Chef De Beauté

What Chef De Beauté does

Chef De Beauté (CDB) is an India-based direct-to-consumer beauty and wellness brand that sells natural, superfood-based personal-care and ingestible products through a Shopify-powered e-commerce storefront at CDB.co.in. The company markets itself under a proprietary "FusionTech platform" that combines SuperFoods ingredients — chocolate, coffee, A2 Gir Cow ghee, multifloral honey, and cold/wood-pressed plant oils — with beauty formulations, and emphasizes 100% natural, dermatologist-tested, toxin-free, cruelty-free, and vegan-friendly credentials. Wood-pressed extraction is the documented processing method for the pure-oils line.

The product portfolio is organized into four categories: Body Care (chocolate coffee body scrub and exfoliating body wash), Pure Oils (wood-pressed almond, coconut, and sesame oils in 100ml and 300ml sizes), CDB Foods (A2 Gir Cow Purnima ghee at Rs. 2,000/500ml and multifloral honey at Rs. 1,100/650g), and Gift Sets (the Exfoliation & Glow Gift Box at Rs. 2,100). Pricing is denominated in Indian Rupees across 200+ shipping geographies, with free shipping globally and a 10% prepaid-order discount; subscription options exist on select oil SKUs. The brand is positioned for health-conscious beauty, gifting, and natural-food consumer segments, and markets through its own website, blog content (including Harvard Research citations as social proof), email newsletter, and organic social channels.

The revenue model is one-time transactional D2C retail. There are no disclosed funding rounds, no public management team, no parent-company relationship documented, no awards or patents, and no financial figures in the input. The contact email ([email protected]) and Indian phone (+91) suggest an organizational association with Kosmetika Hub, but no holding structure is stated.

Name

Chef De Beauté

Legal name

Chef De Beauté

Website

https://chefdebeaute.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Chef De Beauté is an India-based direct-to-consumer brand selling natural, superfood-based beauty and wellness products — including body scrubs, wood-pressed oils, A2 ghee, and honey — via its Shopify storefront CDB.co.in to health-conscious consumers globally.

Ownership category

akta.pro rank

Product category

Natural Skincare and Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Food And Kindred Products (2000)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Natural skincare products
• Wood pressed oils
• Clean beauty brand
• Superfood beauty
• Body care products

Headquarters

HQ city

Indore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. E-commerce Retail - Direct Product Sales: The company generates revenue through direct-to-consumer e-commerce sales of beauty and wellness products. Customers purchase products through their Shopify-powered online store CDB.co.in with products shipped globally. Revenue is one-time transaction-based with no subscription model currently visible.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Chef De Beauté manufactures and sells a curated range of natural skincare, body care, and wellness products directly to consumers through its own e-commerce store. The product line includes chocolate-coffee body scrubs and exfoliating body washes, wood-pressed pure oils (almond, coconut, sesame), A2 Gir Cow ghee and multifloral honey under a "CDB Foods" line, and curated gift sets, all positioned as toxin-free, cruelty-free, and dermatologist-tested formulations combining superfood ingredients with beauty applications.

Product overview

Chef De Beauté (CDB) is a SuperFoods Powered Beauty brand that offers skincare and wellness products through a unified platform at CDB.co.in. The product portfolio spans four main categories: Body Care (including CDB Chocolate Coffee Body Scrub and Exfoliating Body Wash), Pure Oils (Wood Pressed Almond, Coconut, and Sesame Oils), CDB Foods (A2 Gir Cow Ghee and Multifloral Honey), and Gift Sets (Exfoliation & Glow Gift Box). All products are positioned as 100% natural, eco-friendly, and cruelty-free formulations combining nature and science with FusionTech. The company emphasizes toxin-free ingredients, dermatologist-tested formulas, and fast-acting beauty results without harsh chemicals.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Harvard research confirms CDB's Chocolate Coffee Body Scrub & Polish makes shower time far better compared to bathing with soap or fragrant liquid body wash

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Dot & Key: Indian D2C skincare brand with clean, ingredient-focused positioning targeting young consumers. Comparable in DTC distribution, skincare focus, and target customer demographic — though at a different price tier.

Broad incumbents

• Mamaearth: India's leading D2C baby and beauty brand (parent: Honasa Consumer, now public). Comparable in toxin-free, natural, DTC-led beauty positioning — but operates at significantly larger scale and broader category portfolio.
• The Body Shop: Global clean beauty retailer with strong India presence. Comparable in cruelty-free, natural ingredients, body scrubs/washes, and oils — but operates at vastly larger scale with physical retail.
• Forest Essentials: Luxury Ayurvedic beauty brand from India. Comparable in natural, traditional-ingredient beauty positioning and premium pricing — but operates at higher price points with established global retail.
• Kama Ayurveda: Premium Ayurvedic beauty brand in India with pure oils and natural skincare. Comparable in natural/ayurvedic positioning and premium price points — but operates larger scale and offline retail presence.

Direct peers

• Juicy Chemistry: Indian D2C organic skincare brand with certified organic, toxin-free formulations. Comparable in premium clean beauty positioning, ingredient-led storytelling, and DTC model serving health-conscious Indian consumers.
• Soulflower: Indian natural beauty and aromatherapy brand with pure oils, body care, and wellness products. Highly comparable product mix (oils, body care, natural ingredients) and DTC distribution model.
• Plum: Indian D2C clean beauty brand with vegan, cruelty-free positioning. Comparable in category (skincare/body care), target customer (clean beauty seekers), and DTC distribution model.
• mCaffeine: India's largest caffeine-infused D2C personal care brand. Highly comparable: ingredient-led positioning (caffeine in beauty), DTC-first e-commerce model, and target consumer base of young, urban Indian beauty shoppers.
• WOW Skin Science: Large Indian D2C beauty brand offering natural, plant-based skincare and wellness products. Comparable in natural ingredients focus, multi-category (skin, hair, body), and broad DTC + marketplace distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/chefdebeauteindia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chef De Beauté