letsdeal
- Company typePrivate
- Founded2010
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
letsdeal firmographics
Firmographics- Name
- letsdeal
- Website
- https://letsdeal.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Ownership category
- akta.pro rank
letsdeal industry classification
Industry- Product category
- Deals and Discounts Marketplace
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Last-Minute Travel & Hotel Deal Apps (THAKAAAF)
Keywords
letsdeal business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
letsdeal product offering
Product offeringCore offering
Let's Deal operates an online deals platform that aggregates discounts on products, travel, restaurants, and local activities for consumers. The platform connects end consumers with time-limited promotional offers from third-party merchants across Sweden and Norway.
Differentiator
Problem solved
Functional benefit
Products and services
- Let's Deal Online Deals Platform
Companies that use letsdeal
Customer profileIdeal customer profiles1 record
letsdeal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
letsdeal partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
letsdeal competitors and assessment
Company assessmentDirect peers
- LivingSocial: Historical direct competitor to Groupon in the daily-deals category with similar local experiences, travel and product discount offerings. Closely comparable to Let's Deal in intermediation model.
- Pepper.com (HotUKDeals / MyDealz): European community-driven deals platform operating multiple country sites with user-shared deals across products, travel and local services. Comparable in the multi-country European deals platform model.
- Groupalia: European deals marketplace operating across multiple countries with discounts on local services, restaurants, travel and products. Closely aligned with Let's Deal in being a multi-country European deals intermediary.
- Wowcher: UK-based deals platform offering discounted local experiences, dining, travel and product deals. Highly comparable business model to Let's Deal with a similar multi-category deals marketplace structure.
- Groupon: The archetypal global online deals platform offering discounts across local services, travel, products and dining. Directly comparable in business model, category breadth and intermediation role to Let's Deal.
- RetailMeNot: Coupon and deals aggregation platform covering retail discounts, travel deals and dining offers. Comparable in the deals-discovery intermediation role, though more digital-coupon focused than Let's Deal.
Others
- CityDeal / DailyDeal (legacy): Historical European daily-deals brands (acquired by Groupon) that once competed directly in the same category. Relevant as category context for Let's Deal's positioning in the daily-deals segment.
Emerging players
- Secret Escapes: Members-only travel deals platform offering discounted luxury hotels and holidays. Comparable to Let's Deal's travel-deals vertical with a focused membership-driven model.
- Tripster: Travel deals platform focused on discounted hotel and travel packages. Overlaps with the travel-deals vertical of Let's Deal, though narrower in scope.
Broad incumbents
- Veepee (formerly Vente-privee): European flash-sales and event-based deals platform operating across multiple verticals including travel, leisure and consumer goods. Comparable in event-driven discount intermediation though broader and more established.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
letsdeal social profiles
Digital presenceletsdeal financial estimates
Financial estimateRevenue estimate
Valuation estimate
letsdeal leadership team
Management profileNumber of profiles
letsdeal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
letsdeal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about letsdeal
What does letsdeal do?
Let's Deal operates an online deals platform that aggregates discounts on products, travel, restaurants, and local activities for consumers. The platform connects end consumers with time-limited promotional offers from third-party merchants across Sweden and Norway.
When was letsdeal founded?
letsdeal was founded in 2010.
Who are letsdeal's main competitors?
Direct peers on record are LivingSocial, Pepper.com (HotUKDeals / MyDealz), Groupalia, Wowcher, Groupon and RetailMeNot. CityDeal / DailyDeal (legacy) is listed as an others. Emerging players are Secret Escapes and Tripster. Veepee (formerly Vente-privee) is listed as a broad incumbent.
Does letsdeal have an API?
No public API is recorded for letsdeal.
What industry is letsdeal in?
letsdeal's product category is Deals and Discounts Marketplace. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of THAKAAAF, Last-Minute Travel & Hotel Deal Apps. Its NAICS code is 455 and its SIC code is 5961.