Nowus Healthcare

What Nowus Healthcare does

Nowus Healthcare is a privately held Danish medical device distribution company founded in mid-2017 and headquartered in Ballerup-Copenhagen. The company sells, trains, and services premium respiratory and pulmonary diagnostic medical devices sourced from third-party manufacturers including Löwenstein, Vapotherm, Thorasys, Bedfont, Nonin Medical, Vitalograph, and Ganshorn. The portfolio addresses two practice areas, Sleep and Respiratory Care and Pulmonary Diagnostics, serving clinics, hospitals, and healthcare professionals across seven countries.

The company operates through directly owned subsidiaries in Denmark (headquarters), Sweden (Kalmar), the UK (Nowus Healthcare Ltd, established February 2023 in Chesham, Buckinghamshire), Norway (Nowus Healthcare AS, established January 2024), and Finland (entered April 2024), collectively serving Denmark, Sweden, Norway, Finland, the UK, Ireland, and Denmark. Go-to-market is sales-led via in-country direct sales teams supported by local warehouses for fast delivery, complemented by an in-house webshop and ISO 9001:2015 and ISO 14001 certified quality and environmental management systems. Reported scale metrics include 31,000 patients treated daily with Nowus-distributed products and 145+ years of combined healthcare-sector experience across the leadership, with prior tenures at Philips, Abena, and S&W.

The revenue model is hardware sales-based, with pricing not publicly disclosed and likely quote-based per B2B medical-device norms. Nowus has been recognized with three consecutive Børsen Gazelle awards (2022, 2023, 2024) ranking it among Denmark's fastest-growing companies and, in 2022, number one in Denmark for medical devices spanning diagnostics and treatment. The company has no public listing, no disclosed external investors, and no parent company identified in the source data.

Name

Nowus Healthcare

Legal name

Nowus Healthcare A/S

Website

https://nowushealthcare.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Nowus Healthcare is a Danish medical device distribution company founded in 2017 that sells, trains, and services premium respiratory and pulmonary diagnostic devices from brands including Löwenstein, Vapotherm, and Bedfont for clinics and healthcare professionals across seven Nordic and European countries.

Ownership category

akta.pro rank

Product category

Medical Device Distribution

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers) (HSABAKAD)

akta.pro secondary industries

Oxygen Therapy Systems (Concentrators, Cylinders, Liquid O2, HFNC) (HLAHAGAD), Noninvasive Ventilation Interfaces & Consumables (Masks, Tubing, Humidifiers, Filters) (HLAHAGAG), Inhalation & Nebulization Devices (Nebulizers, Spacers, Inhaler Accessories) (HLAHAGAE)

Keywords

• Medical device distribution
• Respiratory care products
• Pulmonary diagnostics
• Sleep medicine equipment
• Healthcare product distribution

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Medical Device Distribution: Nowus Healthcare generates revenue by distributing respiratory and sleep diagnostic medical devices from partner manufacturers. The company sells, trains, and services these products across Nordic countries and UK. Revenue comes from the sale of medical equipment including sleep therapy devices, spirometers, pulse oximeters, capnographs, and related accessories.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Nowus Healthcare distributes, trains, and services a portfolio of respiratory, sleep, and pulmonary diagnostic medical devices from premium global manufacturers (Löwenstein, Vapotherm, Thorasys, Bedfont, Nonin Medical, Vitalograph, Ganshorn) to clinics, hospitals, and healthcare professionals across Nordic countries and the UK. Its offering is organized under two practice areas: Sleep and Respiratory Care, and Pulmonary Diagnostics, with 31,000 patients treated daily using products the company supplies.

Product overview

Nowus Healthcare is a medical device distribution company established in 2017, distributing respiratory and pulmonary diagnostic products across multiple brands. The portfolio includes Löwenstein (sleep and respiratory care), Vapotherm (high flow therapy systems), Thorasys (airwave oscillometry), Bedfont (exhaled breath monitoring/FeNO), Nonin Medical (pulse oximetry), Vitalograph (spirometry), and Ganshorn (pulmonary diagnostics). The company operates across two main practice areas: Sleep and Respiratory Care, and Pulmonary Diagnostics. Products are distributed through regional operations in Denmark, Sweden, Norway, Finland, UK, and Ireland.

Differentiator

Problem solved

Functional benefit

Products and services

• Löwenstein Distribution of German-made Löwenstein sleep and respiratory care products, including diagnostics and accessories; Löwenstein exports to over 100 countries. Nowus Healthcare is the distributor in the Nordics and UK, targeting clinics and patients needing sleep and respiratory care.
• Vapotherm Distribution of Vapotherm high flow therapy systems, including Precision Flow HiVNI, the HVT 2.0 System Portfolio, and Oxygen Assist Module (OAM), for respiratory care providers in Sweden and Denmark.
• Thorasys Distribution of Thorasys respiratory diagnostic products, including the tremoFlo C-100 Airwave Oscillometry System using Forced Oscillation Technique (FOT), for asthma and COPD diagnostics across Denmark, Sweden, Norway, Finland, UK, and Ireland.
• Bedfont Distribution of Bedfont exhaled breath and gas monitoring instruments, including the NICE-recommended NObreath FeNO monitor for non-invasive asthma management, across Denmark, Sweden, Norway, and Finland.
• Nonin Medical Distribution of Nonin Medical pulse oximeters and capnographs in multiple form factors (fingertip, handheld, tabletop, wrist) for healthcare providers in Denmark.
• Vitalograph Distribution of Vitalograph spirometers and respiratory equipment (in production since 1963) for COPD and asthma diagnosis in primary and secondary care, distributed in Denmark and Sweden.
• Ganshorn Distribution of Ganshorn advanced pulmonary diagnostics products, including in-house innovations used as gold standards, for UK customers.

