southeastern power products
Southeastern Power Products, founded 1990 in Pompano Beach, Florida, custom-manufactures diesel generator sets using Kubota and John Deere engines for commercial marine, industrial standby, and replacement electrical end applications, selling direct worldwide.
- Company typePrivate
- Founded1990
- HeadquartersPompano Beach, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What southeastern power products does
Southeastern Power Products is a Pompano Beach, Florida-based custom manufacturer of diesel engine generator sets, founded in 1990 and operating as a privately held corporation. The company builds generators to order using Kubota and John Deere engines in industry-standard 1800 RPM configurations, paired with brushless alternators, epoxy-coated windings, and Cupro Nickel heat exchangers for marine duty. Its product portfolio comprises four lines: Commercial Marine keel-cooled generators (7-99 KW), Industrial Radiator Cooled Standby units (7-100 KW across ESS and SEP series), the Phasor Marine sub-brand specializing in heat-exchanged cooled marine applications (3.5-99 KW, EPA compliant, 5-year limited warranty), and Replacement Electrical Ends for Stamford/Newage and Mecc-Alte alternators.
The company operates a sales-led, direct-to-customer model from a single facility at 2880 Hammondville Road, which handles all sales, service, manufacturing, and component warehousing. It is described as the largest stocking distributor of Stamford/Newage and Mecc-Alte replacement generator ends in its market, with same-day shipping available for many parts and worldwide shipping for finished units. Customer access is via direct phone (954.979.5899) and email ([email protected]); pricing is quote-based and not publicly disclosed. The company is privately held with no disclosed investors, headcount, or management team beyond a sales contact, and operates without a mobile app, API, or social media presence.
Revenue mechanics are driven by three streams: new generator sales (custom build-to-order), replacement parts and electrical ends, and customization/modification services (sub-base fuel tanks, enclosures, electronic panels). The customer base spans commercial marine (primary), industrial and emergency standby (primary), and residential/mobile (secondary), with worldwide shipping but no segment-level revenue disclosure. No funding rounds, M&A activity, regulatory actions, or leadership changes are recorded in the available data.
southeastern power products firmographics
Firmographics- Name
- southeastern power products
- Legal name
- Southeastern Power Products Inc.
- Website
- https://southeasternpower.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Short description
- Southeastern Power Products, founded 1990 in Pompano Beach, Florida, custom-manufactures diesel generator sets using Kubota and John Deere engines for commercial marine, industrial standby, and replacement electrical end applications, selling direct worldwide.
- Ownership category
- akta.pro rank
southeastern power products industry classification
Industry- Product category
- Diesel Generator Manufacturing
- NAICS
- Other Engine Equipment Manufacturing (333618), Engine, Turbine, and Power Transmission Equipment Manufacturing (33361)
- SIC
- Motors & Generators (3621)
- akta.pro primary industry
- Diesel Engine Power Plants (Medium/High-Speed Reciprocating) (EUACACAB)
- akta.pro secondary industries
- Emergency & Standby Diesel Generator Power (Critical Facilities) (EUACACAH), Marine Diesel & Barge-Mounted Power Generation (EUACACAJ)
Keywords
Where southeastern power products is headquartered
LocationHeadquarters
- HQ city
- Pompano Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
southeastern power products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Generator Sales: Primary revenue from manufacturing and selling commercial marine generators, industrial radiator cooled generators, and Phasor Marine products. Generators are custom built to order for various power requirements from 3.5 KW to 100 KW.
- Replacement Parts Sales: Revenue from selling replacement electrical ends (Stamford/Newage and Mecc-Alte) and related components. Same-day shipping available for many orders.
- Customization and Modification Services: Revenue from custom-building or modifying generator sets with options including sub-base fuel tanks, enclosures, electronic panels, and other accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
southeastern power products product offering
Product offeringCore offering
Southeastern Power Products manufactures and directly sells custom-built diesel engine generator sets ranging from 3.5 KW to 100 KW for commercial, industrial, emergency standby, marine, and mobile applications. Units are assembled around Kubota and John Deere 1800 RPM base engines with brushless alternators, and are load bank tested prior to shipment. The company also sells replacement electrical ends (Stamford/Newage and Mecc-Alte) and operates the Phasor Marine sub-brand for heat-exchanged cooled marine generators.
Product overview
Southeastern Power Products is a manufacturer of diesel engine generator sets, offering multiple product lines: Commercial Marine Generators (Keel Cooled, 7.0-99.0 KW), Radiator Cooled Standby Generators (ESS and SEP series, 7.0-100.0 KW), Replacement Electrical Ends (Stamford/Newage and Mecc-Alte compatible), and the Phasor Marine sub-brand (Heat Exchanged Cooled, 3.5-99.0 KW). All units utilize Kubota or John Deere 1800 RPM engines with brushless alternators and can be custom-built to order.
Differentiator
Problem solved
Functional benefit
Brands
- Phasor Marine: Phasor Marine has been specializing in Heat Exchanged Cooled Marine applications for over 3 decades. All generators are EPA compliant and use a Kubota or John Deere based 1800 RPM engine including the K4-30.0KW model. Offers a 5-year limited warranty.
Products and services
- Commercial Marine Generators
- Radiator Cooled Standby Generators
- Replacement Electrical Ends
- Phasor Marine Generators
Companies that use southeastern power products
Customer profileSegments3 records
Ideal customer profiles3 records
southeastern power products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
southeastern power products partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- KubotacoreSoutheastern Power Products utilizes Kubota engines as the base engine for their marine generator line (7.0-50.0 KW) and industrial generator sets. Both dry exhaust manifold and wet manifold applications are offered for keel cooled applications.
