fivestaronline.net

What fivestaronline.net does

Five Star Automotive Group is a privately held, multi-brand franchised auto dealership group headquartered at 2401 N Columbia St, Milledgeville, Georgia, founded in 1987. The group operates 32-36 dealership rooftops across six U.S. states — Georgia, South Carolina, Tennessee, Indiana, Alabama, and Ohio — selling new, used, and certified pre-owned vehicles across 21 OEM franchises spanning mass-market and premium brands (Audi, BMW, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Honda, Hyundai, Jeep, Lexus, Lincoln, Mercedes-Benz, Nissan, RAM, Toyota, Volkswagen).

The business operates four integrated revenue streams: new vehicle sales, used vehicle sales, in-house finance and loan origination, and certified service and OEM parts. Differentiation is anchored by the proprietary "Five Star Exclusive Lifetime Warranty," a lifetime powertrain warranty included with all new vehicle purchases, and a vertically integrated service ecosystem that includes a wholly-owned collision repair subsidiary (Five Star Collision) and 24/7 roadside assistance. The go-to-market is direct-to-consumer via physical showrooms supplemented by digital inventory search, online payment calculators, trade-in valuation tools, and credit pre-qualification on drivefivestar.com.

The company is founder-/family-controlled with no disclosed private equity, institutional, or parent-company ownership, and has no public filings. Revenue, headcount, and ownership composition are not publicly disclosed; growth has been driven primarily by geographic expansion (most recently into Ohio in 2022) and brand portfolio additions rather than capital-raising events.

Name

fivestaronline.net

Legal name

Five Star Automotive Group

Website

https://fivestaronline.net

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Five Star Automotive Group is a privately held, multi-brand franchised auto dealer operating 32-36 rooftops across six U.S. states, selling new, used, and certified pre-owned vehicles across 21 OEM brands to individual consumers, with integrated finance, service, parts, and collision operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Warner Robins

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Revenue from selling new automobiles across 21 different brands including Audi, BMW, Chevrolet, Ford, Toyota, and others. Sales occur through physical dealership locations and online inventory browsing.
2. Used Vehicle Sales: Revenue from pre-owned vehicle sales including certified pre-owned vehicles and vehicles priced under $20,000. Includes both individual used car sales and certified pre-owned programs.
3. Finance and Financing Services: In-house financing assistance helping customers secure auto loans with competitive interest rates based on credit scores. Revenue generated through financing arrangements and loan facilitation.
4. Service and Parts: Revenue from vehicle maintenance, repairs, and genuine OEM parts sales. Certified mechanics provide service using cutting-edge diagnostic technologies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Five Star Automotive Group operates a regional network of 32-36 automotive dealerships across six U.S. states (Georgia, South Carolina, Tennessee, Indiana, Alabama, and Ohio) selling new, used, and certified pre-owned vehicles from 21 brands. The group complements vehicle sales with in-house auto financing, certified mechanic service, genuine OEM parts, and collision repair, and bundles every new vehicle purchase with its proprietary Five Star Exclusive Lifetime Powertrain Warranty.

Product overview

Five Star Automotive Group is an extensive network of 36 new and used auto dealerships with locations across the Midwest and Southeast (Georgia, South Carolina, Tennessee, Indiana, Alabama, and Ohio). The company operates 21 different vehicle brands and offers a comprehensive automotive ecosystem consisting of new and used vehicle sales, certified pre-owned programs, finance center services, service and parts departments, collision repair, and exclusive lifetime warranty coverage. The product portfolio is structured as a multi-brand dealership network offering both physical dealership services and digital tools including vehicle inventory search, payment calculator, and trade-in valuation. The company differentiates through its Five Star Exclusive Lifetime Warranty included with new vehicle purchases and its broad geographic footprint spanning multiple states.

