What holdis does

Holdis (legal entity OOO UNICOM ASIA GROUP) is a privately held, Uzbekistan-based multi-brand online retailer of fast-moving consumer goods, operating its primary storefront at holdis.uz and a Russian-language interface. The platform aggregates products across baby care (diapers and wet wipes from brands such as MUMKINS, SLEEPY, LULLA, WEE BABY, ULTRA COMPACT), personal care (soaps from MARYNA, CLONEX, ELSA; skincare from DERMOKIL; cosmetics from ROSAREA), feminine hygiene, and household cleaning products, organized both by category and by brand-specific sub-stores.

The technical stack is a standard WooCommerce implementation on WordPress, with no proprietary platform features, no public API, no mobile applications, and no disclosed integrations. Distribution is omnichannel: a national e-commerce site offering same-day delivery, two physical retail showrooms in Tashkent located in the Ekobazar and Urikzara Bazaar markets, and a call-center ordering line at +998 (95) 246-91-00. Pricing is per-unit in Uzbekistani Som with a free-delivery threshold at 200,000 UZS, a 30,000 UZS delivery fee below that threshold, and a 20% bonus incentive tied to user profile completion that expires after 60 days.

Revenue is generated through direct one-time product sales to consumers at retail prices; no subscription, B2B, or marketplace-revenue model is in evidence. The company is privately held with no disclosed funding rounds, investors, parent company, executive team, M&A activity, partnerships, or regulatory actions. Customer acquisition relies on organic search, catalog browsing, and the call center, with no paid marketing channels disclosed. Geographic operations are limited to Uzbekistan, with physical presence concentrated in Tashkent.

Name

holdis

Legal name

OOO UNICOM ASIA GROUP

Website

https://holdis.uz

Company type

Private

Operating status

Operating

Short description

Holdis (OOO UNICOM ASIA GROUP) is a privately held, Uzbekistan-based multi-brand online retailer of baby care, personal care, cosmetics, and household cleaning FMCG, operating the holdis.uz WooCommerce storefront plus two physical retail showrooms in Tashkent with same-day national delivery.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Retail): Holdis operates as an online and offline retail store selling fast-moving consumer goods (FMCG) including baby care products (diapers, wet wipes, baby shampoo), personal care (cosmetics, soap, feminine hygiene), and household cleaning supplies. Revenue is generated through direct product sales to consumers at listed retail prices, with same-day delivery available across Uzbekistan.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Holdis is an Uzbekistan-based online and physical retailer that sells fast-moving consumer goods across baby care (diapers, wet wipes, baby shampoo), personal care (cosmetics, beauty and bar soaps, feminine hygiene pads, shower gels, air fresheners), and household cleaning categories. It aggregates multiple regional and international brands (MUMKINS, LULLA, SLEEPY, MARYNA, DERMOKIL, CLONEX, ELSA, ULTRA COMPACT, WEE BABY, ROSAREA, ENCHANTEUR, PERSIL, and others) under a single WooCommerce-powered storefront with brand-specific sub-stores and same-day delivery across Uzbekistan.

Product overview

Holdis is an Uzbek e-commerce platform operating at holdis.uz, offering a multi-brand online marketplace for consumer goods. The platform serves as a unified shopping destination featuring products across multiple categories: baby care (diapers from MUMKINS, LULLA, SLEEPY brands; wet wipes, baby shampoo), personal care (beauty soaps from MARYNA, CLONEX, ELSA brands; DERMOKIL skincare products, ROSAREA cosmetics), feminine hygiene, and household cleaning products. The platform operates sub-stores for each major brand, allowing customers to browse by brand. Holdis also operates physical retail locations in Tashkent and offers a bonus/rewards program for online customers. The business model centers on aggregating multiple consumer product brands under one e-commerce roof rather than selling proprietary products.

