pago france

What pago france does

Pago France SAS is the French operating subsidiary of the Eckes-Granini Group, producing and distributing premium fruit juices, nectars, and smoothies under the Pago brand founded in 1888 in Austria. The company sells through two channels in metropolitan France: large-scale retail (GMS — supermarkets and hypermarkets, entered in 2004) and the café-hotel-restaurant and bakery sector (CHR, entered in 1992), with format-specific SKUs (75cl and 4x20cl Quadrettes in retail; 20cl and 33cl in foodservice). Over 90% of production is conducted at the Mâcon facility (138 rue Lavoisier), with the registered legal entity headquartered in Paris (207 rue de Bercy, SAS with €32,000 share capital). The portfolio centers on Pago Gourmands (25+ flavors, anchored by the ACE Orange-Carrot-Citron flagship), complemented by Pago Bio (organic, since 2019), Pago Smoothies (CHR, since 2018), Pago POP (effervescent), Pago Évation (2025 exotic range), and seasonal limited editions such as Pastèque & Fleur de sureau and Fruit du Dragon-Goyave.

The technical production approach emphasizes sun-ripened fruits pressed within 24 hours of harvest near source, pasteurization preserving vitamin C, no artificial colors/flavors/preservatives, and packaging in a distinctive small green bottle with 'Twist off' cap that protects product from light. The company holds IFS food-safety certification at the highest superior level and an EcoVadis Gold rating (top 12% in 2017), and has integrated 30% recycled plastic (rPET) in bottles since 2020 and 20% recycled glass. Brand identity is anchored by the 'L'Ivresse du Fruit' platform (2017) and the global 'Wonderfruit Life' platform (2022).

The revenue model is conventional consumer packaged goods: hardware sales of bottled beverages through two domestic distribution channels, with no public pricing disclosure. GTM is sales-led across both retail (national supermarket chains) and foodservice (independent and chain cafés, hotels, restaurants, bakeries, takeaway outlets). Digital presence is limited to a content-led website (pago.fr), social media profiles, and email/newsletter marketing; an active recruitment portal at pago-france.nous-recrutons.fr signals ongoing hiring. There is no API platform, mobile app distribution presence, or AI/ML capability disclosed in the available data.

Name

pago france

Legal name

PAGO France

Website

https://pago.fr

Company type

Private

Founded year

1888

Operating status

Operating

Short description

Pago France, a subsidiary of the Eckes-Granini Group, manufactures and distributes premium fruit juices, nectars, and smoothies under the 1888-founded Pago brand through French retail (GMS) and foodservice (CHR) channels, with over 90% of production at its Mâcon facility.

Ownership category

akta.pro rank

Product category

Premium Fruit Juices and Nectars

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industry

Refrigerated Juices & Smoothies (CRADACAL)

Keywords

• Premium fruit juices
• Nectar beverages
• Organic juice range
• Foodservice beverages
• Consumer packaged goods

Headquarters

HQ city

Mâcon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Packaged Goods - Retail: Pago generates revenue through the sale of premium fruit juices and nectars via retail distribution channels (supermarkets and hypermarkets). Products are sold in various formats (75cl, 4x20cl) targeting everyday consumer purchases for home consumption.
2. Foodservice/CHR Channel: Revenue from sales to the café, hotel, restaurant, and bakery sector (CHR/CaHRe) through smaller format bottles (20cl, 33cl) for on-premise consumption and takeaway.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pago France manufactures and sells premium fruit juices and nectars made from sun-ripened fruits pressed within 24 hours of harvest, packaged in its iconic small green bottle. The company offers 25+ gourmet flavors across multiple sub-brands including Pago Gourmands, Pago Bio (organic), Pago Smoothies, Pago Évasion, and Pago POP, distributed through French retail (GMS) and foodservice (CHR) channels.

Product overview

Pago France is a premium fruit juice and nectar company founded in 1888, now part of the Eckes-Granini Group. The company operates primarily from Mâcon, France, producing over 90% of its products domestically. The core product line is Pago Gourmands, offering 25 distinct fruit juice and nectar flavors including signature ACE (Orange-Carrot-Citron) variants, single-fruit juices (Orange, Apple, Pineapple, Tomato), exotic flavors (Mango, Dragon Fruit-Guava), and seasonal limited editions. Additional sub-brands include Pago Bio (organic certified juices), Pago Smoothies, Pago Évasion (2025 exotic flavor collection), and Pago POP (refreshing beverages). The products are distributed through multiple channels: large retailers (75cl and 4x20cl formats), cafes/hotels/restaurants (20cl), and bakeries/takeaway (33cl). Pago emphasizes sun-ripened fruits, no artificial colors/flavors/preservatives, and quality certifications including IFS at highest level and EcoVadis Gold rating.

