louvre Concepts is a Christchurch-based New Zealand manufacturer that designs, fabricates, and installs custom automated aluminium louvre roofs, outdoor blinds, panels, and outdoor rooms for residential and commercial customers across the South Island.

Ownership category

akta.pro rank

Product category

Outdoor Architectural Louvre Systems

NAICS

Sheet Metal Work Manufacturing (332322), Blind and Shade Manufacturing (33792)

akta.pro primary industry

Sunrooms, Screen Rooms & Enclosures (HSAPALAF)

akta.pro secondary industry

Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG)

Keywords

• Custom louvre roofs
• Outdoor blinds
• Motorised louvre panels
• Aluminium pergolas
• Outdoor living systems

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Louvre Roof Sales and Installation: One-time purchase and installation of custom-designed automated louvre roof systems. Quotes are inclusive of installation by experienced installers. All products are custom-made to fit customer spaces with no kitset option available.
2. Outdoor Louvre Panels and Shutters: Sale and installation of aluminium louvre panels for shade, wind protection, and aesthetic purposes. Can be motorised with various automation options.
3. Outdoor Blinds: Custom outdoor blinds available in pull-down, crank handle, and automated retractable options. PVC fabric provides over 90% UVR block.
4. Accessories and Add-ons: Additional products including outdoor heaters, fireplaces, lighting, rain sensors, and automation components that complement the core louvre roof systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Louvre Concepts designs, manufactures, and installs custom outdoor louvre roofs, blinds, panels, and outdoor rooms for residential and commercial customers in New Zealand's South Island. All products are custom-made from powder-coated aluminium to European standards at their Canterbury facility and installed by their own qualified builders. The company provides a fully bundled service including design, manufacture, delivery, and installation with no kitset/self-install option.

Product overview

Louvre Concepts is a New Zealand-based manufacturer offering a modular outdoor living system centred on custom-designed automated aluminium louvre roofs. The core product, the Louvre Roof, is complemented by three accessory product lines: Outdoor Blinds (pull-down, crank, and automated retractable options), Louvre Panels (shutters with motorised and sensor features), and Outdoor Rooms (complete configurable outdoor living spaces). All products are custom-manufactured locally in Canterbury, feature powder-coated aluminium construction, and are installed by the company's own qualified builders and tradespeople across the South Island from Nelson to Otago.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Outdoor usage extended to 9-10 months per year in Christchurch climate
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• DuluxcoreTechnology or IntegrationOfficial powder coating partner providing Dulux Duralloy range (standard finish with 10-year warranty, 7-year colour integrity) and Duratech range (premium colours recommended for coastal areas). Dulux powder coating is specified as the standard coating for all aluminium louvre products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ziptrak: Australian/NZ track-guided outdoor blind system brand widely installed on pergolas, patios, and louvre roofs. Direct peer on Louvre Concepts' outdoor blinds product line, with shared customer use case (weather protection for outdoor living) and shared Australia/NZ market geography.
• The Louvre Company: New Zealand louvre roof installer offering automated opening louvre and pergola systems for residential customers. Direct competitor to Louvre Concepts on the core product line and same NZ market, with a similar custom-design-and-install service model.
• Shadeplus: New Zealand outdoor shading specialist offering louvre roofs, retractable roofs, and outdoor blinds. Comparable product mix and custom-install model to Louvre Concepts; regional peer competing for the same residential outdoor living buyer in New Zealand.
• Outdoor Concepts: New Zealand designer/installer of outdoor living solutions including louvre roofs, pergolas, and outdoor blinds. Most direct New Zealand-based peer to Louvre Concepts — overlapping product range, same South Island-relevant market, same custom-design-and-install GTM motion.
• Vergola: Australian manufacturer and installer of opening/closing louvre roof systems for residential and commercial use. Closest geographical and product peer to Louvre Concepts — same core product (motorised aluminium louvre roof) and same direct-to-customer install model, but operating across Australia rather than New Zealand.

Broad incumbents

• Markilux: German premium awning and outdoor shading manufacturer offering retractable awnings, pergola systems, and vertical blinds. Comparable on the outdoor blinds/sun-shading portion of Louvre Concepts' range and on premium European-made positioning; a broader incumbent rather than a louvre-roof specialist.
• Warema: German market leader in sun shading systems including external venetian blinds, pergola awnings, and louvre roofs. Comparable to Louvre Concepts' combined offering of automated outdoor louvres and retractable blinds; serves as a broad incumbent reference point for the integrated outdoor shading + louvre category.
• Renson: Belgian manufacturer of architectural aluminium outdoor louvre roof systems (Camargue, Pergola) and sun protection. Direct competitor in product category (motorised bioclimatic louvre pergolas) but operates at a much larger European scale; Louvre Concepts' 'manufactured to European standards' positioning implicitly benchmarks against this category leader.
• Luxaflex: Global window covering and outdoor shading brand (Hunter Douglas) offering indoor/outdoor blinds, pergola systems, and sun protection. Comparable on Louvre Concepts' blind/shading portion and on premium positioning; broader incumbent with extensive dealer network rather than a New Zealand-focused louvre roof specialist.

Regional players

• Pergola Plus: Australian outdoor pergola and louvre roof installer. Adjacent peer offering comparable bioclimatic louvre and pergola solutions for residential outdoor living, primarily serving the Australian market rather than competing directly in the South Island of New Zealand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@louvreconcepts7187
• Facebookfacebook.com/louvreconcepts
• LinkedInlinkedin.com/company/louvre-concepts
• Instagraminstagram.com/louvreconcepts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about louvre concept