Quantifiable outcome

• 31,000 patients treated daily with Nowus Healthcare products

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• LöwensteincoreChannel Partner/ Reseller/ DistributorLöwenstein is a German-based company headquartered in Hamburg, exporting to over 100 countries with millions of patients in treatment. Nowus Healthcare is distributor for Löwenstein in Nordics and UK for Sleep and Respiratory Care including diagnostics and accessories.
• VapothermcoreChannel Partner/ Reseller/ DistributorVapotherm, Inc. (USA) developed modern high flow therapy systems including Precision Flow HiVNI, HVT 2.0 System Portfolio and Oxygen Assist Module. Nowus Healthcare sells, trains, and services Vapotherm products in Sweden and Denmark.
• ThorasyscoreChannel Partner/ Reseller/ DistributorThorasys is a Montreal, Canada-based supplier of respiratory diagnostic products including the tremoFlo C-100 Airwave Oscillometry System. Nowus Healthcare distributes Thorasys products in Denmark, Sweden, Norway, Finland, UK and Ireland.
• BedfontcoreChannel Partner/ Reseller/ DistributorBedfont Scientific Ltd. (UK) has been producing exhaled breath and gas monitoring instruments since 1976, including the NObreath FeNO monitor recommended by NICE. Nowus Healthcare distributes Bedfont products in Denmark, Sweden, Norway and Finland.
• Nonin MedicalcoreChannel Partner/ Reseller/ DistributorNonin is a world-leading manufacturer of pulse oximeters and capnographs in different sizes and configurations. Nowus Healthcare distributes Nonin products in Denmark.
• VitalographcoreChannel Partner/ Reseller/ DistributorVitalograph has been making spirometers and respiratory equipment since 1963, serving hospitals, practitioners, and clinical trials. Nowus Healthcare distributes Vitalograph products in Denmark and Sweden.
• GanshorncoreChannel Partner/ Reseller/ DistributorGanshorn Medizin Electronic has been producing high-quality pulmonary diagnostic solutions for 40 years with many in-house innovations used as gold standards. Nowus Healthcare distributes Ganshorn products in UK.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• VitalAire (Air Liquide Healthcare): Home respiratory and sleep therapy division of Air Liquide Healthcare operating across Europe including the Nordics and UK. Direct competitor in CPAP/BiPAP, oxygen therapy, and sleep diagnostics distribution to the same clinician and patient base.
• OneMed: Nordic-headquartered distributor of medical supplies and devices to hospitals, clinics, and primary care. Operates with the same multi-country sales-and-warehousing model as Nowus and overlaps in respiratory and consumables categories across the same geographies.
• Mediplast: Nordic medical device and consumables distributor serving hospitals and clinics across Sweden, Norway, Denmark, and the UK. Closely comparable multi-territory distribution model and overlapping customer base to Nowus.

Broad incumbents

• Löwenstein Medical: German manufacturer of sleep, respiratory, and anesthesia devices, exported to 100+ countries. Nowus is its Nordic/UK distributor; Löwenstein is the principal whose channel decisions most directly shape Nowus's revenue.
• ResMed: Global leader in sleep apnea and respiratory care devices and cloud-connected software. Operates a mix of direct and partner channels in Europe; represents both a competitor to Nowus's principals and a potential direct-sales threat.
• Fisher & Paykel Healthcare: New Zealand-listed manufacturer of respiratory care, humidification, and sleep apnea products with a strong European presence. Overlaps with Vapotherm-style high-flow therapy and CPAP consumables that Nowus distributes.
• Drägerwerk: German-headquartered broad-line medical and safety technology company with significant respiratory, ventilation, and patient monitoring portfolios. Competes broadly with several of Nowus's distributed brands in hospital settings.
• GE HealthCare: Global medical devices and diagnostics incumbent with respiratory, patient monitoring, and anesthesia portfolios. Competes broadly with Nowus's principals and could shift channel strategy in any Nordic or UK market.
• Philips Respironics: Global incumbent in sleep and respiratory care devices (CPAP, BiPAP, ventilators, oxygen). Competes with several of Nowus's distributed brands and could disintermediate distributors in Nordics/UK.

Regional players

• Intersurgical: UK-based designer, manufacturer, and distributor of respiratory medical devices and consumables. Overlaps with Nowus's respiratory focus, primarily competing in UK/Irish hospital and anesthesia markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/about

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nowus Healthcare