Differentiator

Problem solved

Functional benefit

Products and services

• Holdis Online Retail Platform (holdis.uz) WooCommerce-based e-commerce marketplace operating at holdis.uz, selling multi-brand FMCG products (baby diapers, wet wipes, baby shampoo, soaps, cosmetics, feminine hygiene, household cleaning supplies, air fresheners) to consumers across Uzbekistan with same-day delivery, free-delivery above 200,000 UZS, and brand-specific sub-stores (MUMKINS, LULLA, SLEEPY, MARYNA, DERMOKIL, CLONEX, ELSA, ULTRA COMPACT, WEE BABY, ROSAREA, ENCHANTEUR, PERSIL, etc.).
• Holdis Physical Retail Stores (Tashkent) Two physical retail store locations in Tashkent, Uzbekistan — one inside Ekobazar (Shaykhantakhursky district) and one inside Urikzara Bazaar (Chilanzar district) — selling the same multi-brand FMCG assortment as the online platform to walk-in customers, including baby care, personal care, cosmetics, and household cleaning products.
• MUMKINS Brand Sub-store Dedicated brand sub-store within the Holdis platform selling MUMKINS baby diapers (JUMBO JQ sizes 1–6, STANDART JQ, TR series) and adult incontinence diapers (sizes M–XL), made in Turkey, targeted at parents of infants/toddlers and adult caregivers in Uzbekistan.
• LULLA Brand Sub-store Dedicated brand sub-store within the Holdis platform selling LULLA baby diapers and related baby care products, targeted at parents of infants in Uzbekistan.
• MARYNA Brand Sub-store Dedicated brand sub-store within the Holdis platform selling MARYNA beauty and personal care soaps — including beauty soap, creamy soap, milk soap, and baby soap variants in multiple scents — targeted at personal care shoppers in Uzbekistan.
• Holdis Bonus/Rewards Loyalty Program Customer loyalty program available to registered Holdis online shoppers, granting a 20% bonus discount upon profile completion, free delivery on orders of 200,000 UZS or more, and time-bound bonus credits that expire after 60 days if unused.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sephora: Global specialty beauty and cosmetics retailer. Comparable to Holdis's DERMOKIL/ROSAREA cosmetics sub-stores but at massive scale, with private-label and brand breadth Holdis cannot match.
• Wildberries: Largest CIS e-commerce platform with multi-category assortment including personal care and household goods. Operates in Uzbekistan as a broad incumbent that dwarfs Holdis on assortment and logistics scale.
• Mothercare: Global specialty retailer of baby and maternity products. Comparable to Holdis's baby-care sub-store assortment but operates at far larger scale with established brand rather than marketplace aggregation.
• Ozon: Major CIS online marketplace with deep FMCG and personal care assortment. A broad incumbent whose marketplace and logistics investments in Uzbekistan create a competitive ceiling on Holdis's pricing and assortment.

Regional players

• TexnoMart: Uzbek home appliances and electronics retailer with growing online operations. Regional multi-category retail peer with comparable omnichannel and Uzbekistan market focus, though anchored in electronics rather than FMCG.
• ZOOD: Regional e-commerce and consumer-finance marketplace active across Uzbekistan and neighboring CIS markets with installment payment options. Comparable in cross-border online retail but with a different financing-led model.
• Korzinka: Largest grocery retail chain in Uzbekistan; carries overlapping baby care, personal care, and household cleaning categories. Comparable in product overlap but competes primarily through physical supermarkets rather than e-commerce.

Direct peers

• Uzum Market: Leading Uzbek e-commerce marketplace offering multi-category FMCG, including personal care and household goods, with nationwide delivery. Directly competes with Holdis for the same Uzbek online shopper across overlapping categories.
• Asaxiy: Major Uzbek online marketplace with a broad FMCG and household assortment and delivery across Uzbekistan. Competes head-to-head with Holdis on multi-category e-commerce and same-country delivery.

Others

• iHerb: Global online retailer of health, personal care, and household products. Comparable to Holdis in the personal-care and household categories, but a cross-border aggregator rather than a domestic Uzbekistan operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about holdis