sign rocket

What sign rocket does

Sign Rocket is a privately held custom yard sign printing company founded in 1987 and headquartered at 340 Broadway Ave., St. Paul Park, Minnesota. The company designs, manufactures, and ships custom-printed yard signs, political campaign signs, large-format road signs up to 4'x8', vinyl banners with grommets, magnetic car door signs, and accessories (wire H-stands and metal U-stands) directly to consumers and small businesses through its own e-commerce website, signrocket.com. Primary customer segments are political campaigns and candidates at all levels, individual consumers purchasing graduation and personal event signs, schools and educational institutions, and contractors and local SMBs. The company operates solely within the United States and ships nationwide with free shipping on 18x24 signs and local pickup available at its Minnesota facility. Sign Rocket operates as a fully automated union shop with custom-designed printing presses built in-house. In 2006, owner and co-founder Lex Winger developed and manufactured the first poly sleeve sign press using screen print, which reduced high setup costs and enabled affordable short-run poly sleeve production. In 2020, the company converted from screen print to digital printing, positioning Sign Rocket as the only printer in the market to offer economical full-color poly bag signs. All yard signs are printed two-sided for visibility from both directions, with quantity-tiered unit pricing ranging from approximately $1.40 for accessories to $81.95 for large-format signs. The company does not disclose revenue publicly and has no outside institutional investors.

Name

sign rocket

Legal name

Sign Rocket

Website

https://signrocket.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Sign Rocket is a privately held custom yard sign printer founded in 1987, operating a fully automated union shop in St. Paul Park, Minnesota. It serves political campaigns, individual consumers, schools, and small businesses nationwide via its own e-commerce site, leveraging proprietary in-house-built printing presses to offer the market's only economical full-color poly bag signs.

Ownership category

akta.pro rank

Product category

Custom Sign Printing

NAICS

Sign Manufacturing (33995)

SIC

Commercial Printing (2750)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

Keywords

• Custom yard signs
• Political campaign signs
• Corrugated plastic signs
• Poly bag signage
• Vinyl banners printing

Headquarters

HQ city

Saint Paul Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Custom Yard Sign Sales: One-time purchase of custom printed yard signs, corrugated plastic signs, and poly bag signs. Customers order specific quantities at tiered pricing with volume discounts. The revenue is transactional with no recurring component. Additional revenue comes from wire stands, banners, and magnetic car door signs sold alongside main products.
2. Large Format Sign Sales: Sale of larger format signs including 24x24, 24x48, 32x48, and 4x4, 4x8 foot signs for campaign and road use. These are one-time purchases with volume-based pricing tiers.
3. Vinyl Banners and Magnetic Signs: Custom vinyl banners with grommets and magnetic car door signs sold as one-time purchases with quantity-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sign Rocket manufactures and sells custom-printed yard signs, political campaign signs, large-format road signs, vinyl banners, and magnetic car door signs through its e-commerce storefront. Products are produced in poly bag (polyethylene sleeve) and corrugated plastic materials in sizes from 18"x24" up to 4'x8', with one-color, two-color, and full-color digital printing options. The company also provides complimentary in-house graphic design services and ships nationwide from its Minnesota production facility.

Product overview

SignRocket is a custom yard sign printing company offering two primary sign product lines: Poly Bag (polyethylene sleeve) yard signs and Corrugated Plastic (fluted polypropylene) yard signs. Their product portfolio spans multiple sizes (18" x 24" up to 32" x 48" for standard signs, and up to 4' x 8' for large format road signs), available in one-color, two-color, and full-color digital printing options. All signs are printed two-sided for visibility from both directions. The company also offers political/campaign-specific signage, graduation yard signs, magnetic car door signs, vinyl banners, and wire stand accessories (H-stands for corrugated signs, U-stands for poly bag signs). SignRocket operates as a fully automated union shop with in-house built presses, providing complimentary design services and free shipping on 18x24 signs. Established in 1987, they pioneered poly sleeve printing technology in 2006 and converted to digital printing in 2020, enabling the only full-color poly bag signs on the market.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Signs.com: Online custom sign retailer offering yard signs, banners, and large format signage with similar e-commerce direct-to-consumer model. Closely aligned product mix and customer base to Sign Rocket.
• Smartpress: Online custom printing service offering premium printing products with quality-focused positioning. Comparable e-commerce model serving SMBs and individuals needing custom printed materials.
• GotPrint: Online printing company offering custom printing products with competitive pricing on small and large runs. Comparable e-commerce printing model serving SMB and individual buyers.
• 4Over: Wholesale trade printing platform offering custom signs, banners, and large-format products. Comparable business model serving small business and reseller customers with custom printed materials.
• BuildASign: Custom sign e-commerce platform offering yard signs, political signs, banners, and magnetic signs. Competes directly with Sign Rocket across the core product portfolio and online ordering model.
• UPrinting: Online commercial printing service with a wide product catalog including signage and large-format prints. Direct peer in custom online printing with comparable product breadth and e-commerce model.
• PrintRunner: Online commercial printing service offering a wide range of custom printed products including signage. Direct peer in the custom online printing space with similar small-business and individual consumer focus.
• Cheap Signs (MyCheapSigns.com): Specialized online retailer focused on affordable political and yard signs. Direct competitor in the political campaign signage niche where Sign Rocket positions itself as a primary player.

Broad incumbents

• Vistaprint (Cimpress): Large online printing platform offering marketing materials including signs, banners, and promotional products. Operates as a broad incumbent with overlapping capabilities across custom printing categories.
• FedEx Office: National retail and digital print service offering signs, banners, and custom printing as part of a broader document and marketing services portfolio. Broad incumbent with overlapping but non-specialized offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sign rocket