Roach Law
Roach Law is a Philadelphia-based, three-person law firm serving individuals and small entities in Southeastern Pennsylvania across personal injury, family law, estate planning, real estate, immigration, business incorporation, and student-athlete NIL representation, with nationwide digital intake for NIL clients.
- Company typePrivate
- Founded2009
- HeadquartersPhiladelphia, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Roach Law does
Roach Law, LLC is a Philadelphia-based, single-office law firm founded in 2009 by attorney Marirose Roach and headquartered at 6950 Castor Avenue. The firm operates with a three-person team (one attorney, one paralegal, one client intake specialist) and serves individual consumers and small entities primarily in Southeastern Pennsylvania, with a nationwide digital intake channel for its NIL representation practice. Roach Law bills across eight practice areas: personal injury (contingency-fee basis), family law, estate planning, real estate law, immigration law, business incorporation, NIL representation for student-athletes, and contracts. There is no disclosed proprietary technology; operations run on standard legal practice management tooling (Clio for case management and client portal, LawPay for payments, Lawmatics for scheduling), and the firm relies on contingency fees for personal injury and quote-based billing for other matters.
The firm's go-to-market is hybrid: a sales-led direct consultation model layered onto community-led referral generation. Roach Law acquires clients through its website (with SEO-optimized practice area pages and an active blog), phone and text inquiries, Google reputation (4.85/5 across 1,000+ reviews), and community-rooted referrals generated by Marirose Roach's nonprofit and civic roles (founder of FootballHers Inc., co-chair of the LGBTQ+ Police Liaison Committee, advisory board member of the Black Women in Sport Foundation, and coaching involvement). Bilingual Spanish-language support extends reach into Philadelphia's Hispanic consumer segment. The business is privately held with no outside institutional capital, no parent company, and no disclosed revenue; the firm has accumulated recognitions including Super Lawyers Rising Star and the Philadelphia VIP MVP award.
Roach Law firmographics
Firmographics- Name
- Roach Law
- Legal name
- Roach Law, LLC
- Website
- https://roachjustice.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Short description
- Roach Law is a Philadelphia-based, three-person law firm serving individuals and small entities in Southeastern Pennsylvania across personal injury, family law, estate planning, real estate, immigration, business incorporation, and student-athlete NIL representation, with nationwide digital intake for NIL clients.
- Ownership category
- akta.pro rank
Roach Law industry classification
Industry- Product category
- Legal Services
- NAICS
- Offices of Lawyers (541110), Offices of Lawyers (54111)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
- akta.pro secondary industry
- Family & Private Client (Trusts & Estates) Law (BPAHAAAK)
Keywords
Where Roach Law is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roach Law business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Legal Professional Services: Roach Law bills clients for legal representation across its practice areas. The firm operates on a contingency fee basis for personal injury cases, meaning clients pay nothing upfront and the firm takes a percentage of the settlement or award. For other practice areas such as family law, estate planning, real estate, immigration, and business incorporation, fees are likely hourly or flat-rate, though specific rates are not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Contingency fee personal injury representation with no upfront costs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Roach Law product offering
Product offeringCore offering
Roach Law is a Philadelphia-based law firm delivering legal representation across multiple practice areas including personal injury, family law, estate planning, real estate law, immigration, business incorporation, contracts, and NIL representation for student-athletes. The firm serves individuals, families, and small businesses in Southeastern Pennsylvania, with NIL services available nationwide. Personal injury matters are handled on a contingency fee basis with no upfront costs, while other practice areas are billed on hourly or flat-rate structures.
Product overview
Roach Law is a Philadelphia-based law firm offering a diversified portfolio of legal services organized into six core practice areas: Personal Injury (covering motor vehicle accidents, medical malpractice, premises liability, products liability, slip/trip and fall, dog bites, and motorcycle accidents), Family Law (including divorce, custody, support, adoption, guardianship, dependency, and PFA matters), Estate Planning (wills, trusts, powers of attorney, and probate), Real Estate Law (transactions, zoning, commercial leasing, and ejectment), Immigration Law (visas, green cards, naturalization, and deportation defense), and Business Incorporation (LLCs, corporations, and partnerships). The firm also offers specialized NIL (Name, Image, and Likeness) Representation for student-athletes and a Contracts practice for drafting, review, and enforcement. All services are delivered through a single unified firm structure (Roach Law, LLC) with Marirose Roach as lead attorney, supported by a paralegal and client intake specialist.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Injury
Quantifiable outcome
- Millions of dollars recovered for clients in personal injury cases
- +1 more outcomes
Companies that use Roach Law
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles5 records
Roach Law technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Roach Law partnerships and signals
Strategic signalScale indicators4 records
Expansion highlights6 records
Roach Law competitors and assessment
Company assessmentBroad incumbents
- Morgan & Morgan: Morgan & Morgan is the largest personal injury law firm in the U.S., with a heavy national advertising presence and contingency fee model. It is comparable to Roach Law as the dominant scaled incumbent in Roach Law's primary practice area (personal injury), though it competes at far greater scale and marketing intensity.