Differentiator

Problem solved

Functional benefit

Brands

• Five Star Exclusive Lifetime Warranty: Exclusive powertrain warranty program offered with all new vehicle purchases, featuring lifetime coverage for powertrain components.
• Five Star Collision

Products and services

• New Vehicle Sales Sales of new vehicles across 21 major automotive brands including Audi, BMW, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Honda, Hyundai, Jeep, Lexus, Lincoln, Mercedes-Benz, Nissan, RAM, Toyota, and Volkswagen, with locations across Georgia, South Carolina, Tennessee, Indiana, Alabama, and Ohio. Targets individual consumers seeking factory-new vehicles with manufacturer warranty and custom ordering.
• Used Vehicle Sales Sales of pre-owned vehicles including options priced under $20,000 and vehicles with under 30,000 miles, targeting individual consumers and budget-conscious buyers across the dealership network's six-state footprint.
• Certified Pre-Owned Vehicles Certified pre-owned vehicle program offering inspected, like-new condition pre-owned vehicles with quality assurance and warranty coverage, targeting buyers seeking a balance between new and used vehicles.
• Finance Center In-house auto financing services including loan pre-approval, credit score evaluation, and competitive rate negotiation for vehicle purchases. Specifically targets customers with varying credit profiles, including less-than-perfect credit, who need assistance securing auto loans.
• Service Center Certified mechanic services with diagnostic and repair technologies for ongoing vehicle maintenance and repairs, targeting vehicle owners across the dealership network requiring warranty service or routine maintenance.
• Parts Center Genuine OEM parts department offering factory-original components that preserve manufacturer warranty and resale value, targeting vehicle owners needing replacement parts or do-it-yourself repairs.
• Five Star Collision Collision repair services for vehicles damaged in accidents, operating as a separate facility from the main dealership. Targets vehicle owners requiring body work, insurance claim repairs, or accident restoration.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest public US automotive retailer with ~300 stores nationwide, offering new, used, parts, service, and financing. Same franchise retail model as Five Star but with national reach and public-company scale.
• Lithia Motors: Largest US automotive retailer with hundreds of stores nationwide plus a digital used-car platform (Driveway). Comparable franchise dealership model at much greater scale, with similar multi-brand strategy.
• Group 1 Automotive: Large publicly traded automotive retailer with ~200 dealerships across the US and UK, operating across multiple OEM brands. Directly comparable to Five Star's multi-brand, multi-state dealership platform, but at substantially greater scale.
• Penske Automotive Group: Public automotive and commercial truck retailer with premium-brand concentration (e.g., BMW, Mercedes-Benz, Audi) overlapping Five Star's luxury brand mix. Diversified across the US and internationally.
• Berkshire Hathaway Automotive: Division of Berkshire Hathaway operating a national network of franchised dealerships under brands like Van Tuyl. Same franchise retail model as Five Star, with substantially broader geographic coverage and capital backing.

Direct peers

• Hendrick Automotive Group: Largest privately held US dealership group with locations concentrated in the Southeast (including Georgia and South Carolina) — directly overlapping Five Star's footprint and multi-brand franchise approach.
• Asbury Automotive Group: Public automotive retailer with ~150 new-vehicle franchises across the Sunbelt and other US regions, with heavy emphasis on F&I and clicklane digital channel. Comparable geographic concentration and brand-mix strategy to Five Star.
• CarMax: Largest US used-vehicle retailer with national footprint and integrated financing. Competes directly with Five Star's used and certified pre-owned business and represents the digital-first model pressuring traditional dealers.
• Sonic Automotive: Public US automotive retailer operating franchised dealerships and EchoPark used-vehicle stores across multiple states and brands. Closely mirrors Five Star's mix of new franchise sales, used vehicles, finance, and service revenue streams.

Emerging players

• Carvana: Pure-play online used-car retailer with no-dealership model. Represents the disruptive threat to Five Star's used-vehicle sales funnel and is a structural competitor in used-car retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDTh7Ubu9lso-b24maG71jw/featured
• Facebookfacebook.com/FiveStarAutomotiveGroup
• LinkedInlinkedin.com/company/five-star-automotive-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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