Advanced Life Support Group

What Advanced Life Support Group does

Advanced Life Support Group (ALSG) is a UK-registered charity (No: 1095478) and company limited by guarantee (No: 4580873) founded in 1992 and headquartered in Manchester. The organisation delivers a comprehensive portfolio of more than 25 evidence-based life support and emergency care courses for healthcare professionals, including flagship programmes APLS (Advanced Paediatric Life Support), ATLS (Advanced Trauma Life Support), HMIMMS (Humanitarian Major Incident Medical Management), mMOET (obstetric emergencies), APEx and CYP APEx (mental health crisis), CPRR/CPIP (child protection), MIMMS, NAPSTaR, and Manchester Triage System. Courses serve doctors, nurses, paramedics, and emergency responders across the UK, Europe, the Middle East, Asia-Pacific, and Africa through a network of approved training centres and channel partners in the Netherlands, Switzerland, Australia, New Zealand, Ireland, Ghana, and elsewhere.

The underlying technology infrastructure is built on a Moodle-based Virtual Learning Environment (VLE) for course materials, e-modules, assessments, and certification, complemented by a separate ALSG Classroom platform for course bookings and candidate enrolments. Course delivery is supported by a methodology of continuous assessment with multi-assessor triangulation, which ALSG positions as an alternative to single high-stakes testing. The platform supports more than 16 languages including English, Afrikaans, Welsh, Danish, German, Spanish, French, Dutch, Norwegian, Polish, Portuguese, Swedish, Thai, Vietnamese, Japanese, and Chinese, enabling global accessibility. Course development is governed by formal partnerships with multiple Royal Colleges (Emergency Medicine, Paediatrics, Midwives, Physicians, Surgeons, Psychiatrists), Resuscitation Council UK, the Academy of Medical Educators (which accredits the Generic Instructor Course), NSPCC, Baby Lifeline, MCAI, BMJ, and BASICS.

Revenue is generated through four primary streams: transactional course fees paid by individual healthcare professionals via PayPal; recurring centre licensing and approval fees from hospitals, NHS trusts, and training organisations delivering ALSG courses; instructor certification revenue via the Generic Instructor Course (GIC); and publications and course material sales. The go-to-market operates through enterprise field sales (a network of certified training centres delivering courses locally) combined with event-driven engagement (annual conference, instructor webinars, podcasts). Distribution is supported by a wholly-owned Netherlands subsidiary (ALSG Netherlands, Tilburg) and channel partner relationships with APLS Australia/New Zealand, ASUR Formation (Switzerland), and Immediate Care Training (Ireland).

Name

Advanced Life Support Group

Legal name

Advanced Life Support Group

Website

https://alsg.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Life Support Group (ALSG) is a UK-registered charity founded in 1992 that delivers more than 25 evidence-based life support and emergency care training courses, including APLS, ATLS, HMIMMS, mMOET, and APEx, to doctors, nurses, paramedics, and emergency responders worldwide through approved training centres and a Moodle-based Virtual Learning Environment.

Ownership category

akta.pro rank

Product category

Medical Education and Life Support Training

NAICS

Educational Support Services (611710), Educational Services (611), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Adult Learner Support Services (Advising, Case Management, Wraparound Supports) (EDAAABAJ)

Keywords

• Life support training
• Medical education courses
• Emergency care training
• Paediatric life support
• Trauma care courses

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Course Fees: Healthcare professionals pay course fees to attend ALSG training programmes including APLS, ATLS, HMIMMS, mMOET, APEx, CPRR, NAPSTaR, and other courses. Payment is processed via PayPal through the booking system.
2. Centre Licensing and Approval: Training centres pay for course approval and licensing to deliver ALSG courses. Centres submit course approvals, access teaching materials, and maintain faculty accreditation through the centre hub.
3. Instructor Certification: Medical professionals become certified ALSG instructors through the Generic Instructor Course (GIC). Instructors must recertify periodically and access dedicated instructor resources and certificates.
4. Publications and Resources: ALSG sells publications and course materials through its publications page, including course manuals and educational resources.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Advanced Life Support Group is a UK medical education charity that develops and delivers standardised, evidence-based life support and emergency care training courses to healthcare professionals worldwide. Courses such as APLS, ATLS, HMIMMS, mMOET, APEx, MIMMS, NAPSTaR and the Generic Instructor Course are delivered through a global network of approved training centres, supported by a Moodle-based Virtual Learning Environment and a dedicated Classroom booking platform with multi-language support.

