marbella at pelican bay

What marbella at pelican bay does

Marbella at Pelican Bay is a privately held, for-profit luxury retirement community operating a single 21-story high-rise at 7425 Pelican Bay Blvd. in Naples, Florida. The community consists of 118 fee-simple residential condominiums ranging from 1,700 to 3,100 square feet, each with unobstructed views of the Gulf of Mexico, complemented by an adjacent 14-suite assisted living facility called The Cove that operates under an Extended Congregate Care license with 24-hour nursing staff.

The business is vertically integrated around luxury senior living services. Core offerings include four distinct dining settings with an on-site Executive Chef, a comprehensive concierge program (housekeeping, transportation, salon, grocery delivery, travel), the GoBeFull Silver wellness program designed by a registered dietitian, and a VIP Marbella Spa Services line. Ownership automatically confers membership in the Pelican Bay Foundation, providing access to two private beach clubs, tennis, and social programming. The property is staffed by more than 80 employees.

Marbella generates revenue from four streams: one-time condominium sales through its exclusive in-house brokerage (Marbella at Pelican Bay Realty, with units priced between approximately $2.995M and $5.195M), recurring assisted living services at The Cove, a subscription-based dining club membership, and fee-based concierge and personal services. Distribution is primarily direct-to-consumer via the company website, a downloadable brochure, scheduled tours, and a dedicated in-house realty team. The asset is managed by Guest Services, Inc., which holds over 100 years of hospitality experience at fine resorts.

Name

marbella at pelican bay

Legal name

Marbella at Pelican Bay

Website

https://marbellapelicanbay.com

Company type

Private

Operating status

Operating

Short description

Marbella at Pelican Bay operates a 21-story luxury retirement community in Naples, Florida, comprising 118 condominiums and a 14-suite assisted living facility, serving affluent retirees through fee-simple residence sales and recurring hospitality, dining, and healthcare services.

Ownership category

akta.pro rank

Product category

Senior Living / Luxury Retirement Community

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Luxury/Resort-Style Independent Living Communities (HLADAAAC), Luxury / High-End Assisted Living Communities (HLADABAD)

Keywords

• Luxury retirement community
• Senior living services
• Assisted living facility
• Luxury condominiums
• Concierge services

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Condominium Sales: Sale of luxury condominiums ranging from 1,700 to 3,100 square feet. Properties marketed exclusively through Marbella at Pelican Bay Realty. Featured listings range from $2,995,000 to $5,195,000.
2. Dining Club Membership: Dining Club Membership provides 60% resident discount on dining. Members receive statements at end of meals. Membership fee subsidizes dining operations fixed charges. Complimentary continental breakfast provided daily.
3. Assisted Living Services (The Cove): 14 assisted living suites providing temporary or extended care. Services include 24-hour nursing, gourmet meals, luxurious accommodations, physical therapy, physician care, dietary consultants, daily housekeeping, and diagnostic services.
4. Concierge and Personal Services: Fee-based concierge services including housekeeping, dry cleaning, automobile wash/detail, salon services, transportation, grocery delivery, travel arrangements, and administrative services. Leverages company buying power for competitive pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Marbella at Pelican Bay operates a 21-story luxury high-rise retirement community in Naples, Florida, comprising 118 fee-simple ownership condominiums ranging from 1,700 to 3,100 square feet with unobstructed Gulf of Mexico views. The integrated offering includes five-star dining in four settings, a comprehensive concierge program, and on-site assisted living (The Cove) with 14 suites operating under an Extended Congregate Care license to enable seamless transitions from independent to assisted living.

Product overview

The Marbella at Pelican Bay is a luxury retirement community consisting of The Marbella (21-story high-rise with 118 residential units) as the core product, complemented by The Cove assisted living facility (14 suites with Extended Congregate Care license) for residents requiring higher levels of care. The community offers multiple integrated service modules including five-star dining (four settings plus room service), GoBeFull Silver wellness program, VIP spa services, professional concierge services, and Marbella Realty for property sales. Residents also receive automatic membership in the Pelican Bay Foundation, providing access to private beach clubs, restaurants, and social activities. The product architecture functions as a unified lifestyle ecosystem where independent living seamlessly transitions to assisted care within the same community.

Differentiator

Problem solved

Functional benefit

Brands

• The Cove: An assisted living facility connected to The Marbella, offering 14 suites with 24-hour nursing staff under an Extended Congregate Care license.

Quantifiable outcome

• Highest rated option for retirement in Florida
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Pelican Bay FoundationcoreStrategic or Co-development PartnerOwnership at Marbella provides automatic membership into The Pelican Bay Foundation, which offers two private beach clubs with restaurants. Additional social, exercise, tennis, and educational activities are available through the Foundation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Cypress Cove at HealthPark Florida: Southwest Florida CCRC in Fort Myers offering independent, assisted, and skilled nursing on a single campus — regionally comparable within the same Gulf Coast retirement corridor though mission-driven nonprofit model.

Direct peers

• Watermark Retirement Communities: Operator of luxury CCRCs across the U.S. combining upscale independent living with assisted living and skilled nursing — directly comparable integrated care and premium lifestyle positioning, though national rather than single-site.
• The Carlisle Palm Beach: Luxury senior living community in Palm Beach targeting affluent retirees with resort-style amenities — comparable in Florida luxury retirement positioning and amenity-rich service offering.
• Shell Point Retirement Community: Large Florida CCRC near Fort Myers offering independent living, assisted living, and skilled nursing across multiple residential formats — comparable in care continuum breadth though larger and multi-site.
• Aston Gardens: Luxury Florida senior living operator (Discovery Senior Living) with multiple upscale communities offering independent and assisted living — comparable in demographic targeting and luxury positioning, though operates across multiple sites.
• Vi at Aventura: Luxury high-rise CCRC in Aventura, Florida offering fee-simple residences with on-site assisted living and skilled nursing — closely mirrors Marbella's combination of luxury condo ownership and integrated care.
• Moorings Park: Naples-based, single-site CCRC offering independent living, assisted living, and skilled nursing on one campus — directly comparable to Marbella's integrated model and overlapping service area in the same affluent Florida market.

Broad incumbents

• Five Star Senior Living: National senior living operator managing independent living, assisted living, and memory care communities including CCRCs — comparable care continuum though broader, multi-state footprint at lower average price points.
• Brookdale Senior Living: Largest U.S. senior living operator with a broad portfolio spanning independent living, assisted living, and memory care — comparable care categories but at lower price points and vastly larger, multi-state scale.
• Atria Senior Living: Large national operator of upscale senior living communities with comparable amenity-heavy lifestyle positioning — overlaps in affluent-retiree customer segment but operates at much larger scale and across geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marbella-condominium

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about marbella at pelican bay