First Row Sports Management

What First Row Sports Management does

First Row Sports Management (FRSM) is a privately-held, New England-based hockey event management company that organizes and operates three flagship tournament properties: the Alumni Cup Series (for former high school varsity, ACHA, and NCAA players), the Kingston Police Hockey Classic (law enforcement, running annually each March in Rockland, MA), and the Metro Fire Hockey Tournament (firefighter teams, running annually each Spring since 2009 in Bedford, MA). The company provides full-scope event operations including website management, team registrations, scheduling, logistics coordination, and partnership facilitation on behalf of tournament hosts, leveraging SportsEngine's Sports Relationship Management (SRM) platform as its underlying technology infrastructure.

FRSM monetizes through three revenue streams: professional services fees paid by event hosts (Kingston Police Hockey Classic Foundation, Metro Fire hosts) for end-to-end event management; transactional team registration fees paid by participating teams in each tournament; and advertising/sponsorship revenue from brands seeking access to hockey enthusiast audiences in New England. Its customer base spans three primary verticals: law enforcement hockey teams, fire department hockey teams, and adult hockey alumni (former varsity and collegiate players), with a secondary B2B segment of sponsors and partners. Distribution is conducted via a self-service SportsEngine registration platform, direct email inquiries for partnership and event hosting, and community engagement through the New England Adult Hockey Facebook group.

The company operates as a small, lean organization led by Director Jarred Mitrano, with operational geography limited to New England states (Massachusetts, New Hampshire, Connecticut, Rhode Island, Maine, Vermont) and venue partnerships at Lovell Ice Arena (Rockland, MA), Edge Sports Center (Bedford, MA), and Breakaway Ice Center (Tewksbury, MA). No institutional funding, M&A activity, or external investors are disclosed. FRSM is now extending its offering through a "Have FRSM operate your event" service, signaling intent to license its event management expertise to third-party event hosts beyond its proprietary tournaments.

Name

First Row Sports Management

Legal name

First Row Sports Management

Website

https://firstrowmanagement.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

First Row Sports Management is a privately-held New England hockey event management company that organizes the Alumni Cup Series, Kingston Police Hockey Classic, and Metro Fire Hockey Tournament, providing end-to-end registration, scheduling, and logistics on the SportsEngine platform for law enforcement, fire service, and adult hockey alumni teams.

Ownership category

akta.pro rank

Product category

Hockey Tournament Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

akta.pro secondary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Hockey tournament management
• Sports event management
• Team registration services
• Adult hockey events
• Tournament logistics coordination

Headquarters

HQ city

Hampstead

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Management Services: FRSM provides event organization services including website operations, team registrations, scheduling, and logistics for third-party event hosts (law enforcement, fire department tournaments). Revenue is generated through service fees for organizing and managing tournaments.
2. Team Registration Fees: Teams pay registration fees to participate in FRSM-organized tournaments including the Alumni Cup Series, Kingston Police Hockey Classic, and Metro Fire Hockey Tournament.
3. Sponsorship and Advertising: FRSM offers partnership and advertising opportunities through public events and media outlets, allowing brands to reach hockey tournament audiences.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

First Row Sports Management is a sports event management company that organizes and operates adult hockey tournaments, delivering end-to-end services including website operations, team registrations, scheduling, and event logistics for third-party event hosts such as the Kingston Police Hockey Classic Foundation and the Metro Fire Hockey Tournament. The company owns and runs the Alumni Cup Series across High School, ACHA, and NCAA divisions for former varsity and collegiate players. All operations are powered by SportsEngine's SRM software platform.

Product overview

First Row Sports Management is an event management company that operates as a unified platform for organizing adult hockey tournaments. The core offering includes the Alumni Cup Series (spanning High School, ACHA, and NCAA divisions), the Kingston Police Hockey Classic, and the Metro Fire Hockey Tournament. The company provides event services including website operations, team registrations, scheduling, and event logistics. All events are organized through the SportsEngine platform infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Alumni Cup Series: A premier adult-level hockey event series for former high school and collegiate (ACHA and NCAA) players. The series includes state-based tournaments including the Massachusetts Alumni Cup and New Hampshire Alumni Cup.
• Kingston Police Hockey Classic
• Metro Fire Hockey Tournament