Product overview

Advanced Life Support Group (ALSG) is a medical education charity providing a comprehensive portfolio of life support and emergency care courses delivered worldwide. The core offering includes flagship programmes like APLS (Advanced Paediatric Life Support), ATLS (Advanced Trauma Life Support), HMIMMS, and mMOET, supplemented by specialised courses in mental health (APEx, CYP APEx), child protection (CPRR, CPIP), major incident management (MIMMS, NAPSTaR), and obstetric emergencies. ALSG operates a dual-platform learning infrastructure comprising the Virtual Learning Environment (VLE) based on Moodle for course materials and assessments, and the Classroom platform for bookings and enrolments. Instructor development is supported through the Generic Instructor Course (GIC) accredited by AoME, while supplementary offerings include podcasts, the Manchester Triage System, and various e-learning modules. The organisation also maintains international presence through overseas courses and partnerships with medical education bodies globally.

Differentiator

Problem solved

Functional benefit

Brands

• ALSG Conference: Annual ALSG conferences and events bringing together instructors and healthcare professionals
• APEx
• APLS
• CYP APEx
• CPRR
• GIC
• HMIMMS
• MedicALS
• MIMMS
• mMOET
• NAPSTaR
• POET
• Mike Davis Bursary Fund
• Manchester Triage System

Products and services

• Advanced Paediatric Life Support (APLS) Flagship two-day course providing healthcare professionals with the knowledge and skills for managing critically ill and injured children. Available in standard and second edition (APLS 2e) versions, plus a recertification option for prior candidates and instructors.
• Advanced Trauma Life Support (ATLS) Course providing healthcare professionals with knowledge and skills for managing trauma patients, including a recertification option for ATLS providers.
• HMIMMS (Humanitarian Major Incident Medical Management and Surveillance) Course for managing major incidents and disasters from a medical perspective, with a Team Provider variant for organisations deploying as teams.
• MIMMS (Major Incident Medical Management and Surveillance) Foundation course for major incident medical management, with a Team Provider variant for organisations deploying as teams.
• mobile Medical Emergency Obstetric Training (mMOET) Course addressing obstetric emergencies in resource-limited settings.
• APEx (Assessment in Psychiatric Emergencies) Course for clinicians managing adults presenting in mental health crisis, providing practical guidelines on recognising emergencies and implementing effective interventions.
• CYP APEx (Children and Young People Assessment in Psychiatric Emergencies) Course for clinicians managing children and young people presenting in mental health crisis, awarded an HSJ Award for mental health crisis training.
• NAPSTaR (Patient Transfer and Retrieval) World-renowned patient transfer course covering best-practice steps for safely moving patients within hospital and out-of-hospital environments.
• POET (Paediatric Emergency and Obstetric Resuscitation Training) Course combining paediatric emergency and obstetric resuscitation training.
• CPRR and CPIP (Child Protection Recognition and Referral / Child Protection in Practice) Courses focusing on recognising and referring cases of child protection concerns, with CPIP providing practical training in child protection procedures.
• Generic Instructor Course (GIC) Instructor training course fully accredited by the Academy of Medical Educators (AoME), including a GIC Overseas variant for international locations.
• PHPLS (Pre-Hospital Paediatric Life Support) Course for pre-hospital healthcare professionals managing paediatric emergencies.
• PLS (Paediatric Life Support) Core paediatric life support course.
• MedicALS (Medical Emergencies in Clinical Anaesthesia) Medical emergencies course for healthcare professionals working in clinical anaesthesia.
• SAFE (Safeguarding Adults Training) Training course for safeguarding adults.
• STaR (Structured Training in Resuscitation) Structured approach to resuscitation training.
• HAZIMMS (Hazardous Materials Incident Medical Management) Course addressing medical management of hazardous materials incidents.
• Manchester Triage System Triage system for emergency departments, served via triagenet.net.
• Facilitation Course Course teaching facilitation skills for medical education.
• Tracheostomy Train the Trainer Train-the-trainer programme for tracheostomy care.
• Baby Lifeline Training Training course for maternal and newborn care.
• MREW (Medical Response to Explosions and Weapons) Training for medical response to explosions and weapons incidents.
• ALSG Virtual Learning Environment (VLE) Moodle-based online learning platform for course materials, e-modules, enrolments, certificates and assessments supporting all ALSG courses.
• ALSG Classroom Platform Classroom platform for course bookings, candidate enrolments and course delivery.
• ALSG Podcasts Podcast series on Spotify featuring conversations with working group members, learners and guest experts about ALSG courses and education.