Differentiator

Problem solved

Functional benefit

Products and services

• Pago Gourmands A line of premium fruit juices and nectars offering 25 different flavors, including orange, ACE (orange-carrot-lemon), strawberry, mango, apricot, and exotic fruit combinations. Positioned as gourmet juices for consumption at any time of day, targeting French consumers via retail and foodservice channels.
• Pago Bio Organic juice line made exclusively from organically farmed fruits with limited pesticide use to preserve biodiversity. Available in 75cl formats including Pago Orange-Carrot-Citron Bio and Pago Abricot Bio.
• Pago Évasion Flavor collection launched in 2025 featuring exotic fruit combinations inspired by flavors from around the world, with intense and exotic taste profiles.
• Pago Smoothies Smoothie product line launched in 2018 for the CHR foodservice channel. All smoothies are created without added sugar.
• Pago POP A sub-brand line featuring refreshing and effervescent fruit beverages.
• Pago Rhubarbe Rhubarb-flavored juice launched in 2017 in both GMS (retail) and CHD (foodservice) channels.
• Pago ACE Rouge Red variant of the signature ACE blend launched in GMS in 2018. Combines blood orange, carrot, and lemon.
• Pago Iconique The iconic green bottle format featuring the distinctive 'Twist off' cap. The green color protects recipes from light for optimal preservation of gustatory qualities and serves as Pago's signature visual identity.
• Pago ACE - Orange Carotte Citron The flagship ACE blend combining sweet oranges, lemon acidity, and carrot benefits. The STAR product of Pago, ideal for breakfast and throughout the day. Available in 75cl format.

Quantifiable outcome

• 6 recipes reduced by 10% in added sugar, equivalent to 133 tonnes of sugar saved (comparable to a blue whale's weight)
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

One partnership is on record.

• Eckes-Granini GroupcoreStrategic or Co-development Partner · 1 January 2013Eckes-Granini Group acquired Pago International in 2013, establishing Pago France as a subsidiary. Eckes-Granini France SNC (registered in Mâcon) operates pago.fr alongside Pago France. The group provides corporate social and environmental responsibility framework, with EcoVadis assessments conducted at group level. Pago benefits from group-wide quality standards and sustainability certifications.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Tropicana (PepsiCo): PepsiCo's premium chilled and shelf-stable juice brand, a direct competitor to Pago in French GMS and foodservice with similar fruit juice and nectar positioning and broad flavor portfolio.
• Pressade: French premium fruit juice brand focused on single-press, no-added-sugar recipes; competes head-to-head with Pago on the premium-organic-natural segment in French supermarkets.
• Lesieur: French oils and prepared foods brand with a fruit juice line sold through French GMS; overlaps with Pago in retail juice fixtures and competes for similar everyday-consumption occasions.
• Oasis (Coca-Cola Company): Leading French fruit-drink brand (juice-based, with added sugar) distributed across GMS and CHR; overlaps with Pago on fruit-flavored beverage occasions, especially foodservice and impulse formats.
• Joker: Long-established French fruit juice brand (Marie/Refresco) sold across GMS; competes on similar shelf-stable juice SKUs and price-per-liter economics in mainstream retail.
• Granini (Eckes-Granini Group): Sister brand to Pago under Eckes-Granini Group, the leading French fruit nectar brand; competes on the same GMS shelves with overlapping nectar and multi-fruit recipes, making it the closest internal benchmark.
• Innocent (The Coca-Cola Company): Coca-Cola's premium fruit juice and smoothie brand with strong French retail presence; directly competes with Pago on premium positioning, smoothie SKUs and natural-ingredient messaging.

Emerging players

• Alpro (Danone): Danone's plant-based drinks and yogurts brand; competes for health-conscious French consumers shifting away from traditional juices toward plant-based and functional beverages.
• Pom'Potes (Andros Group): Andros's kids' fruit pouch brand that competes for family and snacking occasions in French GMS; adjacent to Pago's snack and kids consumption occasions rather than its adult gourmet range.

Broad incumbents

• Andros: French family-owned fruit processing group producing juices, compotes and dairy desserts; broader portfolio than Pago but directly competes in fruit juices and nectars across French retail and foodservice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about pago france