Grandstand

Sports Data and Affiliate Marketinggrandstand.com

Company typePublic
Founded2006
HeadquartersDublin, Ireland
Headcount251–500
GTM typeB2B and B2C
OfferingSoftware

Grandstand firmographics

Firmographics

Name: Grandstand
Legal name: Grandstand Limited
Website: https://grandstand.com
Company type: Public
Founded year: 2006
Operating status: Operating
Headcount range: 251–500 employees
Ownership category
akta.pro rank

Grandstand industry classification

Industry

Product category: Sports Data and Affiliate Marketing
NAICS: Gambling Industries (7132), Other Gambling Industries (713290), Casinos (except Casino Hotels) (71321), Casinos (except Casino Hotels) (713210), Amusement, Gambling, and Recreation Industries (713), Spectator Sports (7112)
SIC: Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: Sportsbook Affiliate & Comparison Sites (MPAEAMAA)
akta.pro secondary industries: Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI), Circus, Magic & Variety Shows (THAJAFAH), Online Bingo Casinos (MPAEABAF)

Keywords

Sports betting data
IGaming affiliate marketing
Sports odds API
Consumer comparison websites
Audience monetization platform

Where Grandstand is headquartered

Location

Headquarters

HQ city: Dublin
HQ country: Ireland
HQ region: Europe

Offices8 records

Markets served

Grandstand business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

Performance Marketing / Affiliate Services: Marketing services where Grandstand refers customers to gambling operators and earns commissions for new depositing customers. The company helps operators safely and compliantly acquire players through trusted consumer brands.
Sports Data Subscriptions: Premium subscription services for real-time sports betting odds data, line movement, and trading analytics sold to sportsbooks, trading desks, and developers
Advertising and Audience Monetization: Adtech and commercial solutions connecting casino and sportsbook operators with relevant audiences on trusted consumer brands. Also provides technology and commercial support for media companies to monetize their audiences.
Entertainment and Ticketing: Ticketing and experiences platform for Las Vegas venues, casinos, and hotels through Spotlight.Vegas, offering tickets to 200+ shows and attractions

Pricing tiers

Model	Billing	Price
Subscription	Annual	OpticOdds API subscriptions with varying coverage levels
Freemium	Monthly	Freemium access with premium subscriptions

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Grandstand product offering

Product offering

Core offering

Grandstand operates a diversified intelligence platform spanning sports, gaming, and entertainment. It runs consumer-facing comparison and content brands (e.g., Gambling.com, Casinos.com, OddsJam, RotoWire, WhichBingo, BonusFinder, Spotlight.Vegas) that drive affiliate-based player acquisition, while offering B2B partner solutions: real-time sports odds data via the OpticOdds API, adtech/advertising for operators, audience monetization infrastructure for media companies, and Las Vegas ticketing via Spotlight.Vegas.

Product overview

Grandstand is the intelligence layer of sports, gaming and entertainment, operating as a diversified platform portfolio spanning consumer brands and B2B partner solutions. Consumer brands reach millions globally including OddsJam (sports betting odds comparison), RotoWire (sports news/data/fantasy sports), Gambling.com (gambling reviews), Casinos.com (casino reviews), WhichBingo (UK bingo community), BonusFinder, FreeBets, Spotlight.Vegas (Las Vegas ticketing), Bonus.ca, and Bookies.com. Partner solutions span four core areas: Sports Data (OpticOdds real-time odds API from 200+ sportsbooks with MCP integration for Claude), Advertising (adtech solutions for operators), Audience Monetization (infrastructure for media/influencers), and Entertainment & Tickets (Spotlight.Vegas for Las Vegas venues). The company generates revenue through affiliate marketing, data subscriptions (OpticOdds API), advertising, and ticketing.

Differentiator

Problem solved

Functional benefit

Products and services

OddsJam Sports betting and odds comparison platform helping consumers find the best odds across regulated sportsbooks.
RotoWire Sports news, data, and fantasy sports content platform providing premium sports content, statistics, and analytics to help fantasy sports players and sports enthusiasts.
Gambling.com Trusted comparison and reviews website for sports betting and online gambling, helping consumers find the best licensed operators.
Casinos.com Casino comparison and reviews platform helping players discover and evaluate online and land-based casinos globally.
WhichBingo UK's largest online bingo and casino community providing player-voted awards, reviews, and community engagement for bingo, slots, and casino players.
FreeBets Free bets comparison and bonus offers aggregator for sports betting consumers.
BonusFinder Bonus and promotional offers comparison platform for online casino and sports betting consumers.
Spotlight.Vegas Las Vegas ticketing and experiences platform offering tickets to 200+ shows and attractions with competitive pricing, no hidden fees, and price guarantee. Connects visitors with entertainment venues, land-based casinos, and hotels.
Bonus.ca Canadian-focused bonus and promotional offers comparison platform for online casino and sports betting consumers.
Bookies.com Sports betting reviews and comparison platform helping consumers find licensed sportsbook operators.
OpticOdds Sports Data API B2B API product offering real-time odds feeds, line movement history, player props, cross-book comparison, outlier detection, futures odds, and bet grading for settled markets from 200+ sportsbooks across 400+ leagues and 4,000+ markets.
Sports Data Partner Solution Real-time odds and sports content solutions for sportsbooks, trading desks, market makers, fantasy platforms, and sports media through OpticOdds and RotoWire.
Advertising Partner Solution Adtech and commercial solutions connecting casino and sportsbook operators with relevant audiences on trusted consumer brands for player acquisition on performance basis.
Audience Monetization Partner Solution Technology and commercial support platform enabling media companies, apps, communities, and influencers to monetize their audiences at scale through Grandstand Partners.
Entertainment and Tickets Partner Solution Ticketing and experiences platform for Las Vegas venues, casinos, and hotels, connecting guests to Las Vegas experiences through Spotlight.Vegas.