Quantifiable outcome

• ALSG's charitable funding programme awarded £25,000 to RCEM for APLS rollout in Ghana

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Academy of Medical Educators (AoME)coreStrategic or Co-development PartnerAoME provides accreditation for ALSG's Generic Instructor Course (GIC), recognising the high standards and quality of the programme.
• Resuscitation Council UKcoreStrategic or Co-development PartnerResuscitation Council UK is a key partner in advancing resuscitation and life support training standards.
• Royal College of Emergency Medicine (RCEM)majorStrategic or Co-development PartnerRCEM received £25,000 charitable funding grant from ALSG for APLS training rollout across Ghana. RCEM supports ALSG's charitable funding programme.
• Royal College of Paediatrics and Child Health (RCPCH)coreStrategic or Co-development PartnerRCPCH collaborates with ALSG on child protection courses (CPRR/CPIP) and paediatric emergency training.
• Royal College of Midwives (RCM)coreStrategic or Co-development PartnerRCM partners with ALSG on obstetric emergency training and maternal health education.
• Royal College of Physicians (RCP)coreStrategic or Co-development PartnerRCP collaborates on physician education and life support training standards.
• Royal College of Surgeons (RCS)coreStrategic or Co-development PartnerRCS partners with ALSG on trauma and surgical emergency training through ATLS courses.
• Royal College of PsychiatristscoreStrategic or Co-development PartnerPartners on APEx course for mental health crisis training and psychiatric emergency care.
• NSPCCcoreStrategic or Co-development PartnerNSPCC collaborates with ALSG on child protection courses (CPRR/CPIP) for safeguarding training.
• Baby LifelineminorStrategic or Co-development PartnerBaby Lifeline is listed as a partner organisation, likely collaborating on maternal and neonatal care training.
• Maternal and Childhealth Advocacy International (MCAI)minorStrategic or Co-development PartnerMCAI partners on international maternal and child health training initiatives.
• APLS Australia/New ZealandmajorChannel Partner/ Reseller/ DistributorInternational distribution partner delivering APLS courses in Australia and New Zealand regions.
• ASUR Formation (Switzerland)minorChannel Partner/ Reseller/ DistributorSwiss partner delivering ALSG courses including PHPLS, mMOET, and APEx in Switzerland.
• Immediate Care Training (Ireland)minorChannel Partner/ Reseller/ DistributorIrish partner delivering immediate care and emergency training courses.
• British Association for Immediate Care (BASICS)minorStrategic or Co-development PartnerBASICS partners on immediate care training and pre-hospital emergency care education.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• American Heart Association: The AHA is the dominant US provider of life support training courses (BLS, ACLS, PALS), directly comparable to ALSG's APLS, ATLS, and resuscitation training portfolio. Both organisations operate charity/non-profit models, deliver standardised curricula through approved training centres, and target the same healthcare professional segments.
• Society of Critical Care Medicine: SCCM provides critical care education and training to intensivists, emergency physicians, and critical care nurses through courses like Fundamentals of Critical Care Support. Both organisations deliver advanced clinical training to similar specialist audiences using approved centre networks and instructor certification.
• National Association of Emergency Medical Technicians: NAEMT provides pre-hospital emergency training including PHTLS (Pre-Hospital Trauma Life Support) and AMLS, which overlap with ALSG's MIMMS, NAPSTaR, and PHPLS courses. Both target paramedics and emergency responders with similar course models and centre-based delivery.
• International Trauma Life Support: ITLS is an international organisation delivering trauma training to pre-hospital and emergency providers through a global network of chapters. Directly comparable to ALSG's trauma and pre-hospital courses (ATLS, MIMMS, NAPSTaR) for the same paramedic and emergency responder audience.
• American Academy of Pediatrics: The AAP administers the PALS (Pediatric Advanced Life Support) course in the United States, which is the direct US equivalent of ALSG's flagship APLS course. Both target pediatricians, emergency physicians, and nurses with structured pediatric emergency training using similar curricula and instructor models.
• American College of Surgeons: The ACS administers the ATLS (Advanced Trauma Life Support) course globally, including in North America where ALSG delivers ATLS in UK/international markets. Both compete in trauma life support training for physicians, with similar course structures, instructor certification models, and approved centre networks.

Broad incumbents

• European Resuscitation Council: The ERC delivers BLS, ALS, and EPALS resuscitation training across Europe through a course centre network—directly overlapping with ALSG's European delivery footprint. ALSG's Netherlands subsidiary and Switzerland/Estonia/Hungary presence compete for similar European healthcare professional learners.
• Resuscitation Council UK: Resuscitation Council UK sets national standards for resuscitation training and develops resuscitation guidelines that influence ALSG's content. As both a partner and overlapping content provider, it represents the closest UK incumbent with comparable subject matter authority on resuscitation training.

Others

• Royal College of Obstetricians and Gynaecologists: RCOG is both a strategic partner and content contributor to ALSG's obstetric emergency training (mMOET, POET). As the UK standard-setter for obstetric practice, RCOG's involvement lends credibility to ALSG's courses, and both organisations serve the obstetric workforce with continuing education.
• British Association for Immediate Care: BASICS is a listed strategic partner delivering pre-hospital emergency care training in the UK, with overlapping subject matter to ALSG's MIMMS and NAPSTaR courses. It serves as both an enabler of ALSG's pre-hospital training delivery and a parallel training body for the emergency responder community.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/_ALSG_
• Facebookfacebook.com/AdvancedLifeSupportGroup
• LinkedInlinkedin.com/company/advanced-life-support-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Life Support Group