- Kline & Specter: Kline & Specter is one of Philadelphia's largest and most prominent personal injury and medical malpractice firms. Comparable to Roach Law as a Philadelphia PI incumbent, but operating at significantly greater scale, case volume, and brand recognition within the same geographic market.
Direct peers
- Anapol Weiss: Anapol Weiss is a Philadelphia-based personal injury and mass tort firm serving the same Southeastern Pennsylvania market as Roach Law. It is a direct peer given overlapping PI practice, contingency fee model, and shared geography.
- Cordisco & Saile: Cordisco & Saile is a Bucks County, Pennsylvania personal injury and workers' compensation firm. It is comparable to Roach Law as a regional PI practice operating in the same Southeastern Pennsylvania counties with a contingency fee approach.
- Silverman, McKenzie & Krimsky: A Philadelphia-area personal injury firm with a contingency fee model and similar local-market focus. It is a direct comparable to Roach Law's core PI practice in Southeastern Pennsylvania.
- Feldman Shepherd: Feldman Shepherd is a Philadelphia plaintiff-side personal injury and medical malpractice firm with a similar contingency fee model and Southeastern Pennsylvania client base. It directly competes with Roach Law's core PI practice.
Emerging players
- LegalZoom: LegalZoom is an online legal services platform offering document preparation and access to attorneys for routine matters like estate planning, business formation, and immigration. It is an emerging competitive threat to Roach Law's non-PI practice areas by serving lower-complexity needs at lower cost.
- Avvo: Avvo is an online legal marketplace connecting consumers with attorneys across practice areas, with a rating and review system similar to Roach Law's Google reputation focus. It is comparable as an emerging channel for consumer legal-services lead generation that may compete with the firm's organic review-driven acquisition.
- NIL Network / Overtime NIL Counsel: Specialized NIL-focused legal and advisory providers serve the same student-athlete contract review niche that Roach Law has entered. Comparable as emerging competitors specifically targeting the firm's newest, fastest-growing practice area.
Regional players
- Stark & Stark: Stark & Stark is a multi-practice New Jersey / Pennsylvania law firm with personal injury and family law offerings. Comparable to Roach Law's diversified practice mix and mid-Atlantic regional service area, though operating with substantially larger scale.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Roach Law financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roach Law leadership team
Management profileNumber of profiles
Profiles3 records
Roach Law funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roach Law M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roach Law
What does Roach Law do?
Roach Law is a Philadelphia-based law firm delivering legal representation across multiple practice areas including personal injury, family law, estate planning, real estate law, immigration, business incorporation, contracts, and NIL representation for student-athletes. The firm serves individuals, families, and small businesses in Southeastern Pennsylvania, with NIL services available nationwide. Personal injury matters are handled on a contingency fee basis with no upfront costs, while other practice areas are billed on hourly or flat-rate structures.
Is Roach Law a public or private company?
Roach Law is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roach Law founded?
Roach Law was founded in 2009.
Where is Roach Law based?
Roach Law is headquartered in Philadelphia, United States, in the North America region.
How does Roach Law make money?
One revenue line is on record: legal Professional Services.
Who are Roach Law's main competitors?
Broad incumbents on record are Morgan & Morgan and Kline & Specter. Direct peers are Anapol Weiss, Cordisco & Saile, Silverman, McKenzie & Krimsky and Feldman Shepherd. Emerging players are LegalZoom, Avvo and NIL Network / Overtime NIL Counsel. Stark & Stark is listed as a regional player.
Does Roach Law have an API?
No public API is recorded for Roach Law.
What industry is Roach Law in?
Roach Law's product category is Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense, with a secondary code of BPAHAAAK, Family & Private Client (Trusts & Estates) Law. Its NAICS code is 541110 and its SIC code is 8111.