Quantifiable outcome

500K+ new depositing customers generated for operator partners annually
+3 more outcomes

Companies that use Grandstand

Customer profile

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Grandstand technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature5 records

Grandstand partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

PerplexitycoreTechnology or Integration · 1 July 2026OpticOdds powers sports betting answers inside Perplexity Computer for Pro and Max subscribers. Users can ask natural-language questions about line movement, player props, and market comparisons and receive answers grounded in OpticOdds' live data feed.
Alberta-Licensed OperatorscoreChannel Partner/ Reseller/ Distributor · 1 July 2026Grandstand provides marketing and sports data services to Alberta-licensed operators following the launch of the province's regulated online sports betting and iGaming market on July 13, 2026. Consumer brands including Gambling.com, Casinos.com, Bonus.ca, RotoWire, and Bookies.com help licensed operators reach Alberta bettors.
AnthropiccoreTechnology or Integration · 1 May 2026OpticOdds became the first sports data company to release a Model Context Protocol (MCP) integration for Anthropic's Claude. Trading teams, operators, and developers can connect OpticOdds directly to Claude Desktop and query live odds, fixtures, player props, and trader tools in plain English.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Grandstand competitors and assessment

Company assessment

Emerging players

Stats Perform: Private AI-powered sports data and technology company providing data feeds, content, and integrity services. Overlaps with OpticOdds on real-time sports data delivery and with RotoWire on sports content for media and betting customers.
GeoComply: Private geolocation and identity verification provider for the online gambling industry. Comparable as an enabling technology player serving the same regulated operator customers that Grandstand supports with marketing and data, particularly relevant to Grandstand's regulated-market launch playbook.

Direct peers

Kambi Group: Stockholm-listed B2B sports betting technology provider offering a turnkey sportsbook platform, odds feeds, and trading services. Directly comparable to OpticOdds' B2B offering but at a higher layer (full sportsbook platform vs. data API), serving similar sportsbook and operator customer base.
Catena Media: Global affiliate marketing and sports betting data operator serving sportsbooks and operators. Directly comparable to Grandstand's Gambling.com and OpticOdds offerings; recently went private after multi-year acquisition and restructuring process, illustrating the consolidation pressure in the listed affiliate space.
Better Collective: Stockholm-listed sports betting and iGaming affiliate operator with a portfolio of comparison sites and B2B data products. Most directly comparable to Grandstand by business model (affiliate + data) and scale (~$300M+ revenue), though with heavier European weighting.
Covers.com (Cheri Media): Sports betting media and odds comparison platform owned by private equity. Directly comparable to OddsJam and Gambling.com on consumer-facing odds comparison and sports content, competing for the same SEO-driven US sports bettor audience.

Broad incumbents

Genius Sports: NYSE-listed sports data and technology company focused on data, betting technology, and media solutions for sports leagues and operators. Overlaps with OpticOdds on the sportsbook data layer and with Grandstand Partners on media monetization technology.
Sportradar: Nasdaq-listed sports data technology company providing real-time data, content, and integrity services to sportsbooks, leagues, and media companies. Comparable to OpticOdds' B2B sports data API business at much larger scale and broader sportsbook league partnership footprint.
Entain: London-listed global sports betting and gaming operator (BetMGM JV with MGM Resorts, Ladbrokes, Coral). Comparable as a customer of Grandstand's OpticOdds data feeds and affiliate channel, and represents the buyer-side counterpart that determines commission economics across the affiliate industry.

Regional players

Vegas.com: Las Vegas-focused travel, hotel, and entertainment booking platform. Directly comparable to Spotlight.Vegas on Las Vegas ticketing and concierge offerings for shows, attractions, and hotels, though Vegas.com has a broader hotel booking focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Grandstand financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Grandstand leadership team

Management profile

Number of profiles

Profiles5 records

Grandstand subsidiaries and ownership

Company hierarchy

Subsidiaries9 records

Grandstand funding detail

Funding detail

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Grandstand M&A and investment

M&A and investment

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grandstand

What does Grandstand do?

Is Grandstand a public or private company?

Grandstand is a public company. It is classified as public and is currently operating.

When was Grandstand founded?

Grandstand was founded in 2006. It employs 251 to 500 people.

Where is Grandstand based?

Grandstand is headquartered in Dublin, Ireland, in the Europe region.

How does Grandstand make money?

Four revenue lines are on record. Performance Marketing / Affiliate Services are the primary driver. The others are sports Data Subscriptions, advertising and Audience Monetization and entertainment and Ticketing.

Who are Grandstand's main competitors?

Emerging players on record are Stats Perform and GeoComply. Direct peers are Kambi Group, Catena Media, Better Collective and Covers.com (Cheri Media). Broad incumbents are Genius Sports, Sportradar and Entain. Vegas.com is listed as a regional player.

Does Grandstand have an API?

Yes. OpticOdds provides real-time sports betting data API with sub-second delivery from 200+ sportsbooks across 400+ global leagues and 4,000+ markets. The API supports live odds, fixtures, player props, line movement history, cross-book comparisons, outlier detection, futures odds, and bet grading. Capable of processing more than one million API requests per second. Trading teams, operators, and developers can connect directly. Available as Model Context Protocol (MCP) integration for Anthropic's Claude (May 2026), allowing plain-English queries without custom integration or coding. Developer documentation is at opticodds.com.

What industry is Grandstand in?

Grandstand's product category is Sports Data and Affiliate Marketing. Its primary akta.pro industry code is MPAEAMAA, Sportsbook Affiliate & Comparison Sites, with a secondary code of MPAEAKAI, Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution). Its NAICS code is 7132 and its SIC code is 7900.