Products and services

• Alumni Cup Series An adult-level hockey event series for former high school varsity and collegiate (ACHA/NCAA) players, operated by FRSM as a reunion-style tournament emphasizing school pride, camaraderie, and competitive play. Each tournament requires participants to have played a minimum of one year at the varsity level for the school they wish to represent.
• Kingston Police Hockey Classic Annual law enforcement hockey tournament held each March at Lovell Ice Arena in Rockland, MA, hosted by the Kingston Hockey Classic Foundation and bringing together over 50 law enforcement teams from across the world. Each year the event supports a selected charitable foundation, raising funds while honoring service and teamwork.
• Metro Fire Hockey Tournament Annual firefighter hockey tournament held each Spring at Edge Sports Center in Bedford, MA, bringing together local and regional fire departments. The event celebrates brotherhood, athletic competition, and community commitment, having run continuously since 2009.
• High School Alumni Cup Series Tournament division within the Alumni Cup Series for former high school varsity players, organized as state-based tournaments (Massachusetts, New Hampshire) where teams represent their alma maters.
• MA Alumni Cup Series The Massachusetts-specific Alumni Cup tournament held at Breakaway Ice Center in Tewksbury, MA, featuring championship hardware, awards, and team/uniform management.
• ACHA Alumni Cup Alumni Cup tournament division for former American Collegiate Hockey Association (ACHA) players.
• NCAA Alumni Cup Alumni Cup tournament division for former National Collegiate Athletic Association (NCAA) players.

Quantifiable outcome

• Over 50 law enforcement teams from across the world participate in the Kingston Police Hockey Classic
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Seacoast Hockey Officials (S.H.O.)coreStrategic or Co-development PartnerSeacoast Hockey Officials is the premier referee and scorekeeper association for amateur and adult hockey. They are the official association that assigns all FRSM events with officials and scorekeepers, providing top-tier officials and professional scorekeepers to ensure first-class event experiences. Contact: [email protected].
• Kingston Police Hockey Classic FoundationcoreStrategic or Co-development PartnerHost organization of the annual Kingston Police Hockey Classic held each March at Lovell Ice Arena in Rockland, Massachusetts. FRSM assists in organizing the event, overseeing website operations, team registrations, scheduling, and additional event logistics.
• Metro Fire Hockey Tournament HostscoreStrategic or Co-development PartnerFire department hockey tournament organizers. FRSM assists in organizing the annual Metro Fire Hockey Tournament, overseeing website operations, team registrations, scheduling, and additional event logistics to ensure smooth tournament operations.
• New England Adult Hockey GroupminorGTM or Marketing PartnerThe official Adult Hockey group on Facebook for New England and surrounding regions. FRSM leverages this community for updates about adult hockey events and marketing reach to target participants.
• SportsEnginecoreTechnology or IntegrationSportsEngine provides the Sports Relationship Management (SRM) software platform that powers FRSM's website, team registrations, event management, and scheduling. This is the underlying technology infrastructure for FRSM's operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TeamSnap: Team and league management platform used by amateur sports organizers, including registration, scheduling, and communication. Comparable to FRSM in addressing the same amateur hockey/team-operator end customer with self-service tournament logistics tooling.
• LeagueApps: Sports management platform for leagues, clubs, and tournaments including registrations, scheduling, and payments. Directly comparable as a turnkey tournament and sports-organization operations platform that competes for the same sports-organization buyers as FRSM.
• SportsEngine (NBC Sports Next): Tech vendor/partner used by FRSM for website, registration, and scheduling; also operates its own tournament and league-management platform serving amateur sports organizers. Directly comparable as the end-to-end sports operations platform most similar to what FRSM delivers to its tournament hosts.
• Stack Sports: Aggregator of youth and amateur sports platforms (including former Tourney/Blue Sombrero). Operates tournament-organization software targeting the same SMB and amateur-tournament operators that FRSM serves, making it directly comparable on product scope and customer profile.

Emerging players

• HockeyTech: Hockey-specific technology vendor providing scoring, stats, registration, and tournament-management software. Directly comparable in hockey-specific scope but a software vendor rather than an event operator — adjacent to FRSM's tournament-organization business.
• Pointstreak Sports Technologies: Sports technology vendor focused on league and tournament operations, statistics, and registration. Comparable in business function (sports event management software and services) but operates at a different vertical and scale.

Broad incumbents

• GameChanger (DICK'S Sporting Goods): Team-scoring, streaming, and scheduling platform serving amateur and youth sports leagues across multiple sports. Broader incumbent offering overlapping tournament/league operations tooling relevant to FRSM's organizer customers.
• Active Network / CSI Entertainment: Large-scale sports and activities registration platform covering endurance events, camps, and leagues. Broader incumbent offering overlapping event-registration and participant-management capability with what FRSM delivers via SportsEngine, serving a similar organizer customer base.
• Varsity Brands: Large operator of competitive events, camps, and uniform/apparel businesses across multiple youth and amateur sports. Broader incumbent that runs and promotes sports tournaments at scale, comparable to FRSM in the tournament-promotion business but operating across many sports and at much greater scale.

Regional players

• Let's Play Sports: Regional sports-event marketing and tournament operator across multiple sports in Texas and southern U.S. Comparable as a tournament-organization company monetizing registration fees, sponsorships, and event services, but operating in a different geography from FRSM.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Xx.com/FRSM_Events
• LinkedInlinkedin.com/company/first-row-sports-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Row Sports Management