- John DeerecoreSoutheastern Power Products utilizes John Deere engines for their larger marine generator sets (65.0-99.0 KW) and industrial applications, ensuring reliability and quality.
- Stamford/NewagecoreSoutheastern Power Products is the largest stocking distributor for Stamford/Newage replacement generator ends, carrying a large inventory of PI and UCI line generators.
- Mecc-AltecoreSoutheastern Power Products is the largest stocking distributor for Mecc-Alte replacement generator ends, carrying a large inventory of ECP and NPE line generators.
- Phasor MarinecoreSoutheastern Power Products is home to Phasor Marine, which has been specializing in Heat Exchanged Cooled Marine applications for over 3 decades. Phasor Marine products are EPA compliant and use Kubota or John Deere based 1800 RPM engines.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
southeastern power products competitors and assessment
Company assessmentBroad incumbents
- Cummins Power Generation: Global manufacturer of diesel engines and power generation equipment across commercial, marine, and industrial segments. Broad incumbent - competes in marine and industrial gensets via Cummins Onan and Onan Marine, but at much larger scale and with broader portfolio.
- Generac Power Systems: US-based leader in standby, portable, and industrial generator sets, with significant residential and light-commercial focus. Broad incumbent - competes in the standby generator segment, but at significantly larger scale and with broader residential/SMB distribution.
- Kohler Power Systems: US-based manufacturer of industrial, commercial, and residential generators under the Kohler brand. Broad incumbent - significant overlap in diesel standby gensets and industrial standby, but Kohler offers a much wider power range and a national dealer/service network.
- Caterpillar (CAT Power Generation): Global manufacturer of diesel and gas generator sets across all power ranges with a worldwide dealer network. Broad incumbent - significant overlap in industrial standby power, but operates at much larger scale, broader KW range, and with full service/installation support.
Direct peers
- Northern Lights: Seattle-based manufacturer of marine generators and auxiliary marine engines (Lugger line). Direct peer - both target commercial marine operators with diesel gensets in comparable KW ranges and emphasize heat-exchange cooling and reliability.
- Westerbeke Corporation: US-based manufacturer of marine diesel generators, marine gas generators, and marine air conditioning. Direct peer - both specialize in small-to-medium Kubota-based marine gensets for commercial vessels with similar power ranges and keel-cooled expertise.
- Fischer Panda: German-headquartered manufacturer of marine generators, vehicle generators, and hybrid drive systems with global distribution. Direct peer - both build compact diesel-driven generator sets for marine applications and compete internationally on quality and customization.
- AKSA Power Generation: Turkish manufacturer of diesel generator sets across a wide power range with global distribution. Direct peer - similar custom-build diesel genset business targeting industrial and commercial customers worldwide, primarily competing on customization and price.
Emerging players
- Mase Generators: Italian manufacturer of marine generators and onboard power systems. Emerging peer - similar marine genset niche but with smaller market presence and focus on the European yacht and small commercial marine segments.
Regional players
- Multiquip: US-based manufacturer of portable generators, light towers, and construction power equipment. Regional/emerging peer - some overlap in the smaller industrial standby and rental power segments, but primary focus is portable/towable rather than fixed marine or prime-power applications.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
southeastern power products social profiles
Digital presencesoutheastern power products compliance and trust
Trust signalCompliance1 record
southeastern power products financial estimates
Financial estimateRevenue estimate
Valuation estimate
southeastern power products leadership team
Management profileNumber of profiles
Profiles1 record
southeastern power products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
southeastern power products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about southeastern power products
What does southeastern power products do?
Southeastern Power Products manufactures and directly sells custom-built diesel engine generator sets ranging from 3.5 KW to 100 KW for commercial, industrial, emergency standby, marine, and mobile applications. Units are assembled around Kubota and John Deere 1800 RPM base engines with brushless alternators, and are load bank tested prior to shipment. The company also sells replacement electrical ends (Stamford/Newage and Mecc-Alte) and operates the Phasor Marine sub-brand for heat-exchanged cooled marine generators.
Is southeastern power products a public or private company?
southeastern power products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was southeastern power products founded?
southeastern power products was founded in 1990.
Where is southeastern power products based?
southeastern power products is headquartered in Pompano Beach, United States, in the North America region.
How does southeastern power products make money?
Three revenue lines are on record. Generator Sales are the primary driver. The others are replacement Parts Sales and customization and Modification Services.
Who are southeastern power products's main competitors?
Broad incumbents on record are Cummins Power Generation, Generac Power Systems, Kohler Power Systems and Caterpillar (CAT Power Generation). Direct peers are Northern Lights, Westerbeke Corporation, Fischer Panda and AKSA Power Generation. Mase Generators is listed as an emerging player. Multiquip is listed as a regional player.
Does southeastern power products have an API?
No public API is recorded for southeastern power products.
What industry is southeastern power products in?
southeastern power products's product category is Diesel Generator Manufacturing. Its primary akta.pro industry code is EUACACAB, Diesel Engine Power Plants (Medium/High-Speed Reciprocating), with a secondary code of EUACACAH, Emergency & Standby Diesel Generator Power (Critical Facilities). Its NAICS code is 333618 and its SIC code is 3621.